REQUEST FOR PROPOSAL 2010 Martin Luther King Jr. Day of Service Grants Request for Proposal 2010 Martin Luther King Jr. Day of Service Grants $10,000 Exponential Impact Partner $5,000 Media/Mobilization Partner $2,500 New Initiative Partner DEADLINE: Monday, September 14th 2009, 5pm (local time) OVERVIEW At this pivotal time in our nation’s history, the country is poised to take bold steps to re-imagine the new century fulfillment of the dream of Dr. King. MLK Day is a time to respond to the yearround call to action while celebrating Martin Luther King, Jr’s vision and legacy. HandsOn Network will fuel this momentum with tools, resources and a unified message of the power of volunteers as leaders of community change. The legacy of Dr. Martin Luther King, Jr. will again be celebrated on January, 18, 2010. MLK Day is a key moment in time for HandsOn Network, as the nation shines a spotlight on service and the important work our HandsOn Network Action Centers do 365 days a year. Through the generous support of the Corporation for National and Community Service (CNCS) and our National Corporate Partners, we are pleased to announce our Martin Luther King Jr. Day of Service grants to our network of Affiliate, non-profit and government members (network) and community partners (non-network) for the annual MLK Day of Service on January 18, 2010. HandsOn will employ a diverse grant-making strategy in which sub-grants will encourage exponential growth through innovative models for engaging new Volunteer Leaders, seeding new projects, supporting self-organizing and leveraging our National Service network and corporate partners to drive growth in markets. HandsOn Network will fund and support communities who identify the issues in their local community that are most urgent, with special focus on youth, poverty and economic recovery, community development and revitalization. HandOn Network will celebrate the life and teachings of Dr. Martin Luther King Jr. by achieving the following goals: Inspire, mobilize and equip a cadre of resident volunteer leaders who will in turn lead tens of thousands of their fellow Americans in service to their communities; Create quality service experiences that foster long-term commitment to service, including direct connections to their next service experience; Provide forums for civic dialogue in advance of service, so volunteers and community members come to understand the root causes and potential solutions for some of our nation’s most pressing social issues; Lead major service and civic engagement efforts that demonstrate measurable impact in communities, especially addressing economic justice and access; Highlight the power of young people to lead meaningful change in their communities; Introduce the power of Skilled Based Volunteering as a compliment to the mobilization of project volunteers; Provide corporate partners with meaningful community connections, best-in-class local service projects, and a range of sponsorship opportunities geared at increasing social justice in the communities where they do business and live; Lead an integrated media campaign that will encourage and empower individuals to honor Dr. King’s legacy through service and a commitment to service year-round. Page 2 MLK 2009 PROJECT EXAMPLE For MLK Day 2009, the United Way Volunteer Center of Greater Toledo hosted a highly successful event that empowered young people to be agents of change within their community, motivated corporate partners to collaborate with community members, and resulted in intergenerational volunteering. The center recruited students from 26 schools, many of whom were from low-income neighborhoods and inner city public schools and matched groups with projects in their neighborhoods, as a way for them to give back to the place where they live. The goal was to engage disconnected youth in changing the community in which they live and to motivate them to be advocates for change. Strength to Lead, Courage to Love engaged lowincome youth, and their families in service…to advocate for change, strengthen neighborhoods and empower members of the community. More successes from their 2009 MLK Day project included: Partner agencies sponsored recruitment stations in schools where students signed up to work with that agency on a project that they designed and committed to staying involved with over the year. Students from schools all over the city came together to show their respect for Dr. King. Each student proudly wore a t-shirt that stated, “I had the strength to lead and the courage to love…I volunteered in honor of Dr. Martin Luther King, Jr.” The United Way Volunteer Center of Greater Toledo coordinated more than 1,000 students from 19 schools, who joined hands to sort clothing, collect food, serve meals, work with children with disabilities, deliver mobile meals to people in their homes, conduct school supply collections, and read stories about Dr. King to small children. In the process, these students advocated for change, strengthened neighborhoods, and empowered others. GRANT OPTIONS Three distinct grant options will be available through this RFP. Organizations must choose a single application category and address all required elements in their proposal. Exponential Impact Partners (3-5 grants at $10,000 each): Exponential Impact Partners are communities that are committed to exponentially increasing the mobilization of their community using a volunteer leader strategy. Programmatic efforts must include significant recruitment, training, preparation and support of volunteer leaders as project developers and project leaders. Projects or programs must begin with or include MLK Day of Service. Volunteer leaders create the potential for exponential impact as each leader trained and deployed can/will lead dozens of others in service. A special focus and plan must include residents of under-resourced communities as volunteer leaders equipped to address issues they have identified as priorities. Exponential Impact Partners also agree to create/expand a citizen education strategy to include civic dialogue around the underlying or systemic causes of the social issues being addressed. This may include but is not limited to: movie screening and discussion, resident and community leader panel discussions, youth panels, etc. Finally, Exponential Impact Partners agree to specific strategies to engage multigenerations as well as local national service members as leaders of service. (Volunteer leader training will be provided via webinar) Page 3 Mobilization/ Media Partners (5 grants at $5,000 each): Mobilization and Media partners will be communities who feel their MLK day of service has reached a level of organizational “maturity” where exponential increases may be unreasonable or unnecessary, but whose impact in and engagement of their community make them key partners in telling the story of impact across the network and the Nation. HandsOn Network will partner with these markets to create a unified national messaging strategy that will allow real-time story telling on both the local and national stage. The partnership will allow for collective impact assessments, streamlined media engagement and an opportunity for the local story to be framed in the national context, while allowing the national story to have a real-time local “face” in key media markets. Mobilization/Media partners will be required to utilize nationally developed boilerplate and evaluation templates, will be engaged in the development of such templates and will be required to meet deadlines and impact metrics. New Initiative Partners (50 grants at $2,500 each): New initiative partners will be community groups, Affiliates, nonprofit organizations or agencies that have an innovative idea for engaging residents from low-income communities in addressing issues they have identified as priorities. Applicants will be evaluated based on breadth or depth of impact, looking for projects or programs that either mobilize a large sector of new volunteers OR those that will use the MLK Day of service to launch long-term engagement of community volunteers in addressing social concerns. Past MLK Day grantees are eligible to apply so along as their MLK Day project is a new initiative. APPLICATION ELIGIBILITY Eligible applicants for this funding are, by law, entities otherwise eligible for assistance under the national service laws include, but are not limited to nonprofit organizations, state service commissions, volunteer centers, institutions of higher education, national or regional education agencies, educational institutions, and faith-based institutions. Funds are available through and governed by Subtitle H of the National and Community Service Act. The applicable laws include the National and Community Service Act of 1990 and the Domestic Volunteer Service Act of 1973. Pursuant to the Lobbying Disclosure Act of 1995, an organization which engages in lobbying activities, as described in section 501(c)(4) of the Internal Revenue Code of 1986, 26 U.S.C. 501(c)(4), is not eligible. Grants will be available to the HandsOn Network Affiliates, non-profit and government agencies, and non-network organizations. Network organizations - For the purposes of this project, network is defined as HandsOn Network Action Centers and non-profit and government members in good standing (submitted membership and paid dues). Network organizations are eligible to apply for this grant if they meet the following criteria: Affiliate of HandsOn Network current on dues, payments and associated membership requirements with HandsOn Network at the time of the application Non-profit or government member of HandsOn Network Written commitment to compliance with the Award Recipient Expectations & Requirements section Non-network organizations – For the purposes of this project, non-network is defined as organizations other than HandsOn Network Affiliates. These may include, but are not limited to: Page 4 National and local nonprofits, government agencies and faith-based organizations Youth organizations, K-12 schools, school districts, and public or private colleges and universities AmeriCorps, Senior Corps, and Learn and Serve America programs GRANT AMOUNT, AVAILABILITY AND PAYMENT SCHEDULE MLK Day of Service grants are made possible by the generous support of the Corporation for National and Community Service (CNCS). HandsOn Network expects to distribute grants ranging from $2,500-$10,000 to approximately 45 in-network and 15 out-of-network subgrantees. The organization is developing corporate and foundation grants at the national level to bring additional opportunities to the Network for MLK Day 2010. The grant will be paid in two installments. Subgrantees will receive half of the grant following the receipt of a signed Memorandum of Agreement (MOU) and the second half of the grant following the receipt of all reports by the requested deadlines (see the timeline below for details). Failure to meet these requirements will result in the forfeiture of the second installment of the grant. GRANT PERIOD and IMPORTANT DATES Grant awards will be available on a one-time, non-renewable basis for a budget period not to exceed nine months, beginning no sooner than October 1, 2009. By October 15, 2009, each subgrantee will need to register their project online. A final report will be due by February 6, 2010. Funded projects must begin or occur in significant part on the federal MLK Day legal holiday (January 18, 2010). Funds for MLK Day can be expended as early as October 2009 for MLK Day planning and as late as July 2010 for continued MLK Day activities. Funding for subgrantees is contingent on funds being made available by CNCS. HandsOn Network is under no obligation to provide funding to previous subgrantees (of either HandsOn Network or the Points of Light Institute), or to provide additional funding beyond the period of funding described above. MATCHING FUNDS Applicants must provide a non-federal match of a minimum of 200% of the total grant award. Therefore: $10,000 grant requires $20,000 in match $5,000 grant requires $10,000 in match $2,500 grant requires $5,000 in match The non-federal match may include cash and in-kind contributions (including but not limited to: supplies, snacks and meals, donated staff time outside of regular business hours in planning, trainers, contractors, transportation, facilities, equipment, marketing and promotion, printing etc.) necessary to plan and carry out the service opportunity, as well as time for volunteer leaders and volunteer project coordinators who manage projects. Volunteer time being used as a match does NOT include time for volunteers whose only role is as a participant in the service project. However, volunteers engaged in planning can be counted as part of the match. The match cannot come from funds or resources provided by other CNCS federal or state funds (AmeriCorps or VISTA), state or local government resources. All matching dollars or in-kind donations must be sufficiently documented. Page 5 PROHIBITED EXPENSES Grant funds may not be used for any of the following activities: Food Religious instruction, worship or proselytization Voter registration Honoraria or fees for speakers Celebration banquets, parades and recognition ceremonies Lobbying APPLICATION SELECTION CRITERIA Proposals will be reviewed by an internal selection committee and ranked on their overall creativity, alignment with national goals and ability to advance the mission of the MLK Jr. Day of Service platform. Specifically, applicants should consider the following criteria in developing their proposals and will be judged based on: Relevance to MLK Day Network Wide Goals (40%)—see goals under Overview Section Innovation (20%): Program creativity as demonstrated by the program design and dedication to HandsOn Network’s core values of service, volunteer leadership, peer learning and long-term community impact. Civic Engagement (10%): Create deeper connection between service and civic engagement through particular efforts that use service as a “learning bridge” through reflection, issues education, and community dialogue. Partnerships/Collaboration (10%): The core of MLK Day is about bringing the message of social justice to diverse populations and partners. Applicants should creatively leverage partnerships and collaborations including but not limited to national service program partners, AmeriCorps Alums, municipal governments, faith and nonprofit partners, educational institutions etc. Replication (10%): Our Network thrives on learning through local leadership. MLK Day projects that have a high likelihood of launching long term programming or that offer peer learning opportunities to others in and out of our Network will receive special consideration. HON National Program Integration (10%): Special consideration will be given to MLK Day projects that incorporate programming such as EITC, Hands On Schools, Neighboring, National Service, youth volunteering, etc. A successful proposal will clearly articulate: Well-organized and clearly defined MLK Day activities, service project activities, partnerships, community voice, orientation and training activities, reflection activities, evaluation and recognition; A clear plan and description of how the proposed MLK Day of Service activities are part of a larger program/project that will engage volunteers not only on MLK Day but in yearround service and civic engagement opportunities.; How the project will encourage new volunteers to participate in ongoing service activities (Link civic education such as forums, marches, film series and other "citizen education" activities into direct service events); Page 6 How the project(s) will honor the life and teachings of Dr. Martin Luther King, Jr.(Bolster the connection between Action/Reflection and Dialogue, including innovative use of art projects and develop other creative civic engagement opportunities); A clear and accurate budget outline and narrative of how the grant will be used to support the MLK Day event; A strategy for providing at least a 70% match of non-federal funds (in-kind and/or cash); and The strategies to recruit volunteers and Volunteer Leaders to participate based on required numbers illustrated below for each grant option $2,500 Grant: Strategy to recruit 500-1,000 volunteers and 50 Volunteer Leaders leading projects $5,000 Grant: Strategy to recruit at least 2,500 volunteers as a Media partner and 100 Volunteer Leaders leading projects $10,000 Grant: Strategy to recruit 2,500-5,000 volunteers and 250 Volunteer Leaders leading projects You are required address 2 out of 3 of the following components as part of your proposal: 1. Engage low income residents (particularly youth and families) in the design, delivery and ongoing support of their MLK Day program: This includes but is not limited to outreach and work with neighborhood associations, Community Economic Development Corporations, congregations, local PTAs and housing authorities. At least 25% of each local planning team (that includes staff, partners and agency representatives) must be made up of low income youth, community residents and other neighborhood leaders. 2. Mobilize Volunteer Leaders to guide and develop community projects on MLK Day of Service: Volunteer Leaders are a unique change driver that will allow us to tap into a deep new reservoir of capacity for increasing volunteer engagement. Engaging new volunteer leaders is at the core of our MLK strategy for exponential growth by seeding new projects in neighborhoods and communities. Volunteer Leaders are not only a catalyst for change, but influence and empower others to create change. Engaging more volunteer leaders to develop and manage projects extends the reach of limited resources. This model of growth supports and defines volunteer leaders as individuals from their communities that create projects, engage and orient volunteers through networks and partnerships, and facilitate guided service and reflection on the impact of the day's service and connection to the teaching of Dr. King on MLK Day of Service and beyond. 3. Engage Local Community and Corporate Partners: Sub subgrantees must demonstrate their commitment to exponential growth and sustainability by significantly engaging local partners across multiple sectors. Subgrantees will be expected to show at least one corporate or foundation partner that supports their financial match as well as at least two nonprofit or faith sector partners that are critical to the development and delivery of their local work. REPORTING REQUIREMENTS Subgrantees will be required to complete and submit reports and volunteer survey data outlined below. Standard tools and templates to complete reporting requirements will be provided to all grantees. Page 7 Day of Project Report – very brief report submitted no later than 8 am Jan 19th, 2010. Post Project Report- describing volunteers and Volunteer Leaders engaged, projects and activities completed, partners in service projects, outcomes achieved that focus on education, economic recovery and environment and impact of projects on community. Expense Report -including original or revised budget and corresponding receipts) Volunteer Surveys- examining the quality of participants’ service experience and longterm commitments to service Subgrantees should keep in mind that communicating accomplishments has the maximum value while the news is still fresh. Good communication happens before, during and IMMEDIATELY following your project. This greatly increases the impact of the program both locally and nationally. This also has immediate and direct benefits in communicating to media, key stakeholders and organizational partners. GRANT INFORMATION CONFERENCE CALLS For more information regarding this Request for Proposal process or to ask specific questions, potential applicants may participate one of the following conference calls: Call #1 Thursday, August 27th at 3:00pm Eastern Call #2 Monday, September 3rd at 2:00 pm Eastern To access call: Dial 1-866-469-3239 and participant code: 94688331# and # again ADDITIONAL RESOURCES and QUESTIONS For specific questions, please email MLKgrant@pointsoflight.org or call 202.729.8202. For an electronic version of the RFP or other related materials to this grant, visit: www.handsonnetwork.org For additional information about MLK Day of Service visit the Martin Luther King Jr. Day of Service Web site: www.mlkday.org SUBMISSION INSTRUCTIONS Applications will be due by 5:00 pm local time on Monday, September 14th, 2009. HandsOn Network will not accept applications that arrive after the deadline. Notification of the awards is expected to be announced by the week of September 28th, 2009 via email. Please submit applications by: E-mail: (Preferred) Mail: Attn: MLK DAY GRANTS at MLKgrant@pointsoflight.org If you e-mail your application, you must submit the application cover sheet by mail or fax with a signature. Please submit 1 document and title the document and subject line with the name of your organization. (I.e. MLK Day 2010 Application: HandsOn Main Street) Attn: MLK DAY GRANTS Khyati Desai Points of Light Institute & HandsOn Network 1875 K St. NW 5th floor Washington, DC 20006 Page 8 TIMELINE Technical Assistance Calls: Thursday, August 27th, 2009 Thursday, September 3rd, 2009 Call #1: 3:00pm Eastern Call #2: 2:00 pm Eastern Dial 1-866-469-3239 Participant code: 94688331# and # again Application DEADLINE – 5:00 pm local time Monday, September 14th, 2009 Expected notification of the Awards Week of September 28th, 2009 via email Funds will be distributed October 2009, upon receipt of signed MOU by subgrantee First Installment of Award mailed to subgrantees Subgrantee Online Registration November 2009 MLK Day January 18th, 2010 Day of Service Highlights (1-pager including qualitative and quantitative results) January 19th, 2010 Final Report due February 6th 2010 Final Installment of Award mailed to subgrantee (dependent on subgrantee completion of final report and submission of budget and corresponding receipts) March 2010 Page 9 APPLICATION COVER SHEET Organization Information: _____________________________________________________________________________________________ Organization name _____________________________________________________________________________________________ Address (city, state, zip code) ___________________________ Telephone ____________________________ Fax ___________________________________________ Contact person (MLK Day Program Manager) ____________________________________ Title ___________________________________ Email ____________________________________ Direct Phone Line Organization type (please check only one - primary affiliation): HandsOn Network Affiliate HandsOn Network non-profit or government member Nonprofit (national, state or local) Government agency Faith-based organization K-12 School College/University AmeriCorps, Senior Corps, or Learn and Serve America program Other ____________________ Issue Areas: Youth engagement Economy Education Environment Grant Request – RESPOND TO THE FOLLOWING: Grant Title: MLK Day of Service Grant Grant amount requested: Match Required: $2,500 $5,000 $5,000 $10,000 $10,000 $20,000 Timeframe: October 2009-July 2010 Enclosed a program narrative Enclosed a budget form and narrative (this does not count toward your proposal page limit) Enclosed a 50 word description of project (this does not count toward your proposal page limit) Signature of CEO/Executive Director: __________________________________________________________ Signature of MLK Day Program Manager/Director: _______________________________________________ (When the application is emailed, please provide permission with an electronic signature OR please mail this cover sheet only with the signature and date.) Page 10 NARRATIVE AND ATTACHMENTS Provide the following information in this order, with these headings and subheadings. Please limit your narrative to no more than four pages, 1.5-spaced, 12pt font. Attachments requested are in addition to the four-page limit. As you complete the narrative and attachments, refer to the RFP and application cover sheet. Narrative Background and History 1. What are the history, mission, and the overall goals of your organization? 2. What is your organization’s past experience with successfully planning Days of Service activities and past experience with MLK Day? 3. What experience does your organization have with managing federal funds, Points of Light Foundation or HandsOn Network grants, CNCS grants, or other related grants? Breadth and Depth of Activities 4. What event/activities are planned for the proposed project(s)? Please be sure to address who your volunteers are, the scope and type of service activity your volunteers will be engaged in and what community need it will address, where the service activity will take place, and when it will take place. Volunteer Recruitment 5. Please briefly describe your process for engaging volunteers from diverse sectors of your community. Describe your plan to register projects and volunteers for your MLK Day activities. How you will achieve the following target if applying for: o $2,500 Grant: Strategy to recruit 500-1,000 volunteers and 50 Volunteer Leaders leading projects o $5,000 Grant: Strategy to recruit at least 2,500 volunteers and 100 Volunteer Leaders leading projects o $10,000 Grant: Strategy to recruit 2,500-5,000 volunteers and approximately 250 Volunteer Leaders leading projects Sustainability 6. How are the proposed MLK Jr. Day of Service activities part of a larger program/project that will engage volunteers not only on MLK Jr. Day, but beyond? 7. How will the project encourage new volunteers to participate in ongoing service activities? MLK Jr. Commemoration 8. How will the project allow participants to honor the life and teachings of Dr. King? 9. How will participants learn about the life and legacy of Dr. King? Partnerships 10. Please identify key partners involved and their role in the project. 11. How will corporate, nonprofit, and community partnerships be leveraged to expand MLK Day opportunities to more individuals and create a greater impact in the community? Performance Metrics, Evaluation and Data Collection 12. Identify the top 3 goals and objectives for your overall MLK 2010 Day of Service program. Page 11 13. Discuss the outcomes and results that you expect to achieve. This should be aligned with and support the performance measures submitted in the Performance Measures table. 14. Please briefly describe your plan and process for collecting data from your MLK Day program including collection of volunteer surveys Media & Marketing 15. Describe your plan to engage media and to promote your MLK Day activities for maximum impact and exposure. 16. Submit the names of your local media outlets (local newspaper, TV, etc.) Program Description (this does not count toward your four page proposal page limit) 17. Enclose a one page description of your proposed program or project that addresses some or all of the goals outlined on page 2, at least 2 of 3 components outlined on page 7, and indicating the level of grant requested and justification. 18. Complete and submit the following Performance Measures Table. PERFORMANCE MEASURES TABLE Volunteer Engagement – Enter the TOTAL number of volunteers that will be engaged and specify how many will be focusing on each of the 3 issue areas. TOTAL Education Environment Economy Education Environment Economy Education Environment Economy Education Environment Economy Number of volunteers- Adults (includes community, corporate and nonprofit members) Number of volunteers- Youth Number of volunteers- Disadvantaged Youth (this should be a subset of Youth volunteers) Number of volunteers- College Students Number of volunteers- Skills Based Number of volunteers – Faith Based Number of Volunteer Leaders Number of AmeriCorps members Partner Engagement TOTAL Number of nonprofit partner organizations that you will be supported/impacted by projects Projects- Volunteer Opportunities TOTAL Number of organization managed volunteer opportunities or projects that will be offered Program Beneficiaries TOTAL Number of people that will directly benefit from program activities Page 12 FINANCIAL INFORMATION Please complete the following budget form and narrative. The financial information should detail this grant request only – not the entire budget of your organization’s MLK Day initiative. SAMPLE BUDGET FORM (Match) Cost Category MLK Day Grant Request Proposed Match* In – Kind Total Project Budget (Grant + Match) Cash Salaries and Benefits of staff Volunteer Leader Time (Calculation) 25 Volunteers serving as developers & leaders of projects @ 20 hours ea @ $22/hr = $11,000 Landscape Architect designs local park rehab: 15 hours @ $100/hr = $1,500 Contractual and Consultant Services Travel and Meetings Postage/Shipping Phone and Conf. Calls Printing Yard signs: $13/sign x 50 = $650; 15 banners @ $100 = $1500 Materials/ Project Supplies $3,500 Other (specify): 50 yard signs printed at cost $12/sign = $600; shirts donated: 500 @ $10/shirt = $5,000 $2,000 donated supplies (paint, landscaping, etc.) $2,500 donated breakfast and lunch for volunteers $22,600 $1,500 donated Home Depot gift cards, local stores $1,000 donation from city $2,500 TOTALS * The proposed match (in-kind + cash) should equal a minimum of 200%+ of the grant request. See RFP for more information on match requirement. Page 13 BUDGET NARRATIVE The narrative should detail the type of expenses outlined by category and how the figures were calculated. The narrative should indicate where the match is coming from (funders, partners, donations, etc) and confirm that it is secured. Examples below: Salaries and Benefits: Manager (event planner): 30 hrs/ week x $20/hr. x 4 weeks = $2,400 ($1000 cash match from Affiliate + $1400 MLK Day Grant) Volunteer Leader Time: 3 volunteers at registration x 5 hrs x *$20.25 (current value of volunteer time) = $303.75 ($303.75 in-kind match); 6 team x 3 hrs x $18.04 = $324.72 ($324.72 in-kind match) Travel and Meetings: 3 MLK Day planning meetings (10 people) x $50 rental fee = $150 ($100 in–kind from United Way / $50 MLK Day Grant) 3 MLK Day planning meetings x 20 miles x mileage rate (e.g.: $.36/mile) x 10 people attending = $216 (MLK Day Grant) Materials/Supplies: Paint for four large rooms (about 15 cans @ around $10 can), brushes and drop cloths, etc = $150 (in-kind from Elson Ace Hardware) According to the Independent Sector, the dollar value of volunteer time for 2008 is estimated at $20.25. Cost Category Explanation Salaries and Benefits of Staff Grant Request Match Volunteer Leader Time Grant Request Match Contractual and Consultant Services Grant Request Match Travel and Meetings Grant Request Match Postage/Shipping Grant Request Match Phone and Conf. Calls Grant Request Match Printing Grant Request Match Materials/Supplies Grant Request Match Other (Specify) Grant Request Match Page 14