Echambadi, Raj, Inigo Arroniz, Werner Reinartz, and Junsoo Lee (2006), “Empirical
Generalizations from Brand Extension Research: How Sure Are We?” International
Journal of Research in Marketing, 23 (3), 253-261. [ISI Impact Factor 2006: 1.280]
 Also: INSEAD Working paper 2006/08/MTK “Empirical Generalizations from
Brand Extension Research: How Sure Are We?”
# of citations: 41
# of citations in ISI: 29
# of citations in Scholar: 66
1.
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2.
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3.
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4.
Brown, Brian P., Alex R. Zablah, Danny N. Bellenger, and Wesley J. Johnston
(2011), “When do B2B brands influence the decision making of organizational
buyers? An examination of the relationship between purchase risk and brand
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5.
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7.
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8.
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regression analysis,” Marketing Letters, forthcoming.
9.
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10. Echambadi, Raj, and James D. Hess (2007) “Mean-Centering Does Not Alleviate
Collinearity Problems in Moderated Multiple Regression Models”, Marketing
Science, 26 (3), 438-445.
11. Echambadi, Raj, Banjamin Campbell, and Rajshree Agarwal (2007), “Encouraging
Best Practice in Quantitative Management Research: An Incomplete List of
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12. Engelen, Andreas, Susanne Schmidt, and Michael Buchsteiner (2015), “The
Simultaneous influence of national culture and market Turbulence on
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13. Engelen, Andreas (2011), “Which department should have more influence on
organization-level decisions? A strategy-dependent analysis”, Journal of Strategic
Marketing, 19 (3), 229-254.
14. Engelen, Andreas and Malte Brettel (2011), „A Cross-Cultural Perspective of
Marketing Departments' Influence Tactics”, Journal of International Marketing, 19
(2), 73-94.
15. Engelen, Andreas, Fritz Lackhoff and Susanne Schmidt (2013), “How Can CMOS
Strengthen Their Influence? A Social Capital Perspective Across Six Countries”,
Journal of International Marketing, 21 (4), 88-109.
16. Ganesh Pillai, Rajani, and Vishal Bindroo (2013). "The moderating roles of
perceived complementarity and substitutability on the perceived manufacturing
difficulty–extension attitude relationship." Journal of Business Research, 67 (7),
1353–1359.
17. Homburg, Christian, Torsten Bornemann, and Dirk Totzek (2009), “Preannouncing
pioneering versus follower products: what should the message be?”, Journal of the
Academy of Marketing Science, 37 (3), 310-327.
18. Huber, Frank, Michael Lenzen, Frederik Meyer and Andrea Weihrauch, (2012),
„Brand extensions in the platform countries of Asia – Effects of fit, order of market
entry and involvement”, Journal of Brand Management, 20, 424-443.
19. Jansen, Bernard J., Mimi Zhang, and Carsten D. Schultz (2009), “Brand and its
effect on user perception of search engine performance“, Journal of the American
Society for Information Science & Technology, 60 (8), 1572-1595.
20. Kaur, Harleen and Ajay Pandit (2014), “Consumer Evaluation of Brand extension:
empirical Generalization and Comparative Analysis,” Journal of Empirical
Generalisations in Marketing Science, 15 (1).
21. Kaur, Harleen and Ajay Pandit (2015), “Modelling Consumer Evaluation of Brand
Extensions: Empirical Evidence from India”, Vision: The Journal of Business
Perspective, 19 (1), 37-48.
22. Kumar V., and M. George (2007), “Measuring and maximizing customer equity: a
critical analysis“, Journal of the Academy of Marketing Sciences, 35 (2), 157-171.
23. Mao, Huifang, Babu John Mariadoss, Raj Echambadi und Pavan Rao
Chennamaneni (2012), “Brand extensions via complements or substitutes: The
moderating role of manufacturing transferability “, Marketing Letters, 23 (1), 279292.
24. Mariadoss, Babu John, Raj Echambadi, Mark J. Arnold, and Vishal Bindroo (2010),
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25. Musante, Michael (2007), "Brand portfolio influences on vertical brand extension
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26. Pillai, Rajani Ganesh and Vishal Bindroo (2014), “The moderating roles of perceived
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29. Plewa, Carolin, et al (2014). "The Impact of Corporate Volunteering on CSR Image:
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30. Priesemuth, Manuela, Anke Arnaud and Marshall Schminke (2013), “Bad Behavior
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Counterproductive Work Behavior in Work Units”, Group Organization Management,
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31. Ramanathan, Jayasankar and Keydoor Purani (2014), “Brand extension evaluation:
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32. Sattler, H., Franziska Völckner, and C. Riediger, et al (2010), „The impact of brand
extension success drivers on brand extension price premiums,“ International Journal
of Research in Marketing, 27 (4), 319-328.
33. Serenko Alexander and Andrea Stach (2010), “The Impact of Expectation
Disconfirmation on Customer Loyalty and Recommendation Behavior: Investigating
online Travel and Tourism Services,” Journal of Information Technology
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34. Stock, Ruth Maria and Nicolas A. Zacharias (2013), “Two Sides of the Same Coin:
How Do Different Dimensions of Product Program Innovativeness Affect Customer
Loyalty?”, Journal of Product Innovation Management, 30 (3), 516-532.
35. Stock, Ruth Maria, and Gülden Özbek-Potthoff (2013). "Implicit leadership in an
intercultural context: theory extension and empirical investigation." The International
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36. Tiwana, Amrit (2008), “Does interfirm modularity complement ignorance? A field
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38. Verhoef, Peter C., Koen H. Pauwels and Mirjam A. Tuk (2012), „Assessing
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40. Wu, Shwu-Ing (2007), “Comparison of brand extension effect based on different
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41. Zdravkovic, Srdan, Peter Magnusson, and Sarah M. Stanley (2010), "Dimensions of
fit between a brand and a social cause and their influence on attitudes," International
Journal of Research in Marketing, 27 (2), 151-160.
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