TM Brainy Baby® has been a leader in preschool product development for more than a decade. Created by educators and parents, this award-winning series uses a time-tested, proven teaching method that follows a lesson plan format and uses engaging, real-life objects. Brainy Baby® helps children discover a world of learning with quality products that children love and parents trust. A complete line of complimentary DVDs, books and flashcards are available to help your child develop a love of learning for a lifetime.® Package Design © 2011 The Brainy Company Brainy Baby® character names, likenesses and other indicia are trademarks of The Brainy Company. All Rights Reserved For more information: 1-877-455-BABY or www.brainybaby.com The Brainy Company is a wholly owned subsidiary of The Brainy Brands Company, Inc., (OTCBB: TBBC.OB). www.TheBrainyBrandsCompany.com The BRAINY BABY® Parent Guide Table of Contents C ongratulations on your decision to purchase Brainy Baby’s Learning for a Lifetime System™! We feel you are taking the About Our Company and Brand right steps at the beginning of a long and important learning journey for the child you care so much about. As your child’s “first and best teacher,” you know that these beginning stages are important. Your child will learn, develop and grow throughout his/her lifetime, but the fundamental basics of learning like letters, numbers, language and enrichment provide a foundation that no child should be without. Brainy Baby® wants to help your child develop that love of learning for a lifetime®. Part 1...Page 3: Part 2...Page 5: Why The Learning for a Lifetime System™ is Special Part 3...Page 13: Why Brainy Baby® is a Wise Decision Part 4...Page 17: Being Your Child’s “First and Best Teacher” Triangle 1 2 1 t r Pa About BRAINY BABY® For more than 15 years, The BrainyTM Company has proudly been involved in helping children develop a love of learning. The Brainy Baby brand offers a complete line of educational DVDs, CDs, books, toys, games, puzzles and more created for children ages nine months to five years. Our interactive series features products that open the door of discovery for little minds and is hailed by parents around the world as an indispensable tool. With over 100 different products and titles, there’s something for every child! We know every child learns differently and through a variety of experiences. That’s why we offer supplemental DVDs, books and flashcards that work together. Here are just a few extra points on what to know and expect • No Commercials You will never see advertisements or commercials on any Brainy Baby® DVDs. • Mommy Knows Best You can selectively control the viewing content, since you are the best judge of what your child needs. • Turn off the TV We encourage you to turn off any program when your child is losing interest, or seems ready to move on to something else. • Research and More Research The latest studies, educational tips, learning styles and more are reviewed thoroughly and applied to each new product. Simply put, Brainy Baby® products are unsurpassed in quality and design. Winning more than 75 National Awards and Recognitions, including those from The Dove Foundation, Parenting Magazine and the KidsFirst! Coalition for Quality Children’s Media, we're #1 in parent and teacher satisfaction. Guaranteed! 3 4 2 t r Pa What Makes The Learning for a Lifetime System TM so Special Your Brainy Baby Learning for a Lifetime SystemTM includes: • a unique collection of products covering a variety of academic and enrichment subjects that your child will find fun and interesting. • products that were designed by educators and parents, so you can feel good about what you’re giving your child. • DVDs that feature children of all ages, upbeat original music, sing-alongs, instrumental classics and vivid images that your child sees everyday. • beautifully vivid board books and flashcards that introduce additional topics and information not included on the DVDs (and vice versa) and are easy for small hands to hold. • value— each DVD is 45 minutes in length (50% longer than any other video on the market), each board book has 14 non-toxic, thick and sturdy pages and each flashcard set has 36 large, sturdy, double-sided picture cards. The System covers the fundamental basics of learning through various “modules” in each of the below areas: • Academic Shapes & Colors, Animals, ABCs, 123s • Enrichment Art and Music • Language Spanish & English and Talking Hands • Music Classical Tunes and Sing-Along Songs 5 6 Academic Learning Modules The Academic Learning Modules introduce basic preschool learning concepts with matching DVD, board book and flashcard sets. While each product can be used separately and independently, each set is meant to be used together, so that each topic is introduced and reinforced three different ways—an integrated multi-media approach to learning. This allows your child to get the most out of the Brainy Baby® experience. ABCs: Introducing the Alphabet Animals: Apes to Zebras Board Book Flashcards DVD Board Book Flashcards DVD Shapes & Colors: Rainbows, Circles & Squares Board Book 123s: Introducing Numbers 1-20 Board Book DVD 7 DVD Flashcards Flashcards 8 Enrichment Learning Modules Learning doesn’t have to be just “reading, writing and arithmetic.” With the Enrichment Learning Modules, your child is introduced to the world of art and music with Brainy Baby® DVDs. From artist’s “mediums” and famous paintings to musical instruments and catchy rhythms, these titles expand on the academic basics with an expressive side of learning. Matching board books and flashcards are also available and encouraged in these fun titles! Art: Exploring the World of Art DVD Language Modules Children can learn to speak another language much quicker than adults. With the Language Modules, your child is introduced to two new languages, Spanish and Sign Language, which can open up a whole new world of communication. The best part about these fun titles is that they will not only challenge your child, they will also challenge you. Matching board books and flashcards are available and encouraged in these titles too. Spanish: Simple Words & Phrases DVD Board Book Board Book Flashcards Flashcards Music: Discovering Musical Horizons Talking Hands: Beginning Sign Language DVD DVD Board Book Board Book Flashcards 9 Flashcards 10 Bonus Music CDs Music is always considered a plus when it comes to learning and education—especially classical and instrumental music. With Brainy Baby® music, you can feel good about what your child is listening to. These two bonus CDs feature music from the classical composers as well as sing-alongs that are fun for children and friends to sing together. Play in the car or during playtime and find your child relaxing to the classics or singing along to “Bingo.” You may even find yourself singing along too! Classical Tunes: Bach, Mozart, Vivaldi and more! 00) Music arranged by Gregg Kennard & © 2002-2011 The Brainy Company able www.brainybaby.com ered trademark of The Brainy Company ary of The Brainy Brands Company, Inc., OB) www.TheBrainyBrandsCompany.com Sing-Along Songs: 11 From “ABCs” to “Old MacDonald” and other fun favorites! 12 3 t r Pa Your Brainy Baby Purchase is a Wise Decision A University Study Says Your Brainy Baby® Can Learn! A recent University study empirically demonstrated that children can learn from Brainy Baby®! The study, conducted at The University of Texas, Austin, found that infants and toddlers under the age of two can learn from DVDs designed to teach young children shapes. The peer reviewed study used the Brainy Baby’s Shapes & Colors DVD and the results were published in The Journal of Children and Media, (JOCAM), Fall 2010 (Vol.4, Issue 4). Here are few key points of the study: · The researchers exposed two groups of children to a series of commonly familiar shapes, like circle and square. In addition, the experimental group was also exposed to a novel shape, a crescent, using the Brainy Baby® teaching method. · The results showed that toddlers between 18 and 33 months, in the experimental group, were 22 times more successful identifying the crescent shape in a book, after being exposed to the crescent in the DVD, than those in the control group. · The results also confirmed that the crescent could be recognized in other traditional 2-dimensional media like flashcards. · Solid, well-crafted content, along with the “teach, repeat, review” method is undeniably successful. A University Study Says Your Brainy Baby® Can Learn! Brainy Baby® has always been confident that our products have solid, educational value. But now, the results of the study not only prove it, they support the many parent and educator testimonials that have poured in over the past 15 years. 13 14 Advice From the Real “Experts:” Brainy Baby® Parents & Professionals What Do Parents Say? “I just had a mom ask me how my 2 year old knows her ABCs so well since her 3 year old does not. I loaned her the Brainy Baby® Left Brain video for 3 weeks and now her 3 year old is well on her way to knowing all her ABCs.* You can’t argue the value of this educational tool when you only enter one new learning tool to a 3 year old and their knowledge increases significantly.” – Jennifer (Lake Forest, CA) “I am very pleased with all of my brainy baby products, my nine month old twins are already recognizing new concepts such as clapping hands and peek-a-boo due to the consistency of the toys with the DVDs. The products coincide with each other very well. I can’t wait for more products to introduce to my children. The artistic and intellectual development of my children is very important to me. I know that Brainy Baby® will continue to be an instrumental tool for growth to my children.” What Do Educators Say? “I support this product as a professional with 35 years as a Curriculum Specialist in Education. As a professional working to develop resources and learning centers for infants and toddlers, preschoolers and elementary through high school age students, I support the foundation skills offered by the Brainy Baby® products. I have found them to be beneficial to my clients in all settings that I have serviced: public, private, non-public and institutional/hospital (special needs).” – Maria (Rancho Cucamonga, CA) “I think your Brainy Baby® video series is superb. As a former educator, I think your products are right on target. My daughter has been watching them since they first were available, and she likes them better than any other videos, including Disney. Thanks so much for taking the time and effort to produce quality toddler and children’s programming. Keep up the good work!” – Sam (Haines City, FL) – Samantha (Atlanta, GA) What Do Psychologists Say? “We have regular feedback from parents who come into the centre especially to tell us of their child’s success with the [Brainy Baby®] resources. Parents find the DVDs helpful in understanding how children play; what art and music activities to offer; and how to prepare their child for reading and number skills. They find the Right Brain DVD particularly valuable in encouraging creativity; Peek-a-boo, Laugh & Learn and Animals are also popular with parents. Day Care Centers [Nurseries] are enchanted with the Brainy Baby® products. They are tools for learning and not detractors.” – Carolyn Skilling (UK Psychologist) 15 16 4 t r Pa Being Your Child’s “First and Best Teacher” The advantages of your child having her first learning experiences at home with you as the teacher are compelling. The Brainy Baby Learning for a Lifetime System™ can be an irreplaceable teaching aid as you help to mold those initial experiences by creating a nurturing and positive home environment. We encourage you to interact with your child while using any Brainy Baby® product. Watching the DVDs, reading a board book or playing flashcard games together will create memorable moments for the both of you. We also encourage you to use all our products in balance with simple things such as outdoor play and the exploration of everyday objects like a cardboard box or a set of pots and pans. Immersing your child in many different environments and experiences is one of the best gifts you can give! Immersing your child in many different environments and experiences is one of the best gifts you can give! Remember to use the DVDs as one of the teaching tools, not the entire “diet.” Since the DVDs do follow specially paced, small segments, it makes it easy for you to pause the program at any time. Personalize the review sections by taking time to point out familiar objects around your home, talk about them and then repeat the words together. You can even enhance your child’s experience by coming up with your own unique ideas, questions and activities. 17 18 Tips for the Teacher Here are few ways you can make learning at home productive, well-rounded and FUN: • Create a warm, inviting and colorful learning environment by designating a specific room or area of your home as your child’s “special learning place.” • Be ready for repetition. It might drive you crazy at times, but it is the key to early learning. Read the same books, play the same games and sing the same songs over and over-it’s how the connections are made. When it becomes too much, mix it up and rotate subjects, materials and activities. Variation promotes interest, but don’t resist the need for repetition. • Encourage your child to ask questions about anything and listen to everything. If you feel your child isn’t engaged, ask questions to peak his interest or start reviewing information he already knows to build confidence. • Lastly, laugh a lot! When things are funny, they are enjoyable. After reviewing a subject that may be difficult, play “tickle monster” or tell a little joke to lighten the mood and lift your child’s spirits. • Be animated—your voice and facial expressions give life to any subject. • Make your child’s learning meaningful. Relate what your child sees in the DVDs, books and flashcards to objects around your home, to experiences had with friends or to the outdoors. • Ask different family members, or anyone who is important to your child, to participate in learning activities. This shows your child that she has a support system. • Take fieldtrips to your back yard. Going outside of your home is both refreshing and rejuvenating. Point out the green leaves, purple flowers, blue sky, etc. • Praise your child’s correct answers and hard work when learning something new. Focus on your child’s strengths and be patient with concepts that may be hard to grasp. 19 20 Sparking Your Child’s Curiosity Ready, Set, Go! Children are naturally curious, but sparking their interest is what makes them eager to learn. The Brainy Baby Learning for a Lifetime System™ helps foster that natural curiosity by encouraging independent thinking and creativity. You now have a basic understanding of how to start using The Brainy Baby Learning for a Lifetime System™ and what make this system so special. We are proud to be part of your child’s learning journey. Now, take this opportunity and run with it. With Brainy Baby’s DVDs, board books and flashcards, your child is consistently exposed to real objects that can be seen in your home, at school or outdoors. Some may be familiar, while other may be brand new, but one little discovery or new concept can peak his interest and jumpstart his imagination. As the interest grows, start asking “open-ended” questions that begin with “what, where, how or who.” Then, encourage your child to do the same or simply ask questions about his surroundings. Remember that it’s important to work WITH your child. We encourage you to be there every step of the way. Please keep in touch and make sure to share your experiences with us. We would love to hear how The System is working for you! Visit our website to email us or visit our Facebook fan page to add your comments. We want to support you and your child any and every way we can. To view the complete line of Brainy Baby® products, please visit www.brainybaby.com. Use special offer code PG0511 to receive 20% off additional learning products! 21 22