San José State University
How to sell Standards Education
to Universities, Industries, etc.
Stephen K. Kwan, Ph.D.
Professor, Information Systems
College of Business
kwan_s@cob.sjsu.edu
Panel at ICES 2009 Workshop
International Cooperation for Education about Standardization
Tokyo, Japan, March 23-24, 2009
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San José State University
Standards
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An Ideal Collaborative Environment
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San José State University
How to sell Standards Education …
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Find a Point of Interest
Find an Entry Point
Develop a “Win-Win” Proposition
Be Collaborative
Don’t be Greedy
Deliver Results
Keep them Interested
A Case Study with IBM:
Piggy-backing Standards Education
on Service Science
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Point of Interest
San José State University
http://www.zdnetasia.com/news/business/0,39044229,62046459,00.htm
http://www-03.ibm.com/press/us/en/pressrelease/25186.wss
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Point of Interest
San José State University
http://www.research.ibm.com/files/standards_wikis.shtml
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Entry Point
San José State University
http://www-03.ibm.com/press/us/en/attachment/25091.wss?fileId=ATTACH_FILE1&fileName=Podcast%20interview%20with%20SFSU.mp3
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A “Win-Win” Proposition
San José State University
Proposal to IBM
• Inter-disciplinary Graduate Curriculum –
Business, Engineering, Computer Science,
Hospitality Management
• Concentration for various degrees
• Case Study Development
• Research Agenda Development
• Community Development
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Be Collaborative
San José State University
Over 200 Universities world-wide
are engaged
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Deliver Results
San José State University
http://www.sjsu.edu/ssme/
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Deliver Results
San José State University
Some of the topics:
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Economics of Services
Service Sector
Trade in Services (WTO)
Service Standards
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Topics
San José State University
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Topics
San José State University
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San José State University
“I want my students to see
both side of the story.”
Stephen K. Kwan
Interview with
Dow Jones News Services
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Keep Them Interested
San José State University
Next Step:
An International Standardization Case Study Analysis Competition
Purpose: To promote education about standardization among
universities. Provides an opportunity to make students aware of the
issues surrounding standardization from corporate strategy, industry,
regional, and international perspectives. Creates a forum for
discussion among students, academics and practitioners to build a
community of learners.
Sponsors:
?
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and Others
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