press release
Paris, 13 April 2012
ORANGE AND MICROSOFT LAUNCH ORANGE TV
ON XBOX 360 WITH KINECT

On 17 April, Microsoft and Orange will launch Orange TV on Xbox 360 with Kinect: an
innovative TV experience incorporating the voice and motion recognition capabilities of
Kinect for Xbox 360

The Xbox 360 console with Kinect and Xbox LIVE Gold subscription will be available in
34 Orange stores and at orange.fr from 17 April
Orange and Microsoft launch Orange TV on Xbox 360 with Kinect: a revolutionary new
TV experience!
From 17 April, Orange and Xbox 360 customers will enjoy a whole new home TV experience thanks to
the arrival of Orange TV on Xbox 360 with Kinect, the motion sensing and voice control technology.
The Orange TV universe will initially offer a selection of 30 channels (digital terrestrial TV, national
channels) and channels from the Extra, Sport and Orange cinema series packages (available to
subscribers to these packages). The offer will gradually expand to include new channels, including the
TV-on-demand service and the Orange Video-on-demand catalogue.
The Xbox 360 will offer enhanced TV features, including:
- More useful programme information in the Programme Guide
- The option to set personalised alerts to tell you when your favourite programme is about to
start and select your favourite channels
- Xbox parental controls to limit daily or weekly viewing times and control the type of programme
watched
In addition, you get all the special social features of Xbox LIVE. Rediscover television with the option
to use your Avatar, share your activity status, access your lists of Xbox LIVE friends or stay in touch
with friends watching TV thanks to voice or text chat.
To enjoy these features, you just need to be an Orange TV customer, have an internet-connected
Xbox 360 (with Kinect) with an Xbox LIVE Gold subscription, and download the free "Orange TV"
application to your Xbox LIVE account.
Once you have downloaded the TV from Orange application, all you need to do to launch Orange TV
from the Xbox interface is say "Xbox, Orange TV" to your games console and "next" to go to the next
channel. Orange TV for Xbox 360 is fully developed using Kinect technology so that you can control
everything using the Xbox 360 controller, your hand or your voice!
The strategy of deploying TV content on the Xbox 360 home entertainment platform is part of a multiscreen entertainment vision shared by Orange and Microsoft.
"We are delighted to welcome the Orange TV channels to Xbox LIVE. We are offering customers a
completely new way of accessing TV content, including voice controls thanks to Kinect for Xbox 360.
On 17 April, you can change the way you browse through your TV programmes for good, exclusively
on Xbox 360" says Marc Jalabert, Director of Microsoft France's Consumer and Operators Division.
This vision is also shared by Orange: "this partnership enables us to continue to expand our TV
offering on all screens and add the ultra-powerful interactivity of Kinect" explains Alice Holzman, Head
of Consumer Marketing, Orange France.
The Xbox 360 with Kinect video game and entertainment console will be available from
17 April in 34 Orange stores with a special money-back offer!
Customers who subscribe to an Orange broadband or super-fast broadband offer (LiveBox Zen or
LiveBox Star with Orange TV) between 17 April and 6 June 2012 on a 12-month contract will receive,
when buying the Xbox 360 4 GB pack with the Kinect sensor, a €119 refund on the pack and a free 3month Xbox Live Gold membership. The pack will therefore cost these customers €199 incl. tax
(instead of €318). This offer will be available in 34 Orange stores in mainland France¹ and at orange.fr.
In addition, throughout the month of April, Xbox coaches will be on hand in 14 Orange stores in
France (Lille, Lyon, Marseille, Paris Champs Elysées, Paris La Madeleine, Bordeaux, Nantes,
Cannes, Brest, Amiens, Nancy, Reims, Rouen) to give visitors demos and guide them through the
new uses.
¹ list of Orange stores concerned: http://xbox360.orange.fr/boutiques
For more information:
- On the Xbox 360 at http://www.xbox.com/fr-FR/ or http://www.facebook.com/xboxfr.
- On Orange TV on Xbox 360 with Kinect: http://xbox360.orange.fr
- For all the terms and conditions and details on Orange TV price plans, please visit www.orange.fr
Press contacts:
Orange:
Isabelle Spanu: +33 (0)1 55 22 27 31- Isabelle.spanu@orange.com
Héloïse Rothenbühler: +33 (0)1 44 44 93 93- heloise.rothenbuhler@orange.com
Twitter: @presseorange
Microsoft
Guillaume Eppe, retail sales et marketing, France: guileppe@microsoft.com
Julien Verdier, consumer press: +33 (0)1 56 69 73 91- julien.verdier@edelman.com
Pascal Sontag, specialist press: +33 (0)1 56 69 75 86- pascal.sontag@edelman.com
About Xbox 360
Xbox 360 is the benchmark video game and entertainment console. With "Kinect", Xbox 360 has transformed the gaming and
entertainment landscape for good – making it controller-free. No other service can match the quality and variety of the Xbox 360
video game and entertainment catalogue. A true home digital hub, Xbox 360 couples wealth of content with an online social
network offering a limitless entertainment experience which can be shared within the home or around the world. For more
information, please visit www.XBox.com
About Xbox LIVE
Xbox LIVE provides a community of 40 million members in 35 countries with the entertainment they love. Never before has so
much entertainment been so easy to access from your living room. Xbox Live is also a seamless social network which brings
together your friends wherever they are – in your living room or on the other side of the world. For more information on Xbox
LIVE, please visit: http://www.XBox.com/fr-FR/live
About Microsoft
Founded in 1975, Microsoft (NASDAQ-listed with the symbol MSFT) is the world's leading software company. It develops and
markets a wide range of software, accessories and services for business and home use. Microsoft's mission is to use its
expertise, innovation capacity and driving passion to enhance the projects, ambitions and creativity of its customers and
partners in order to make technology their best ally in realising their potential. Founded in 1983, Microsoft France employs more
than 1,400 people. Eric Boustouller has been General Manager since 1 February 2005.