The World’s Best Cricket Magazine
As well as a monthly magazine, available in print and as a digital
download, we provide unique and engaging content every day
via alloutcricket.com and our popular Twitter and Facebook
accounts. Partnerships with a number of major organisations within
cricket mean that we also have direct and regular access to more
recreational cricketers than any other publication in the UK.
The World’s Best Cricket Magazine
The World’s
Best Cricket
Magazine
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The World’s
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ISSUE 112
2014
february
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£4.25
£4.25
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ALL OUT CRICKET MAGAZINE
-Broad range of content covering all aspects
and levels of the game
- Brand News, a dedicated section that allows brands to share their latest news
- Regular coaching features
- Weekly product reviews
- News and information for club cricketers
- 150,000 page views per month
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THE BEST
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The World’s Best Cricket Magazine
THE
GEAR
TEST
TO WATCH
2014’s
TOP GEAR
REVEALED
This summer’s
superstars
IV E
EX CL USIEW
INTERV
THE CASE FOR THE DEFENCE
ISSUE 115 MAY 2014 |
£4.25
-Unique and engaging interviews,
features and comment
-The fastest-growing cricket
magazine in the world
- 30,000 copies in circulation
-Estimated readership of 275,000
-More consumer cricket advertising
than any other UK media
www.alloutcricket.com
42,500 +
Facebook likes
22,500 +
Twitter followers
AOC SOCIAL MEDIA
Borthwi
legg ers
ck on
RIP IT!R MOORES
+
PETE
The Coach’s
Coach
AOC DIGITAL
-Monthly magazine
available as a digital
download
-Special editions targeting
new audiences
-Widely available to
thousands of readers
across the globe
- Daily output includes editorial and commercial messages
- The most followed UK cricket title across all social media
-Followers include professional players, media big hitters
and regular readers
The Facts
THE UK CRICKET MARKET
9.8m
INTEREST IN CRICKET AGE BREAKDOWNS
UK adults are interested in Cricket
20 PER CENT
That’s
of the UK population
and
29 PER CENT of UK males
AN AFFLUENT AUDIENCE
AGE
15-24
25-34
35-44
45-54
55-64
65+
% OF TOTAL
17%
16%
15%
16%
14%
21%
INDEX
107
104
86
101
100
103
CRICKET FANS - THE RIGHT AUDIENCE TO TARGET
Likely to buy a car in the next 12 months
All UK Adults
INDEX = 100
The average household income
of a cricket fan is 22% higher
than the average UK adult
T RA VE LL IN G WE LL
Cricket fans are likely to spend
over £2.5k on a holiday at an
index of 128 v all UK adults.
They’re also at an index of
120 v all UK adults to go on 2+
overseas trips a year.
All interested
in cricket
INDEX = 122
Likely to spend over £20,000 on next car
All UK Adults
INDEX = 100
All interested
in cricket
INDEX = 139
The indexes illustrate how much more or less likely a given population is to `agree` with a variable relative to the average.
The index score of the AOC audience is compared to the index score of the average UK adult between 18-65.
AOC’s Readership
30,000 275,000
CIRCULATION
READERSHIP
MEDIA CONSUMPTION
Sources: The Cricket Report 2012
AOC readers’ favourite newspapers
Types of site visited regularly
DAILY TELEGRAPH
GUARDIAN
THE TIMES
OTHERS
SPORT
FINANCE/INVESTMENT NEWS
MOTORING
TRAVEL
35%
31%
19%
15%
AOC’s affluent audience
41% 25%
household income
over £40k
household income
over £60k
99%
85%
79%
57%
52%
AOC web traffic
Over
150,000 60%
page views pcm
of visitors spend
over 3 minutes
per visit
THE FACTS
AOC carries more consumer cricket
advertising than any other UK media
AOC has more social media followers
than any other UK cricket title
NatWest have advertised in AOC for the past 10 years
Current advertisers include: adidas, ESPN,
Kingfisher Beer, NatWest, Pro Direct, Travelbag,
Wolf Blass and Yorkshire Tea
Don’t take our word for it...
Working with the team at AOC is easy. They
understand what I need from the cricket market
and deliver it without fuss.
Petra Roach
Vice President of marketing,
Barbados Tourist Authority
All Out Cricket have always delivered value for
money to Chrysler.
Nigel Land
Brand Director, Chrysler
Kingfisher have enjoyed working with the AOC
team for three years now, and they always manage
to come up with fresh ideas to match our marketing
strategy for the campaign ahead.
From a branding perspective, the magazine
has helped us link up with personalities from
the cricket world, but we have also seen clear
benefits in terms of data capture through running
competitions both online and offline.
Paul Hopkinson
Head of marketing, Travelbag
All Out Cricket is the perfect platform to
communicate with our target audience. As well as
a range of advertising opportunities, the team at
AOC have helped us create a number of engaging
editorials and competitions that have played a
significant part in our marketing strategy over the
last few years. On top of this, AOC’s in-house design
team have assisted us in the creation of a number of
professional and striking adverts.
Clint Hillhouse
National Cricket Manager - Stuart Canvas Products
Laura Mitchell
Marketing manager, Kingfisher
During my playing days, it was evident how AOC
reflected the game on the pitch and in the dressing
rooms. Nowadays I can see how AOC supports the
game’s commercial partners. It’s all down to a good
understanding of cricket, and how it’s run on and
off the field.
TriNorth go against the grain of the publishing
house stereotype. Thoughtful, approachable,
innovative and not just after a one dimensional rate
card relationship. A modern and flexible approach
is their mantra, which is a must in the fast moving
sports consumer market. It has been a pleasure
to work with the TriNorth Team over a number of
years now.
Alec Stewart
England and Surrey legend
Tom Dolby
Managing Director, Barrington Sports