KATHY JOBSEEKER
178-10 Wexford Terr., #3E
Jamaica Estates, NY 11432
jobseeker@aol.com
Tel: (555) 555-5555
Cell: (555) 555-5555
Marketing Management ~ Sales Management ~ Marketing Director ~ Product Development Manager
SUMMARY
Talented and accomplished Management professional with extensive Sales and Marketing background.
Proven ability to increase revenue and client base. Highly adept at developing and implementing
effective sales and marketing strategies and plans. Expertise in identifying, penetrating, and developing
new markets. Strong skills in product development. Able to manage client and vendor accounts.
Excellent negotiator with ability to maintain buyer relationships, represent companies at trade shows, and
develop new business. Familiar with product positioning, direct marketing, and campaign management.
International experience with major corporations. Outstanding presentation and communication skills.
PROFESSIONAL EXPERIENCE
Alva Museum Reproductions, Old Bethpage, NY
2000 – 2007
Vice President, Sales and Marketing
 Carried out extensive review of existing sales and marketing strategies for this exclusive
manufacturer of art and museum statuary products. Identified potential new markets to increase sales.
 Developed and implemented multi-year strategy to penetrate new markets, acquire new accounts, and
diversify product line. Managed $300,000 annual budget.
 Increased sales to main client, and parent company, The Museum Company, year over year by
introducing new product lines and re-packaging existing products into collections.
 Increased sales to external customers 12% ($240,000) in first year, and increased overall business
150% ($3 million) over two-year period.
 Targeted new distribution channels, including furniture stores, art galleries, art and frame dealers,
interior decorators, collectibles retailers, overseas retailers, university bookstores, and motivational
and incentive purchasers.
 Increased production of commissioned pieces for museums, estates, and other institutions, and
marketed copies to other distribution sources based on popularity.
 Managed development and creation of new product lines and formulated new marketing strategies to
re-market existing products.
 Significantly increased sales with new and existing accounts.
 Acquired more than 300 new accounts, including Lenox Mail Order, Mary Kay Cosmetics, The West
Wing, Thomasville Home Furnishings, and many others. Negotiated arrangements with account
representatives.
 Established and supervised national team of 30 independent sales representatives.
 Coordinated advertising agency activities, including development and positioning of corporate logo,
advertising campaigns, promotional sales materials, and product catalog production.
 Designed and oversaw national direct mail and trade press release campaigns.
 Supervised company’s participation in national trade shows.
 Negotiated permanent showroom in Atlanta’s Merchandise Mart.
Kathy Jobseeker
Page 2
The Ulster Linen Co., Inc., New York, NY
1997 – 2000
National Sales and Marketing Manager
 Developed, grew, and managed all sales and marketing efforts for this importer and distributor of
exclusive European linens, textiles, and giftware.
 Identified and initiated contact with potential clients in new markets. Developed new lines of
distribution for company, including high-end linen stores, gourmet retailers, large retail organizations,
high-end catalog companies, and upscale trade shows.
 Introduced matching of particular product lines to specific markets, such as targeting pet-themed
giftware to PetCo., New England Serum Company, and Rod’s Western Place Performed strategic
packaging of new product collections to meet market needs.
 Acquired and developed key accounts with Crabtree & Evelyn, Restoration Hardware, Betty Crocker,
Miles Kimball, and Potpourri.
 Grew annual sales from $2 million to $2.4 million in one year; doubled sales volume for Northern
Ireland-based manufacturer.
 Recruited, trained, and supervised team of more than 30 independent sales representatives at the
national level, covering all major and regional markets.
 Implemented new marketing and advertising strategies. Introduced direct mail campaigns and press
releases. Increased company’s brand name recognition among upscale product lines.
 Coordinated company’s participation at trade shows, including New York / Atlanta / San Francisco
Gift Shows, Bed/Bath/Linen Show, Gourmet Show, Backer Pet Show, and others.
 Increased specialty store business by almost 400 stores. Grew business with mail order catalogs.
Irish Trade Board, New York, NY
1981 – 1996
Senior Marketing Manager (1985 – 1996)
 Served as U.S.-based representative for Government of Ireland-run program assisting companies in
doing business in the United States.
 Worked directly with senior officers of more than 300 gift, accessory, and home furnishing
companies in Ireland to develop products and export to the U.S.
 Authored and conducted domestic market research studies and market entry studies for Irish
companies. Compiled data and developed customized marketing strategies.
 Dramatically increased U.S. sales for new and existing companies such as Alfrank Furniture, Blarney
Woollen Mills, Galway Crystal, Irish Dresden, Navan Carpets, Solvar Jewelry, Nicholas Mosse
Pottery, Lissadell Towels, Tintawn Carpets, and Kapp & Peterson Pipes.
 Organized visits of major buyers to Ireland. Supported QVC, Neiman Marcus, ABC Carpet & Home,
Plow & Hearth, Domain, Gumps, and other potential buyers / retailers.
 Managed highly effective public relations, advertising, and seminar campaigns promoting Ireland as
major resource to large U.S. retailers. Oversaw trade show activities and participation.
 Previously held position of Marketing Executive, 1981 – 1985.
EDUCATION
BS in Commerce, Marketing Major, DePaul University, Chicago, IL
Diploma in Direct Marketing, New York University, New York, NY
COMPUTER SKILLS
Windows, Word, Excel, PowerPoint, Internet