1020 Paper #5
Project One
Many marketers have different ways of getting through to the potential consumer. They
have to find ways to get the consumer to buy their product. In order to do this they must have
advertising. It is a competitive world and marketers have audiences, target consumers and
strategies that will make the consumer choose their product. This includes making claims, stating
the benefits and why their product is, and maybe even creating a thought process or memorable
picture of the product in the consumer’s brain.
The Snickers ad is an interesting one. I also can tell you that a large number of people
will agree that Snickers have great tasting candy bars. The line we all may remember is the,
“Hungry? Why wait? Grab a Snickers?” I can see why the marketers have chosen this approach
for their advertisements. When most people get hungry, they don’t like to wait. In the
advertisement for Snickers candy bars it demonstrates that you don’t have to wait, if you decide
to get a Snickers. A more recent approach in Snickers advertisements is leading the consumer to
believe that it will also satisfy your hunger. So in the advertisements for Snickers the aim is to
mainly show how a Snickers candy bar looks inside and out, and claims that it is “most
satisfying!” The claim that Snickers makes is that the consumer can satisfy their hunger without
having to wait, by eating a Snickers candy bar.
The audience and target for Snickers seems to be everyone from sports fans to athletes
with maybe the exception of the elderly folk. In the advertisements for Snickers candy bars,
people of all ages are included. In some advertisements Snickers target the people that have jobs
in an office, in which they pull a snickers candy bar from their office desk for a quick hunger
satisfying lunch. One ad that I particularly remember is one in which a guy is singing and
playing music to help the office worker enjoy the Snickers. Other ads have targeted construction
workers. The rhetoric used in these situations is interesting. It seems to imply that a Snickers
candy bar is a great choice for lunch or anytime you’re hungry. This approach may work
sometimes. For example, I have purchased Snickers plenty of times just because of the famous
line, “Hungry? Why wait? Grab a Snickers!” Even after eating the delicious candy bar, I would
still go for lunch or dinner. A Snickers is just fine when it comes to satisfying my taste buds, but
it takes a real meal to satisfy my hunger. Now don’t get me wrong: a Snickers can briefly hold
my appetite, but it is absolutely not capable of replacing a meal when I’m hungry. I don’t know
how true this is for others.
Snickers advertisements are everywhere. They are on the side of stores, vending
machines, billboards and television. They may be most remembered in commercials on
television. You may see the advertisements more often when a sports game is on. This might be
so that many people of all type can view them. People of nearly all ages, race, and gender watch
sports.
As I have mentioned earlier, the claim that Snickers makes is to satisfy your hunger. And
you don’t have to wait. I assume that the makers of Snickers are making this claim. Even though
the claim isn’t too extreme and it seems very possible, it can still be debated on whether or not it
is true.
The Snickers marketers aim for the crowd looking to satisfy their hunger. We can’t argue
the claim that it can satisfy your hunger unless we know what their definition of satisfy and
hunger is. When I think of hunger, I think of my stomach growling with feeling of emptiness.
When I think of something satisfying, I think of something with a taste that I like. Most people
may agree with what I am saying. When I think of my hunger being satisfied a Snickers is the
last thing that can get the job done. Sure a Snickers is my favorite candy bar, but it can’t satisfy
my hunger. One thing it can satisfy is my taste buds.
Even though I don’t believe that a candy bar can satisfy ones hunger, I do believe the
strategy for Snickers advertising is effective. I believe that the Snickers ads are designed to make
one believe that a Snickers will do the job when you’re hungry and also create a want for the
sweet taste of its ingredients. Most people I know enjoy the taste of sweet caramel, peanuts and
nougat covered in milk chocolate. Snickers ads may be effective because they often display the
ingredients that are in Snickers candy bars. When you’re hungry and you walk past a vending
machine somewhere you may just grab a Snickers when you think of the commercial and that
famous question, “Hungry? Why wait?” you’ll know that you can just grab a Snickers. The
advertisements also include comedy. I think this is used to get attention for those who are drawn
in by more entertaining ads. Even the ads that include comedy end with a giant candy bar that
reveals what is inside and plain words that say something like most satisfying. This leaves the
final thought in the viewer’s mind, of a delicious looking candy bar and words that describe the
candy bar as most satisfying. I believe that Snickers ads do a good job of getting attention and
leaving a thought in your mind that is triggered when you see a Snickers candy bar or when you
get a little hungry and want a sweet treat. This is also effective when you walk into a store and
you see a Snickers next to a bunch of other candy bars that have no advertisements. You may
immediately think of the ad when you see the candy.
In conclusion, Snickers may not satisfy your hunger but from experience I believe it
would be more accurate to say that it satisfies your taste buds. The marketers for Snickers use
rhetoric in an effective, but not abusive way. Different people are drawn to products by their use
of rhetoric and what they choose to believe. In some cases the consumer just has to try the
product because the ads appeal to them and the just have to experience what the claims are.
Some claims by products are too extreme to believe, while others are quite believable and may or
may not be true. The claims that Snickers make may be true for some and false for others.
That’s just left for the ads to claim and the consumer to decide.
Grade – D-/F (60/100)