1st Circular Letter
IAMA 19th ANNUAL WORLD FORUM AND SYMPOSIUM
Budapest, Hungary – June 20-21, 2009
Europa Hotels & Congress Center
Draft Program of
Symposium Concurrent Sessions
and Posters
June 20, 2009 Session 1: 8:45 AM – 12:15 PM
COPENHAGEN BALLROOM
(Level 1)
FAO WORKSHOP: Introduction
Agribusiness and Agro-industries
Development in Central and
Eastern Europe
NICE ROOM (Level - 1)
AMSTERDAM ROOM (Level - 1)
FOOD CHAIN MANAGEMENT I.
Moderator: Jacques Trienekens,
Wageningen University, NL
FINANCIAL RISK MANAGEMENT IN THE FOOD SYSTEM I.
Moderator: Francesco Braga,
University Guelph, CA
A Comparison of Dairy Supply Chains of
Finland and the Baltic Countries
Csaba Jansik, MTT Agrifood Research
Finland
Effects of Market Structure Changes on Dairy
Supply Chain in Serbia
Rade Popovic, University of Novi Sad, The
faculty of Economics Subotica
A Study of the Producer-Industry Transaction
in the Argentine Milk Chain. A New
Institutional Economics Approach.
Evangelina Dulce, School of Agronomy,
University of Buenos Aires
Is the Pig Sales and Purchase Cooperation the
Local Solution for the Global Challenge in
Hungary?
Peter Balogh, University of Debrecen
What they say is not what they do: exploring
the gap between fair-trade consumers
Luis Kluwe Aguiar, Royal Agricultural
College
“Re-localizing pork production and supply:
balance of power, politics, and the well-being
of the pig”
Rannia Nijhoff-Savvaki, Wageningen
University
Total Risk Management Process (TRMP) in
Agrifood Supply Chain (ASC)
Farrukh Idrees, Farrukh & Co Investment
and Marketing Consultants
Food Chains and Funding: Value Chain
Development and Roles for Governments
David Sparling, University of Guelph
Ensuring Intra- and Inter-Organizational
Relationship Survival under Exogenous and
Endogenous Shocks and Distress: The Role of
Social Capital and Agent Aspiration Levels
Brent Ross, Michigan State University
Proposal of a Method to Compare Potential
Productive Regions
Federico Fonseca Lopes, Marketing &
Strategic Projects and Research Center
The Triple Bottom Line: What is the Impact
on the Returns to Agribusiness Stocks
Joshua Detre, Louisiana State University
New Generation of Standards and Potential
Impacts of Food Borne Ill Incidence on
Market Movements and Prices of Fresh
Produce in the US
Marco A. Palma, Texas A&M University
BRUXELLES ROOM (Ground
Floor)
QUALITY MANAGEMENT
SYSTEMS IN AGRICULTURE
AND FOOD INDUSTRY I.
Moderator: Zoltan Erdoes, HNC
for EOQ, HU
Perspectives on Global Trends in Food
Quality and Safety - Northern Hemisphere
Importers and Southern Hemisphere Suppliers
Peter J. Batt, Curtin University of Technology
Standard Driven Rural Development:A
General Equilibrium Model with Market
Imperfections
Tao Xiang, University of Leuven
The Impact of Values on culture-specific
Consumption Patterns and Marketing
Strategies - a Comparison of German and
Ukrainian Wine Consumers
Rewerts
Investments in Traceability Systems: Results
from the German Food Industry
Matthias Heyder, Georg-August-University
Goettingen
Assessing quality and safety of food &
beverage products. An analysis of
agribusiness enterprises in Tirana
district/Albania.
Ilir Kapaj, Agriculture University of Tirana
Skills, Qualities and Experiences Needed for
Future Leaders in Food and Agribusiness
Industries of Armenia
Urutyan
STRASSBOURG ROOM (Ground
Floor)
FOOD SECURITY AND
SUSTAINABLE DEVELOPMENT
I.
Moderator: Bernardo Pachecse
Carvalho, Technical
University Lisbon, PT
Sustainability in Food Networks. A
framework for research
Melanie Fritz, University of Bonn
Partnerships in the global coffee chain:
Supporting smallholder groups for a more
sustainable coffee cup
Verena Bitzer, Utrecht University
New Business Model for Quality Supplies
Christina Steinbauer, Johann Heinrich von
Thünen-Institut (vTI)
Environmental Sustainability in Food
Production and Marketing: Trends and
Challenges
Suku Bhaskaran, Victoria University
Consumption Patterns and Competition in the
World Fertilizer Markets
Kyosti Arovuori, Pellervo Economic Research
Institute
Economic Impacts of an Outbreak of HPAI
and Potential Local Solutions
Kristyn Stone, USDA-APHIS
ROME ROOM (Ground Floor)
MANAGEMENT
Moderator: Hamish Gow, Michigan
State University, US
Do Market Oriented Firms Demonstrate
Clarity on Their Value Discipline? Evidence
from Illinois Beef Producers
Eric Micheels, University of Illinois
Changes in Food and Agribusiness: An
Approach from Lobby Theory and the New
Institutional Economics
Facundo Neyra, School of Agronomy,
University of Buenos Aires
Is trust necessary for collective agribusiness
strategies?
Katia Figueroa Rodriguez, Colegio de
Postgraduados
AGRIFOOD PRIZE SESSION I.
An Examination of Willingness to Pay for
Improved Milk Quality in Northern Kenya
Using Experimental Auction
DeeVon Bailey, Utah State University
Hispanic Consumers’ Preferences and
Willingness-to-Pay for Pasture-Fed Beef in
Virginia
Denisse Mainville, Virginia Polytechnic
Institute and State University
Willingness to Pay Premium for Foods
Produced in Taiwan and Country of Origin
Labeling: Results from Auction Experiment
Chern
MAASTRICHT ROOM (Ground
Floor)
NEW CHAIN STRATEGIES FOR
DEVELOPMENT OF FARMER’S
ENTERPRNEURSHIP I.
Moderator: Woody Maijers,
InHolland University, NL
Business models to enhance farmers’ access
to markets for high-value certified products
Pilar Santacoloma, FAO
Education and its effects on the development
of an entrepreneurial profile among young
people in agricultural regions: A Case Study
at EARTH University
I Alvarado, EARTH University
World Soybean Production: Yield, Arable
Land, and Long-term Projection
Tadayoshi Masuda, University of Illinois at
Urbana-Champaign
Entrepreneurship in agricultural micro
enterprises in West Pokot District, Kenya
Nicola Shadbolt, Massey University
Recommendations for restructuring food
markets in the southern African region:
Dynamics in context of the fresh produce sub
sector
Leah Ndanga, University of Pretoria
Strategy and its Relationship to Restructuring
in US Agricultural Cooperatives
Michael Boland, Kansas State University
REGE ROOM (Hotel Rege)
CASE CONFERENCE I.
Moderator: Mary Shelman, Havard
Business School, USA
Introduction and Recent Case Studies of the
Agribusiness Program
Mary Shelman, Havard Business School, USA
The Alltech Case Study
Aidan Connolly, Alltech Inc., USA
Telepizza, S.A
Antonio Garcia de Castro, Instituto
Internacional San Telmo
How the Cookie Crumbles: The Case of
Gluten-Free Cookies
Norbert Wilson, Auburn University
Trade, Standard and Vertical Coordination:
Evidence from Rwanda Coffee Sector
Jean Chrysostome Ngabitsinze, University of
Milan
Session 2:
COPENHAGEN BALLROOM
(Level 1)
FAO WORKSHOP: Introduction
Agribusiness and Agro-industries
Development in Central and Eastern
Europe
NICE ROOM (Level - 1)
CASE COMPETITION
PRELIMINARY
3 University Teams
AMSTERDAM ROOM (Level - 1)
CASE COMPETITION
PRELIMINARY
3 University Teams
BRUXELLES ROOM (Ground
Floor)
CASE COMPETITION
PRELIMINARY
3 University Teams
STRASSBOURG ROOM (Ground
Floor)
CASE COMPETITION
PRELIMINARY
1 University and 2 MixedTeams
1:30 PM – 3:00 PM
ROME ROOM (Ground Floor)
AGRIFOOD PRIZE SESSION II.
From wheat to bread: A price transmission
model
Ramiro Costa, Buenos Aires Grain Exchange
Determinants of Prices for EU Product
Denonimation of Origin Cheeses Imported
into the US
Michael Boland, Kansas State University
Economic investigation of zero-rating of
VAT on meat: Implications for the meat value
chain in South Africa
Andre Jooste, National Agricultural
Marketing Council
MAASTRICHT ROOM (Ground
Floor)
EXCELLENCE IN FOOD CHAIN
Moderator: Francis Declerck,
Essec, FR
Development and maintenance of sustainable
inter-enterprise relations in agri-food chains –
Factors affecting relationship quality and
stability dimensions
Christian Fischer, Massey University
The Hungarian Agricultural Excellence
Award for Companies and Organization –
Development of the Model and its
Application
Pal Molnar, University of Szeged
Application of the Hungarian Agricultural
Excellence Award by the PICK Szeged Meat
Company
László Sutka, PICK Szeged Meat Company
REGE ROOM (Hotel Rege)
CASE CONFERENCE II.
Moderator: Mary Shelman, Havard
Business School, USA
Economic and market connections of
production and trade of organic foods
Zoltán Szakály, University of Kaposvár
Environmental conservation and coordination
aspects - The Nature Conservancy Case Study
in Brazil
Samuel Ribeiro Giordano, University of Sao
Paulo
Klabin – Adding Value to the Agribusiness
System: From Forest to Consumer
Christiane Rezende, PENSA
Session 3 – 3:30 PM – 5:00 PM
COPENHAGEN BALLROOM
(Level 1)
FAO WORKSHOP: Introduction
Agribusiness and Agro-industries
Development in Central and Eastern
Europe
NICE ROOM (Level - 1)
AMSTERDAM ROOM (Level - 1)
FOOD CHAIN MANAGEMENT
II.
Moderator: Jacques Trienekens,
Wageningen University, NL
CUSTOMER ORIENTATION IN
THE FOOD SYSTEM I.
Moderator: Agnes Szegedy-Fricz,
Ministry of Agriculture, HU
Traceability development in fresh vegetable
and fruit sector: Hungarian case
József Lehota, Szent István University
Export Chains of Fresh Apples in Qixia,
Shandong China
Xiaoyong Zhang, LEI, Wageningen UR
Is Trust Necessary in Supply Chain
Networks? - The role of trust in Hungarian
Mórakert Cooperative
Török
Chain Coordination Mechanisms and
Concerns in Sugar Industry in Punjab, India
Veena Goel, Punjab Agricultural University
Planning model supporting information and
service agency in meat chains designing
services in chain oriented health management
Schütz
Information Technology in Formulation of
Transparency Strategies for Food Chain and
Supply Management in Poland
Szymanowski
Lifestyle and food consumption
Krisztián Lőrinczi, University of Debrecen
On The Use of Channel Incentive Programs:
A Cross Country Analysis on the Crop
Protection Industry in Brazil and USA
Luciano Castro, Markestrat Projects and
Research in Marketing and Strategy
Factors influencing the consumer’s choice of
retail store
Peter J Batt., Curtin University of Technology
Governance and Performance in a MicroSized Single Desk Seller
Nicola Shadbolt, Massey University
Power Shifts along the Supply Chain:
Managerial Implications for Russian Agrifood Business
Belaya
Savoury dinners … or agro-marketing? How
Slow Food movement relates to traditional
food products
Zoltán Erdős, Qualiment Ltd
BRUXELLES ROOM (Ground
Floor)
CONSUMER ACCEPTANCE AND
BRANDING OF FOOD
PRODUCTS I.
Moderator: Andras Seboek,
Campden&Chorleywood, HU
Do private labels evoke customer loyalty in
food retailing?
Wettstein
Consumer Awareness of Functional Foods
Zoltán Szakály, University of Kaposvár
Creating “Farmer-Owned Brands” for HighQuality Agricultural Products: Case Studies
from a Mature and an Emerging Agricultural
Sector
Roxanne Clemens, Iowa State University
Customer Branding: A Look at How
Consumers Brand Fruit and Vegetables
Julie Pennington, University of WisconsinEau Claire
Consumer Behaviour for Food Products in
India
Kriti Bardhan Gupta, Indian Institute of
Management Lucknow
An investigation into ethnic Asian food
consumption in the Bristol area
Luis Kluwe Aguiar, Royal Agricultural
College
STRASSBOURG ROOM (Ground
Floor)
VALUE-ADDED FOOD
MARKETING THROUGH
CONSUMER STUDIES I.
Moderator: Zoltan Lakner,
Budapest Corvinus
University, HU
Assessing the relevance of different
mechanism of country of origin effects on
consumers willingness to pay
Conradin Bolliger, Federal Institute of
Technology, Zurich (ETHZ), Switerland
Empirical Evidence of Consumers’
Willingness to Pay for Pasture-Fed Beef from
In-Store Experiments
Denisse Mainville, Virginia Polytechnic
Institute and State University
Factors influencing consumers’ choice of
retail stores for fresh meat in Malaysia
Norshamliza Chamhuri, Curtin University of
Technology
Modelling Wine Choice: Investigating the
Determinants of wine choice among of the
“Black Diamonds”
Leah Ndanga, University of Pretoria
Increasing Placement of Local Wines in Local
Restaurants: A New Mexico Case Study
Sherida Elkins, New Mexico State University
Local Food Preferences of Restaurant
Consumers
Jay Lillywhite, New Mexico State University
ROME ROOM (Ground Floor)
FOOD LABELLING AND
NUTRITION INFORMATION
FOR THE CONSUMERS I.
Moderator: Pal Molnar, University
Szeged, HU
Study on Evaluation Index Model and
Hierarchical Management of Food Quality
and Safety
Ming Zhu, Shanghai Municipal Bureau of
Quality and Technical Supervision (SMBQTS)
Strategic Responses to Front of Package
Nutrition Labelling
Diogo M. Souza Monteiro, Kent Business
School, University of Kent
The Importance of Labeling: Consumer
Preferences toward Certification Labels in the
Chile Industry
Jay Lillywhite, New Mexico State University
Comparing Premium Brand and Private Label
Innovation Projects in a Food Processing
company
Frances T.J.M. Fortuin, Food Valley
Foundation, Wageningen
Geographical Indications: Implications for
Agricultural Exporting Countries
Paul Riethmuller, University of Queensland
Food Labels: Assessing Awareness and
Usage Level of Indian Consumer and
Influences on Food Buying Behavior
Sushil Kumar, Indian Institute of
Management Lucknow
MAASTRICHT ROOM (Ground
Floor)
AGRICULTURALMANAGEMEN
T AND CONSUMER
PROTECTION I.
Moderator: Doyle Baker, Food and
Agriculture Organization, IT
The Political Economy of Nutrition and
Health Standards in Food Markets
Johan F.M. Swinnen, K.U.Leuven/LICOS
What they say is not what they do: exploring
the gap between fair-trade consumers
Luis Kluwe Aguiar, Royal Agricultural
College
Relationship measures as indicators of chain
performance: The case of the EU traditional
food sector
Katrien Van Lembergen, Faculty of BioScience Engineering, Ghent University
Nestlé dpa: Expansion of the Shared Value
concept in the Milk Chain
Danny Pimentel Claro, Ibmec São Paulo
Italian consumer attitudes toward products for
well being: the functional foods market
Azzurra Annunziata, University
“Parthenope” of Naples
Agri-Food Clusters and Competitiveness.
Interventions in Two Pre-Clusters in Uruguay
Hernan Palau, School of Agronomy,
University of Buenos Aires
REGE ROOM (Hotel Rege)
CASE CONFERENCE III.
Moderator: Woody Maijers,
InHolland University, NL
To Go or Not to Go Buffalo
Elliot Currie, University of Guelph
Strategic Decision Making Under
Uncertainty: Innovation And New
Technology Introduction During Volatile
Times
Michael Boehlje, Purdue University
Quality Line Carrefour
Decio Zylbersztajn, University of Sao Paulo
Paradigm shift in the floriculture sector by
cooperation science/business
Jegen
Collective Actions in Food Chains: The
Fundecitrus case in Brazil
Marcos Fava Neves, School of Economics,
Business and Accounting of the University of
São Paulo
Value-added increasing effect of rural
development in the fresh fruit and vegetable
sector: lessons learned and future possibilities
Anikó Juhász
June 21, 2009
COPENHAGEN BALLROOM
(Level 1)
FAO WORKSHOP: Introduction
Agribusiness and Agro-industries
Development in Central and Eastern
Europe
Session 4 – 8:00 AM – 11:30 AM
NICE ROOM (Level - 1)
AMSTERDAM ROOM (Level - 1)
INNOVATION IN THE FOOD
CHAIN I.
Moderator: Frances Fortuinum,
Wageningen University, NL
RECENT DEVELOPMENTS IN
THE FIELD OF BIOFUELS I.
Moderator: Jozsef Popp, Research
Institute for Agricultural
Economics Budapest, HU
Entrepreneurial Behavior in Agri-Food Supply
Chains: The Role of Supply Chain Partners
Brent Ross, Michigan State University
Potential for Organic Farming and Market
linkages for Organic Produce: A Case Study
of Western Gujarat (India)
Gurulingappa Koppa, Institute of Rural
management Anand
Establishing market orientation on the level of
an input supplier Of the food chain: How
market oriented is the feed industry?
Stefanie Bröring, Wageningen University and
Research Centre
Facing the global challenge to raise the innovation power of agrifood companies; Creating
an optimal innovation assessment tool
Emiel Wubben, Wageningen University
Identification of possible futures in food chains
Francis Declerck, ESSEC Business School
Paris-Singapore
Dealing with Uncertainty in the Pursuit of
Agribusiness Innovations: The Use of
Organizational Structure
Michael Boehlje, Purdue University
Promoting Agribusiness Trade in Valueadded Products
Sayed Saghaian, University of Kentucky
Farm-to-Institution Supply Chains: Practices,
Challenges and Performance Measures
Getachew Abatekassa, Michigan State
University
A reflection about the Brazilian potential to supply
simultaneously food and biofuel to the world
Marina Mafud, MARKESTRAT
Production and Marketing Contracts in the
Food Supply Chain: A Survey of Empirical
Literature
Yuliya Bolotova, University of Idaho
Strategic Alliances In The Argentine Biofuel
Agribusiness. Why Do Oil Companies Lack
A Predominant Role?
Marcos Daziano, School of Agronomy,
University of Buenos Aires
“Sustainable Biodiesel Production from
Cotton Seed Chain in Brazil”
Jessica Sanches, University of Sao Paulo
Managing the Effect of Global Fuel Price
Increases and Local Inflation: The case of
South African Food Retailing
Arthur Mabiso, Michigan State University
The decision-making processes of the agents
belonging to the biodiesel production chain in
Southern Brazil
Régis Rathmann, COPPE/UFRJ
Macroenvironment for Liquid Biofuels in a
Governmental Perspective: A Comparative
Analysis of Public Policies in Germany,
Brazil and the United States of America
Talamini
A Real Options Analysis of Ethanol Plant
Investment under Uncertainty
Schmit
BRUXELLES ROOM
(Ground Floor)
ENVIRONMENTAL
CHALLENGES AND RURAL
DEVELOPMENT I.
Moderator: John Karlik, California
University, USA
A Theory of Standards-Driven Rural
Development
Tao Xiang, University of Leuven
Reducing wastage and improving sales
interfaces in produce retailing
Christian Fischer, Massey University
Trade-offs between Shopping Bags Made of
Non-Degradable Plastics and Other Materials
Using Latent Class Analysis: The Case of
Tianjin, China
Catherine Chan-Halbrendt, University of
Hawaii
New Food Products: Global Challenges and
Possible local solutions
Wilhemina Quaye, Food Research Institute
Factors Affecting College Students’
Knowledge and Opinions of Genetically
Modified Foods
Chad Laux, Purdue University
The New GMO-free Label – Enhancing
Transparency or Depicting German
Consumers?
Meike Henseleit, Justus-Liebig University
Giessen
Regionalized Food Production and
Marketing: The Case of Organic Produce
Growers in Michigan
Lourdes Martinez, Michigan State University
An assessment of the cost of compliance with
rising SPS standards: the case of beef exports
from Ethiopia
Karl Rich, American University in Cairo
STRASSBOURG ROOM
(Ground Floor)
SUPPLY CHAIN MANAGEMENT
AND CHAIN ECONOMICS I.
Moderator:Christian Fischer,
Massey University, NZ
Contractual arrangements and food quality
standards in agrifood supply chains: an
application to the Mexican avocado industry
Jaime Arana Coronado, Wageningen
University
Producers’ Collective Action in Supply
Chains Coordination: Implications on
Efficiency for Canadian Marketing Boards
Annie Royer, Centre d’économie de la
Sorbonne
Production and Marketing Contracts in the
Food Supply Chain: A Survey of Empirical
Literature
Yuliya Bolotova, University of Idaho
Entrepreneurial Supply Chains and Strategic
Collaboration: The Case of Bagòss Cheese in
Bagolino, Italy
Vincent Amanor-Boadu, Kansas State
University
Evolution of food supply chains: Evidence
from Greek meat sector
Ilias Vlachos, Agricultural University of Athens
Grasp of Goals: Successful management of
supply chain networks in the agribusiness of
Central and Eastern Europe
Gagalyuk
Globalization and Poverty in Senegal: A
Worst Case Scenario
Liesbeth Colen, Katholieke Universiteit Leuven
“The Impact of Policy Distortions on
Agroindustrial Value Chains. The Case of
Argentina 2002-2008”
Lucio Castro, CIPPEC
ROME ROOM (Ground Floor)
AGRIFOOD STRATEGIES I.
Moderator: Gabor Szabo,
University Szeged, HU
The Strategic Role of Umbrella Brands in
International Market Entry: The Case of
“Cellars of Canterbury”
Domenico Dentoni, Michigan State
University
Do Cooperatives Offer High Quality
Products? Vertical Product Differentiation in
a Mixed Oligopoly
Dieter Pennerstorfer, Austrian Institute of
Economic Research
Linking Farmers to Markets in the Western
Balkans: an Unfinished Job
Nancy Cochrane, United States Department
of Agriculture
An Analysis of Contracts in the Idaho
Processing Potato Industry
Yuliya Bolotova, University of Idaho
The Emergence of Producers’ Networks in
Argentina’s Grain Prodcution
Fabio Chaddad Faculdades Ibmec, São Paulo
Ex Ante Selection Criteria & Ex Post Reasons
for Dissatisfaction in logistics outsourcing:
Empirical insights from Greek food SMEs
Michael Bourlakis, Brunel University
Export implicit financial performance: the
case of French wine companies
Jean-Laurent Viviani, Université de
Montpellier
Italian Wine: Consumer Demand and Market
Structure
Antonio Stasi, University of Foggia
MAASTRICHT ROOM (Ground
Floor)
MARKET ORIENTATION AND
ENTERPRENEURSHIP I.
Moderator: Onno Omta,
Wageningen University, NL
Do Market Oriented Firms Demonstrate
Clarity on Their Value Discipline? Evidence
from Illinois Beef Producers
Eric Micheels, University of Illinois
Mercosur’s meat exports to the EU:
Assessment of policies affecting trade flows
Ellen Huan-Niemi, MTT Agrifood Research
Finland
Exploring Chinese Urban Markets for U.S.
Pork
David Ortega, Purdue University
Competitiveness of Albanian Agriculture:
Value Chain Study for Fruit and Vegetable
Sector in Fier Region
Engjell Skreli, Agriculture University of
Tirana
Competitiveness evaluation of Zacatecan
(Mexico) protected agriculture tomato
industry
Luz E. Padilla-Bernal, Universidad
Autonoma de Zacatecas
Creation of economic value for the farmers by
shift in value addition avenues
Sushil Kumar, Indian Institute of
Management Lucknow
Investigating the Sufficiency of Geographic
Diversification in Limiting Contract Grower
Risk
Andre Louw, University of Pretoria
Factors Influencing Growth of Dairy Product
Manufacturing in the United States
Fafanyo Asiseh, Washington State University
REGE ROOM (Hotel Rege)
CASE CONFERENCE IV.
Moderator: Woody Maijers,
InHolland University, NL
Sustainability in Food Networks. A
framework for research
Melanie Fritz, University of Bonn
Food Chains and Funding: Value Chain
Development and Roles for Governments
David Sparling, University of Guelph
Development of Traditional Pork (Mangalica)
Production Value Chain
Gabriella Zsarnóczay, Hungarian Meat
Research Institute
Technology dissemination in agro-cluster:
The role of multinational Companies in the
case of Almeria (Spain)
Juan Carlos Pérez Mesa, Universidad de
Almería
The Role of Cocoa Bean Traders in the
Improvement of Market Efficiency
Sofyan Jamal
Esmeralda Coffee (A). Taking Advantage of
Having the World’s Best Coffee
Ernesto Gallo, EAP Zamorano University
The Mexican Wine Industry
Carlos Omar Trejo-Pech, Universidad
Panamericana at Guadalajara, Mexico
Global Challenges and Local Solutions: Wine
Sector Changes in Europe and in Portugal
Bernardo Pacheco de Carvalho
Session 5
2:15 PM – 3:45 PM
Session 6
3:45 PM – 4:30 PM
COPENHAGEN BALLROOM
(Level 1)
COPENHAGEN BALLROOM
(Level 1)
Case Competition Finals
POSTER RECEPTION
NICE ROOM (Level - 1)
Task Group – discusion session –
Metropolitan Agriculture
AMSTERDAM ROOM (Level - 1)
Task Group – discusion session –
Biofuels
BRUXELLES ROOM (Ground
Floor)
Task Group – Sustainability in
Agri-Food Chain (value creation
and value capturing) GRI-SAI
STRASSBOURG ROOM (Ground
Floor)
Task Group – discusion session –
South Africa
ROME ROOM (Ground Floor)
Task Group – discusion session
MAASTRICHT ROOM (Ground
Floor)
Task Group – discusion session
REGE ROOM (Hotel Rege)
Task Group – discusion session
Session 7
4:30 PM – 6:00 PM
COPENHAGEN BALLROOM
(Level 1)
BRIDGE SESSION
POSTERS
I.1. Food Chain Management
A Planning for Building Agribusiness
Management Method/Framework
Marcos Fava Neves, University of Sao Paulo
Pork Chain in Brazil and Canada: A
Comparison
Maria Stella Saab, FEA/USP
Identifying the Comparative Advantage of
Milk Chain in the Regions of Leningrad
District in Russian Federation
Nune Khachatryan, University of Hohenheim
New Business Model for Quality Supplies
Christina Steinbauer, Johann Heinrich von
Thünen-Institut (vTI)
External Food Supply Chain Integration:
Review and Implications
Matheus Alberto Consoli, University of Sao
Paulo
II.2. Excellence in Food Chain
The Returns and Volatility of Agribusiness
Stocks: How Do They Measure Up to
nonagribusIness stocks?
Benjamin Clark, Louisiana State University
Forecasting Price Dynamics for Food as the
Basis for Agribusiness Development
Strategies
Zalivcheva
III.1. Customer Orientation in the
Food System
Role of Consumer Cooperatives in Linking
Farmers to Markets: Evidence from Armenia
Grigoryan
IV.2. Quality Management Systems in
Agriculture and Food Industry
Quality Control and Traceability of Crop and
Forage Production
Győri Zoltán, University of Debrecen
Identifying some key indicators Benchmarks
(competitive benchmark) helping meat
processors in Albania improving their
management decisions
Orkida Totojani, Agriculture University of
Tirana
IV.4. Food Security, Bioenergy and
Sustainable Development
Biogas production as an investment decision
in the integrated energy and agricultural
markets in the EU. A real options approach
Lioudmila Möller, IAMO
II.1. New Chain Strategies for
Development of Farmer’s
Enterprneurship
Strategy and its Relationship to Restructuring
in US Agricultural Cooperatives
Michael Boland, Kansas State University
Local Solutions and Challenges Using
Mediation and Alternative Dispute Resolution
in the Food Chain System: Meeting Local
Solutions through Understanding of the Local
Agriculture Specificity, Food culture,
Neighboring ethnicity, and Regional business
potential and limitations
Eric Thor, Arizona State University
Land cultivation for food or energy crops and
the role of the agricultural entrepreneur: a
case study in Pianura Padana region (Italy)
Alessandro Ragazzoni, University of Bologna
Standby: Global challenges and local
solutions in the New Zealand dairy industry:
exploring strategy, structure and performance
in the past quarter century
Daniel Conforte, Massey University
III.3. Consumer Acceptance and
Branding of Food Products
Consumer satisfaction with loose and prepacked potatoes
Peter J. Batt, Curtin University of Technology
Consumer Market Segments in the Philippine
Vegetable Industry
Concepcion
Market Potential for Premium Chile Rellenos
in the Southwestern United States
Shawna McLain, New Mexico State
University
Opportunity Analysis of Water Buffalo in
Canada
Melanie Lang, University of Guelph
III.2. Value-Added Food Marketing
through Consumer Studies
Food miles and consumers: a survey on the
consumer’s perception of the distance of food
Maria Carmela Aprile, University
“Parthenope”
Food Traceability Systems: Impact on Price
Transmission along the Food Supply Chain
Silva
The demand for olive oil in Italy: consumer’
preferences, product differentiation and
market strategies
Umberto Medicamento, University of Foggia
Brazilian Ethnicity Consumption: being,
belonging and becoming in the UK
Luis Kluwe Aguiar, Royal Agricultural
College
IV.1. Food Labelling and Nutrition
Information for the
Consumers
Demand for healthy food in Italy: a segmentation approach of consumers’ behaviour
Margherita Gerolimetto, Ca’Foscari
University of Venice San Giobbe
Standby: Controlling Avoidance of Food
Safety Regulations in Meat Packing Industry
Dragan Miljkovic, North Dakota State
University
I.3. Innovation in the Food Chain
Local solutions for being competitive in the
fresh vegetable business – insights from three
case studies in Germany, Italy and Spain
Bettina Riedel, Humboldt University Berlin
Supply Chain Problems in the Wine Industry
Mónika Pónusz, Budapest College of
Management
Research and Development in the Irrigated
Rice Seeds Sector in Rio Grande Do Sul State
Paulo Rigatto, Universidade Federal de
Pelotas
V.1. Recent Developments in the
Field of Biofuels
The role of sustainability certification in the
global market of ethanol
Marco Antonio Conejero, University of Sao
Paulo
Increases in and Dissemination of Biofuels’
Mandatory Blending Targets
Marco Antonio Conejero, University of Sao
Paulo
IV.3. Environmental Challenges
and Rural Development
Food quality and safety awareness in Russian
reality: the hidden character of the mycotoxin
problem in Russian wheat chain
Heinrich Schuele, University of Hohenheim
Protecting Health and the Environment
Through California's Agricultural Pesticide
Regulatory System
Jan Karlik, University of California
III.3. Consumer Acceptance and
Branding of Food Products
Genetically Modified Foods: What do we
know about customer beliefs and buying
intentions?
Suku Bhaskaran, Victoria University
Consumers' Acceptance of Agricultural
Biotechnology in United Arab Emirates
Safdar Muhammad, United Arab Emirates
University
Standby: Assessing the Impact of Direct
Marketing in Overall Business Strategy: A
Double Hurdle Approach
Tyler Mark, Louisiana State University
I.4. Supply chain Management
and Chain Economics
II.3. Market Orientation and
Enterpreneurship
Investing in financial assets – Would farmers
find it attractive? Further evidence from New
Zealand
Gilbert Nartea, Lincoln University
An Overview of Foodservice Sector in Brazil
– A SCM Approach
Matheus Alberto Consoli, University of Sao
Paulo
Retail globalization – what happens to the
local suppliers in Central and Eastern Europe?
Zsombor Pall, IAMO
Assessing the Comparative Advantage of
Olive Oil Production in Albania
Ana Mane, Agriculture University of Tirana
Supply Chain and Quality Problems in Dairy
Sector
Judit Vágány, Budapest College of
Management
Standby: Supply Chain Management and
Indian Fresh Produce Supply Chain:
Opportunities and Challenges
Surendra Singh, Tennessee State University
Salacca "Exotic" Fruit Of Indonesia
Challenge to Compete in International Market
(Case Study: Export Challenge of Salacca
"Pondoh" Variety to China)
Dimyati
The barriers to the fair trade production
growth: a study case of a Brazilian
cooperative
Vinicius Gustavo Trombin, Marketing &
Strategic Projects and Research Center
Determinants, Costs, and Benefits of Small
Farmer inclusion in Restructured Agrifood
Chains: A Case Study of Dairy Industry in
India
Sharma
Patterns of Integration Processes in the
Russian Agrarian Sphere
Shibaikin
Information Asymmetry in Cotton Markets in
India
II.4. Agrifood Strategies
Opportunities to Use the EU Experiences in
Managing the Agro-Food Complex of Russia
Reshetnikova
The Characteristic and Development of Urban
Farmers Market in Malaysia; A Case Study of
the Satok Weekend Market and Payang
Central Market
Abdul Saili, Curtin University of Technology
Toward an Overall Efficiency Evaluation for
Public Policy: A Case of Farmland
Preservation Program for Connecticut Dairy
Farms
Minjuan Zhao, University Of Connecticut
Gopal Naik, Indian Institute of Management
Bangalore
Standby: Food Firm Strategy: Hedonic
Analysis of Sustainable Food Products
Thasanee Satimanon, Michigan State
University
Case Conference
Strategy of Internationalization Through
Export Consortium: The Case Wines From
Brazil (WFB) (Brazilian Wine Export
Promotion Project)
Gustavo Barbieri Lima, School of Business
and Economics – University of São Paulo,
Brazil/ MARKINTEC – Marketing,
Technology and International Business – USP
(Researcher)
Standby: Sustainability management in the
value chain: from the farmland to the table
Roberto Scare, Universidade de São Paulo USP
Roberto Scare
Standby: Interventions in the Food Value
Chain to Improve Quality and
Competitiveness: A Case Study of Dairy
Cooperative in India
III.1. Customer Orientation in the
Food System
Gopal Naik, Indian Institute of Management
Bangalore
IV.2. Quality Management Systems
in Agriculture and Food
Industry
Toward an Overall Efficiency Evaluation for
Public Policy: A Case of Farmland
Preservation Program for Connecticut Dairy
Farms
Minjuan Zhao, University of Connecticut
Standby: Enhancing the International
Competitiveness of the Western Australian
(WA) Food and Beverage Industry Through
Facilitating the Adoption of Quality
Assurance (QA) Programs
Georg Küpper, Curtin University of
Technology
II.1. New Chain Strategies for
Development of Farmer’s
Enterprneurship
India’s Food Security Strategy and its Impact
on the Food Surplus State of Punjab
Veena Goel, Punjab Agricultural University
III.2. Value-Added Food Marketing
through Consumer Studies
Capturing Value in Argentinean Wheat
Production: Potential and Challenges from
Buyers’ Needs Assessment
Laura Donnet, Universidad Austral
Standby: Consumption Habits and Valued
Attributes in the Milk Purchase Process of
Elderly Market
Latvian collective food quality label "Green
Spoon" - success or failure?
Ingūna Gulbe, Latvian State institute of
Agrarian Economics
A Granger Causality Study of Junk Food and
Obesity
Gregory Baker, Santa Clara University, Food
& Agribusiness Institute
III.3. Consumer Acceptance and
Branding of Food Products
Obesity and Eating Behavior of Adults
Gayaneh Kyureghian, Texas A&M University
V.1. Recent Developments in the
Field of Biofuels
Determining the Direct and Indirect Effects of
Government Policies
P. Lynn Kennedy, Louisiana State University
Management
Standby: Personnel Management Research in
Agribusiness
Vera Bitsch, Michigan State University
PRIZE SESSION
Standby: Differentiation strategies in Italian
farm tourism: a hedonic pricing approach
Katia L. Sidali, Georg August University
Goettingen
III.4. AgriculturalManagement and
Consumer Protection
Standby: Procurement strategies of the
German dairy sector: Empirical evidence on
contract design between dairies and their
agricultural suppliers
Stephanie Schlecht, Georg-AugustUniversitaet Goettingen