Executive Education How to have a career-building, life-changing, mind-expanding experience in four days or less. Short courses for success Online or in person Spring–Fall 2012 USC Short courses with a lasting impact. Table of Contents In-person, online or custom courses................ 3 New Programs................................................. 4 Leadership Leadership Development for Building High Performing Teams...................... 5 Executive Leadership Skills............................. 5 Management & Strategy Management Development Program................ 6 Building Businesses in International Markets................................ 7 Effective Negotiations & the Power of Persuasion............................ 7 IIL Certificate and Certification Programs......... 8 AICPA Financial Executives Program................. 9 Finance & Accounting Understanding Finance & Accounting.............. 9 Marketing & Innovation Strategic Marketing....................................... 10 Strategic Thinking & Decision Making............ 10 Communications Effective Business Writing & Communications............................................ 11 Operations & Technology Supply Chain Management............................. 11 Healthcare Executive Healthcare Management Program....12 Master of Medical Management......................12 Food Industry Food Industry Executive Program....................13 Food Industry Management Program..............13 Calendar Spring–Fall 2012...................................... 14–15 What people are saying about USC Marshall Executive Education. “The Executive Leadership Skills program shifted my perception of leadership from a very lofty and distant wish to a concrete goal by identifying the key aspects of great leadership and providing solid recommendations on how to develop them within myself and others. This course was masterfully presented and insightfully executed.” –Director of Global Corporate Account Training at Ecolab Inc. “The Strategic Thinking & Decision Making online course has directly contributed to my ability to develop a comprehensive strategy for my function that ties to my organizational goals. The lecturer combines the right amount of theory and ‘real world’ examples to engage the learner and allow one to apply that knowledge in their own organization.” –Senior Director US R&D Site Operations at MedImmune “The Effective Negotiations and the Power of Persuasion program managed to take a tough topic and break it down, explain it thoroughly and put it all together in a captivating way. I learned a lot and am excited about using my new skills at work.” –Manager of Enterprise Telecom at DIRECTV 2 213.740.8990 USC In-person, online or custom courses. In-Person: Short Courses for Success Designed for busy professionals, most USC Executive Education courses are only two to four days long. Whether your goal is improving your skills, updating your knowledge or advancing your career, these courses were created to help you get where you want to go quickly. Our world-class professors are all recognized leaders in their fields, with extensive academic and real-world experience. Using innovative instructional methods, relevant case studies, current business models and experiential exercises, they will provide you with information you can put to use the very next day. Online: At Your Own Pace and Time USC Executive Education offers a full array of online courses that you can take at your own pace and time. The convenient online lectures are enriched by homework and exercises done through interactive discussion boards that allow the posting of questions and responses, as well as dialogue between course members and faculty. Faculty will also schedule live chat sessions, and in some cases provide online guest speakers throughout the session. Custom: Tailored to Your Company No two businesses are exactly alike— and neither are their executive education requirements. Therefore, we can customize any of our courses to fit your firm’s specific needs, or we can create an entirely new program based on your input and objectives. Whether you’re interested in grooming employees for leadership positions, improving strategic thinking, enhancing team-building, finance and marketing skills or presenting an in-depth understanding of the global environment, we’ll work with you to craft a program that has immediate application in your workplace and delivers immediate results. 3 uscExecutiveEducation.com New Programs New courses, exciting opportunities. MBA REcharge In Person It’s the perfect networking and learning experience for alums from all of Marshall MBA programs and guests. This two-hour interactive evening event focuses on “hot topics” relating to current events and offers knowledge that can be immediately applied to your career. The content of these sessions will constantly evolve based on world events and alumni interests, and all sessions are led by some of your favorite USC Marshall professors and important key-note business speakers. So come reconnect with faculty, friends and contacts in the business community as you refresh your knowledge and recharge your MBA. For upcoming MBA REcharge dates and more information go to uscMBArecharge.com. Global Management Suite of Programs In Person If you’re a business professional involved in launching a global company or managing business interests for your organization internationally, this suite of programs can make a world of difference. These programs provide invaluable information for launching, transitioning and sustaining a global business. Different strategies and tactics must be incorporated in the global marketplace versus the domestic marketplace. USC Executive Education will offer a suite of four programs—Global Strategy, Global Leadership, Global Branding and Marketing and Global Innovation—to help you better position your company in the global marketplace. Check our website in Spring 2012 for more information. 4 213.740.8990 Leadership A roadmap for leading and inspiring others. Leadership Development for Building High Performing Teams In Person Building and leading dynamic teams is a complex challenge. From setting goals to building trust, from utilizing talent to delivering results, this course equips you with the personal tools and best practice guidelines to inspire others to superior performance. Through case studies and team dynamics, this short, intensive course will change the way you lead forever. What you’ll learn: n Understanding personal leadership style n Managing conflict effectively n Recognizing when and how to adjust leadership style n Building trust and team accountability n Facilitating and managing teams Who should attend: Executives, managers and supervisors in all disciplines and business functions responsible for the performance of teams, or any professional who aspires to a leadership role When: Summer: June 5–6, 2012 Fall: October 9–10, 2012 Where: USC University Park Campus in Los Angeles Faculty: Dave Logan, Associate Professor of Clinical Management and Organization How much: $1,950 per person, includes tuition, course materials, lunch and parking; transportation and hotel accommodations not included Executive Leadership Skills In Person Becoming a top executive is a goal. Becoming a great leader is a process. This three day, intensely interactive program created for executives will give you the framework and tools to understand your personal leadership style and make a significant impact on those around you. You’ll leave with a new understanding of high-quality connections and positive leadership that can help others grow, plus a renewed appreciation of your own potential. What you’ll learn: Understanding your leadership style n How to nurture future leaders in your organization n Developing valuable social networks n Assessing and improving your communication style n How to lead in challenging situations n Who should attend: Middle- to senior-level executives, general managers and high-potential directors with at least five years of managerial experience When: Spring: March 13–15, 2012 Fall: September 18–20, 2012 Where: USC University Park Campus in Los Angeles Faculty: Jay Conger, Senior Research Scientist for the USC Center for Effective Organizations How much: $2,950 per person, includes tuition, course materials, lunch and parking; transportation and hotel accommodations not included 5 uscExecutiveEducation.com Management & Strategy Creating the business leaders of tomorrow, today. Management Development Program In Person This seven day, content-rich survey of a traditional MBA program covers the essentials necessary to succeed in today’s complex business environment. Financial management and accounting, critical teambuilding, leadership skills, strategic marketing, consumer satisfaction and overall operations are some of the topics covered. You’ll leave armed with enhanced judgment and a new confidence in your decision-making skills and ability to lead. What you’ll learn: The Role of the General Manager and the Art of Leadership n Leadership styles and competencies n Performance and motivation n Managing change n Values-based leadership People Management in a Team-Based Environment n Interpersonal skills n Effective team-building and management n Managing people: motivation, behavior, performance Finance for Managers n Value-based management n Economic Value Added (EVA®) n Finance principles: cash flow analysis, capital budgeting, risk-return, capital structure, investment strategies Accounting for Managers n Financial reporting n Financial statement analysis n How to interpret and utilize accounting n Cost accounting issues Strategy Formulation & Implementation n Fundamentals of strategy: who-what-how n Environmental trends and impact: SWOT n Strategic thinking: aligning goals, objectives and behaviors Achieving Competitive Advantage Value chain analysis n Create differentiation/competitive advantage n Linking strategy to action n The global perspective n Operations Management & Service Quality n Business process management and improvement n Customer service: internal and external n Supply chain management Strategic Marketing Management n Value of the customer n Identifying benefits and needs n Developing strategies Entrepreneurial Thinking: Innovation n Using take-home agendas n Creating innovative environments n Creating opportunities for growth and renewal Executive Communication Skills n Organizing presentations n Presentation skills n Negotiation and persuasion Information Technology n Impact of technology in industry n Strategic use of IT Putting It All Together: Team Project n Case work completed in small teams over the course of the program n Final project presentations Who should attend: Managers with two to five years of experience; ideal for professionals with management responsibilities, but no formal business education, specialists taking on general responsibilities or individuals who want exposure to the latest business practices When: Winter: January 21, 28; February 4, 11, 25, March 3, 10, 2012; Fall: September 15, 22, 29, October 6, 13, 20, 27, 2012 Where: USC University Park Campus in Los Angeles Faculty: Kathleen Allen, Judith Blumenthal, Michael Coombs, Gita Govahi, Merle Hopkins, James Owens, Gregory Pollack, Sampath Rajagopalan, Omar El Sawy How much: $3,650 per person, includes tuition, course materials, lunch and parking; transportation and hotel accommodations not included 6 213.740.8990 Management & Strategy Seizing opportunity in a global arena. Building Businesses in International Markets Online This online program is a must for those who want to establish a long-term presence in key international markets. You’ll learn the most effective ways to operate profitably in international markets, improve your ability to select appropriate venues for your company, develop market opportunities where none exist, create demand for products and services, and maximize the role that international markets play in your firm’s overall success. Through structured discussions, interactive case studies, and in-depth analyses, you’ll gain actionable lessons and tools for growing long-term customer relationships. What you’ll learn: n Realistic strategies for targeting new and more rewarding markets for both import and export n How to recognize whether successful home strategies can be readily applied abroad n An understanding of various methods of operating internationally n How to optimize international payment and collections while minimizing risk n Avoiding the many pitfalls of importing and exporting Who should attend: Middle- to senior-level executives charged with moving their companies into the international marketplace; domestic managers and companies seeking to create success outside of their national or regional marketplace When: Spring: April 4–25, 2012; Summer: July 11–August 1, 2012 Fall: October 31–November 21, 2012 Faculty: Edward Goldberg, Adjunct Professor of Clinical Management and Organization How much: $975 per person, includes tuition and course materials Effective Negotiations & the Power of Persuasion In Person or Online This intense course, offered online or in-person, will help you understand, assess and improve your personal skills for orchestrating optimal negotiation results. Half art, half science, negotiation and persuasion are vital skills for real-world success. What you’ll learn: n The factors that facilitate and hamper effective negotiation and persuasion n Analyzing the needs, concerns and motivations of other negotiators n How to negotiate within and across different cultures n Achieving consensus within your organization n Tapping into your own powers of persuasion and negotiation Who should attend: Executives and managers who want to improve their negotiation and strategic communications skills In-person: Spring: May 1–2, 2012 Fall: October 30–31, 2012 Where: USC University Park Campus in Los Angeles How much: $1,950 per person, includes tuition, course materials, lunch and parking; transportation and hotel accommodations not included Online: Spring: January 18–February 8, 2012; Summer: May 9–30, 2012; Fall: September 12–October 3, 2012 How much: $975 per person, includes tuition and course materials Faculty: Peter Kim, Associate Professor of Management and Organization 7 uscExecutiveEducation.com Management & Strategy Keep current with industry trends in project management. IIL Certificate and Certification Programs In Person or Online To be a successful professional in today’s job market, it is important to keep current with industry trends and best practices. Building your knowledge and keeping your skill set polished are excellent ways to maintain a competitive edge. As organizations all over the world continue to try and do more with less, there is an increased demand for higher-level skills in Strategic Leadership, Project and Program Management, Business Analysis, Risk Management, Information Technology and Lean Six Sigma. International Institute for Learning, Inc. In partnership with IIL, USC Marshall Executive Education offers a wide array of courses and programs in Project Management and other key business and leadership areas. Delve deeper into a topic you are familiar with or learn something new! Leverage the experience, expertise and wide global reach of these two respected brands and take the next step in your career today. Why USC partners with IIL: With a wholly-owned network of operating companies all over the world and clients in more than 150 countries, IIL is a global leader in training, consulting, coaching and mentoring, as well as customized course development. A PMIv Charter Global Registered Education Provider, a member of PMI’s Global Executive Council, an Accredited Training Organization for PRINCE2® and ITIL®, a Microsoft® Partner (with a Microsoftv Gold Project and Portfolio Management competency) and an IIBA®-Endorsed Education Provider, IIL is the training solution partner of choice for many top global companies. The IIL/USC partnership provides participants with a certificate of completion, as well as a grade equivalency letter from USC. Courses and programs include: The Project Management Certificate Program: The Kerzner Approach® to Project Management Excellence n Advanced Project Management Certification (APMC®): The Kerzner Approach® to Best Practices n Business Analysis Certificate Program (BACP) n Microsoft® Project and Project Server Courses (2007 and 2010) n Lean Six Sigma Yellow, Green and Black Belt Certification Program n ITIL® Foundation and Intermediate Courses n Who should attend: Professionals who want to build and develop their professional skills and increase their knowledge of current best practices in project management, business analysis and other leadership areas When and where: Courses are offered both in person and online throughout the year; complete listings available at www.iil.com/usc How much: Costs vary; see www.iil.com/usc for more details 8 213.740.8990 Management & Strategy Develop a more strategic mindset. AICPA Financial Executives Program In Person More than ever, corporate and practice leaders require a strategic mindset to succeed in an increasingly competitive environment. This program, in partnership with AICPA, presents an engaging approach to develop new strategies that fit your firm, establish new directions for the organization and determine organizational requirements that promote successful execution. What you’ll learn: The benefits of strategic thinking n The importance of fit between strategy and organization n Skills for creating and managing change n The essential qualities of leadership n Who should attend: Senior financial executives in business and industry seeking to enhance their performance. When: Summer: June 20–22, 2012 Where: USC University Park Campus in Los Angeles How much: Early bird fee is $2,195 for AICPA members and $2,595 for non-members. After May 29th, the fee will be $2,395 for AICPA members and $2,795 for non-members. Fee includes tuition, lunch, course materials and parking. Does not include transportation or hotel. Finance & Accounting Financial fluency for non-financial experts. Understanding Finance & Accounting In Person or Online This course, designed for those without financial backgrounds, will give you the grounding to better understand the financial implications of any decision and help your company prosper. Whatever your area of expertise, in today’s economic climate, every business professional needs a working knowledge of finance and accounting. What you’ll learn: n How to communicate more effectively with financial managers n Analyzing and understanding financial statements n How to interpret a company’s profitability, solvency and liquidity n Sources and costs of capital and factors of investment decisions Who should attend: Non-financial managers who wish to know more about accounting and finance In-person: Spring: May 30–June 1, 2012, USC University Park Campus in Los Angeles; Fall: October 17–19, 2012, USC University Park Campus in Los Angeles How much: $2,950 per person, includes tuition, course materials, lunch and parking; transportation and hotel accommodations not included Online: Spring: February 1–22, 2012; Summer: July 11–August 1, 2012; Fall: October 31–November 21, 2012 How much: $975 per person, includes tuition and course materials Faculty: Mark DeFond, Professor of Accounting; Ty Callahan, Associate Professor of Finance 9 uscExecutiveEducation.com Marketing & Innovation Positioning products and services to maximize profits. Strategic Marketing Online In an increasingly more crowded arena, the ability to recognize and analyze market opportunities is essential to effectively position your concepts, services and products. Created to give participants real-world guidance, you’ll leave with an integrated strategic marketing plan based on your business needs. This approximately 18-hour online course can be taken at your own pace over a three-week period. It includes online video sessions, interactive exercises and discussions with faculty. What you’ll learn: n Understanding the language, theories and concepts of marketing and market dynamics n Analyzing customers and prospects to identify their needs and most profitable target markets n How to identify opportunities to maximize customer and company value n Developing an effective integrated strategic marketing plan Who should attend: Entrepreneurs, small business owners, and directors of small organizations; middle-level marketers; business professionals responsible for marketing When: Spring: January 18–February 8, 2012; Summer: May 16–June 6, 2012 Fall: September 5–26, 2012 Faculty: Diane Badame, Professor of Clinical Marketing How much: $975 per person, includes tuition and course materials Strategic Thinking & Decision Making In Person or Online This course will equip you for success as it leads you through the process of devising, managing and ultimately implementing strategies that work. It takes critical-thinking skills to make the best strategic decisions in today’s changing workplace. Then it takes real-world savvy to implement that strategy and make it work. What you’ll learn: n What “strategy” truly is n Trade-offs that come about when making decisions n How to separate formulation from implementation n The challenge of sustainable and long-term competitive advantage Who should attend: Business professionals seeking to develop their strategic mindset; managers in decision-making roles; leaders of organizations and teams trying to improve their competitive advantage In-person: Spring: May 15–17, 2012 Fall: November 13–15, 2012 Where: USC University Park Campus in Los Angeles How much: $2,950 Online: Spring: March 28–April 18, 2012; Summer: June 6–27, 2012; Fall: October 10–31, 2012 How much: $975 per person, includes tuition and course materials Faculty: Kyle Mayer, Associate Professor of Management and Organization 10 213.740.8990 Communications Communicate more effectively with associates, clients and the public. Effective Business Writing & Communications Online The ability to turn thoughts into persuasive written words is indispensible to every level of success. From successfully communicating sensitive information to skillfully framing important written messages, this course will help your words come alive and your great ideas find ready acceptance. This approximately 12-hour online course can be taken at your own pace over a three-week period. It includes online video sessions, interactive exercises and discussions with faculty. What you’ll learn: n Apply audience analysis to document creation n Increase productivity through clear and specific messages n Techniques to generate more ideas before you begin to write Who should attend: Executives and professionals who are seeking to improve their business writing skills and ability to communicate more effectively When: Spring: April 4–25, 2012; Summer: July 11–August 1, 2012; Fall: October 31–November 21, 2012 Faculty: Sandra Chrystal, Professor of Clinical Management Communication How much: $975 per person, includes tuition and course materials Operations & Technology Creating a blueprint for effective operations. Supply Chain Management Online This online program will walk you through the process of thoroughly evaluating your firm’s supply chain to create the most effective design and policies to decrease costs, increase profitability and improve your company’s ability to serve customers. It’s a lot like a puzzle, but getting all the right pieces in place leads to maximized return on investment. This approximately 18-hour online course can be taken at your own pace over a three-week period. It includes online video sessions, interactive exercises and discussions with faculty. What you’ll learn: n Strategies for effective supply chains n Management of inventory n n Key performance metrics for supply chains Forecasting and demand planning Who should attend: Middle- to senior-level managers in procurement, logistics, distribution, project management and operations When: Summer: May 2–23, 2012; Fall: September 12–October 3, 2012 Faculty: Sampath Rajagopalan, Professor of Information and Operations Management How much: $975 per person, includes tuition and course materials 11 uscExecutiveEducation.com Helping healthcare professionals develop business and leadership skills. Healthcare Executive Healthcare Management Program In Person Today’s increasingly complex healthcare environment requires strong business and leadership skills. The Certificate in Healthcare Management is a comprehensive program designed to equip healthcare professionals with the strategic skills necessary to manage departments and motivate others. You’ll leave with a new ability to enhance operations, make decisions and improve your organization, all within the context of healthcare delivery. What you’ll learn: n How to build strategic management and leadership skills n Enhanced leadership tactics to improve the effectiveness of your division n Developing team leadership skills to motivate others n Effective customer relationship strategies Who should attend: This program is designed for executives, senior level professionals and managers in the healthcare industry who make managerial and business-related decisions When: Fall: November 5–9, 2012 Where: USC University Park Campus in Los Angeles How much: $4,900 per person, includes tuition, course materials, lunch and parking; transportation and hotel accommodations not included Master of Medical Management In Person A USC Master of Medical Management degree helps physicians become experts in the business of medicine. Whether you’re running your own small practice, are part of a larger organization or would like to launch your own entrepreneurial endeavor, we can give you the knowledge and credentials you need to succeed. In a little over one year, you’ll master business basics, theory, strategies and practices–relevant to the healthcare industry. Our MMM program offers a highly focused, condensed curriculum, so you learn exactly what you need to know, quickly and efficiently. What you’ll learn: n Financial accounting and management n Management and organizational design n Fundamentals of marketing n Organizational effectiveness n Leading and managing healthcare teams n Economics in the healthcare industry Who should attend: Any MD or DO who would like to assume greater management responsibility, launch a new program or entrepreneurial venture, improve your practice, or simply gain added business competence and confidence When: Program begins January 2013. Residential sessions: March 15–22, 2013; July 12–19, 2013; November 1–8, 2013 and March 14–21, 2014 Where: USC University Park Campus in Los Angeles How much: See www.marshall.usc.edu/mmm for tuition and fees; price includes tuition, course materials, most meals and parking; transportation and hotel accommodations not included 12 213.740.8990 Food Industry Creating a legacy of leaders for 50 years. Food Industry Executive Program In Person As today’s food industry executives deal with technological changes, shifts in consumer behaviors and globalization of the industry, it’s important that they have the strategic skills and management ability to both lead and adapt. This program equips them with the latest thinking in leadership development, team management, marketing strategy, and financial skills to help them develop and better lead their organizations. What you’ll learn: n Alternative retail formats and globalization within the food industry n Fundamentals of finance n Enhanced communication skills n How to effectively lead and organize teams n Understanding the landscape of the food industry and factors that are shaping its future n Effective decision making and implementing strategic change Who should attend: Senior managers from food retailing, wholesaling and manufacturing companies, as well as companies that support the food industry When: Spring: March 12–15, 2012; Fall: September 10–13, 2012 Where: USC University Park Campus in Los Angeles Faculty: Diane Badame, Stacy Geck, Bob Hermanns, Merle Hopkins, Dave Logan, James Owens and Industry Experts How much: $3,195 per person, includes tuition, course materials, lunch and parking; transportation and hotel accommodations not included Food Industry Management Program In Person For over 50 years, USC’s Food Industry Management Program has shaped the leaders who shape the food industry. Participants are hand picked by their employers to attend this career-building and often life-changing program. They leave with strong leadership and management skills, enhanced business acumen and a solid understanding of communications, marketing, finance, strategy and more. Taught by a world-class faculty, along with well-known executives from the food industry, this program becomes more prestigious with every passing year. What you’ll learn: n Enhanced leadership, planning and effective management skills n How to develop effective communications skills n Financial analysis and management n Understanding strategy and decision making Who should attend: Senior managers from food retailing, wholesaling and manufacturing companies, as well as companies that support the food industry When: Spring: January 13–April 25, 2013 Where: USC University Park Campus in Los Angeles Faculty: Diane Badame, Ruben Davila, Stacy Geck, Bob Hermanns, Mike Proulx, Carl Voigt and Industry Experts How much: Participants’ tuition is sponsored by the Western Association of Food Chains (WAFC); more details available at www.marshall.usc.edu/FIM 13 uscExecutiveEducation.com Calendar Courses USC Marshall Executive Education Spring/Fall 2012 Calendar Type Jan Master of Medical Management Online & In Person Start Food Industry Management Program In Person Effective Negotiations & the Power of Persuasion Online & In Person Strategic Marketing Online Management Development Program In Person Understanding Finance & Accounting Online & In Person 18 Online 18 Feb Mar 9–16 8 Online 8 21, 28 4, 11, 25 3, 10 1–22 Online Supply Chain Management Online Warren Bennis Leadership Conference In Person Executive Healthcare Management Program In Person Food Industry Executive Program In Person 12–15 Executive Leadership Skills In Person 13–15 Strategic Thinking & Decision Making Online & In Person Effective Business Writing & Communications Asia Pacific Business Conference Building Businesses in International Markets 8 28 Online Online In Person In Person AICPA Financial Executives Program In Person International Institute for Learning Online or In Person 18 Online 4–25 26–27 Online Leadership Development for Building High Performing Teams Apr 4–25 Please visit us at uscExecutiveEducation.com for schedule updates and to learn more about these 14 213.740.8990 May Jun Jul Aug Sep Oct Nov 13–20 Dec 2–9 Jan–April 2013 1–2 In Person 9–30 Online 16 30–31 In Person 3 Online 12 Online 6 5–26 15, 22, 29 11 Online 30–1 In Person 6, 13, 20, 27 17–19 In Person 31 Online 1 Online 2–23 12 21 Online 3 5–9 10–13 18–20 15–17 In Person 6–27 Online 10–31 Online 13–15 In Person 11 1 31 21 11 1 31 21 5–6 9–10 20–22 Courses offered throughout the year courses and many others not listed here. 15 uscExecutiveEducation.com Let USC Executive Education help you get ahead with online or in-person courses and 25% off for USC alumni. Go to uscExecEdonline.com for details. Get the knowledge you need at your own pace and time with our flexible online courses. On Target. On Demand. Online. For course details go to uscExecutiveEducation.com or call (213) 740-8990 for more information. USC Marshall School of Business Office of Executive Education 444 S. Flower Street, Suite 1000 Citigroup Center Los Angeles, CA 90089-8204 USC-3153A Non-Profit Org. U.S. Postage PAID University of Southern California