ORGANIC FOOD
IN CROATIA
This paper was realized with the help of:
Magdalena Meštrović, student at University College of international
Relations and Diplomacy Dag Hammarskjöld
And
Youssra Tigri, Erasmus student at Zagreb School of Economics and
Management
November 2015
TABLE OF CONTENTS:
Introduction..............................................................................................................
3
General figures of Republic of Croatia...................................................................
4
Business Environment................................................................................................
5
Economy.....................................................................................................................
5
Export and Import.......................................................................................................
6
The organic food market in Croatia.......................................................................
7
Organic Production in Croatia....................................................................................
7
Area under organic production (ha) ...........................................................................
8
Distribution of organic food producers per year and county......................................
10
Registration of organic food producers per year........................................................
12
Organic livestock production in Croatia ....................................................................
12
Plant production..........................................................................................................
13
Cereals production......................................................................................................
13
Buying behavior........................................................................................................
14
Place of purchase........................................................................................................
15
Satisfaction with organic food....................................................................................
15
The source of information about organic products.....................................................
15
Motives for refusal of organic food purchase............................................................
15
Organic food purchase by financial status .................................................................
16
Organic food purchase by monthly household income..............................................
17
Organic food distribution channels........................................................................
17
Direct distribution channels of organic food..............................................................
18
Indirect distribution channels of organic food............................................................
20
Emerging distribution channels of organic food........................................................
22
Key sector institutions..............................................................................................
23
Organic logo and labelling rules.............................................................................
28
SWOT Analysis.........................................................................................................
30
Contacts.....................................................................................................................
31
2
Introduction
In the past decade, both worldwide and in Croatia, there has been an increased interest in
the organic production. This is the result of several factors. The most important elements of
the organic food industry are linking agriculture and tourism, improving overall tourism,
increasing consumer concerns for health, and increasing the area of uncultivated land
suitable for organic production.
Croatia has a very good platform for creating a specific environmental identity in the eyes
of domestic customers and to export organic products to countries with higher standards.
The country also has many comparative advantages for developing organic food production.
Geographic conditions for organic farming in Croatia are very favourable. The diversity of
climate, soils, crops, the environmental situation and the structure and diversity of
economic activities are great advantages for the development of ecological agriculture.
However, despite the great importance of organic production and the concrete figures on
arable area, production volume, etc., there is still a shortage of producers. Efforts to
establish organic agriculture in Croatia are not easy, but they are certainly necessary and
can be cost effective.
The main objectives of this paper were to examine the organic food market in Croatia:
(production and distribution), to study the consumer perception of organic food according
to factors that encourage the consumption of organic products and to inform about organic
logo and labelling rules.
The research data is important for both food producers and traders. It shows improvement
in key elements of the placement of Croatian organic products, increasing availability of
organic food to average Croatian consumers, and increased production surfaces for organic
products.
3
GENERAL FIGURES OF THE REPUBLIC OF CROATIA
The following table present some general figures about Croatia.
Land area
Surface area of territorial sea and
interior sea waters
The highest point
56,594 sq. km
31 479 sq.km
Number of islands
1,185 (47 inhabited)
Population
4.2m (2013)
Capital
Zagreb (800 000 inhabitants)
Official Language
Croatian
Religion
Roman Catholic 86.3%, Orthodox
4.4%, Muslim 1.5%
Croatian Kuna (HRK)
Currency
Natural resources endowments
Dinara (1,831 m)
oil, some coal, bauxite, low-grade
iron ore, calcium, gypsum, natural
asphalt, silica, mica, clays, salt,
hydropower
Political profile
Government
Parliamentary Democracy
Prime Minister
Zoran MILANOVIC (since 23 December 2011)
Head of State
President Kolinda GRABAR-KITAROVIC
(since 19 February 2015)
Major Political Parties
Membership of
Organisations
Social Democratic Party of Croatia (SDP)
Croatian Democratic Union
Croatian Laborists
Croatian People's Party (HNS)
International United Nations
European Union
NATO
World Bank
World Trade Organisation
4
The main economic indicators are as follows (2014)
GDP (nominal)
$58.33 billion
GDP per head
$20,400
Average monthly salary (net)
747.20 €
GDP - composition, by sector of agriculture: 4.5%
industry: 26.6%
origin:
services: 68.9%
GDP - real growth rate in 2014
-0.4%
Unemployment
21%
Exports
$14,08 billion
Imports
$22.44 billion
Inflation
-0.2%
Exchange Rate EUR/HRK
1€/ 7.6265 HRK (October 2015)
Major trading partners
EU, Bosnia and Herzegovina, Serbia
Business Environment
Economy
The economy of Croatia is a service-based economy with the tertiary sector accounting for
70% of total gross domestic product (GDP). After the collapse of socialism, Croatia went
through a process of transition to a market-based economy in the 1990s, but its economy
suffered badly during the 1991-95 war. After the war the economy began to improve;
before the financial crisis of 2007–08, the Croatian economy grew at a healthy 4-5%
annually, incomes doubled, and economic and social opportunities dramatically improved.
But after the 2008-2009 crisis, the country struggled with six years of recession.
Croatia’s economic freedom score is 61.5, making its economy the 81st freest in the 2015
Index. Its overall score is 1.1 points better than last year, reflecting improvements in five of
the 10 economic freedoms including freedom from corruption, fiscal freedom, and labour
freedom.
Croatia has registered its highest score ever in the 2015 Index, but it continues to lag behind
many other emerging economies in the region, and its overall score remains below the
regional average.
5
Despite its accession to the European Union in 2013, Croatia still suffers some of the
difficulties facing other transitional economies. An independent judiciary has not been fully
established, and there are delays and backlogs in adjudicating cases.
High levels of corruption persist in business, education, and basic government services.
Land registry offices need further reform to guarantee clearly defined property rights.
An uncertain civic environment and fiscal pressures will continue to challenge efforts to
build on Croatia’s modest improvements in economic freedom over the past five years.
Reforms to open up the investment regime should help the country to integrate more fully
into the European market.
Export and Import, 2012-2014
18000
16000
14000
12000
10000
Export
Import
8000
6000
4000
2000
0
2012
2013
2014
Annual Growth rates of GDP, Constant prices of previous year, 2000-2014:
6
8
6
4
2
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
-2
-4
-6
-8
-10
Source: Republic of Croatia –Central Bureau of Statistics, www.dzs.hr
The organic food market in Croatia
Organic Production in Croatia
The organic food market
2007
2008
2009
Number of wholesalers and importers 35
or the organic retail market
51
64
Number of processors or organic 506
products
691
885
Total turnover of organic food market 2,3
on consumer level (Euro)
4,5
N/a
Annual amount of money spent for 0,5
organic food per capita (Euro)
1
1
Market share of organic compared to 0,05
entire food market (%)
0,1
1,29
Source: - Republic of Croatia- Official gazette
- Experts estimation
7
The share of organic area in the total utilized agricultural land:
Year
Total utilised agricultural
Organic
land,
production
ha
ha
2010.
2011.
2012.
2013.
2014.
1.300,000,00
1.300.000,00
1.300,000,00
1.300,000,00
1.240,452,00
23.282,37
32.035,80
31.903,59
40.576,00
50.054,22
agricultural
The share of organic in total use
of agricultural land %
1,80
2,46
2,45
3,12
4,03
Source: Ministry of Agriculture, Fisheries and Rural Development,
Action plan on development of organic agriculture in Croatia for the period 2011-2016
Area under organic production (ha) in the period from 2008 to 2010:
2008
Osječko-baranjska 2337
Virovitičko-posavska 305
Brodsko-posavska 860
Sisačko-moslavačka 2401
Požeško-slavonska 1019
Zadarska 356
Grad Zagreb 27
Karlovačka 365
Vukovarsko-srijemska 212
Istarska 99
8
2009
Osječko-baranjska 3693
Virovitičko-posavska 359
Brodsko-posavska 1329
Sisačko-moslavačka 2525
Požeško-slavonska 1240
Zadarska 863
Grad Zagreb 23
Karlovačka 717
Vukovarsko-srijemska 303
Istarska 133
2010
Osječko-baranjska 7911,52
Virovitičko-posavska 2490
Brodsko-posavska 2364
Sisačko-moslavačka 1995
Požeško-slavonska 1324
Zadarska 1003, 68
Grad Zagreb 697
Karlovačka 887
Vukovarsko-srijemska 867
Istarska 173
Source: Ministry of Agriculture, Fisheries and Rural Development (2012) Organic agriculture
Tables show the distribution of agricultural land under organic production in Croatia per
year (from 2008 to 2010) and county. In 2008 Sisačko-moslavačka County had the highest
9
proportion (2,401.76 ha) of land under organic production, followed by OsijekBaranjaCounty (2,337.34 ha). For the first time, although in a conversion stage, organic
production was registered in Dubrovačko-neretvanska County. Total area under organic
production in 2010 was 23,282.37 ha.
Organic food producers entered in the Register of producers in organic production in the period
from 2000 to 2010
2500
2000
1500
1000
500
0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source: Ministry of Agriculture, Fisheries and Rural Development (2012), Organic
agriculture. Available at: http://www.mps.hr/default.aspx?id=6184, 11 March 2012
In 2000, there were 17 producers of organic food on an area of 12.5 ha and they had a
certificate issued by internationally recognized organizations. The number of producers in
2001 increased to 25 and the area under organic production totalled 100 ha. Due to the fact
that the above data refer to the period before passing the Act on Organic Production of
Agricultural Products and Foodstuffs, they were not officially recorded and thus the
evidence of the number of domestic producers began in 2002 when two producers were
recorded. In 2003, 130 producers were registered, whereas in 2005 a significant increase in
the number of organic food producers for more than 100% as compared to 2003 was
observed. Since then, the number of organic food producers has been continuously
increasing, which is shown in the graph.
Distribution of organic food producers per year (from 2008 to 2010) and county
County
2008
2009
2010
City of Zagreb
44
57
91
Zagrebačka
61
84
67
Splitsko-dalmatinska 17
25
41
Osječko-baranjska
116
290
89
10
Istarska
18
25
40
Požega-Slavonia
27
33
37
Šibenik-Knin
10
12
19
Koprivnica-Križevci 17
19
19
Bjelovar-Bilogora
46
61
65
Međimurje
13
19
21
Karlovačka
23
27
44
Vukovarskosrijemska
28
32
24
Varazdinska
14
17
19
Ličko-senjska
9
11
8
Brodsko-podravska
39
44
52
Virovitičkoposavska
23
29
52
Sisacko-moslavacka 94
123
128
Zadarska
41
34
Krapinsko-zagorska 9
14
17
Dubrovackoneretvanska
8
22
Primorsko-goranska 18
20
35
Total
817
1125
28
5
632
Source: Ministry of Agriculture, Fisheries and Rural Development (2012) Organic agriculture. Available at:
http://www.mps.hr/default.aspx?id=6184 , 11 March 2012
In 2007 the largest number of domestic producers of organic food was present in OsijekBaranja County, 75, whereas in Bjelovar-Bilogora County 49 producers were registered. In
Zagreb County, there were 44 producers and in Dubrovnik-Neretva there were no registered
organic producers. Therefore, it can be concluded that Osijek-Baranja County had a leading
position regarding the number of organic food producers. However, in 2008 the figures
changed due to a significant increase in the number of organic food producers, in SisakMoslavina County in particular, (94 producers), followed by Osijek-Baranja County (89
producers). In 2008, for the first time, organic food producers were registered in
Dubrovnik-Neretva County.11 As shown in Table 3 the number of organic food producers
was increasing over the period from 2008 to 2010. However, in Zagreb, Ličko-senjska and
Zadar County in 2010 the number of producers decreased. In Koprivnca-Križevci County,
the number of organic food producers remained the same in 2010 as compared to the
previous year.
11
Registration of organic food producers per year:
20
18
16
14
12
10
8
6
4
2
0
2000
2001
2002
2003
2004
2005
2006
2007
2008
Source: DISTRIBUTION CHANNELS OF ORGANIC FOOD IN THE REPUBLIC OF CROATIA, Kristina Petljak,
hrcak.srce.hr/file/156309
In relation to the year of registering into the Register of producers in organic production of
agricultural and food products, most producers (20.4%) were registered in 2003, when the
number of organic food producers increased significantly50. The graph shows the
registration of organic food producers per year. According to it, two respondents stated they
had registered in 2000, but as the organic agriculture was legally regulated in 2001, their
answers should be taken with caution because in 2000 the Register did not formally exist.
Organic livestock production (in numbers) in Croatia 2011- 2014
In total organic livestock production in Croatia over the past years, sheep farming holds
first place, followed by cattle farming, poultry farming and apiculture as showed
25000
20000
15000
2011
2012
2013
2014
10000
5000
0
Cattle
Equidae
Goats
Sheep
Pigs
Poultry
Rabbits
Bees / Hives
Source: Ministry of Agriculture, Fisheries and Rural Development
12
25000
20000
2010
2011
2012
2013
2014
15000
10000
5000
0
Arable land / Crops
Vineyard
Grasslands
Aromatic and medicinal plants
Source: Ministry of Agriculture, Fisheries and Rural Development
Plant production
The most important crops are cereals (wheat and corn), followed by grass, herbs, fruits, vine and
olives. In addition there are some 17,000 hectares of so-called organic bee pasture.
Cereals produced in 2010
3500
3000
2500
2000
Cereals produced in 2010
1500
1000
500
0
Corn 3300
Oats 443
Wheat 3116
Barley 930
Other cereals 90
Source: Ministry of Agriculture, Fisheries and Rural Development
13
Buying behaviour:1
It was found that the largest percentage of consumers, consume organic product on a daily
basis, 35% of them use such products monthly, and 27% do so several times a week.
The type of organic food purchased by respondents is mostly fruit and vegetables (34%),
followed by cereals and legumes (25%), the smallest number primarily buy milk and meat
(17%).
40
30
20
10
0
Milk and meat
Processed foodstuff
Fruits and vegetables
Cereals
and
legumes
Something else
Bjelovarsko-bilogorska County
Zagrebacka County
The reasons for purchasing of organic foods are most often medical (56%). It seems
consumers perceive health effects as a major motive for buying organic food, followed by
the quality of organic products. Availability and greater choice of products are also motives
that may influence the greater use of organic food in the diet. Among consumers the largest
share is made up of those who have been buying organic food in the last 10 years and
longer (27%), but the proportion of those who have been buying organic food in recent few
years is also considerable (17%).
Health
reasons
Quality
Better taste
Concern for Something
the
else
environment
BBC
3,34
3
2,82
3,36
0
ZC
4,55
4
3,3
3,98
0
3,96
3,06
3,06
3,62
0
1
CONSUMER PERCEPTION OF ORGANIC FOOD IN CROATIA, SVRŽNJAK Kristina ,
JERČINOVIĆ Silvije , PERČEC Nikolina , FIRŠT GODEK Lidija,
http://journal.ke.hu/etm/index.php/etm/article/viewFile/101/58, 2015
14
Place of purchase:
Zagreb county respondents purchase organic food mostly in specialized stores, while
consumers in Bjelovarsko bilogorska got it directly from producers (Fig. 2). The least
frequent places of purchase for organic products are green markets (16%).
40
35
30
25
20
15
10
5
0
Supermarkets
City marketplace
Directly from farmers
Specialized stores
Elsewhere
Satisfaction with organic food 2:
Most consumers are of the opinion that organic food offerings could be better (51%), 19%
of them are satisfied with the offerings, 30% of them are not satisfied with the organic food
offered on the market. These studies lead to the conclusion that it is necessary to improve
the supply of organic food. The data obtained reveal a significant step forward compared to
earlier research conducted in Croatia (LONČAR et al., 2009), where the majority of
respondents (61%) declared that the offer of organic food was in accordance with the
demand. Regarding the decision to buy domestic or imported organic food, 98% of
respondents prefer to buy local organic food, while only 2% of respondents opted for
imported organic food. Such a high percentage of responses for the purchase of domestic
versus imported organic product suggests that Croatian organic agriculture has very good
prospects for the future.
The source of information about organic products 3
Motives for refusal of organic food purchase 4:
70
60
50
40
30
20
2
10 Organic Food Consumers Purchase Patterns – Insights from Croatian Market; Vesna BrčićStipčević,
0 Kristina Petljak, Irena Guszak, https://bib.irb.hr/datoteka/688252.1326-5291-1-PB.pdf, 2015
3
Organic Food Consumers
Purchase Patterns – Insights
from Croatian
Market;design
Vesna BrčićAvailability
Packaging
and product
Stipčević, Kristina
Petljak,
Irena
Guszak,
https://bib.irb.hr/datoteka/688252.1326-5291-1-PB.pdf,
Price
Promotion
Something2015
else
4
Organic Food Consumers Purchase Patterns – Insights from Croatian Market; Vesna BrčićStipčević, Kristina Petljak, Irena Guszak, https://bib.irb.hr/datoteka/688252.1326-5291-1-PB.pdf, 2015
15
The study revealed interesting results that show how many respondents check a product
label. The results show that 51% of respondents always look at the origin of the product
labelling, 46% sometimes, and 3% of respondents never pay attention to it.
Organic food purchase by financial status
Financial status
Organic
purchase
food Much worse Slightly
than average below
average
Average, like Slightly
Much better
majority
better
than than average
average
f
%
f
%
f
%
f
%
f
%
Never
48
77,4
48
46,2
264
50,2
22
31,9
3
42,9
Rarely
8
12,9
43
41,3
202
38,4
34
49,3
1
14,3
Often
6
9,7
13
12,5
60
11,4
13
18,8
3
42,9
X², p
X²=36,634 ; p<0,01
5
Statistically significant difference in the purchase of organic food according to the
perceived financial status of respondent was found (χ2=36.634, p<0.01). Organic food is
often bought by the largest percentage of respondents who perceive that their financial
status is much better than average (42.9%), and by the smallest percentage of respondents
who perceive their financial status is much worse than the average (9.7%). Organic food is
rarely bought by the largest percentage of respondents who perceive their financial status is
slightly better than average (49.3%), and by the smallest percentage of respondents who
perceive their financial status is much worse than the average (12.9%). Organic food is
never bought by the largest percentage of those respondents who consider their financial
status is much worse than the average (77.4%) and it is in the least extent bought by
respondents whose financial status is slightly better than average (31.9%). Surprisingly, no
statistically significant difference by source of income in the purchase of organic food was
found (χ2 =2.558, p>0.05).
5
Organic Food Consumers Purchase Patterns – Insights from Croatian Market; Vesna BrčićStipčević, Kristina Petljak, Irena Guszak, https://bib.irb.hr/datoteka/688252.1326-5291-1-PB.pdf, 2015
16
Organic food purchase by monthly household income:6
Monthly household income
Organic
purchase
to 1,801
– 3,501
– 5,501
– 8,001
3500 HRK 5500 HRK 8000 HRK 11,000
HRK
food Up
1,800
HRK
f
%
f
%
Never
29
59,2 64
Rarely
15
Often
5
X² , p
X²=22,123 ; p<0,05
f
%
f
%
54,7 65
58
60
46,2 36
33,6 32
41,6
30,6 39
33,3 35
31,3 59
45,4 57
53,3 35
45,5
10,2 14
12
10,7 11
8,5
13,1 10
13
12
f
14
%
– Over
11,000
HRK
f
%
Statistically significant difference was found in the purchase of organic food according to
the level of monthly household income (χ2 =22.123, p<0.05). Organic food is often
purchased by the largest percentage of respondents whose monthly household income is
between 8.001 and 11.000 HRK (13.1%) and respondents with monthly household income
over 11.000 HRK (13.0%), whereas it is often purchased by the smallest percentage of
respondents with a household income between 5.501 and 8.000 HRK (8.5%). Organic food
is rarely bought by the largest percentage of respondents whose household monthly income
is between 8.001 and 11.000 HRK (53.3%), and it is rarely bought by the smallest
percentage of respondents with a household income up to 1.800 HRK per month (30.6%).
Organic food is never bought by the highest percentage of respondents with a household
income up to 1.800 HRK (59.2%), and lowest percentage of respondents whose monthly
household income is between 8.001 and 11.000 HRK (33.6%).
ORGANIC FOOD DISTRIBUTION CHANNELS:7
One of the first researches on the organic food distribution channels was conducted in the
market of Eastern Croatia, when the marketing-mix and the characteristics of organic food
were investigated. Results show that in Eastern Croatia, organic food is distributed through
direct distribution channels, in the open markets and fairs mainly, and through door-to-door
sales.
On rare occasions organic food is distributed through indirect distribution and then mainly
through specialized health food shops and supermarkets.
Organic Food Consumers Purchase Patterns – Insights from Croatian Market; Vesna BrčićStipčević, Kristina Petljak, Irena Guszak, https://bib.irb.hr/datoteka/688252.1326-5291-1-PB.pdf, 2015
7
DISTRIBUTION CHANNELS OF ORGANIC FOOD IN THE REPUBLIC OF CROATIA ,
Kristina Petljak, hrcak.srce.hr/file/156309, 2015
6
17
The authors have concluded that indirect distribution of organic food is becoming more
significant. Research on consumers’ habits when buying organic food, has revealed that
consumers buy organic food mostly in supermarkets and specialized health food shops.
Based on this, we conclude that the share of health food shops is relatively low and the one
of supermarkets high, which implies that the main distribution channels of organic food in
Croatia are specialized health food shops.
As the possibility of organic food marketing is one of the key factors of development, we
analysed the distribution of organic products in Croatia. Results show that the local market
is the most important for domestic producers followed by organic associations and the
tourist market.
Small production capacities are not competitive enough for offering their products in a
bigger market. Another reason is the fact that potential customers are not well informed and
due to that a consumer-seller (producer) contact is of extreme importance.
Significant links in the distribution of products are organic associations and the tourist
market which are great potential for future development of organic agriculture in Croatia.
Bigger producers sell their products to supermarket chains, the meat industry and butchers,
whereas smaller producers have to sell their products to middlemen, usually at a lower
price, to prevent their production from going to waste.
In addition, they sell their products to cities, restaurants, milk factories and via the Internet.
For further analysis, the distribution channels of organic food in Croatia have been
classified into:
(1) Direct
(2) Indirect
(3) Emerging distribution channels.
Direct distribution channels of organic food:
(1)
(2)
(3)
(4)
(5)
On-farm sales
Door-to-door sales
Farmers markets
Fairs and fair exhibitions
Farm shops
In Croatia, a great number of farms are not capable of producing large quantities of organic
food. Thus, the small quantities of organic food they produce are distributed through direct
channels. Direct distribution increases the income as the trade margin money stays on the
farm.
The direct sales are the most important distribution channel for domestic producers, but it is
also important for consumers because through direct contact with producers they develop
trust and, at the same time, feedback is more efficient.
For domestic producers of organic food, direct sales are very often the simplest way of
selling.
18
The production unit which wants to engage in direct sales of organic food faces numerous
organizational changes. In order to begin with direct sales, the producer, in addition to his
primary activity of organic production, takes on new responsibilities such as storage,
processing and sales of his own products which is time consuming and brings numerous
business obligations.
Due to direct sales, organic food producers have an additional burden of processing and
marketing. The sale of processed products significantly increases income, but also the
activities on the farm.
Only farms with well-developed entrepreneurial characteristics can meet all the
requirements. Moreover, these farms also have to meet other requirements of direct sales
such as the type of the product sold at the farm, the vicinity of the market and farm
capacities. The farm which wants to engage in direct sales more seriously, has to invest in
storage areas, processing and distribution facilities, in particular if it is in the stage of
conversion from conventional to organic production when it is necessary to prevent contact
of conventionally produced products with the organic ones.
Door-to-door sales include on-line sales, orders per telephone or fax and a permanent order:
box-schemes (zelena košara). The organic box-scheme is a system of organic food delivery
to the customers’ address. Consumers themselves decide on the frequency of delivery
(usually once a week), whereas the content of delivery depends on the consumers’ needs,
but also on the seasonal offer. The box-scheme is a mutual project of the Sever family farm
(obiteljsko poljoprivredno gospodarstvo – OPG) and the Ecologica Association launched in
2005. The Box-scheme Gazette (Vjesnik Zelene eko-košare), with the information on the
offer, but also recipes of the family farm Sever, is published on the Ecologica website.
Farmers markets are traditionally one of the most important ways of direct sales in Croatia,
fresh fruit and vegetables in particular. This way of organic food sales involves
transportation costs and the costs of the stall at the market which include daily and monthly
reservation.
There are no official records of domestic producers selling at farmers markets, but it is
known that, for example, the Sever family farm offers its products at Dolac, Trešnjevka and
Utrina farmers markets in Zagreb.
Fairs are occasional sale events which are usually organized at the time when certain
products are harvested. They are mostly held in bigger towns and in large open areas or
halls attended by numerous organic food producers. Apart from the sales effect, they are
important for the promotion of organic food.
One of the most significant fairs at which domestic producers of organic food exhibit their
products are Croatian Village Products (Proizvodi hrvatskog sela) and the international fair
of rural products and services Eko Etno Hrvatska. Fairs and exhibitions are held in different
counties at different intervals.
The Ministry of Agriculture, Fisheries and Rural Development, supported by the Croatian
Chamber of Economy (Hrvatska gospodarska komora), financed the presentation of organic
food produced by Croatian producers at BioFach.
Producers of organic food also sell their products in their own shops. Zlata Nanić has been
selling organic food in her own shop Zrno in Zagreb since 2003. Data on this distribution
channel are rare in domestic literature.
19
Indirect distribution channels of organic food8:
Indirect distribution channels of organic food in Croatia are:
 wholesale
 Retail.
Biovega is the leading distributor of organic food in Croatia. This company distributes
domestic organic food (wheat products, barley, rye, corn, fresh fruit, vegetables and
processed products). The company has signed agreements on cooperation with domestic
producers of organic food.
Biovega guarantees purchase and payment. Cooperation between Biovega and domestic
producers began with the producers from Bjelovarsko-bilogorska County and producers
from other counties joined later.
The company offers organic food in its own specialized bio&bio shops, but also through
supermarket chains (Konzum - EKOZONA), and some of the products are exported to
foreign markets.
EKOZONA is Biovega’s brand with an assortment of 108 products from the packaged and
fresh program in 14 different categories. Attention has been paid to choosing the product
categories for which it is convenient to replace conventional products with organic ones.
Company Pretti has been a distributor of organic food for 20 years already. The assortment
includes more than 400 products (organic juices, drinks, cereal desserts, cereals, food
supplements, spices, sweets, gluten free products, spreads and pasta). The company is a
distributor of the following brands: Biotta, Lima, Vivani, Natur Compagnie, Dr. Schaer and
Granovita.
The products are distributed through specialised bio&bio shops, organic food supermarkets
(Garden), pharmacies and supermarket chains (Konzum, Plodine, Tommy, Mercator, Billa,
Spar, Metro, Getro, Kaufl and, Diona, Brodokomerc Nova).
Organic food retail includes supermarkets and hypermarkets, specialized health food shops
and, as a recent type of retail in the Croatian market, organic supermarkets. Generally
speaking, supermarket chains show different levels of interest for organic food. Their
motives to enter the organic food market differ and they use various strategies when selling
organic food.
The role of supermarkets as distribution channels is becoming more important and through
their offer of organic food they can be described as those who take care of consumers’
health. The main distribution channels of organic processed products in the City of Zagreb
and Zagreb County are supermarkets. This can be proved by checking the Register of
organic food importers in which the following supermarket chains are listed: Spar,
Kaufland Croatia, Getro and Lidl Croatia.
In Croatia, supermarket chains devote more and more shelf-space to organic food.
Distribution of organic food through supermarkets requires assured supplies, homogeneous
quality and large volumes. This poses a problem, not only for specific organic products
which are produced in small quantities (very often it is the case with small producers), but
also for processed organic products because of potential bottlenecks at different stages of
processing.
Therefore, in order to ensure sufficient quantities and a continuous supply, supermarkets
very often import organic food.
8
DISTRIBUTION CHANNELS OF ORGANIC FOOD IN THE REPUBLIC OF CROATIA ,
Kristina Petljak, hrcak.srce.hr/file/156309, 2015
20
The company DM has an assortment of more than 200 products of certified organic food
producer Alnatura, and it also offers organic food produced by domestic producers: the
Sever family farm and Hladnić Oil Mill.
Supermarket Kozum (http://www.konzum.hr/) is the largest Croatian retail chain with a
share of around 30% on the Croatian market. The majority is owned by the company
Agrokor. It employs more than 12,700 people, and in Croatia has more than 700 stores. In
Konzum daily buys more than 650,000 customers (2012.). The total income of Konzum in
2011 amounted to 13.359 billion. It has a wide assortment of organic food from different
organic food producers such as: Ekozona, Alpro, Bio plod, Bioambra, etc.
The Agrokor Group (http://www.agrokor.hr/336.aspx), which is also the largest shareholder in
the Konzum retail chain, is the largest private company in Croatia and one of the leading
regional companies with consolidated total revenues of more than HRK 28bn in 2008 and
employing more than 40,000 people.
The Agrokor Group's core businesses are the production and distribution of food and drink on
the one hand and retail on the other.
Supermarket chain Tommy (http://tommy.hr/) was founded as a company in 1992, when
it was started with business activities in the wholesale and retail. Today, Tommy one of the
leading Croatian retail chain, the largest company and the largest employer in Dalmatia and
southern Croatia, in the total revenues Tommy is one of the TOP 40 Croatian, and is among
the 20 largest privately owned companies. Tommy retail chain currently consists of 184
stores, which are spread all over the country in several counties, and special concentration
in four Dalmatian Counties. In Split-Dalmatia County as a domicile, Tommy is officially a
market leader in retail. Market shares in the Croatian retail Tommy has been increasing
steadily each year.
Kaufland attracted regular custom of some 20.9% of respondents, followed by Billa http://www.billa.hr/eurobilla_hr/ (15.5%).
The third tier comprised Plodine (http://www.plodine.hr/index.php) and Kerum, with around
10% each.
Foreign investment from companies such as Rewe (Billa), as well as the entry of foreign
players, such as German retailers, Billa and Kaufland, and the Italian firms Mercatone and
Intercoop, has further stimulated competition
.
Germany’s Lidl (http://www.lidl.hr/cps/rde/xchg/lidl_hr/hs.xsl/index.htm) launched in Croatia
in late 2006, opening 13 stores across the country (including three in the capital Zagreb), having
already invested over EUR40mn.
The company is targeting the opening of up to 100 stores in the country in the coming few
years.
Metro Cash & Carry (http://www.metro-cc.hr/eng/html/index_en.htm) has a network of five
stores in Croatia. Presently, it is the third most successful retailer in Croatia.
SPAR Croatia Ltd. (http://www.spar.hr/hr_HR.html) 2001 founded the SPAR Austria
Group and is the youngest company within the group. SPAR Austria is part of a large group
of independent SPAR companies operate under the symbol tree.
21
The concept of business SPAR rapidly expanded, and today independent SPAR companies
operate in 35 countries on 5 continents, and their number is constantly growing. After
approval by the Agency for Protection of Competition, Spar Croatia took over on
01.05.2009 the management of Hypercoop hypermarkets. It provides a diversified range of
organic products.
I would also like to mention the Croatian company Gastro Grupa(www.gastro-grupa.hr) as the
leading Croatian company for the distribution of services on the Ho Re Ca (hotels, restaurants,
cafes) market, established in December 2004 through clustering.
The four most prominent distributors supplying the foodservice channel are Gastro Grupa,
Velpro (http://www.velpro.hr/Naslovna.html), Metro and Getro, together commanding a 70%
share of sales, according to the Croatian trade press. Podravka dd, Atlantic Grupa dd and CocaCola Beverages Hrvatska doo are the only manufacturers to show substantial movement
towards this channel, sharing the remaining 30%. Podravka dd, one of the domestic packaged
food leaders used its own substantial distribution facilities to deliver its products to foodservice
outlets, but from 2007 Gastro Grupa was selected to be Podravka’s main distributor.
In DM shops organic food is offered on separate shelves and it is separated from other
products. Gea shop dominated the market during the 1990s with its offer of organic food,
whereas today bio&bio shops are more represented in the Croatian market. Their
assortment includes more than 2,000 products of certified producers, both domestic and
foreign brands. Competition in the area of organic food is getting stiffer, which can be
proved by a new retail format on the Croatian market – organic food supermarket.
Organic food supermarkets are the fastest developing distribution channel and they have
significant shares in the respective market.
Gardens supermarket was opened in 2008 (at present, there are three supermarkets in
Zagreb) and what makes it different from other specialized organic food shops (especially
bio&bio shops which offer products of plant origin) is its offer of organic food of animal
origin (e. g. San Daniele ham).
At present, there are more than 3,300 products on offer, and the offer is based on the
following brands: Ecor, Sonnentor, Schedel, Andechser Natur, Hollinger and Herbaria.
There are 40% of organic products made by domestic producers on offer and the plan is to
further expand cooperation with domestic producers.
Emerging distribution channels of organic food:
Emerging distribution channels include Ho.Re.Ca (hotels-restaurants-cafés) and public
institutions (canteens, schools, hospitals, and army), as well as the distribution of organic
food via organic agro tourism.
22
Key sector institutions:
Agricultural Advisory Service:
www.savjetodavna.hr
Decisions of the Authority
Cooperative Bio Agri Cert (ABC)
is authorized to control body for
the implementation of professional
control and certification in the area
of
organic
production
in
accordance with the provisions of
the organic production and labeling
of organic products (NN RH No..
139/2010) and related regulations
with the assigned code number ENECO-03.
If you are in any organic food
business (production, processing,
trade,
tourism,
catering)
Cooperative Agri Bio Cert, In
partnership with its co-founders /
members, may offer to you
internationally accepted inspection
and certification of your products
and services according to the
different national organic standards
and accreditations. Or, in other
words, ABC with its services may
secure your smooth entrance to the
leading world's organic markets.²
The Advisory Service is a specialized
public institution of advisory activity in
agriculture,
rural
development,
fisheries, and forest management for the
forest owners and operates, through a
central office in Zagreb and subsidiaries
in the local (regional) self-government.
The core business of the Advisory are
transmission of knowledge and
information in agriculture, and linking
stakeholders in development of rural
areas as key factors in the development
,
growth,
competitiveness
and
sustainability of agriculture , and thus
the development of the vitality of rural
areas .
It is an undeniable fact that the
Advisory Service, after entering the
Croatian EU has a key role in the
implementation of rural development,
and the dynamics and scope of the use
of financial resources of the Fund for
Rural Development of the European
Union (EAFRD).
Zadruga Agri Biocert (certification):
www.agribiocert.hr
23
 Bioinspekt (certification):
www.bioinspekt.com
Product certification refers to the
implementation of all control and
certification activities to organic
products and products bearing the
designation
of
origin
and
geographical indications in the
market were in full compliance with
all statutory requirements for such
products and enabled credibility in
communication with the customer.
Control activities are related to the
supervision
of
production,
processing and preparation of
organic food and agricultural
products and foodstuffs bearing a
designation
of
origin
and
geographical indications in the
whole chain of production of these
products, and include field checks,
document control and review of
laboratory reports, in terms of
conformity of production and other
parameters to those provided to the
registered specifications and other
normative documents.
For activities accredited certification
of products, we the international
standard EN 45011 concerning the
operation of certification bodies for
products
with
the
Croatian
Accreditation Agency.

In order to help with the
orientation in the field of
organic farming , we made a
few
guidelines
that
characterize this type of
production .
For any questions and issues
you may encounter by
switching
to
organic
production , you can find the
answer on our site :
to be entered in the Register
of ecological producers ,
who to contact , we are all
as simple as possible , yet
not clearly stated in steps to
eco- characters ?
Biotechnicon (certification):
www.biotechnicon.hr/certifikacijsko_tijelo.asp
24
As from 1st of July 2013, the Republic of Croatia became the full member of
the European Union. By entering the EU, all the old import and export laws do
not apply anymore. Now, Croatia follows the EU directives and regulations as
any other member of the EU. In 2007 the European Council of Agricultural
Ministers agreed on a new Council Regulation Council Regulation (EC) No
834/2007 setting out the principles, aims and overarching rules of organic
production and defining how organic product were to be labelled. These rules
apply in Republic of Croatia as in all other countries that are part of the
European Union.

As agriculture (primary production) and food processing are two interrelated
segments of the food industry, they both fall under the auspices of the Ministry of
Agriculture:
Ministry of Agriculture
Ulica grada Vukovara 78,
10000 Zagreb
tel: +385 1 6106 111
fax: +385 1 6109 201
web:http://www.mps.hr
E-mail:office@mps.hr

Although the regulative and support systems of food processing are coordinated in
the MoA, the industry as a whole is horizontally coordinated by the Ministry of
Economy
This ministry is responsible for the development, implementation and
coordination of national industrial policy.
Ministry of the Economy
Ulica grada Vukovara 78
10 000 Zagreb
Office for European and International Affairs
Ph.D. Ivana Zerec
Head of the Office
International Affairs
for
European
and
ivana.zerec@mingo.hr
25

Another ministry involved with the food sector, specifically food safety, is the
Ministry of Health whose task is the adoption, alignment, enforcement and
interpretation of legislation under the Food Act.
Ministry of Health
Ksaver 200a, Zagreb 10000
Phone: + 385 1 4607-555
Fax: + 385 1 4677-076

The Croatian Food Agency (HAH) a government-appointed authority operating
within the Ministry of Agriculture was established by the Food Act (Official Gazette
No 46/07). It is responsible for risk assessment and for providing scientific advice
and technical support to MoA.
It also provides information, advice and education to all stakeholders in the
food chain.
CROATIAN FOOD AGENCY
I. Gundulića 36b, 31 000 Osijek,
Croatia
Tel: +385(0)31/214-900
+385(0)31/227 600
fax: +385(0)31/214-901
Email: info@hah.hr
Web : www.hah.hr

Ultimately, the entity responsible for the implementation of policy instruments
related to agriculture, fisheries and food processing is the Paying Agency for
Agriculture, Fisheries and Rural Development.
PAYING AGENCY FOR
AGRICUTLURE, FISHERIES
AND RURAL DEVELOPMENT
(www.apprrr.hr)
Address: Ulica grada Vukovara
269d/ 4th floor, 10000 ZAGREB,
CROATIA;
Tel: (+385 1) 6002-700
Fax: (+385 1) 6002 851
E-mail: info@apprrr.hr
26
In the meantime, here are some links that can inform you more about Croatian
institutions, agencies and laws:


Some essential information about the declarations of products, unfortunately the
website is written in Croatian language only (please consult Google translate)
Web: http://www.deklaracije.net/
The Croatian Chamber of Economy is an independent professional and business
organisation of all legal entities engaging in business. It was established in 1852,
organised in European tradition and on the so-called continental model of Austrian
and German chambers with compulsory membership. Every company registered
with the Commercial Court is a member of the Chamber.
Croatian Chamber of economy :
Address: Rooseveltov trg 2, 10000 Zagreb
Phone: +385 1 4561555
Fax: +385 1 4828380
E-mail: hgk@hgk.hr
Web : http://web.hgk.hr/english/

The Customs Administration is an administrative organization within the Ministry
which prepares professional foundations for the determination of economic and
development policy in the field of the system of customs duties and excise duties
and of tariff and non-tariff protection; adopts measures for the implementation
thereof; organizes and supervises the work of the customs service; monitors and
processes data on export, import and transit passage; carries out customs supervision
in the transport of goods and passengers between Croatia and foreign countries
Ministry of Finance, Customs
Administration
Katančićeva 5
10 000 Zagreb
Croatia
Telephone: ++385 1 4591 333
Fax: ++385 1 4922 583
Web : http://www.mfin.hr/en/

Zavod za ispitivanje kvalitete d.o.o. (ZIK) is the oldest Croatian company which
exclusively provides services of quality control and safety of goods, products and
services. ZIK was founded in 1957 in Zagreb, on the basis of a decision issued by
the City Assembly.
27
Bureau of quality testing
Address: Zagreb, Ljudevita Gaja, 10000
17/III (Show map)
Tel : +385 1 4806 777
Fax +385 1 4806 700
E-mail: info@zik.hr
Web: http://zik.hr/en/

The European Food Safety
Authority (EFSA) is the keystone
of European Union (EU) risk
assessment regarding food and
feed safety. In close collaboration
with national authorities and in open consultation with its stakeholders, EFSA
provides independent scientific advice and clear communication on existing and
emerging risks.
EFSA also cooperates with
Croatia
Web:
http://www.efsa.europa.eu/en/
events/event/151014.htm
Croatian laws and regulations can be found in the Croatian language at:
www.nn.hr and http://www.hah.hr/zakonska.php.
English translation of some of the legislation can be found
http://www.mvep.hr/hr/hrvatska-i-europska-unija/hrvatska-i-europskaunija0/prijevodi-pravnih-propisarepublike-hrvatske/.
at:

Zakon.hr - Internet project aimed at gathering all Croatian law, making revised
texts, their sorting and meaningfully connect with relevant sources of information.
Web : http://www.zakon.hr/z/467/zakon-o-hrani

The EU has one of the highest food safety standards in the world – largely thanks to
the solid set of EU legislation in place, which ensures that food is safe for
consumers. A key tool to ensure the cross-border follow of information to swiftly
react when risks to public health are detected in the food chain is RASFF – the
Rapid Alert System for Food and Feed.
Web: http://ec.europa.eu/food/safety/rasff/index_en.htm
Organic logo and labelling rules
To be easier to identified organic food for customers, organic logo is very important part of
the organic regulations and cannot be used for non-organic products or for a products which
do not satisfy the requirements set out under Regulation (EC) No 834/2007. Commission of
the European Union made a Regulation on organic production and labelling of organic
products that are applied in all EU member states, including also The Republic of Croatia:
28
1. The Organic logo of the EU shall comply with the model below:
2. The reference colour in Pantone is Green Pantone No 376 and Green (50 % Cyan + 100
% Yellow), when a four colour process is used.
3. The Organic logo of the EU can also be used in black and white as shown, only where it
is not practicable to apply it in colour:
4. If the background colour of the packaging or label is dark, the symbols may be used in
negative format, using the background colour of the packaging or label.
5. If a symbol is used in colour on a coloured background, which makes it difficult to see, a
delimiting outer line around the symbol can be used to improve contrast with the
background colours.
6. In certain specific situations where there are indications in a single colour on the
packaging, the Organic logo of the EU may be used in the same colour.
7. The Organic logo of the EU must have a height of at least 9 mm and a width of at least
13.5 mm; the proportion ratio height/width shall always be 1:1.5. Exceptionally the
minimum size may be reduced to a height of 6 mm for very small packages.
29
7. The Organic logo of the EU may be associated with graphical or textual elements
referring to organic farming, under the condition that they do not modify or change the
nature of the Organic logo of the EU, nor any of the indications mentioned at Article 58.
When associated to national or private logos using a green colour different from the
reference colour mentioned in point 2, the Organic logo of the EU may be used in that nonreference colour.
8. The use of the Organic logo of the EU shall be in accordance with the rules accompanying its
registration as Organic Farming Collective Mark in the Benelux Office for Intellectual Property and
in the Community and International Trademark Registers. 9
SWOT Analysis:
Given its good geographical location, proximity to developed central and western European
countries, i.e. the market where organic products are highly demanded, a market for organic
products would be secured. Another favourable factor for the organic food sector in Croatia
is the intensive development of tourism, which means that most of the products could be
sold directly on the domestic market that is involved in the tourism industry.
9
STRENGHTS
WEAKNESSES
- Favourable geographic conditions for
organic farming in Croatia.
- Consumers perceiving health effects
of organic food.
-Continuous growth of the Croatian
organic food market.
-Improving overall tourism.
- Consumers preference to buy local
organic food than imported one.
-Low satisfaction with the organic food
offered on the market.
- Great number of farms are not capable
of producing large quantities of organic
food.- High prices as a motive for
refusal of organic food purchase.
OPPORTUNITIES
THREATS
- Improvement of networking between
producers, industries, research centres.
- Plans to further expand cooperation
between domestic producers.
- Agro-tourism.
- Development of new technology.
- Use of EU funds.
- Market development and branding.
- Eco agriculture.
- Stiffer competition in the area of
organic food.
- Lack of investment in this branch of
agriculture.
- Setting of high modern requirements.
- Competition from EU countries’
Official Journal of the European Union, Commission regulation (EU) No 271/2010,
http://eurlex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2010:084:0019:0022:EN:PDF, last
visit on 14th October 2015
30
Contacts
Supermarkets:
AGROKOR - TRGOVINA d.d.
Contact information:
Street:
Ulica grada Vukovara 284/a
Post code, City:
HR-10000 Zagreb
Tel:
+385 (0)1 6052 200,
Fax:
+385 (0)1 6052 203
E-mail:
agrotrade@agrokor.t-com.hr
Internet:
http://www.agrokortrgovina.hr
BILLA d.o.o.
Contact information:
Street:
Riječka ulica 1
Post code, City:
HR-
10020 Zagreb
Tel:
+385 (0)1 6595 100
Fax:
+385 (0)1 6595 101
E-mail:
billa@billa.hr / billaclub@billa.hr
web:
http://www.billa.hr/
DM-DROGERIE MARKT d.o.o.
Contact information
Street:
Kovinska 5a
Post code, City:
HR-10090 Zagreb-Susedgrad
Tel:
+385 (0)1 3670 100
Fax:
+385 (0)1 3670 102
E-mail:
info@dm-drogeriemarkt.hr
Internet:
www.dm-drogeriemarkt.hr/
31
KERUM d.o.o
Contact information:
Street:
Zrinjsko Frankopanska 68
Post code, City:
HR-21000 SPLIT
Tel:
+385 (0)21 409 111
E-mail:
kerum@st.t-com.hr
Web:
www.kerum.hr/
Lidl Hrvatska d.o.o k.d.
Contact information:
Street:
Ulica kneza Ljudevita Posavskog 53
Post code, City:
HR-10410 Velika Gorica
Tel.:
+385(0)1 6651 950
Fax:
+385 (0)1 6651 960
E-mail:
Web:
lidl@lidl.hr
http://www.lidl.hr/
PLODINE d.o.o
Contact information:
Street:
Ružićeva 29
Post code, City:
HR-51000 Rijeka
Tel:
+385 (0)51 352 825
Fax:
E-mail:
+385 (0)51 374 184
plodine@plodine.hr
Web:
http://www.plodine.hr/
SPAR HRVATSKA d.o.o.
Contact information
Street:
Slavonska avenija 50
Post code, City:
HR-10000 Zagreb
Tel:
+385 (0)1 2410 900
E-mail:
office@spar.hr
Internet:
http://www.spar.hr/
32
Tommy d.o.o.
Contact information:
Street:
Matoševa 29
Post code, City:
HR-21210 Solin
Tel:
+385 (0)21 202 605, 202 600
Fax.:
+385 (0)21 202 661, 202 624
E-mail:
uprava@tommy.hr
Web:
http://tommy.hr/
ADVENT d.o.o
Contact information:
Street:
Sijanska cesta 5
Post code, City:
HR-52000 Pazin
Tel:
+385 (0)52 688 010
Fax:
+385 (0)52 688 210
E-mail:
info@advent.hr
Internet:
http://advent.hr/
ANIMUS GRUPA d.o.o.
Contact information:
Street:
Slavonska avenija bb
Post code, City:
HR-10000 Zagreb
Tel:
+385 (0)1 2455 410
Fax:
+385 (0)1 2455 411
E-mail:
info@animus.hr
Internet:
http://www.animus.hr/
ANNAPURNA, Proizvodni obrt
Contact information:
Street:
Siget 18
Post code, City:
HR-10431 Sveta Nedelja
Tel:
+385 (0)1 3385 533
33
Fax:
+385 (0)1 3385 534
E-mail:
/
Internet:
http://www.annapurna.hr/
ATLANTIC TRADE d.o.o.
Contact information
Street:
Rakitnica bb
Post code, City:
HR-10000 Zagreb
Tel:
+385 (0)1 6545 750
Fax:
+385 (0)1 2413000
E-mail:
grupa@atlanticgrupa.com
Internet:
http://www.atlantic.hr/
BIOSVIJET d.o.o.
Contact information
Street:
Ante Kovacica 10/b
Post code, City:
HR-23000 Zadar
Tel:
+385 (0)23 400-018
Fax:
/
E-mail:
prodaja@bio-svijet.hr
Internet:
http://www.bio-svijet.hr/
BIOFARM d.o.o.
Contact information
Street:
Ventilatorska 14
Post code, City:
HR-10250 Lučko
Tel:
+385 (0)1 6596 333
Fax:
+385 (0)1 6536 361
E-mail:
info@biofarm.hr
Internet:
http://www.biofarm.hr
34
BIO PLOD d.o.o.
Contact information
Street:
Skopska 22
Post code, City:
HR-47000 Karlovac
Tel:
+385 (0)47 645 912
Fax:
+385 (0)47 645 912
E-mail:
bioplod.hr@gmail.com
Internet:
http://bioplod.com/
BIOVEGA d.o.o
Contact information
Street:
Ilica 72
Post code, City:
HR-10000 Zagreb
Tel:
+385 (0)1 2498 630
Fax:
+385 (0)1 2371 614
E-mail:
info@biovega.hr
Internet:
http://www.biovega.hr/
BIOVITALIS d.o.o.
Contact information
Street:
Ulica Franje Bužanića 5
Post code, City:
HR- 42204 Turčin
Tel:
+385 (0) 42 652 099
Fax:
+385 (0) 42 652 966
E-mail:
biovitalis@biovitalis.hr
Internet:
http://www.biovitalis.hr/
35
BRIONKA d.d.
Contact information
Street:
Trscanska 35
Post code, City:
HR-52100 Pula
Tel:
+385 (0)52 541 685
Fax:
+385 (0)52 541 684
E-mail:
info@brionka.hr
Internet:
http://www.brionka.hr/
BURE COMMERCE d.o.o.
Contact information
Street:
Odranska 15
Post code, City:
HR- 23210 Biograd na Moru
Tel:
+385 (0)23 385 350
Fax:
+385 (0)23 384 971
E-mail:
info@bure.hr
Internet:
http://www.bure.hr/
DELFIN d.o.o.
Contact information
Street:
Utinjska 37
Post code, City:
HR-10000 Zagreb
Tel:
+385 (0)1 6593 766
Fax:
+385 (0)1 6593-767
E-mail:
party@delfin-zg.hr
Internet:
http://www.delfin-zg.hr/
36
DUKAT d.o.o.
Contact information
Street:
Marijana Čavića 9
Post code, City:
HR-10000 Zagreb
Tel:
+385 (0)1 2392 222
Fax:
+385 (0)1 2450 030
E-mail:
dukat-info@dukat.hr
Internet:
http://www.dukat.hr/
EKOS HOLDING d.o.o.
Contact information
Street:
Vladimira Nazora 2
Post code, City:
HR-42000 Varaždin
Tel:
+385 (0)42 314 314
Fax:
+385 (0)42 312 265
E-mail:
ekos-holding@vz.t-com.hr
Internet:
http://ekos-holding.hr/
ENCIAN d.o.o.
Contact information
Street:
Gospodarska 16B, Donji Stupnik
Post code, City:
HR-10250 Lučko
Tel:
+385 (0)1 6531 111
Fax:
+385 (0)1 6531 114
E-mail:
encian@encian.hr
Internet:
http://www.encian.hr
FARMA SHOP j.d.o.o.
Contact information
Street:
Medulićeva 18a
Post code, City:
HR-10000 Zagreb
Tel:
+385 (0)1 5615 524
37
Internet:
http://www.farmashop.hr/
INFINITIV d.o.o.
Contact information
Street:
Maksimirska 118/2
Post code, City:
HR-10000 Zagreb
Tel:
+385 (0)1 2301 143
Fax:
+385 (0)1 2301 145
E-mail:
infinitiv@zg.t-com.hr
Internet:
http://www.infinitiv.hr
KTC d.o.o.
Contact information
Street:
Nikole Tesle 18
Post code, City:
HR- 48260 Križevci
Tel:
+385 (0)48 628 554
Fax:
+385 (0)48 628609
E-mail:
ktc@kc.t-com.hr
Internet:
http://www.ktc.hr/
LUCAS INTERTRADE d.o.o.
Contact information
Street:
Ilica 89
Post code, City:
HR-10000 Zagreb
Tel:
+385 (0)1 3771 378
Fax:
+385 (0)1 3764 216
E-mail:
lucas-intertrade@zg.t-com.hr
Internet:
http://www.lucas-int.hr
MILSING d.o.o.
Contact information
Street:
Velika cesta 99
Post code, City:
HR-10020 Zagreb- Novi Zagreb
38
Tel:
+385 (0)1 6379 444
Fax:
+385 (0)1 6216 333
E-mail:
milsing@milsing.hr
Internet:
http://www.milsing.hr/
MÜLLER TRGOVINA ZAGREB d.o.o.
Contact information
Street:
Betinska ulica 1
Post code, City:
HR-10010 Zagreb
Tel:
+385 (0)1 3794 340
Fax:
+385 (0)1 3794 362
E-mail:
service@mueller.hr
Internet:
http://www.mueller.hr/
ORGANSKIH 7 d.o.o.
Contact information
Street:
Ilica 191F
Post code, City:
HR-10000 Zagreb
Tel:
+385 (0)1 7789 616
Fax:
/
E-mail:
info@organskih7.hr
Internet:
http://organskih7.hr/
PREHRANA TRGOVINA d.d.
Contact information
Street:
Utinjska 48
Post code, City:
HR-10000 Zagreb
Tel:
+385 (0)1 2361 803
Fax:
+385 (0)1 2330 963
E-mail:
prehrana@prehrana.hr
Internet:
http://www.prehrana.hr
39
PRETTI d.o.o.
Contact information
Street:
Rupa 42
Post code, City:
HR-51214 Šapjane
Tel:
+385 (0)51 732 120
Fax:
+385 (0)51 732 102
E-mail:
info@pretti.hr
Internet:
http://www.pretti.hr/
SALVIA d.o.o
Contact information
Street:
Radnička cesta 80
Post code, City:
HR-10000 Zagreb
Tel:
+385 (0)1 2220 222
Fax:
/
E-mail:
info@salvia.hr
Internet:
http://www.salvia.hr/
VIVERA d.o.o.
Contact information
Street:
Ulica kralja Zvonimira bb
Post code, City:
HR- 44400 Glina
Tel:
+385 (0)44 551 500
Fax:
+385 (0)44 551 522
E-mail:
uprava@vivera.hr
Internet:
http://www.vivera.hr/
VM2 d.o.o.
Contact information
Street:
Rudeška 14
Post code, City:
HR-10000 Zagreb
Tel:
+385 (0)1 3867 160
40
Fax:
+385 (0)1 3867 159
E-mail:
info@vm2.hr
Internet:
http://www.vm2.hr/
ZVIJEZDA d.d.
Contact information
Street:
Marijana Čavića 1
Post code, City:
HR-10000 Zagreb
Tel:
+385 (0)1 2382 666
Fax:
+385 (0)1 2370 917
E-mail:
uprava@zvijezda.hr
zvijezda@zvijezda.hr
Internet:
http://zvijezda.hr/
41