Bucharest Academy of Economic Studies
Faculty of International Business and Economics
INTERNATIONAL MANAGEMENT – SEMINAR
2010-2011
I. Structure of the seminars:
1. Introductory seminar: seminars’ structure & grading method
2. Starbucks
3. Benetton
4. Sony
5. Critical incidents: Cultural differences
6. Case Study 1: Lenovo-IBM
7. Case Study 2: Martinez Construction
8. Case Study 3: OEC
9. Case Study 4: When in Romania
10. Final project discussion
11. Final seminar (final project, grades).
II. Grading:
Final grade:
 40% – Seminar activity:
 70% – Case studies’ activity:
 30% – Solving of case studies 2-5
 70% – Solving of case studies 6-9
- 80% – Written reports for case studies 6-9
- 20% – (Oral) presentation of the reports for case studies 6-9
 30% – Final project
 60% – Final exam.
III. Compulsory bibliography:
- Ioan Popa, Radu Filip, Management internaţional, Editura Economică, Bucharest, 1999
- Course support
- Course slides
- Seminar materials
- Course site: www.mi.rei.ase.ro.
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IV. Organization of the seminars:
1. For the case studies in weeks 2-5 (Starbucks, Benetton, Sony, Cultural Differences):
The solving of these case studies will be done in teams, which are going to be established during the
classroom activity, and will be represented by answering to the questions presented at the end of each
case study. The teams will deliver their written observations/notes and then will comment on in order
to identify the correct and complete answers.
2. For the case studies in weeks 6-9 (Lenovo-IBM, Martinez Construction, OEC, When in Romania):
The students will be distributed, by the teacher, in four different teams. Starting with the 6th seminar
and ending up with the 9th one, during each seminar, each of the four teams will hand over one written
report on the case study for the respective seminar and one of the teams will present the case study (the
team presenting the case study will be selected by chance at the beginning of each seminar).
The structure of the written reports (for the case studies) is presented at point number V.
Pay attention! In order to receive a grade on the presentation, each of the members of a team should
take part in the respective presentation of the case study.
3. For the final project:
The students will form four different teams (they are going to choose the component of the teams). The
project will be solved in teams and it will be delivered to the teacher in the last seminar.
The project will follow up the firm’s internationalization process.
V. Structure of the written reports (for the case studies in weeks 6-9):
1. General presentation of the case study (Summary)
2. Identification of the problem(s), causes and negative effects:
2.1
Identification of the problem(s);
2.2
Identification of the causes that led to the appearance of this/these problem(s);
2.3
Identification of the potential negative effects that will appear if the problem(s) is/are not
going to be solved.
3. Identification of alternative solutions for each identified problem:
Each solution should be presented with its own advantages and disadvantages.
4. Selection of the optimal solution:
4.1. One should identify and choose the optimal solution among those presented above;
4.2. One should demonstrate that the chosen solution is the optimal one (the comparison of
the optimal solution with the rest of the alternative solutions from the advantages and
disadvantages point of view);
4.3. One should present/demonstrate how the disadvantages of the optimal solution are
diminished or eliminated.
5. Implementation of the optimal solution:
The resources and actions that should be made in order to put into practice the optimal solution
(one should demonstrate the viability and fezability of the optimal solution).
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