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Notes from WPFW Community Advisory Board (CAB) Meeting
7:00 PM, 19 November 2012, at WPFW, 2390 Champlain St. NW 2nd Floor, Washington, DC 20009
Participants:
CAB members:
Alvernon Garey, Hyattsville, MD
David Vega, Takoma Park, MD
Eric Ramey, Washington, DC
Perry Redd, Washington, DC
Ron Benjamin, Greenbelt, MD
WPFW staff members:
John Hughes, General Manager
Vinnie Jack, Volunteer Coordinator
Guests:
Janice Taylor, Washington, DC
Pete Tucker, Washington, DC
Tony Norman, Washington, DC
Notes:
1. At 7:14 PM Mr. Vega, acting as chair in the absence of Ms. Brown, confirmed that a quorum was
present.
2. The CAB members discussed and approved the meeting agenda (Attachment 1).
3. The members discussed, modified, and approved the notes from the 17 September 2012 meeting
(Attachment 2).
4. Mr. Hughes said that:

He missed the November Local Station Board (LSB) meeting. Tiffany Jordan represented him at
the meeting.

The station began its fiscal year on October 1 with $133,689 in revenue, mostly from the Fall
fund drive, which raised $321,473 in pledges. The fulfillment rate is 72%. The station had
collected $234,658 as of three weeks ago; the number has probably gone up since then.

The station just completed a tandem-event fundraising weekend, with the third annual U Street
Jam on Saturday under the direction of the LSB and Gloria Turner, and a Gary Null lecture on
Sunday.
o
The U Street Jam sold 26 (10-person) tables at $300 each plus 100 individual tickets.
More than 400 people attended; the station raised $13,302. A good time was had by all.
The room was carefully laid out and decorated to create a comfortable environment, with
enough space for all of the activities: talking, eating and drinking, dancing, and entrance
and exit. Ms. Turner is considering holding additional events at the same facility this
fiscal year.
o
The next day there was a lecture by Gary Null and the presentation of his latest film,
addressing the dangers of the American diet. The event was at the Silver Spring Civic
1
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Center. Gary stayed on the health issue topic, resulting in an informative and engaging
lecture. Approximately 400 people attended; the event was basically sold out. It raised
$13,300 for the station.

Andy Shalal, who owns Busboys and Poets and chairs WPFW's major donors circle, allocated
500 tickets to Busboys and Poets' (presidential inaugural) Peace Ball to Pacifica, to sell as
desired. The baseline price (from Busboys and Poets) is $135 per ticket. WPFW is in the process
of determining its price point. The tickets will be offered during the year-end fund drive,
scheduled for December 7 to 18.

To date, each Pacifica station has been allowed to schedule fund drives whenever it wants.
Summer Reese, the interim Pacifica Executive Director, is concerned about the lack of
coordination, and may mandate specific dates for drives across the network; the decision could
come as early as tomorrow. The uniform schedule may be an issue for WPFW, which is more
music-centric than the other stations and is unusual in that its largest audience is on the weekend,
followed by Democracy Now!, and then followed by everything else. There may be some logic,
therefore, in exempting WPFW from the uniform drive schedule.

As mentioned earlier, the station intends to offer Peace Ball tickets during the December fund
drive. It is considering, however, reserving some of the tickets for major donors, who give
$1,000 to the station.
Mr. Perry said that he thinks that reserving tickets for major donors is an exception to the station's
mandate, under the WPFW Mission Statement, to serve poor people. Mr. Hughes said that the major
donor reservation is being done to raise funds, so that the station can continue its service to poor
people. Mr. Vega concurred that fundraising can create the appearance of elitism; he has personal
experience, from his house party, with the issue. Mr. Ramey asked if it would be possible to reserve
some of the Peace Ball tickets for people who cannot afford to pay full price. Mr. Hughes responded
that the tickets were provided by Mr. Shalal for fundraising; offering them at a lower price reduces
the amount of money raised. He explained that serving major donors is both a fundraising necessity
and a best practice. Ms. Taylor asked if a separate lower-priced event could be held. Mr. Vega
recommended that Ms. Taylor hold a fundraising house party, where she would be free to set the
price. Mr. Benjamin asked if Peace Ball tickets will be available through venues other than WPFW.
Mr. Hughes responded that people will be able to buy tickets directly from Busboys and Poets for
$135. However, WPFW should be able to sell tickets at a higher price, since it has media power that
the restaurant does not, and because people who are loyal to the station will be willing to pay a little
more for the tickets if they know that the station benefits from it.
Mr. Hughes said that he is confident that WPFW will be able to sell its allotment of 100 tickets, and
that he expects that the New York, Houston, and Los Angeles stations will be able to sell theirs. The
Berkeley station, however, has a different constituency and may have some difficulty with its tickets.
The CAB members unanimously voted to accept Mr. Hughes' report.
5. Mr. Benjamin requested an update on station relocation. Mr. Hughes responded that a particulart
location has arisen as a frontrunner, but that the station is continuing to look at other possibilities.
The frontrunner location requires less buildout than others that have been considered. Mr. Vega
asked if the December 31 moving deadline has been extended. Mr. Hughes said that it has not been
yet, but that there is a good possibility that it will be. Mr. Hughes explained that he could not provide
more detail on relocation because he is under the relocation committee's confidentiality agreement.
Mr. Ramey noted that the confidentiality agreement conflicts with Mr. Hughes' ability to provide
informative status reports.
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6. Mr. Hughes said that the CAB members, as community representatives, provide ideas to him. Mr.
Ramey said that ideas offered on the Community Comment show are worthy of serious consideration.
Mr. Redd concurred, and noted that the CAB's meetings include provisions for community input.
7. Ms. Taylor asked if the station had considered relocating to leasable space in the Martin Luther King
Library.
8. Mr. Hughes said that Bobby Hill, the interim Program Director, was unable to attend the meeting but
had furnished a written report (Attachment 3). The CAB members voted to include the report in the
meeting notes but to not formally accept it.
9. Mr. Redd said that he has a continuing question: how are new shows brought to the attention of the
Program Director?
10. Mr. Redd said that the CAB members provided only a tepid response to his email about revising the
WPFW Mission Statement, and that the majority of the replies recommended staying with the
existing Statement. He recommended that the CAB either:

Delay the Mission Statement revision discussion until more members can be involved, or

Resolve to keep the Mission Statement as is.
Mr. Hughes recommended the first alternative, saying that the decision should be made in a suitably
facilitated, team-building meeting. Mr. Benjamin suggested addressing the question by having the
CAB vote on a resolution to keep the existing Mission Statement. The CAB members discussed the
issue, and unanimously voted to recommend that the existing Mission Statement be retained, with the
understanding that the issue may be revisited in the future.
11. Mr. Benjamin described his draft program assessment tool (Attachment 4) to the CAB. He explained
that:

Part I, Mission Compliance, evaluates the extent to which the program being assessed complies
with the WPFW Mission Statement.

Part II, Audience Development, evaluates the size and average age of the program's audience.

Part III, Fundraising, evaluates the amount of money raised by the program during the last fund
drive.

The overall assessment is computed by averaging the Part I, Part II, and Part III scores.
Mr. Hughes said that he believes that the tool is outside of the CAB's scope. At Mr. Vega's invitation,
Mr. Benjamin summarized the background of the tool:

In a previous meeting, the CAB had determined that a program assessment tool would be
desirable.

In the same meeting, Mr. Benjamin said that the tool should be developed by a programming
professional. Wylie Rollins, the former interim Program Director, responded that he had no
problem with the CAB developing a tool.

The CAB then decided to devote its November meeting to discussion of a program assessment
tool.
The CAB members discussed the draft tool, but did not come to any conclusions. The discussion was
tabled for lack of time.
12. Mr. Vega said that his plans for a second house party had to be postponed due to personal events. He
presented an album of pictures from the first party to Mr. Hughes.
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13. Mr. Norman thanked the CAB for its service this year.
14. Mr. Ramey said that he believes that LSB meetings are out of control, and that the CAB should issue
a resolution addressing the issue.
15. The CAB members voted to hold the next meeting on January 28, 2013, one week later than normal,
to avoid a conflict with Martin Luther King Day.
16. The meeting was adjourned at 9:19 PM.
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11/22/2012 19:15:00
A11/P11
November 2012 Meeting of the WPFW Community Advisory Board
Agenda
1. Adoption of agenda
2. Adoption of notes from previous meeting
3. General Manager comments
4. Program Director comments
5. Old business
a. Discussion of revised Mission Statement
6. New business
a. Discussion of program evaluation tool
b. House party fundraiser
7. Listener comments
a. New comments – written
b. New comments – from guests
8. Set date for next meeting (nominal date: Monday, January 21, 2013 – Martin Luther King, Jr.
Day)
9. Adjourn
Attachment 1
1
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Notes from WPFW Community Advisory Board (CAB) Meeting
7:00 PM, 17 September 2012, at WPFW, 2390 Champlain St. NW 2nd Floor, Washington, DC
20009
Participants:
CAB members:
Alvernon Garey, Hyattsville, MD
David Vega, Takoma Park, MD
Eric Ramey, Washington, DC
Perry Redd, Washington, DC
Ron Benjamin, Greenbelt, MD
WPFW staff members:
John Hughes, General Manager
Vinnie Jack, Volunteer Coordinator
Bobby Hill, interim Program Director
Guests:
Pete Tucker, Washington, DC
Janice Taylor, Washington, DC
Notes:
1. While waiting for a quorum:

Mr. Hill and the CAB members introduced themselves to each other.

Mr. Hill discussed his written report (Attachment 1).
2. Mr. Vega said that Ms. Brown had informed him in the late afternoon that she would at least
be late for the meeting and may not make it at all, and had asked him to chair the meeting.
Mr. Vega asked Mr. Benjamin to assist him.
3. At 7:20 PM Mr. Vega confirmed that a quorum was present.
4. The CAB members discussed and approved the meeting agenda (Attachment 2).
5. The members discussed, modified, and approved the notes from the 21 May 2012 meeting
(Attachment 3).
6. Mr. Hughes said that his report to the CAB, like his earlier report to the Local Station Board
(LSB), would focus on the station's FY13 budget. He said that:

The goals of the budget are to:
o
Maintain and fortify the broadcasting license;
o
Maximize and reinvigorate fundraising;
o
Relocate the station;
o
Revise and refine the program grid and schedule; and
Attachment 2
1
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o

Realign staff in accordance with projected revenue and expenses, including
payments to the national office. Personnel reductions will be necessary.
The budget has been reviewed and approved by:
o
The LSB's Finance Committee,
o
The LSB, and
o
The Pacifica National Board (PNB) Finance Committee.
Approval by the PNB is still required.

Relocation:
o
The station is considering several potential locations.
o
The deadline for moving is still 31 December.
o
There are two possible scenarios: leasing a facility for 5-10 years, and (given the
late date) moving into a temporary, contingency facility.
In response to a question from Mr. Vega, Mr. Hughes said that the proposal that the
station received from the University of the District of Columbia (UDC) was too
expensive; the station might be able to afford it in the future, but can't right now.
In response to a question from Mr. Garey, Mr. Hughes said that the locations under
consideration are all in the DC / Maryland / Virginia area, but are not all in DC. Mr.
Garey responded that he would like the station to stay in DC. Mr. Hughes said that he
has looked at numerous facilities, some of which would require an extensive buildout,
and some which do not. The latter are preferred, since the station has some needs, e.g.
continuous heating, ventilation, and air condition service, that are not met in typical
office spaces. In response to a question from Mr. Vega, Mr. Hughes said that UDC does
not have a suitable existing facility; the spaces that were formerly used by WDCU are
long gone.
Mr. Perry said that he has a facility in East Baltimore which may be suitable. Mr.
Hughes said that the location may be eliminated by FCC regulations, which require
studios to be located within 25 miles of the transmitter or within the station's Grade A
signal area. He recommended that Mr. Perry contact Campbell Johnson, the chair of the
LSB's Relocation Committee. Mr. Perry, in response to a question from Mr. Ramey, said
that his facility would be larger and less expensive than the station's current home. Mr.
Hughes noted that the current facility has its challenges, but is costing the station only
$23/ft2.
Mr. Hughes said that there is a need to improve the program grid. The changes recently
introduced by Mr. Hill address some of the need; more changes are to come. There is a
need for more audience appeal. Mr. Garey commented that “audience appeal” is a good
reason for the return of Gary Null to the station. Mr. Hughes mentioned that today, in
one of his first days back on the air, Mr. Null had raised $2,000, far more than the $500
goal. Mr. Benjamin said that he likes the changes that Mr. Hill has introduced, except
that he disagrees with the return of Mr. Null. Mr. Hughes said that Mr. Null was brought
back for the content of his show as well as his fundraising abilities. The station has a
sophisticated audience, and sophisticated competition. Mr. Vega said that he likes Mr.
Null's show, but has problems with Mr. Null's ego and promotion of his products.
Mr. Hughes said that the station is trying to increase the number of sustaining members
(those who give monthly contributions). Sustaining members tend to give more, both per
Attachment 2
2
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year and lifetime totals. The station will modify some of its back office operations to
promote sustainers. The goal is to have one third of the members be sustaining members
in 2 years, and half in 4 years. The “Sustaining jazz and justice” theme of the current
fund drive is in line with that concept, which is also in line with non-commercial station
best practices (including WAMU).
In response to a question from Mr. Vega, Mr. Hughes said that he has a weekly
teleconference with the other Pacifica station general managers. They discuss multiple
issues, including sharing content besides Democracy Now. They would like to have a
show similar to Democracy Now for evening drive.
The CAB members unanimously adopted Mr. Hughes' report.
7. The members began discussion of a revised mission statement for the station. Mr. Benjamin
recommended that the current WPFW mission statement be used as a starting point. He
pointed out that the statement was adopted by the station a long time ago, and was approved
by the Pacifica National Board.
Mr. Hughes drew the members' attention to the draft revised mission statement prepared by
the staff and discussed in his report at the May CAB meeting. He noted that the statement is
succinct, and addresses items that the staff deemed to be particularly significant: jazz, news,
public affairs, African-American, progressive, social justice, and democracy. He said that a
good mission statement describes:

The aims of the organization,

The primary stakeholders of the organization,

The value that the organization provides to the stakeholders, and

The reason that the organization exists.
Some CAB members advocated using the existing mission statement as a basis for
discussion; others preferred the staff version. There was also a discussion of the desirability
of stating that the station seeks to serve specific groups (e.g. women, African-Americans) of
people. Mr. Hughes said that the LSB would be discussing the mission statement revision
sometime soon in a facilitated session, and recommended that the entire CAB participate.
Mr. Perry moved that he form and facilitate a CAB committee to draft a revised mission
statement for consideration by the CAB. Mr. Benjamin cautioned that, due to Federal
Communications Commission (FCC) open meetings requirements, meetings of the committee
may have to be publicly announced. Mr. Hughes pointed out that the open meetings
requirement is from the Corporation for Public Broadcasting, not the FCC, and may not apply
to committee meetings. Mr. Perry's motion passed, four in favor, one abstention.
8. The meeting was adjourned at 9:01 PM.
Attachment 2
3
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Attachment 3
1
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your community?
Acting Program Director
Status Report
Period: 10-11-2012 thru 11-6-2012
Submitted by Bobby Hill
‘Mbolo Moy do le’/”Unity is Power”
(Wolof)
‘Gadugi’/”The Value of working
together for the good of the
community” (Cherokee)
Attachment 3
2
D:\533573636.doc 3/2/16 22:22 a3/p3
Response
Criterion
Score Note
PART I – MISSION COMPLIANCE
Does the program provide an outlet for the creative skills or energies
of the community? (Y/N)
0
Yes → 10
Does the program contribute to a lasting understanding between
individuals of all nations, races, creeds and colors? (Y/N)
0
Yes → 10
Does the program promote the full distribution of public
information? (Y/N)
Is the program content jazz, Third World music, news, or public
affairs?
Are the program hosts or guests Blacks, Hispanics, women, seniors,
youth, or representatives of cultural groups or other ethnic or nontraditional groups? (Y/N)
0
Yes → 10
0
Yes → 10
0
Yes → 10
Does the program provide the local African-American community
with important and relevant education, information, or
entertainment? (Y/N)
Does the program contribute to networking among the community at
large? (Y/N)
0
Yes → 10
0
Yes → 10
Is the program commercial-free? (Y/N)
0
Yes → 10
Is the program supported by commercial underwriting? (Y/N)
10
No → 10
Does the program include on-air listener participation? (Y/N)
0
Yes → 10
Does the program exemplify journalistic integrity? (Y/N)
0
Yes → 10
Is the program engaging or intellectually stimulating? (Y/N)
0
Yes → 10
Is the program content jazz? (Y/N)
0
Yes → 10
Does the program reflect progressive social change or democracy?
(Y/N)
Does the program continue or further a global, humanistic, and
futuristic approach to news, public affairs, the creative arts, or
cultural programming? (Y/N)
0
Yes → 10
0
Yes → 10
Is the program host a volunteer? (Y/N)
0
Yes → 10
Does the program provide opportunities for volunteers other than the
programmer(s)? (Y/N)
0
Yes → 10
PART I total
10
6%
0
0 yr. → 10
80 yr. → 0
PART II – AUDIENCE DEVELOPMENT
According to the latest available data, what is the average age, in
years, of the people who listen to the program? (number)
According to the latest available data, what is the typical size of the
audience of the program before this one? (number)
According to the latest available data, what is the size of the
audience of this program? (number)
100
0
0 audience → 0
Average of preceding
and following programs
→5
Attachment 4
3
D:\533573636.doc 3/2/16 22:22 a3/p3
According to the latest available data, what is the typical size of the
audience of the program after this one? (number)
Twice the average → 10
100
PART II total
0
0%
PART III – FUNDRAISING
In the last pledge drive, how many dollars per hour did the program
before this one get in pledges? (number)
$100.00
In the last pledge drive, how many dollars per hour did this program
get in pledges? (number)
$2,500.00
In the last pledge drive, how many dollars per hour did the program
after this one get in pledges? (number)
$100.00
PART III total
10
10
OVERALL ASSESSMENT
$0.00 → 0
Average of preceding
and following programs
→5
Twice the average → 10
100%
35%
Attachment 4
4