Professional Development
Professional Development
Chapter Plan
2012-2013
Florida International University
www.amafiu.com
www.amafiu.com | Chapter Plan 2012 - 2013
01
Our Vision
Nuestra Visión
Applications
01 Our Vision
02 Professional Development
04 Community Service
05 Fundraising
06 Membership
07 Communication
08 Chapter Operations
09 Calendar of Events
10 Financial Statement
Mission
Florida International University awards the most Bachelors and Masters degrees to Hispanics in the U.S.
(Hispanic Outlook in Higher Education Magazine). The FIU Collegiate Chapter of the American Marketing
Association is an international organization for students involved in the field of marketing. Our principal roles are:
•To enhance student education through a variety of business workshops.
•To further develop the professional skills of members.
•To provide members with recruiting opportunities.
•To provide hands-on marketing experience to members by participating in practical projects.
•To unify student members and the business community to ease the transition from “Living the Life” as college
students to “Living the Life” as professional leaders.
Presented on the following pages is a detailed plan of our Chapter’s proposed activities for 2012 – 2013. There
will be an in-depth discussion of the relationship between our planned events, our new goals and our analysis of
strengths and weaknesses. This will further serve to demonstrate the “Living La Vida” marketing approach that
the AMA at FIU chapter will be undertaking this year.
Strengths (Fortalezas)
•Recipient of the gold chapter on the 34th International
Collegiate Conference
•Create value for members by providing them with
internship experiences through community service
hands on projects
•Strong relationships with local and national companies
that lead to career and fund raising opportunities
Strive for a unified executive team and increase
membership by providing an enjoyable environment were
members create strong social ties
Weakness (Debilidades)
•Commuter school leading to scheduling problems with
team projects
•95% of the students at FIU have a job, therefore having
a schedule with limited availability
•Scheduling speakers on Friday evenings to
accommodate to student’s meeting preferences
•Limited sales and speaking skills by members
•New members are lacking practical marketing skills
Goals (Metas)
•To become the AMA International Collegiate Chapter of the year at the 35th National Collegiate Conference
•To raise enough funds to help fully subsidize 16 members and give partial subsidy to another 8 members for
attending the 35th National Collegiate Conference in New Orleans
•To improve our member’s marketing knowledge and skills by providing them with workshops in the following areas:
Resume building, interviewing skills, Market Research, Adobe Photoshop, Social Media Strategy Development,
Presentation Skills, Mobile Marketing, and Sales
•To re brand our AMA chapter by developing a new website, designing a new logo, and expanding our services in
order to stand out and become more appealing
•To increase membership by adding more value such as a sales club, ToastMasters, internship
opportunities, professional workshops, networking opportunities, a career exposition, and a
recognition program
•To collaborate with other AMA chapters such as USF, UM, UF, UCF and FSU to further
our networking opportunities
www.amafiu.com | Chapter Plan 2012 - 2013
01
Professional Development
Desarrollo Profesional
Goal (Meta): To develop the AMA Chapter at Florida International University both professionally and personally; by
hosting 34 professional development sessions and 69 personal development sessions; offering at least 23 handson projects; while giving members the opportunity to enter 11 AMA Collegiate Competitions. New this year, AMA@
FIU will develop a sub division, the AMA Sales Club, as well as establish the FIU Toastmasters group. This will
prepare our members for the professional world where they will be “Living La Vida” and facing new challenges.
Objective (Objetivo): To establish programming that allows for professional and personal growth to members by
providing them with networking opportunities and hands-on marketing internship experience.
»» Professional Development – Invite companies to instill the knowledge needed to succeed in today’s
business world.
»» Personal Development – Enhance the soft skills of our members by engaging them in workshops that will
assist their professional careers.
»» AMA Collegiate Competitions – Members will work in teams on a variety of AMA collegiate competitions
utilizing their marketing skills and knowledge.
»» Hands-on Projects – Apply skills acquired through our offered sessions in order to help various entities
improve their marketability.
»» AMA Sales Club – A division within AMA@FIU that will facilitate various group exercises/activities to train our
members to become strong sales executives.
»» Toastmasters - In observing the need to improve public speaking/presentation skills, AMA@FIU founded the
FIU College of Business Toastmasters.
Fall (Otoño) 2011
Professional Development
The following companies will come and speak to members
during the Fall semester. Goal: 50 AMA@FIU members
participating
Macy’s, Bernard Worthy Sept.
Marlins, Willy Ruiz Sept.
Underwear Station Joel Gandara Oct.
Media Whiz Holdings, Rosalyn Oquendo Oct.
Vocus, Jeff Zelaya Oct.
City Furniture, Gene Lunger Oct.
Target, Cody Woods Oct.
Lion Fuse Digital Marketing, Juan Zambrano Nov
McDonalds, Carol Koepke Nov
Bacardi, Eduardo Morales Nov
Comcast, Warren Webster Nov
Ubisoft, Renne Marchol Nov
Proctor & Gamble, Eduardo Moreno Dec
See Ya PR, Nathalie Maass Dec
Robeks, Yasmin Issa Dec
Mr. Youth Marketing, Lauren Jack Dec
Personal Development
The following events will be conducted during the Fall
semester. Goal: 25 AMA@FIU members participating
Toastmasters Sept, Oct & Nov
AMA Sales Club Sept, Oct, Nov & Dec
Career Fair Sept.
Council for Student Organizations Sept.
Marketing Yourself Workshop Oct.
Alumni Leadership Campaign Oct.
Mock Interviews Oct.
Internship Fair Oct.
Marketing in a New Era Workshop Oct.
What Are Employers Looking For Workshop Oct.
“The Truth About Sales” Panel Discussion Oct.
Resume Workshop Oct.
Business Etiquette Dinner Nov.
Business Writing Workshop Nov.
President’s Council Sep, Oct & Nov.
AMA FL Regional Conference Nov.
Deans Roundtable Dec.
Interview Stream Workshop Dec.
Team Ropes Adventure Challenge Dec.
Spring (Primavera) 2012
Professional Development
The following companies will come and speak to members
during the Spring semester. Goal: 50 AMA@FIU members
participating
The Jeffrey Group, Giancarlo Russo Jan.
Misha’s Cupcakes, Misha Gomez Jan.
The Walt Disney Company, Ernesto Sosa Feb.
ADP, Adele Mann Feb.
Pediped Footwear, Hillary Frei Feb.
UPP Marketing, Alexandra Rich Feb.
www.amafiu.com | Chapter Plan 2012 - 2013
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Professional Development
Professional Development
Paton Internet Marketing, Todd Paton Feb.
Mama Mancini’s, Carl Wolf Feb.
Ross, Yee Chit Hua Mar.
Inktel, Carlos Zuluaga Mar.
Deloitte, Katrina Livengood Mar.
Pepsi, Jose Betancourt Mar.
Caterpillar, Michelle Eack Mar.
Target, Cody Woods Apr.
Macy’s, Bernard Worthy Apr.
Research in Motion, Dawn Lazar Apr.
Aspire Brands, Heather Lavey Apr.
Allied Integrated Marketing, Christina Swanno Apr.
Personal Development
The following events will be conducted during the Spring
semester. Goal: 28 AMA@FIU members participating
Student Ambassador Council Jan & Mar
Toastmasters Jan, Feb, Mar, & Apr
Presidents Council Jan. & Mar
AMA Sales Club Jan, Feb, Mar & Apr
Apps 101 Workshop Jan.
Marketing Yourself Workshop Feb.
Alumni Professional Panel Discussion Feb.
Business Etiquette Dinner Feb.
Dean’s Roundtable Feb.
Career Fair Feb.
Internship Fair Feb.
Ahead of the Game Mar.
Proctor & Gamble Information Session Mar.
Social Media 101 Workshop Mar.
Student/ Faculty Networking Mar.
Academy of Leaders Mar.
Women in Business Panel Discussion Apr.
Student Leadership Awards Apr.
AMA@FIU Awards Banquet Apr.
MGSCOMM Information Session Apr.
AMA Collegiate Competitions
(AMA Competencias Colegiales)
Regional Conference Grant September
Goal: 10 AMA@FIU members participating
Objective: We will apply for a $500 Regional Conference
Grant to help compensate for some of the expenses of the
conference.
AMA Chapter Plan October
Goal: 10 AMA@FIU members participating
Objective: Work in putting together our chapter plan which will
not only guide our chapter for the 2012 - 2013 academic year,
but will also be our entry into the Collegiate Awards Program.
Chapter Website Competition November
Goal: 10 AMA@FIU members participating
Objective:Use the new branding of the AMA@FIU to publish a
new website which will keep members updated on all activities
while offering a more resourceful site that members can rely on.
AMA Saves Lives Competition Oct-Dec/Jan-Apr
Goal: 35 AMA@FIU members participating
Objective: Continuing our award-winning AMA
Saves Lives program, our members will strategize on how
to continuously increase awareness of organ donation on the
FIU campus.
AMA Outstanding Marketing Week November
Goal: 75 AMA@FIU members participating
Objective: Our chapter will organize and execute a full week of
marketing programming, which will include professional and
personal development, in addition to hands-on projects.
AMA Student Marketer of the Year January
Goal: 30 AMA@FIU members participating
Objective: All chapter members will vote on one AMA Collegiate
member to enter this competition on behalf of the AMA@FIU
chapter.
AMA Case Competition December
Goal: 40 AMA@FIU members participating
Objective: Work to create an integrated marketing
communications plan for the AMA Case Sponsor, Donate Life
America.
Chapter Exhibits Competition February
Goal: 30 AMA@FIU members participating
Objective: We will enter this creative competition, again, by
producing an astonishing tradeshow exhibit within the theme of
the year.
Northwestern Mutual Sales Competition February
Goal: 12 AMA@FIU members participating
Objective: Two teams of 6 members will work on creating a
sales presentation to enter this competition.
SABRE Business Simulation Competition February
Goal: 5 AMA@FIU members participating
Objective: Five AMA@FIU members will enter this prominent
competition, at the Collegiate Conference in March.
AMA Annual Report February
Goal: 10 AMA@FIU members participating
Objective: Eboard will work to implement and write our annual
report, which will discuss our achievements and weaknesses.
This will be our entry into the Collegiate Awards Program.
Chapter T-Shirt Competition March
Goal: 10 AMA@FIU members participating
Objective: This is one of the most enjoyable competitions
sponsored by the AMA Collegiate Division. AMA@FIU
members will work together to generate the best shirt that
successfully markets and represents our chapter at the 2013
Conference.
www.amafiu.com | Chapter Plan 2012 - 2013
03
Community Service
Servicio a la Comunidad
Goal: (Meta)To provide services to our local community and other national organizations who can benefit from our
expanding marketing knowledge. We will be showing these entities how they can be “Living La Vida” by putting a
young spark on their marketing techniques.
Objective: (Objetivo) To utilize our professional development/marketing skills for raising awareness, promotions,
recruitment, marketing plan development, etc. for local and national organizations. Small committees of 4 – 20
members (depending on the skills and focus required to complete each marketing project) will be established to
ensure success in our efforts for the projects and events.
AMA Saves Lives Fall/ Spring
Goal: 20 AMA members will be participating
Objective: Members of our chapter will create another
campaign to continue raising awareness of organ donation
among eligible donors, at both campuses (MMC & BBC) as
well as through social media channels.
Women’s Fund Fall
Goal: 15 AMA members will be participating
Objective: Will implement an on campus event to fund raise
and create awareness about the multiple initiatives that this
organization works with including women trafficking.
Business Week Fall/ Spring
Goal: 10 AMA members will be participating
Objective: Members will work to promote the Business Week
survey among the FIU College of Business to any students
with 90+ credits to make sure FIU gets ranked among the top
schools in the nation.
Entrepreneurship Hall of Fame
Goal: 5 AMA members will be participating
Objective: The AMA@FIU chapter will create a unique
campaign to promote the nomination/ voting process for the
annual awards ceremony held for the College of Business at
FIU
Alumni Leadership Campaign Fall
Goal: 8 AMA members will be participating
Objective: Members will participate in the College of Business
alumni fund raising event by generating written testimonials for
event attendees and networking with professional alumni during
the event
Miami Marlins Market Research Campaign Fall/Spring
Goal: 15 AMA members will be participating
Objective: The AMA@FIU will provide the Marlins with a
research study of major national and international sports team’s
social media and digital marketing strategies in order to develop
solid ideas that will improve their online initiatives
ALPFA Honor Society Fall
Goal: 4 AMA members will be participating
Objective: Design Promotional Collateral for ALPFA Honor
Society’s Social networking activities
Phoenician Investment Fund Fall/ Spring
Goal: 4 AMA members will be participating
Objective: Members will develop a marketing campaign to
promote a regional stock trading competition taking place at the
FIU College of Business
Career Management Services Fall
Goal: 10 AMA members will be participating
Objective: Film and edit a promotional video for the career
services within the college of business to inform students of all
the benefits they provide
Mama Mancinis Fall/Spring
Goal: 15 AMA members will be participating
Objective: To develop and host a viral video campaign for the
purpose of creating brand awareness throughout FIU.
Werthiem Lecture Series Fall/ Spring
Goal: 10 AMA members will be participating
Objective: Members will create an innovative strategy to
promote the lecture series which are hosted by the College of
Business which where high level executives provide industry
knowledge
See YA PR Spring
Goal: 10 AMA members will be participating
Objective: Press release and blog creation will be the core
of this initiative as members will assist this local Miami
merchandising firm
Student Relations Department Fall Spring
Goal: 4 AMA members will be participating
Objective: Members will be developing the Student Relations
Department marketing plan which consist of coordinating
events, designing promotional materials, and social media
efforts
State Farm Fun Day Fall
Goal: 20 AMA members will be participating
Objective: Members will be assisting this national company by
facilitating an on campus recruiting event and making it exciting
for students in order to increase attendance
College of Medicine Fall
Goal: 15 AMA members will be participating
Objective: Members will be conducting observational research
by attending the School of Medicine’s open house day and
discovering what new initiatives can be implemented to make it
more appealing for applicants.t
Latin Music Festival Fall/ Spring
Goal: 15 AMA members will be participating
Objective: Members will be branding and aiding in the
promotion of the Latin Music Festival which will be taking place
in Miami during the Spring of 2013
www.amafiu.com | Chapter Plan 2012 - 2013
04
Fundraising
Recaudacion de Fondos
Goal: To raise a minimum of $19,000 to cover funding for the 35th Annual AMA International Collegiate Conference, enhance our
chapter’s professional development, and leave a higher balance for future social and professional activities. Using our marketing
skills to develop creative initiatives and campaigns are vital to the “Living La Vida” lifestyle which supports our organization’s
efforts.
Objective: Raise enough money to fully subsidize travel, hotel, and registration expenses for conference for at least 16
members and provide partial subsidy to another 8 of the most active members and the executive board. Raise money to bring
the best speakers and companies for industry nights and be able to cover travel and lodging expenses for speakers if necessary.
At the same time we want to increase our cash fund for future social and professional activities, and be able to offer high end
events to our members.
AMA@FIU Store
Goal: $1000
Objective: This year with our new look we will have our own line
of AMA@FIU gear online on our new “Shop” found on AMAFIU.
com. We will have t-shirts, sunglasses, hats, flip flops, key
chains, phone covers, etc.
Corporate Sponsorships
Goal: $2000+
Objective: By offering exposure to top local companies, we
aim to raise money that can be used specifically towards
travel expenses for the 35th Annual International Collegiate
Conference.
Regional Conference Registration
Goal: Attendance of 200 students and raise $2000
Objective: We are especially excited about our 5th Annual
Regional Conference. This year we are adding two brand new
events to our conference; AMA Sales Competition, and Career
Expo 2012. These two innovations along with some of the
best forward-thinking professionals in the field as speakers will
give us the momentum needed to achieve our goals. We are
expecting over 200 students from all over Florida, and other
states such as Wisconsin, Alabama, and Texas. We anticipate
this will be a successful and unforgettable experience for all
attendees.
CSO Funding
Goal: Earn enough points to obtain $2000
Objective: We have to earn a total of 25 points in the year by
attending and taking photos at CSO events. AMA will work
on promoting CSO events at each of our meetings, and
encourage members to attend in order to earn attendance
points.
Community Partnerships
Goal: Raising $1000+
Objective: AMA will work on building and establishing strong
relationships with local businesses. We will offer them brand
exposure, promotional and marketing advice in exchange for
in-kind donations.
Fundraising Socials
Goal: raise $1000 from social activities
Objective: The special events team and the fundraising team
will work together to organize social events that will not only
create a strong bond among members, they will raise money
for the organization as well. Some of these events include
gatherings at specific chain restaurants that agree to give us
15-20% off the check for anything our group consumes at a
specific time and day.
AMA Educational Series
Goal: Raise $7,000
Objective: AMA will work with FIU faculty and alumni to host
various educational workshops. Each workshop will have a
registration fee of $25, and they will cover different topics
including; Social Media, Marketing Yourself, Photoshop, and
much more.
www.amafiu.com | Chapter Plan 2012 - 2013
05
Membership
Membrecía
Goal (Meta) To strengthen membership by implementing new strategies while maintaining our overall membership of 175 fully
paid International Collegiate Division members and to maintain an active 50 members. This fits into our theme of “Living La Vida”
because it translates into a positive word of mouth and the overall opinion students have of the marketing field.
Objective (Objetivo) To implement new recruiting methods by providing more value to new members, existing members and
expiring members that will encourage them to join the organization, or renew their collegiate division membership.
AMA@FIU Demographics: The College’s uniquely diverse and multicultural student body generally reflects the international
demographics of South Florida: Hispanic America – 56%; Caucasian – 20%; African American – 9%; Asian – 2%; and Other –
13%. The male/female ratio is 40/60. The average age of undergraduates is 25 with an average undergraduate GPA of 2.9. In
addition, our College is a commuter school (95% commuters) with the majority of the student population working part time to pay
for their education. This makes maintaining our active membership our greatest challenge.
Faculty Advisor
Goal: 35% of overall membership
Objective: We will utilize the popularity and strong loyalty of our
Faculty Advisor, through which his students will be encouraged
to become members of the AMA@FIU Chapter.
Networking
Goal: 30% of overall membership
Objective: Our Directors of Professional Development will
create numerous social and networking events with industry
professionals, encouraging members to establish professional
relationships that can benefit them in their careers and personal
lives.
Welcome to BizLife
Goal: 25% of overall membership
Objective: Promote the AMA@FIU chapter during a recruitment
fair sponsored by the College of Business held every semester.
AMA South Florida Professional Chapter
Goal: 5% of overall membership
Objective: In collaboration with our newly formed AMA@FIU
Alumni Chapter, we look forward to hosting and working closely
together with the AMA South Florida Professional Chapter for
various networking and mentoring opportunities.
Miami Marketers Organization
Goal: 15% of overall membership
Objective: Continue working with the Miami Marketers
Organization. This group is focused on networking and offering
professional development opportunities. Our connection is
always attracting FIU students to join our chapter.
Alpha Mu Alpha
Goal: 25% of overall membership
Objective: Senior marketing majors with a 3.25 + GPA will be
invited to join our Alpha Mu Alpha. This will allow us to increase
our membership by requiring inductees who accept to join the
International Collegiate Division as well.
AMA@FIU Alumni Chapter
Goal: 20% of overall membership
Objective: This is a new initiative for our chapter as we
developed this affinity group through our university’s Alumni
Association. This will add value to the members, as they
will stay connected to the AMA@FIU chapter as loyal alumni
wanting to give back.
AMA Referral Program
Goal: 30% of overall membership
Objective: Another new program being implemented for the
2012 – 2013 year is to incentivize members to bring friends
and other fellow students to experience how the AMA@FIU
chapter can add value to their careers.
AMA All-Star Marketers
Goal: 20% of overall membership
Objective: This program will recognize individual executive
board and chapter members that exemplify “all-star”
commitment to the organization. Recognition will be given
monthly.
www.amafiu.com | Chapter Plan 2012 - 2013
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Communications
Comunicaciones
Goal (Meta) To maintain our outstanding communications system, while looking for ways to improve and provide our students
with more communication opportunities and complying with our campus-wide restrictions on promotions. Communication is a
huge factor in the “Living La Vida” lifestyle at AMA@FIU. The way we interact with members, and vice versa, is important to make
thing clear, efficient and interactive.
Objective (Objetivo) To sustain open and effective internal and external communications between all AMA members, faculty/
staff and business professionals.
Method (Metodo) To more effectively keep track of all members’ attendance and points, we utilize Google Docs. Not only this
helps us track our members better but also keeps everything in a database where it can be shared between E-Board members.
»» Internal Communication – To keep members informed and updated on all events, activities, and news.
»» External Communication – To inform potential members, faculty/staff and outside organizations of the benefits
and services provided by our AMA@FIU Chapter.
Internal Communication
External Communication
“Living La Vida” / New AMA Branding
Objective: Observing the opportunity to attract members we
completely strategized a new way to brand our organization.
Our new logo is both bold and modern and brings a fresh
perspective of the AMA@FIU chapter. We chose “Living La
Vida,” or “Living the Life” as our play on this year’s national
theme, “Live the Marketing Life” as a way to express both our
majority of members being Hispanic and bilingual and the fact
that living in South Florida we live what we consider to be the
ultimate marketing lifestyle.
Social Media Networking
Objective: To continue expanding AMA’s online presence
through the use of Social Media tools like Facebook, Twitter,
LinkedIn, and Instagram. Furthermore, we educate and provide
FIU and the Miami community with useful articles, news, trends,
and current events about professional development, business
and marketing.
E-board E-mail Addresses
Objective: New e-mail addresses (i.e. GabeNoboa@AMAFIU.
com) were created for each E-Board member with the purpose
of better serving and communicating with our AMA members.
Electronic Updates/Weekly Newsletters
Objective: To continue using our electric weekly newsletter/
updates notifying members of upcoming events, group projects
and university wide events.
GroupMe Application
Objective: Using the popular app, GroupMe, a group text
messaging service, project members will communicate to each
other and their team leads as a new and innovative way to
interact.
AMAFIU.com Website
Objective: With the re-branding of our AMA@FIU chapter,
we have launched a whole new and improved website, were
members can buy their 1-year collegiate membership and
purchase tickets for events. Members have access to weekly
blogs, marketing news articles, and AMA@FIU store.
Classroom Pitches
Objective: By doing classroom pitches, not only we increase
our chapter’s awareness on our campus, we also keep our
AMA family growing by recruiting and educating our FIU
students of the many benefits and opportunities offered to them
by joining AMA@FIU.
AMA@FIU Alumni Chapter
Objective: The AMA@FIU Alumni Chapter founded this year
will strive to keep our new AMA members connected with
past members. Moreover, our current active members have
the opportunity to get potential jobs and/or internships by
networking with our Alumni Chapter.
Electronic Flyers/Newsletters/Monitor Ads
Objective: To continue promoting AMA’s brand at our campus,
while providing our students with news, events, and trends with
the use electronic flyers, monitor ads, and newsletters placed
on displays in popular areas around the FIU campus.
AMA@FIU Office
Objective: To keep improving our chapter and discussing
on new opportunities and events that can be offered to our
members by meeting and utilizing our AMA@FIU office space
on a weekly basis.
AMA@FIU App
Objective: The most innovative, interactive and useful initiative
that has come to the AMA@FIU chapter since our inception
in 2001, we will create a free, downloadable application that
members can use on their smart phones. The app will catapult
our chapter into a new era of marketing in something that has
not been used by any collegiate chapter.
www.amafiu.com | Chapter Plan 2012 - 2013
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Chapter Operations
Operaciones De Capitulo
Goal (Meta) To offer flexibility and opportunities for members to get involved as much as possible with the AMA@FIU chapter.
Keeping the organization structured, consistent, efficient, yet fun at the same time is an integral part of our promise to members
that “Living La Vida” will be a wise investment towards their future.
Objective (Objetivo)
To restructure the organization’s meetings and scheduling to reflect the changing needs of the
members, while offering enhanced professional development opportunities. With all the new initiatives started this year, our
organization is constantly evolving to better serve the future marketers with all the needed skills they will use.
Creative Edge: The AMA@FIU Marketing Agency
Goal: Offering 25 hands-on projects to members
Objective: To fully maximize the professional development of our
members, we will continue to seek out projects that specifically
enhance marketing experiences for our members. Since most
of our members lack practical marketing experiences, these
projects will be an excellent learning tool for them. Additionally,
these experiences will boost members resumes and hopefully
result in better jobs upon graduation.
AMA@FIU General Meetings
Goal: Offering 32 meetings
Objective: To feature a recruiting speaker, personal development
workshop/seminar, or a hands-on project to encourage and
maintain member attendance. Our meeting day has been set for
every Friday evening at 7pm, given that this is the best time for
most of our members to attend.
AMA Sales Club
Goal: Offering 16 meetings
Objective: To create an AMA@FIU special interest group in sales
to build on skills that will prepare members to become better
sales executives. The goal of this group is to bring in various
sales professionals to lead the meeting with an engaging
workshop and offering members the opportunity to practice and
receive feedback on their skills through role plays.
Toastmasters
Goal: Offering 64 meetings
Objective: To create an AMA@FIU special interest group in
public speaking and encourage members to participate in one
hour sessions that focus on developing public speaking skills.
Members will receive an opportunity to be evaluated and to
compete at various competitions within the region where they
can be recognized for their performance.
Organizational Chart
Goal: Maintain leadership structure of AMA@FIU
Objective: To utilize our leadership hierarchy, where our President
and Executive Vice-President lead the chapter and the Executive
Board made up of 14 Directors.
Chapter Plan/Annual Report
Goal: To become the “2013 Platinum Chapter of the Year”
Objective: To maximize all of our efforts to ensure we are
exceeding our goals in order to be the Platinum International
Collegiate Chapter of the Year for a third time in our chapter’s
history.
Executive Board Meetings
Goal: Offering 32 meetings
Objective: Executive Board meetings will be held Thursday’s
before the general meetings. This provides our Executive Board
an opportunity to receive professional development with external
professionals as well as plan and strategize for future chapter
initiatives.
Executive Board Training
Goal: Offering training to new leaders
Objective: To have each E-Board member train their replacement
will eliminate much confusion and help with the continuity
of our thriving organization. Plus, this will eliminate the fear of
new E-Board members might have of not knowing what to do.
The new organizational structure was designed to improve the
transition for E-board positions replacements.
Executive Board Retreats
Goal: Offering 3 retreats
Objective: To fully engage the entire E-Board by offering 3 fullday retreats. One in the summer and one at the beginning of the
Fall and Spring semesters to help plan for success.
www.amafiu.com | Chapter Plan 2012 - 2013
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Calendar of Events
Calendario de Eventos
FALL 2012
June-August
EBM Twelve Scheduled
EBM E-Board Retreat
HOP Marketing Week
GM First General Meeting
PD Marketing Yourself Workshop
September
EBM Four Scheduled
GM Four Scheduled
SC Two Sales Club Meetings
S Two AMA Socials
MR Recruitment for AMA
MR Tabling Event
PD Macy’s
PD Marlins
PD Miami Marketers Networking
PD Presidents Council
PD Student Ambassador Council
PD Toastmasters
PD AMA Sales Club
PD Career Fair
PD Council for Student Organizations
HOP Marlin’s
HOP Mama Mancini’s
HOP AMA Saves Lives
October
EBM Four Scheduled
GM Four Scheduled
SC One Schedule
HOP Sales Club Meeting with City
Furniture
PD AMA Industry Night
PD AMA Panel Discussion
PD Marketing Yourself Workshop
PD Alumni Leadership Campaign
PD Marketing in a New Era Workshop
PD What Are Employers Looking For
Workshop
PD “The Truth About Sales” Panel
Discussion
CS HOP AMA Saves Lives Event
November
EBM Four Scheduled
GM Two Scheduled
SC Meeting with ADP
PD Regional Conference
PD Industry Night
PD Study Abroad Information Session
PD Toastmasters
PD AMA FL Regional Conference
PD President’s Council
C AMA Regional Conference
PD Industry Night
PD AMA End of the Year Banquet @FIU
December
PD Industry Night
PD Deans Roundtable
PD AMA Sales Club
SPRING 2013
January
EBM Four Scheduled
GM First General Meeting
PD Industry Night
PD Student Ambassador Council
PD Toastmasters
PD Presidents Council
PD Resume Workshop
PD AMA Sales Club
PD Apps 101 Workshop
SC First Meeting
MR Club Fair
HOP Marlin’s
HOP Mama Mancini’s
HOP Women’s Fund
HOP AMA Saves Lives
February
EBM Four Scheduled
GM Three Scheduled
SC Two Scheduled
S Valentine’s Day Social
CS HOP Make A Wish Foundation
PD Marketing Yourself Workshop
PD Miami Marketers Networking
PD Toastmasters
PD AMA Sales Club
PD Team Ropes Adventure Challenge
PD Mock Interviews
PD Alumni Professional Panel Discussion
PD Business Etiquette Dinner
PD Industry Night
PD Dean’s Roundtable
PD Career Fair
PD Internship Fair
PD Photoshop Workshop
C Annual Report
March
EBM Four Scheduled
GM Two Scheduled
CS Two Scheduled
C AMA National Competition in New
Orleans
CS AMA Saves Lives Final Presentation
C T-Shirt & Video Competition
PD Industry Night
PD Ahead of the Game
PD AMA Sales Club
PD Toastmasters
PD Proctor & Gamble Information
Session
PD Student Ambassador Council
PD President’s Council
PD Social Media 101 Workshop
PD Student/ Faculty Networking
PD Academy of Leaders
April
EBM Two Scheduled
GM Two Scheduled
SC Two Scheduled
HOP Marlin’s Final Presentation
HOP Mama Mancini’s Final Presentation
HOP Women’s Fund Final Presentation
HOP Business Week
PD Industry Night
PD Toastmasters
PD AMA Sales Club
PD Women in Business Panel Discussion
PD Student Leadership Awards
PD AMA@FIU Awards Banquet
PD MGSCOMM Information Session
GM General Meeting
HOP Hands on Project
C AMA Collegiate Competition
CS Community Service
PD Prof./Personal Development
EBM Executive Board Meeting
F Fundraising
S Socials
MR Recruitment
www.amafiu.com | Chapter Plan 2012 - 2013
09
Financial Statement
Estado Financiero
The following financial statement is an estimated view of our budget for the 2012-2013 academic year. We plan to maintain a
close hindrance to these figures.
Opening Balance: $2,596.18
Revenues:
Fundraising
AMA@FIU Store Corporate Sponsorships: Regional Conference Registration: AMA Educational Series: CSO Funding: Community Partnerships: Fundraising Socials: $1,000
$2,000
$2,000
$7,000
$2,000
$1,000
$1,000
TOTAL REVENUES: $18,596.18
Expenses:
Administrative
Supplies: Speaker Gifts:
Printing Reports: Events
On-campus refreshments: Off campus social events: Promotions
Polo’s: Glasses: Branded pens: Tank tops: Collegiate Conference
Full Payment for 24 Members
Transportation (Avg. $225/person):
Hotel (6 rooms @ $250/person/3 nights): Registration ($195 per person): $200
$150
$0
$100
$200
$500
$500
$250
$500
$5,400
$4,500
$4,680
TOTAL EXPENSES: $17,030
NET PROFIT: $1,566.18
www.amafiu.com | Chapter Plan 2012 - 2013
10
President: Gabriel Noboa
Executive Vice President: Angela Gers
Faculty Advisor: Tim Dugan Birrittella
AMA@FIU Awards History
2011-2012 Gold Collegiate Chapter
2010-2011 Platinum Collegiate Chapter of the Year
2009-2010 Superior Chapter
2008-2009 Distinguished Chapter
2007-2008 Distinguished Chapter
2006-2007 Distinguished Chapter
2005-2006 Collegiate Chapter of the Year
2004-2005 Outstanding Southern Chapter
2003-2004 Top Southern Chapter
2002-2003 Outstanding Southern Chapter
2001-2002 Chapter Revitalized
Outstanding Membership
Outstanding Chapter Operation