Pathway Guide – Event & Venue Management (2005-2006)
BA (Hons) Event & Venue Management
PATHWAY GUIDE
2005-2006
SCHOOL OF SPORT, PERFORMING ARTS & LEISURE
DEPARTMENT OF LEISURE, TOURISM AND HOSPITALITY
 University of Wolverhampton 2005. All rights reserved. No part of this work may be reproduced, photocopied,
recorded, stored in a retrieval system or transmitted, in any form or by any means, without the prior permission of the
copyright holder.
School of Sport Performing Arts & Leisure
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Pathway Guide – Event & Venue Management 2005-2006
CONTENTS
Section 1. Introduction
Welcome to the School of Sport, Performing Arts & Leisure
School of Sport, Performing Arts & Leisure: Aims
Welcome to the Department of Leisure, Tourism & Hospitality
Section 2. Modules, Pathways, Routes and Programmes of Study
What is a module?
What is a Pathway?
Specialist Pathways
Joint Pathways
What is a route?
What is a programme of study?
Section 3. Guidance on the Event & Venue Management Award
Introduction to Venue Management
Event & Venue Management Course Structure8
Course Aims
Learning Outcomes
Mapping out your programme of study
Module Registration
Exemptions/Prior Credit
Work Placement Opportunities
Section 4. Pathway Directory
Section 4.1. Single Honours Programme
Section 4.2. Combined Honours Programme
Section 5. Brief Module Descriptions
Level 1
Level 2
Level 3
Section 6. Staff involved in the delivery of modules
Section 7. Pathway Group Leaders
Section 8. Careers and Research in Venue Management
Section 9. Teaching, Learning and Assessment Methods
Introduction
Module Assessment
Feedback on Work
Assessment Criteria
Resit Arrangements
Section 10 Unusual Circumstances
Appeals
Cheating
Extenuating Circumstances and Obtaining Extensions
for assignments
Section 11 Staff/Student Relations
Expectations of you and what you can expect from the university
Student representatives within the department
Academic Counselling
Email Communication
Section 12 Student Problem Solver
Glossary of Terms
Appendix 1: University Generic Assessment Grading Criteria
Appendix 2: List of Event & Venue Management Modules indicating
pre-requisites and excluded combinations
Appendix 3: Elective modules
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This pathway guide contains relevant information for academic year 2005/2006 and is
correct as of the date of printing
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Pathway Guide – Event & Venue Management 2005-2006
Section 1 Introduction
Welcome to the School of Sport, Performing Arts & Leisure (SSPAL)
Welcome to SSPAL and congratulations on reaching this stage of your education. The
purpose of this guide is to provide you with some of the information that is needed to
ensure a successful and enjoyable time within the School. Naturally not all of the
information you need is contained here, but hopefully the guide will answer many of the
questions you may have.
Obtaining an honours degree is a considerable achievement and should be a target for
you all. If you are prepared to work hard and read around your lecture notes you are likely
to achieve a good degree. However, it is not all hard work and so your time within the
School should also be seen as providing an opportunity to develop new and lasting
friendships.
Your lecturers and staff within SSPAL take your education very seriously and want you to
succeed. We hope that you will. Good luck for your time here.
Professor Craig Mahoney
Dean of SSPAL
School of Sport Performing Arts & Leisure: Aims
The School is actively working to achieve the following aims:
Professor Craig Mahoney
Dean of SSPAL
1. The academic development and recognition of the component subjects
2. The development of scholarly activity
3. Extending the boundaries of knowledge of the subjects within and from the University in
relation to a first class regional University with a national and international benchmark
4. Creating synergy and collaboration processes across and between the academic
disciplines of the School
5. To be a catalyst for high quality and innovative academic developments
6. To become a focal point for the academic subjects across their range of activities, both in
academia and in the community
7. To be a focus for cultural, performance and leisure industries for the next millennium
8. To take a leading role in developments related to learning and teaching in higher education
9. To underpin learning, teaching and consultancy with relevant research and scholarly
activity
10. To develop and strengthen employment related provision and progression routes for all
students
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Pathway Guide – Event & Venue Management 2005-2006
Welcome to the Department of Leisure, Tourism & Hospitality (DLTH)
The Event & Venue Management team within DLTH are pleased to welcome you to the
programme and the university. There are many exciting months ahead for you, both in
terms of your study and in the social activities in which you participate.
This guide provides important information that we think you require in order to understand
the course structure and content of the Event & Venue Management award. It is essential
that this guide is used in conjunction with other documentation such as the Level 1
Undergraduate Modules Handbook (for use in identifying and selecting the elective
modules within your programme & the guide to student regulations).
Essentially the aim of this Pathway Guide is:



To provide an overview of the Event & Venue Management subject area;
To provide information which will help you to understand and develop your
programme of study;
To provide an accessible reference point for students and staff on available
modules within the undergraduate Event & Venue Management programme of
study.
Whether you are following a specialist programme of study or doing a joint degree route
you are taking we hope you find this guide useful and informative. We sincerely hope you
will find Event & Venue Management stimulating and professionally challenging as well
as being enjoyable. Good studying!
The Academic Team
Marcjanna Augustyn
Crispin Dale
Helen Dewhurst
Steve Gelder
Ahmed Hassanien
Rachel Livesey
Patrick MacCarthy
Ghislaine Povey
Caroline Wiscombe
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Pathway Guide – Event & Venue Management 2005-2006
Section 2: Modules, Pathways, Routes and Programmes of Study
What is a module?
All our courses are made up of units called modules which contribute towards your final degree/diploma,
known as an ‘award’. You need to register and pass a certain number of modules that fall into three
types:
1) Core – you must study and pass all these compulsory modules to meet the requirements of your
award
2) Core option – you must choose a set number from this group of modules in order to meet your
course requirements. In some instances you may have to choose all modules in this group.
3) Elective – you make up the balance of your award with electives. This scheme allows you to
include more modules from your subject(s), select modules from a different subject area or
choose modules that are skills-based. In addition, the University Elective Programme (UEP)
enables you to select blocks of modules in Languages, Information Technology or Business to
provide a specific ‘flavour’ to your programme of study.
Modules are sometimes described using other terminologies. These are:
a) Pre-requisites – these are modules that must be taken before you may proceed to study a
defined subsequent module
b) Co- requisites – these are modules which must be studied in addition to a defined other module
c) Project or Dissertation – these are independent study modules taken at level 3 and involve you
in research at the leading edge of knowledge in your subject of study. Project modules carry 15,
30 or occasionally 45 level 3 credits
What is a pathway?
In the University there are two different types of course depending upon your application:
1) Specialist – This enables you to study one particular subject area in real depth
2) Joint – Allows you to study two subjects that complement each other
These courses are all made up of modules and the rules governing which modules you must study for
your particular course are called pathway rules and consist of:
Specialist pathways
i) A maximum of 90 credits of core or core option modules in each year (level) of study
ii) A minimum of 60 credits of core or core option modules in each year (level) of study
ii) 30 credits of elective modules in each year (level) of study
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Pathway Guide – Event & Venue Management 2005-2006
Joint pathways
45 credits of core or core option modules in each year (level) of study
What is a route?
A route is a set of pathways for which you are registered and which leads to your final award:
For a specialist route, you will be registered for a single specialist pathway
i.e. BA (Hons) Event & Venue Management
For a specialist route, the pathway rules require you to select the specified number of core option
modules and then choose your elective modules to match your interests and possible career ambitions
For a joint route, you will be registered for two pathways, one from each of your chosen subjects
e.g. the award of BA (Hons) Event & Venue and Tourism Management is made up of the Event & Venue
joint pathway and the Tourism joint pathway
For a joint route consisting of subjects A and B, you will need to:



Combine the two joint pathways involved
Choose any necessary core option modules in either or both pathways
Choose your 30 credits of elective modules which can be;
1) 30 more credits of subject A
2) 30 more credits of subject B
3) 15 more credits of subject A and 15 credits of subject B
4) 15 or 30 credits of another subject
5) University Elective Programme
What is a programme of study?
A programme of study is a record of the modules you have registered for, after you have chosen your
core option and elective modules. This choice should be made with the help and advice of an academic
counsellor. You will receive a transcript on a regular basis showing your programme of study, consisting
of your modules and graded results.
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Pathway Guide – Event & Venue Management 2005-2006
Section 3 Guidance on the Event & Venue Management award.
Introduction to Event & Venue Management
The Event & Venue Management programme has been developed as a response to the
requirements of the industry which include operators of conference and exhibition venues,
theatres, music and dance venues casinos, nightclubs, visitor attractions and sports stadia in
equipping graduates with the management skills needed to help ensure the future success of
the sector. In doing so the programme will address the needs of the event and venue
management sector of the leisure, tourism and hospitality industries. Indeed, the programme
is academically linked to the subject areas of leisure, tourism and hospitality management in
that it has a service sector orientation and focuses on both customer and product-related
perspectives.
Event & Venue Management Course Structure
You will be studying Event & Venue Management in order to gain either

A single subject honours degree

A combined honours degree
Whichever of these options you have chosen, there will be a specified number of core (compulsory)
subjects or “modules” each year that you must study (see section 4) and a range of elective
modules that you will choose from to complete your programme. Some modules also have prerequisites (module you must previously have studies) and co- requisites (a module you must study
in the same semester).
Other modules cannot be selected if you have selected a similar module from another subject
(these are known as excluded combinations). You must use this guide (and other information) to
make sure that you map your study programme appropriately. Your Personal Tutor will help you
with this.
Course Aims
The Event & Venue Management course aims to produce capable, creative future leaders
for the Event & Venue Management sector of the leisure, tourism and hospitality industries.
This is achieved by developing graduates with an in depth knowledge of consumer markets,
an understanding of the consumer and the consumer experience and a practical awareness
of the nature of contemporary event and venue operations.
This knowledge is combined with a thorough grounding in managerial, marketing, business
information systems and financial principles and highly developed personal, transferable
skills. Such graduates are increasingly being sought after for their industry specific
knowledge and expertise.
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Pathway Guide – Event & Venue Management 2005-2006
The BA (Hons) Event & Venue Management course aims to:
1. Enable students to demonstrate a critical understanding of the concepts and theories of
Event & Venue Management and the underpinning contributions of a range of relevant
disciplines.
2. Ensure an awareness of the interaction between venues, venue management
3. Organisations and local communities, as well as the wider environment.
4. Develop the ability to critically analyse the application of theory to practice.
5. Ensure an appreciation of the ethical issues associated with the operation and
development of event & venues.
6. Provide opportunities for the development of a range of key skills relevant to personal,
vocational/professional development.
7. Develop applied research skills.
8. Meet the needs of event and venue employers at international, national, regional and
local level.
LEARNING OUTCOMES
LEVEL ONE
The intention at Level One is to provide the necessary underpinning knowledge and skills. At the end
of this level students will be able to:
1. Demonstrate an understanding of the multidisciplinary nature of event and venue management.
2. Demonstrate an understanding of concepts and theories associated with event and venue
management.
3. Describe the nature and range of event and venue management operators/operations.
4. Outline the environmental influences on event and venue operators and their operational
activities.
5. Explain the theories and concepts that underpin the management of event & venues.
6. Examine the nature and characteristics of the events that serve as a focus of venue management
operations.
7. Demonstrate the development of a range of skills.
8. Utilise a range of source material to investigate the subject area.
LEVEL TWO
The intention at Level Two is to enable students to develop their knowledge and begin to develop
their ability to apply theory to understand practice. At the end of this level students will be able to:
9. Explain and evaluate the theories and concepts associated with event and venue management.
10. Discuss the application of a range of management concepts and theories to event and venue
operators and their associated operations.
11. Explain and evaluate the domestic and international nature and dimensions of event and venue
management.
12. Evaluate the appropriateness of a range of research methods to event and venue operators.
13. Evaluate the contribution and impacts of event and venue operations in social, economic,
environmental, political, cultural and other terms.
14. Further develop independent learning skills.
15. Demonstrate the development of a range of vocational skills.
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Pathway Guide – Event & Venue Management 2005-2006
LEVEL THREE
The intention at Level Three is to enable students to critically evaluate both event and venue
management practice and theory. At the end of this programme students will be able to:
16. Critically appraise the current issues associated with event and venue management.
17. Critically analyse event & venues from both an operational and strategic management
perspective.
18. Critically analyse the application of management theories to practice.
19. Demonstrate the ability to synthesise the application of management theories to practice in
the workplace.
20. Identify, research and make recommendations on problems being experienced by event and
venue operators.
21. Demonstrate the development of a range of independent research skills.
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Pathway Guide – Event & Venue Management 2005-2006
Mapping out your Programme of Study
The modules making up Event & Venue Management are largely derived from the Event & Venue
Management subject but modules from other associated subjects are included in the programmes
where appropriate.
You will be asked, with assistance from Personal Tutors/Academic Counsellors, to define the
programme you will study each year, using this Guide, and Undergraduate Modules Handbook to
assist you in your choice. This process requires you to list the core (compulsory) modules you will
study and the elective modules you have chosen.
In the elective slots you may choose to:
a)
b)
c)
d)
Study modules from different subject(s)
Study skills based modules not already in the programme
Study modules from the Wolverhampton Languages Programme
Study modules as advised by your Personal Tutor/Academic Counsellor
(You may need to think ahead to future years in certain subjects if pre –requisites are required to
study certain modules at levels 2 & 3)
The modules you are required to select in designing your programme will be described as Level 1, Level
2 or Level 3 modules and the code assigned each module will indicate its level and the Subject of the
module, e.g. VM1005 is a level 1 Venue management module, VM2005 is a level 2 Venue Management
module. Undergraduate modules are normally rated at 15 credits, but can also have other ratings e.g. 30
credits.
If you are a full time student you are required to study at a rate of 60 credits per semester or 120 credits
per year i.e. you must choose the equivalent of 8 modules of 15 credits. As a part time student you may
study between 15 and 45 credits per semester.
Module Registration
In consultation with your Personal Tutor/Academic Counsellor during the Welcome week you will
be asked to enter your optional modules and the compulsory part of your programme onto a
Pathway Registration Form (PRF). From this form your programme will be registered in the
University’s Management Information System (called SITS) and this forms an official record of the
modules you will be studying during your time with us. It also forms the basis for the collection of
assessment data and the provision of examination results and course transcripts as you progress
through your course. In this context, please note that you will receive credit only for those
modules for which you are officially registered.
Although a Personal Tutor/Academic Counsellor will be available to assist you select your
programme, it is your responsibility to ensure your programme is registered correctly and
submitted on time to the appropriate campus registry.
Where module choice exists within your programme you will be asked at intervals throughout your
University career and in conjunction with your Personal Tutor/Academic Counsellor to reconfirm
your programme of study e.g. to select and define election modules. This will usually happen at the
end of semester 1, the end of semester 2 and then at the end of Level 2 and before you start your
final year.
Please note that the modules defined in your programme may change from time to time. Such changes
will reflect the advances in knowledge and expertise made in your subject area over the time you are with
us in the University. Thus because of the rapid advances made in many subjects it is likely that at least
some of the level 3 modules in your programme will have been updated, modified or changed by the time
you come to study them in 2 years time.
It is important to understand that the overall aims and outputs of your programme will remain
unchanged; it is merely the structure and content of individual modules that will have been modified
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Pathway Guide – Event & Venue Management 2005-2006
to reflect recent advances in your subject of study. In all cases of this sort you will always be
informed of any such changes to your programme and your programme will be automatically
modified for you in the University systems.
Exemptions/Prior Credit
Students who, by virtue of prior study or experience, can demonstrate to the satisfaction of the
University achievement equivalent to that of passing all or part of the assessment of a module may
be exempted from that module or part of module. Details of prior credit and exemption may be
found in Section D.2 of the University regulations. It is important that any student who joins the
awards part way through the programme of study, perhaps by joining from another
university, or after completing an HND fill in the appropriate mapping form with their tutor.
Anyone wishing to apply for exemption must register his or her application in his or her Campus
Registry office before the commencement of the semester in which the module occurs.
If you would like further advice on these matters please see your Personal Tutor/Academic Counsellor or
speak to your Campus Registry staff.
Work Placement Opportunities
The Event & Venue Management course offers students the opportunity to undertake an
optional 48-week work placement in the third year. This opportunity is optional as we recognise
that some students will join the course with a wealth of event and venue employment
experience, while others may have no direct experience in the industry. Applicants with little
or no experience are strongly recommended to take this opportunity. After all, this is a
vocational course and we expect that graduates will be able to demonstrate real world
knowledge and experience to a potential employer. Students are actively supported in both the
process of securing a placement and subsequently in reflecting upon the experience gained
through the work placement, via modules in the final year and also by the University’s
experienced Job shop staff. Our wide range of contacts are used to help students locate and
secure relevant work experience.
Students may additionally contact the University Careers Service Unit, which can assist in
securing meaningful work experience during the summer vacations. For example, students
could choose to take up a summer Work Wise placement. The Work Wise programme has been
designed specifically for University of Wolverhampton students that are not undertaking a work
experience placement but would like to introduce some formal accredited work experience to
their studies. The programme organises 8, 10 or 12 week project related placements with local
organisations exclusively for University of Wolverhampton students. Students are paid a training
allowance of £130 per week and they can additionally use the Work Wise placement in order to
apply for the newly accredited 'Independent Learning in the Workplace module'.
Students who decide to undertake a Venue Management work placement, must study elective modules
TR2014 and TR3015.
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Pathway Guide – Event & Venue Management 2005-2006
Section 4. Pathway Directory
Section 4.1 Single Honours Students
Pathway Title
BA (Hons) Event & Venue
Management
Pathway
Code
DS/EVEM
Level One
Single honours students are required to study five core/ core option Event & Venue Management
modules at Level One, making 90 credits, and two elective modules (30 credits). Students must
study 120 credits in total per level. The two elective modules can be chosen from the Event &
Venue electives or from modules in other areas of study, such as languages, business, tourism,
leisure and so on.
Core Modules
Semester
MODULE
CODE
Module Title
Credits
Comments
SEM1
VM1000
Introduction to Venue Management
15
Select this
module
SEM1
TR1007
Introduction to Researching in Leisure,
Tourism & Hospitality
15
Select this
module
SEM2
VM1005
A-Z of Venue Licensing
15
SEM2
VM1003
Introduction to Events Management
15
TR1008
Management for Tourism & International
Hospitality
15
SEM2
Select this
module
TR1005
Finance and Economics
Tourism and Hospitality
15
SEM2
Select this
module
for
Leisure,
Select this
module
Select this
module
Elective Modules
Semester
MODULE
CODE
SEM1
LR1000
SEM1
LR1005
Module Title
Credits
Comments
Leisure Providers
15
Personal & Study Skills for Leisure,
Tourism and Hospitality
15
Select
this
module or a
University
module
Select
this
module or a
University
module
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Pathway Guide – Event & Venue Management 2005-2006
Pathway Title
BA (Hons) Event & Venue
Management
Pathway
Code
DS/EVEM
Level Two
To qualify for a single honours degree in Event & Venue Management, students are required to
study 90 credits of core/core option modules and 30 credits of elective modules at level 2 of the
programme. If students are taking the work placement (sandwich programme) they must take
TR2014 Career and Skills Development as an elective.
Core Modules
Semester
MODULE CODE
Module Title
Credits
SEM1
VM2000
Venue Operations Management
15
SEM1
TR2011
Research Methods for Leisure, Tourism and Hospitality
15
SEM2
VM2008
Organisational Theories of Event Management
15
SEM2
VM2003
Venue Design & Development
15
SEM2
LR2002
Law for the Management of Leisure Services
15
Core Option Modules
Semester
MODULE CODE
Module Title
Credits
Core
Option
Group
Core Option
Group Rule**
(Min. credits)
COMMENTS
SEM1
TR2010
Marketing for Tourism and Hospitality
Organisations*
15
A
Select one
module
only
SEM1
LR2006
Marketing of Sports and Leisure Services*
15
A
(Prohibited
Combination)
Elective Modules
Semester
MODULE CODE
Module Title
Credits
SEM1
TR2014
Career and Skills Development
15
SEM2
VM2004
Food & Beverage Retailing
SEM2
VM2007
Contract Catering for Events and Venues
SEM2
VM2005
Venue Merchandising & Sales
15
15
15
Optional Work Placement (see page11)
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Pathway Guide – Event & Venue Management 2005-2006
Pathway Title
BA (Hons) Event & Venue
Management
Pathway
Code
DS/EVEM
Level Three
To qualify for a single honours degree in Event & Venue Management, students are required to study 90
credits of core/core option modules and 30 credits of elective modules at level 3 of the programme. If
students are taking the work placement (sandwich programme) they must take TR3015 Personal and
Professional Development in the Tourism and Hospitality Industries as an elective.
Core Modules
Semester
MODULE
CODE
Module Title
Credits
SEM 1
VM3004
International Events Management
15
SEM
1&2
VM3000
Dissertation: Venue Management
30
SEM1
LR3010
Strategic Management of Leisure Services
15
SEM2
VM3007
Sex, Drugs & Rock 'n' Roll: Social Responsibility for
Venue Managers
15
SEM2
VM3003
International Venue Management
15
Elective Modules
Semester
MODULE
CODE
SEM1
Module Title
Credits
TR3015
Personal and Professional Development for the Tourism
and Hospitality Industry
15
SEM1
VM3008
Strategic PR for Events & Venues
15
SEM2
LR3009
Contemporary Issues in Leisure Services
15
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Pathway Guide – Event & Venue Management 2005-2006
Section 4.2. Combined Honours Students
Pathway Title
Pathway
Code
BA (Hons) Event & Venue
Management
DJ/EVEM
Students who are studying a Joint Programme of Study, e.g. BA (Hons) Event & Venue
Management and another subject will study a minimum of 45 credits of core/core option Event &
Venue Management modules at Levels 1, 2 and 3. They should also study a minimum of 45 credits
of core/core option modules of the other subject They should also study 30 credits of elective
modules per level. The Event & Venue Management modules that must be studied as well as those
that can be chosen as electives are listed below.
Level One
As a minimum students must study:
Core Modules
Semester
MODULE
CODE
Module Title
Credits
Comments
SEM 1
VM1000
Introduction to Venue Management
15
SEM2
VM1005
A-Z of Venue Licensing
15
Select this
module
Select this
module
SEM2
VM1003
Introduction to Events Management
15
Select this
module
Other available modules are:
Elective Modules
Semester
Credits
MODULE
CODE
SEM1
TR1007
Introduction to Researching
Tourism & Hospitality
SEM1
LR1000
Leisure Providers
15
LR1005
Personal & Study Skills for Leisure, Tourism
and Hospitality
15
SEM1
15
TR1008
Management
Hospitality
International
SEM2
SEM2
TR1005
Finance and Economics for Leisure, Tourism
and Hospitality
15
Module Title
for
Tourism
&
in
Leisure,
15
Core Option
Group Rule
(Min. credits)
COMMENTS
Select a
maximum of
two
modules or
two other
University
modules
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Pathway Guide – Event & Venue Management 2005-2006
Level Two
As a minimum students must study:
Core Modules
Semester
MODULE
CODE
Module Title
Credits
SEM 1
VM2000
Venue Operations Management
15
SEM2
VM2008
Organisational Theories of Event Management
15
SEM2
VM2003
Venue Design & Development
15
Other available modules are:
Elective Modules
Semester
MODULE
CODE
Credits
SEM1
TR2011
Research Methods for Leisure, Tourism and
Hospitality
15
SEM2
LR2002
Law for the Management of Leisure Services
15
SEM1
TR2010
Marketing for
Organisations*
15
SEM1
LR2006
Marketing of Sports and Leisure Services*
15
SEM2
VM2004
Food & Beverage Retailing
15
SEM2
VM2007
Contract Catering for Events and Venues
15
SEM1
TR2014
Career and Skills Development
15
SEM2
VM2005
Venue Merchandising & Sales
15
Module Title
Tourism
and
Hospitality
Core Option
Group Rule**
(Min. credits)
Select a
maximum of
two
modules or
two other
University
modules
(*: Prohibited
combination)
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Pathway Guide – Event & Venue Management 2005-2006
Level Three
As a minimum students must study:
Core Modules
Semester
MODULE
CODE
Module Title
Credits
SEM 1
VM3004
International Events Management
15
SEM2
VM3007
Sex, Drugs & Rock 'n' Roll: Social Responsibility for
Venue Managers
15
SEM2
VM3003
International Venue Management
15
Other available modules are:
Semester
MODULE
CODE
Module Title
Credits
SEM 1&2
VM3000
Dissertation: Venue Management
30
SEM1
LR3010
Strategic Management of Leisure Services
15
SEM1
TR3015
Personal and Professional Development for
the Tourism and Hospitality Industry
15
SEM1
VM3008
Strategic PR for Events & Venues
15
SEM2
LR3009
Contemporary Issues in Leisure Services
15
Core Option
Group Rule**
(Min. credits)
Select a
minimum of
two
modules or
two other
university
modules
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Pathway Guide – Event & Venue Management 2005-2006
Section 5 Module Descriptors
(All of the modules listed here are taught at Walsall campus)
Descriptions of Level 1 Event & Venue Management Modules
VM1000 - Introduction to Venue Management
(15 credit module)
The module aims to introduce the student to types of Venue Outlet (Casinos, Pubs,
Multiplex, Theatres, Clubs, Sports Stadia, Leisure Centres, Tourist Attractions, Retail
Shopping Malls, Conference Centres, Arenas, profit and non-profit venues); identify
management skills necessary to operate such outlets (finance, marketing, sales, planning,
control, quality, human resources, management theory and practices, operational activity);
understand the impact of venue development on the environment and examine the range of
events that venues undertake.
Assessment Details

Individual Presentation
50%

Group Case Study
50%
VM1003 – Introduction to Events Management
(15 credit module)
The module aims to inform students of the historical nature to event management and how through
a succession of key development phases it has emerged into a multimillion-dollar industry. The
scope of the industry will be considered along with an introduction to the basic planning processes
necessary to deliver a recreational event
Assessment details
 Group presentation event proposal and Portfolio of evidence
50%
 Essay Historical development of the event industry.
50%
VM 1005 The A-Z of Venue Licensing
(15 credit module)
Event & venues operate within a legislative framework that includes licensing for the sale of
alcohol, licensing for the playing of music, licensing for gambling and betting, licensing for
fundraising and licensing for Health and Safety issues under the Public Entertainments
Licensing Laws and others. The module will investigate the legislative framework that
surrounds venues and realise its importance in operational management processes.
Assessment Details
 Essay
40%
 Exam
60%
TR1005 - Finance and Economics for Leisure, Tourism and Hospitality
(15 credit module)
This module addresses concepts relevant to economics and financial management in tourism
organisations.
Assessment Details
Individual essay (50%)
Group presentation (50%)
TR1007 - Introduction to Researching in Leisure, Tourism & Hospitality
(15 credit module)
This module is designed to introduce students to the techniques for data collection, analysis and
presentation that can be used to research leisure, tourism and hospitality issues.
Assessment Details
Individual essay (35%)
Resource file (65%)
TR1008 - Management for Tourism & International Hospitality
(15 credit module)
In an increasingly competitive and dynamic environment, tourism managers need to be equipped to
continually develop employees and methods of working to ensure their continuing effectiveness.
Integral to this is an understanding of the basic management theories and their application in a
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Pathway Guide – Event & Venue Management 2005-2006
range of contexts. This module intends to introduce and explore management theories and
perspectives and apply these to a range of tourism contexts.
Assessment Details
Individual essay (50%)
Reflective self analysis report (50%)
LR1000 – Leisure Providers
(15 credit module)
Prohibited Combinations
SR1009
This introductory module to the leisure industry provides an overview of the providers of leisure
opportunity and recreation services. It examines the relationship between the public, private and
voluntary sectors.
Assessment Details
Case-study
65%
Mid term test
35%
LR1005 - Personal & Study Skills for Leisure, Tourism & Hospitality
(15 credit module)
Learners need to be equipped with the necessary personal and study skills to be able to perform
effectively in the academic and vocational arenas. This module is designed to give students an
interdisciplinary overview of leisure, tourism and hospitality by considering a variety of
contemporary issues. Concurrently, the module aims to develop students’ verbal and non-verbal
communication skills, organisational skills and technological skills.
Assessment Details
Resource skills file
100%
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Pathway Guide – Event & Venue Management 2005-2006
Descriptors of Level 2 Modules
VM2000 Venue Operations Management
(15 credits)
The module aims to build on the Level 1 Introduction to Event & Venue Management module
by developing a range of management competencies for event & venue operators. It begins
by examining key human resource management functions, basic marketing principles and
the concepts of financial accountability and quality management. It also highlights the
importance of managing the operation from the perspective of the end-user.
Assessment details
 Venue Management Simulation
100%
VM2003 Venue Design and Development
(15 Credits)
The module aims to explore the principles of product design in the context of event & venue
management. Students will be introduced to relevant product design and development
theories including ergonomics, colour theory and design management
Assessment details
 Essay
50%
 Presentation
50%
VM2008: Organisational Theories of Event Management
(15 Credits)
The module aims to build on the level 1 introduction to the events industry through a
systematic evaluation of the key areas necessary to organise a recreation event. These
areas include: planning processes, budgeting/fundraising/sponsorship, organising
/motivating the workforce, legal issues and strategic evaluation. The module enables
students to apply theories and concepts across a broad spectrum of event types
Assessment details
 Report
50%
 Presentation
50%
TR2011 Research Methods for Leisure, Tourism and Hospitality
(15 credit module)
This module is designed to build on TR1007 and to enable students to confidently design,
implement and review research projects in leisure, tourism and hospitality. This module aims to
prepare students for the Individual Dissertation to be completed in Year 3.
Assessment details
 Report
 Group Presentation
60%
40%
TR2010 Marketing for Tourism and Hospitality Organisations
(15 credit module)
It is essential that leisure, tourism and hospitality marketers have a full appreciation of the market
orientation of their activities with a view to building relationships with stakeholders and gaining
competitive advantage. Through the use of a range of examples, this module examines marketing
concepts, theories and perspectives in the context of a dynamic and increasingly competitive global
tourism and hospitality environment.
Assessment details
 Essay
 Group Presentation
60%
40%
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Pathway Guide – Event & Venue Management 2005-2006
LR2006 Marketing of Sports and Leisure Services
(15 credit module)
This module will introduce practical aspects of marketing leisure services. It demonstrates how to analyse
what is going on in the leisure service market, how to set marketing objectives and how to measure the
results of marketing.
Assessment details
 Group Presentation & Report
 Individual Paper
50%
50%
LR2002 Law for the Management of Leisure Services
(15 credits)
The module aims to give students an understanding of the importance of legislative constraint
within the industry. It highlights the dangers inherent within industry and through an understanding
of the legal process gives the future managers of organisations the opportunity to highlight the
results that a lack of “duty of care” can bring. Through the study of particular cases, such as the
Hillsborough Tragedy, The Lyme Bay Canoe Tragedy and The Marchioness Disaster the difficulties
of corporate manslaughter and civil negligence cases are introduced. “What price a life?” is
determined amongst the more mundane legal requirements of employment legislation, licensing
law, Use of Land for Leisure purposes, sex and racial discrimination. The module will study current
events and introduce immediate discussion of real life scenarios: in the past month two incidents in
nightclubs in the USA have had traumatic consequences for those pursuing a leisure experience.
Assessment details
 Report
Exam
50%
50%
VM2004
Food and Beverage Retailing
(15 credits)
The module aims to develop the students’ ability to explain and evaluate the different
methods of food and beverage retailing concepts and the necessity to incorporate the
provision of alcoholic and non-alcoholic beverages and food within venues. Students will
discuss and evaluate different methods of provision of such hospitality and acknowledge its
importance within venue management.
Assessment details
 Survey and group report
65%
 Essay
35%
VM2005 Venue Merchandising and Sales
(15 credits)
The module aims to offer an evaluative understanding of merchandising and sales within
venue operations. The specific role of sales promotion within the context of venue operations
will be analysed and explored. The modules will encourage students to understand how the
role of merchandising and sales can maximise revenue and yield.
Assessment details
 Individual essay
50%
 Group presentation
50%
VM2007 Contract Catering for Events and Venues
(15 credits)
The module aims to give students the opportunity to evaluate and discuss principles of contract
catering in the context of event and venue management. Students will encounter systems used for
contract catering activities and explore the basic skills needed for contract catering in the context of
the management of events and venues.
Assessment details
 Presentation
40%
 Essay
60%
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Pathway Guide – Event & Venue Management 2005-2006
TR2014 Career and Skills Development
(15 credits)
This module enables students to identify and secure work in tourism or hospitality
organisations, be that for the purposes of placement or employment following graduation. It
also enables students to reflect on their current and future development needs
Assessment details
 Skills Self evaluation & CV.
 Essay
50%
50%
Level 3 Module Descriptors
VM 3004 International Events Management
(15 credits)
The module aims to give students the opportunity to critically appraise and analyse theories of
major event planning on an international and global scale. It will provide students with the
opportunity to evaluate strategies for the development of international events.
Assessment details

Essay

Presentation
50%
50%
VM 3003 International Venue Management
(15 credits)
The module builds on a range of level 1, 2, and 3 learning outcomes by applying theories in
an international context. The module begins by profiling the international operating
environment across the range of venue types and considers patterns of internationalisation
in the major markets. Strategies for achieving global growth are considered and a range of
international companies examined. The module continues by examining principles of crossnational culture and applying these to manage a diversity of customers, employees and
other stakeholders.
Assessment details
 International organisation profile and paired presentation 40%
 Examination (3 hours)
60%
VM3007 Sex, Drugs and Rock ‘n’ Roll: Social responsibility for Venue Managers
(15 credits)
This module aims to build on student’s prior learning and accrued industry awareness in
order to identify and debate contemporary issues of social responsibility in the venue
context. The module begins by introducing concepts of ethics and social responsibility, then
takes an issue based approach to consider social, environmental and legal issues in order to
develop the student's ability to synthesise, critically analyse and debate.
Assessment details
 Seminar Paper
60%
 Structured Group Debate
40%
VM3000 Dissertation: Venue Management
(30 Credits)
The module aims to develop the students ability to engage in independent rigorous research
and analysis of a venue management related issues, problem or innovation and develop
further understanding of the theories, themes and perspectives contained within the subject.
Assessment details
 Dissertation proposal
5%
 Seminar Presentation of draft literature review
15%
 Dissertation
80%
LR3010 Strategic Management of Leisure Services
(15 credits)
The module aims to offer a critical understanding of strategic management and explore
sources of advantage for leisure organisations within a dynamic and turbulent competitive
environment. The module offers a critical and evaluative approach to strategy whilst
22
Pathway Guide – Event & Venue Management 2005-2006
challenging strategic concepts, theories and perspectives and their application to leisure
organisations.
Assessment details
 Case Study
60%
 Essay
40%
TR3015 Personal and Professional Development in the Tourism and Hospitality Industries
(15 credits)
This module enables students to undertake a 48-week work placement within the tourism industry.
It will facilitate their ability to apply theory to practice and critically reflect on the skills that they have
developed during the placement and further development needs.
Assessment details
 Employer Negotiated Project
 Report
50%
50%
VM3008 Strategic PR for Events and Venues
(15 credits)
The module aims to give students the opportunity to critically appraise and analyse theories of
public relations strategy, in the context of event and venue management and the particular
issues and challenges that this entails.
Assessment details
 Essay
 Case Study Presentation
50%
50%
LR3009 Contemporary Issues in Leisure Services
(15 credits)
This module enables students to identify operational/management issues within a leisure
organisation, using appropriate theory to analyse the issue and provide key
recommendations.
Assessment details
 Employer’s report - Presentation
50%
 Essay
50%
23
Pathway Guide – Event & Venue Management 2005-2006
Section 6. Staff involved in the delivery of modules
Department of Leisure, Tourism and Hospitality: Staff Contact Details
Name
Dr.Peter
Dewhurst
Dr Marcjanna
Augustyn
Dr.
Ahmed
Hassanien
Steve Gelder
Rachel
Livesey
Patrick
McCarthy
Caroline
Wiscombe
Ghislaine
Povey
Crispin Dale
Helen
Dewhurst
Val Train
Title
Associate Dean
Head of Leisure, Tourism
and Hospitality Department
Course Leader for BA (Hons)
Event & Venue Management
Course Leader for BA (Hons)
Leisure Management.
Senior Lecturer in Tourism
Senior Lecturer in Leisure
Management
Course Leader for BA (Hons)
International
Hospitality
Management.
Course Leader for MA
Hospitality Management
Course
Leader
for
Postgraduate
Tourism
Studies
Course Leader BA (Hons)
Tourism Management
Departmental Secretary
‘Phone
01902
323283
01902
323239
019023282
42
01902
323125
01902
323279
01902
322863
01902
323271
Email address
p.dewhurst2@wlv.ac.uk
01902
322096
01902
323278
g.povey@wlv.ac.uk
019023282
42
01902
323188
H.Dewhurst@wlv.ac.uk
m.augustyn@wlv.ac.uk
A.Hassanien@wlv.ac.uk
s.gelder@wlv.ac.uk
r.livesey@wlv.ac.uk
p.mccarthy@wlv.ac.uk
c.wiscombe@wlv.ac.uk
c.dale@wlv.ac.uk
v.a.train@wlv.ac.uk
24
Pathway Guide – Event & Venue Management 2005-2006
Section 7 Pathway Group Leaders
Name
Dr
Marcjanna
Augustyn
Dr. Ahmed
Hassanien
Steve Gelder
Patrick
McCarthy
Caroline
Wiscombe
Ghislaine
Povey
Helen
Dewhurst
Crispin Dale
Pathway responsibilities
Head of Leisure, Tourism and
Hospitality Department
Tel
01902
323239
Email
m.augustyn@wlv.ac.uk
Course Leader for BA (Hons)
Event & Venue Management
Course Leader for BA (Hons)
Leisure Management.
Senior Lecturer
in Leisure
Manageent
Course Leader for BA (Hons)
International
Hospitality
Management.
Course
Leader
for
MA
Hospitality Management
Course Leader BA (Hons)
Tourism Management
Course
Leader
for
Postgraduate Tourism Studies
01902328242
A.Hassanien@wlv.ac.uk
01902 323125
s.gelder@wlv.ac.uk
01902 322863
p.mccarthy@wlv.ac.uk
01902 323271
c.wiscombe@wlv.ac.uk
01902 322096
g.povey@wlv.ac.uk
01902328242
H.Dewhurst@wlv.ac.uk
01902 323278
c.dale@wlv.ac.uk
25
Pathway Guide – Event & Venue Management 2005-2006
Section 8 Careers and Research in Event & Venue Management
Industry Links
The Department of Leisure, Tourism & Hospitality is actively developing close links with
professionals working within event & venues. These links are of direct benefit to our students
as they help to ensure the contemporary relevance of the course structure and content.
Students are entitled to student membership of a range of professional bodies and
organisations, including the Hotel and Catering International Management Association, the
Institute of Travel and Tourism, the Tourism Society, the Institute of Leisure and Amenity
Management and Tourism Concern. Students are actively encouraged to join these
organisations to help them to make contact with industry professionals and ensure an up to
date knowledge of changing industry trends and issues. On completion of a period of
appropriate professional experience, graduates are entitled to upgrade to full member status.
Career Opportunities
Event and Venue operators are looking to recruit graduates who have specialist knowledge,
management and interpersonal skills. The Event & Venue Management course is
specifically designed to ensure that graduates will be highly employable in this dynamic
industry. The Quality Assurance Agency for Higher Education has commended us on the
high rate of successful graduate employment. We are justifiably proud of the fact that 90% of
those graduating from DLTH courses between 1996 and 1999 found employment or entered
further study or training within six months of graduating.
Graduates from this course will find a wide range of career opportunities open to them, not
just in the UK but also around the world. The primary function of graduates with a BA
(Honours) Event & Venue Management degree will be to manage day to day operations, as
unit or divisional managers, in a range of entertainment, visitor attraction, sports, cultural and
business oriented venues and similar managerial positions within the conference and events
industry.
It is anticipated that graduates will be able to make judgements with regard to operational
issues confronting the industry and will also have the ability to critically assess managerial
problems and implement strategies to resolve them.
Research
The LTH department are actively involved in research in the industry and are currently
writing a textbook on Event & Venue Management. Their interests feed both undergraduate
and postgraduate programmes and students completing their degree may feel they would
like to join the Postgraduate Studies programmes. Currently we offer Postgraduate Studies
in a number of hospitality and tourism disciplines on a full and part time basis. Please
contact the course leaders or departmental secretary for further information.
26
Pathway Guide – Event & Venue Management 2005-2006
Section 9. Teaching, Learning and Assessment
Introduction
Event & Venue Management staff use a wide range of teaching and learning strategies.
Academic work includes formal lectures, seminars, tutorials, workshops, as well as student
led group-work, both directed and non-directed independent study, pre-set reading, and
presentations. Different assessment methods are utilised to facilitate general development of
students and to help prepare you for the world of work. Assessment tasks often require the
student to apply issues covered in the module within an industrial or organisational setting.
Methods of assessment will include seminar presentations, videotaped material, individual
and group work and written work.
At the start of each module the module tutor will provide you with a Module Guide in which
the assignment brief and assignment specific criteria for each component and element will
be detailed.
All assessed Event & Venue Management work should be handed to the Walsall Campus
Registry before 5pm on the date specified in the Module Guide. Registry will provide you
with a receipt as proof of your submission.
Module Assessment
The way in which your learning will be assessed will be stated in the Module Guide. It will tell
you whether you will be required to sit an examination, submit coursework or complete
practicals or presentations. Some work you will complete will be individual assessment but
other assignments you will undertake with your peers as group work.
Work will normally be returned to students within 3 weeks of handing in date. However work
and grades may be withheld for examination board purposes, particularly at the end of
semesters. A sample of work from the top, middle and bottom grades will be second marked
to ensure moderation.
Feedback on work
Written Assignments
Feedback should normally be given within three working weeks from the submission date
of the assignment. General feedback will be given to the whole class/group verbally
and/or in writing and this will cover:





Spectrum of grades
General strengths
Weaknesses
Areas for improvement
Links to future assessments
Written feedback will also be given both within each student’s assignment text and on an
assessment feedback sheet, which will be passed to the students at the same time as
their assessed work is returned. Copies of the assessment feedback sheets for each
written assignment are also kept in the student’s departmental files and then used by
personal tutors when providing tutorial advice.
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Pathway Guide – Event & Venue Management 2005-2006
Formative mid term tests
Feedback should normally be given three working weeks following the submission date.
General feedback should be given to the whole class/group verbally and/or in writing and
this will cover:





Spectrum of grades
General strengths
Weaknesses
Areas for improvement
Links to future assessments
Written individual feedback will be given in text or verbal form in class.
Summative Exams
Owing to the positioning of summative examinations at the end of the module, feedback
cannot be given within three weeks from submission date. Where requested, tutorials
should, therefore, be offered for the purposes of feedback during the following weeks:


Semester one feedback – first week of semester two
Semester two feedback – first week of semester one
Presentation/practical work
Feedback should be given within three weeks from the date of the assessment. General
feedback should be given to the whole class/group verbally and or in writing and this will
cover:





Spectrum of grades
General strengths
Weaknesses
Areas for improvement
Links to next assessments
Written feedback will also be given on assessment feedback sheets as appropriate to the
activity. Copies of the assessment feedback sheets are also inserted in the students’
departmental files and then used by personal tutors when providing tutorial advice.
Feedback on failed assignments
Photocopies of failed pieces of student work (the originals having been retained for
External Examiner consideration), should be given to the departmental administrator so
that they are available for students to collect at any point, including during the summer
vacation. Work that has failed should have sufficient written feedback to guide a student
to prepare for the appropriate resit.
Please ensure that you check subject notice boards for uncollected work since it will only
be held for a short period. Students must also be aware that all feedback on grades given
during the year i.e. before the Subject and Award Boards is provisional and subject to
moderation and ratification by these boards.
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Pathway Guide – Event & Venue Management 2005-2006
Assessment Criteria
Assessment criteria follow the University generic Alphanumeric grading system (see section
practical information for the student). Staff in the School of Sport, Performing Arts and
Leisure use specific criteria sheets to help you understand how to meet the criteria and to
provide you with feedback on your performance.
COMMON GRADE POINT SCALE
For Recording Module Results
Description
Honours
Equivalent
Outstanding
performance
First
Above average
Very good
Upper
Second
Average - good
Lower
Second
Satisfactory
Performance
Third
Grade Point Scale
A16
A15
A14
B13
B12
B11
C10
C9
C8
D7
D6
D5
Marginal Fail
E4
Fail
F3
F2
F1
No Assessment
F0 (Zero)
The assessment you complete will be classed as either a component or an element of
assessment. Each assessment component or element will be weighted and its weighting will
be used to calculate the overall grade you will be awarded for the module. If you do not
submit assessment or submit assessment late without just cause you will be given an F0
grade for that element or component of assessment.
You will be required to obtain a minimum grade of D5 in assessment components to pass
the module. However, most Event & Venue Management module assessments are classed
as elements and not components of assessment. Elements of assessment can be
compensated and within SSPAL elements of assessment are compensated down to grade
E4. This means that a student can compensate for a marginal failure in one assessment, by
a good grade in a second assessment.
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Pathway Guide – Event & Venue Management 2005-2006
Resit Arrangements
The next available opportunity to resit work will normally be during the first week in
September following failure. Resits are not normally permitted during the next semester
unless the module you have failed is offered in both semesters.
You must register your intent to resit or retake a module so that it is recorded on your
programme of study and on SITS. Failure to register this intent by the appropriate date will
result in you being denied credit for work you submit.
If you resit a component the maximum grade you will be granted for the assessed work, if it
is of a satisfactory standard, will be a D5. This grade will be aggregated with grades awarded
for any passed components to produce your overall grade. If you fail a resit you will be
required to retake the module in order to redeem failure.
If you retake a module there will be no restriction on the grades you will be awarded for
assessed work but you must note that you may not retake a module in the last week in
August/first week of September (September boards), when students are offered an
opportunity to resit assessment components. You must retake a module when it is offered on
the University timetable.
Further information on student rules and regulations for resit and failure can be retrieved
from registry or from the website.
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Pathway Guide – Event & Venue Management 2005-2006
Section 10 Unusual Circumstances
(A) Appeals
Scope
The University Appeals procedure applies only to the decisions of Assessment Boards of the
University. Where examinations or other assessments are organised externally, the University has
no powers to reconsider assessment decisions.
Purpose
The purpose of the appeals procedure is to enable a student who believes that he or she has a
case under the regulations to query a published decision of an Assessment Board (including a
decision which requires the student's withdrawal from his or her programme on academic grounds)
to request a review of that decision.
How to Appeal
A student considering a formal appeal under the procedure is advised to discuss the matter with
the Academic Affairs Officer of the Students' Union. If the student then decides to appeal he or she
should write to the University Appeals Officer as soon as possible, and no later than three months
after the publication of the challenged decision, stating the grounds for appeal and enclosing any
relevant documentary evidence. Students can seek further advice on this process from their
personal tutors.
Grounds for Appeal
There is no right of appeal against the academic judgment of an Assessment Board. The only
grounds for appeal are one or other of the following:

Material Error or Irregularity, for example: an administrative error or irregularity in the
assessment process, or incorrect application of assessment regulations, either of which is
material to the assessment decision being queried by the student.
Or
 Personal Circumstances not known to the Assessment Board at the time their decision was
made. For example: illness, bereavement or other extenuating circumstances. In such a
case, the student would need to demonstrate very strong reasons why s/he was unable to
disclose the problem(s) at the time the assessment took place, rather than after the Board
had met.
Further Information
The full Appeals procedure can be found in Section 7 of the University Academic Regulations for
students, available from Campus Registries or from all Campus Learning Centres. Additional
information is also available from personal tutors.
(B) Cheating
Definition
Cheating is defined by the University as any action by a candidate or candidates in an examination
or other form of assessment, which is intended to give the candidate(s) an unfair advantage over
other candidates.
Types of cheating
Plagiarism and collusion are also forms of cheating and the University treats all three forms of
misconduct as serious offences.
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Pathway Guide – Event & Venue Management 2005-2006
Penalties
Where an offence is admitted or an independent panel decides that cheating, plagiarism or
collusion has occurred a penalty will be imposed. The severity of the penalty will vary according to
the nature of the offence, but in all cases will be greater than if the candidate had simply failed the
assessment in question.
Further information
Full details of the University's regulations and procedures concerning cheating, plagiarism and
collusion can be consulted in Section Nine of the University Academic Regulations for Students,
which is available in Registry Offices or from the campus Learning Centres/Libraries.
(c) Extenuating Circumstances and Obtaining Extensions for Assignments
If you experience illness or other serious personal difficulties which affect your ability to undertake
or complete assessed work, you must notify the University on the appropriate University form. It is
courteous also to inform the School, usually the Departmental Administrator. The forms that you
need in these circumstances are available from registry and should be completed as soon as
difficulties arise, unless it is impossible for you to attend the University.
If you need to seek an extension to the published deadline for an assignment you must see your
personal tutor at least one week before the submission deadline. They will discuss with you the
implications of your request and assess its validity against University criteria.
To support your claim you must provide:

Written evidence from a member of the medical profession, member of University staff,
Officer of the Students’ Union or outside agency, e.g. Police, Social Worker, Citizens
Advice Bureau, Church, Temple, etc.
Or

a detailed written statement from yourself, your parent(s), partner or other significant
person in your life explaining the nature of your difficulty.
If your personal tutor supports your request you will complete a University form AAO33 together
before you discuss a new deadline with your module leader or nominated member of staff.
Please note that only in very exceptional circumstances will a request for extension be granted
after a submission deadline. If you do not submit coursework on time (including attending for an
individual or group presentation) and you have not applied correctly for an extension you will
receive an F0 grade. If you do not submit assessment by a revised deadline you will receive an F0
grade.
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Pathway Guide – Event & Venue Management 2005-2006
Section 11 Staff/Student Relations
Expectations of you and what you can expect from the University
The Event & Venue Management Team will endeavour to give you the support and
advice you will need to complete your studies successfully and, on most occasions, will
lend a sympathetic ear.
It is, however, important you realise that you are entering into a form of contract or
agreement and that you, too, have certain responsibilities; in particular, you will be
expected to ensure that:
At all times during your programme











You complete all elements of assessment according to the instructions given you
by the Module Leader
You take advantage, when necessary, of the counselling facilities available to you
You attend classes at all times unless circumstances prevent you from doing so
You inform your Personal Tutor of any circumstances likely to affect your
academic performance
You immediately inform Walsall Campus Registry and the Departmental
Administrator of any change of address or absence from the University
You check, preferably daily, the Event & Venue Management Notice board
located in RWC basement
You respond without delay to notices and notes placed on the notice board by
Event & Venue Management staff.
You must respect the rights of others and show tolerance of ALL other groups and
individuals.
You must exhibit appropriate behaviour during lecture/class time. Due to the impact
of behaviour on the learning experience of other students, disruptive students will be
asked to leave and may fail the module or be withdrawn from the course.
You recognise the need for exemplary behaviour at any time while on Campus or
whilst representing the University
You are reminded of the consequences of cheating and plagiarism.
FAILURE TO MAINTAIN
DISCIPLINARY ACTION.
STANDARDS
IN
THESE
AREAS
MAY
RESULT
IN
Student Representatives within the Department
The Event & Venue Management Team considers the role of the student representatives
to be a vital one. The work is interesting, not too onerous and gives you an insight into
how things work. The role involves attendance at the Student/Staff Liaison meetings at
which the rep. relays the views of the students. This is an opportunity to share views with
the Event & Venue Management Team, highlight areas for discussion and identify issues
to be actioned. Student Reps also attend the formal Staff Student Committee meetings
and are also required to produce an end of the year report. Do give careful consideration
to the possibility of standing for election as student representative.
Academic Counselling
Each School of the University has its own system for offering counselling to its students. You
should, at the beginning of your studies, attend any induction programmes for your course,
read information on systems operational in the School and check notice boards for detail of
when advice is available. You be assigned a Personal Tutor in your first year. It is essential
that you keep appointments to see them, as they will assist as best as they can in terms of
support, advice etc.
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Pathway Guide – Event & Venue Management 2005-2006
Email communication
You are encouraged to register for a computer access code as soon as possible to allow you
access to the facilities of the School's computer suites, located within the Walsall Learning
Centre. Time will be allocated within the first year of your programme to assist in this
process. It is essential to have an email number in terms of being able to communicate with
colleagues and members of staff.
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Pathway Guide – Event & Venue Management 2005-2006
Section 12 Student problem solver
This section is designed to save time for both yourself and staff. Listed below are the initial
points of contact for the different questions and problems, which you might encounter.
Please train yourself to look things up here before you approach someone for help.
Question or Problem
Contact
Permission for leave of absence
Personal Tutor/Course Leader
Timetable
Registry Administrator/
Departmental Administrator
Regulations
Personal Tutor/Course Leader
Examination: timetables/rooms
Registry Administrator
Enrolment
Registry Administrator/Personal
Tutor/Course Leader
Module Registration and Amendment
Personal Tutor/Course Leader
Aspects of your study programme
Personal Tutor/Course Leader
Dissertation
Dissertation Coordinator
Personal Records, transcripts
Registry Administrator/
Departmental Administrator
Initial discussion of academic
performance/personal or domestic
problems/ill health
Personal Tutor/Course Leader
For contact with the Students Union
and University Advisory Services
Students Union
Assessment/content of specific
Modules
Module Leader/Module Tutor
Matters relating to appeals
Personal Tutor/Course Leader
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Pathway Guide – Event & Venue Management 2005-2006
Glossary of Terms
Academic Counsellor: The member of staff allocated to a student to advise on academic
matters, particularly programming. Personal Tutors perform this function for Event & Venue
Management students.
Assessment Boards: The bodies responsible for making decisions about students' performance in the modules they have studied. Boards meet at the levels of Subject and Award.
Award: The final or intermediate qualification for which a student has registered as awarded
by the Assessment Boards.
Campus Registrar: The manager of the Campus Registry.
Campus Registry: The administrative office which retains your records and which should be
your first point of contact for any queries about your studies. Details of subjects and
modules can also be collected from this office.
Core Module: A module which must be studied and passed for a titled award.
Co-requisite: A module that must be studied in the same semester as, and together with,
another module. Separate credits are awarded for the co-requisites. If a module specifies a
pre-requisite then any co-requisites are normally also pre-requisites for that module.
Course Leader: The member of staff responsible for the organisation of a course.
Credit Rating of a Module: The number of credits obtained by passing the assessment requirements of the module. A full-time student normally studies modules to the value of 120
credits per year. A standard University module is weighted at one eighth of a full-time year,
i.e., the standard module = 120/8 = 15 credits. Each module normally generates a total of
ten hours' study time (q.v.) per week. Thus study for 60 credits in a semester will normally
produce 40 study hours a week.
Deferral: The delaying to a later date of an Examinations Board decision on a student as a
result of incomplete assessment or other cause.
Grade Point Scale: The scale upon which grades are awarded to all items of assessed
work (including examinations).
Honours Classification: Honours Degrees are divided into four classes, First, Upper
Second (2:1), Lower Second (2:2) and Third.
Intermediate Award: An award available on the achievement of a defined volume and level
of credit which is less than that needed for the highest undergraduate award. The currently
available intermediate awards are the Certificate of Higher Education, the Diploma of Higher
Education and a Degree.
Linked Module: A module that must be registered and studied in semester one if the
module to which it is linked is included in a semester two programme of study.
Module: A separately assessed fraction of a programme. The standard unit of learning is
worth 15 undergraduate credits and involves 150 hours of work. (See Pace of Study.)
Module Guide: The detailed description of a module's content and assessment
Module Leader: The member of staff responsible for the organisation of a module.
Optional Module: A module that may be studied as part of a programme leading to a
specified award but is not a core module.
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Pathway Guide – Event & Venue Management 2005-2006
Pace of study: The rate at which credits are studied at the University. This is normally
defined by the number of credits studied during a semester or an academic year: for full-time
students the minimum is 45 credits a semester/90 credits a year; the normal pace is 60
credits a semester/120 credits a year; and exceptionally a student may study for more than
60 credits a semester.
Part-time students may study for up to a maximum of 90 credits per year.
Personal Tutor: An alternative way of referring to an Academic Counsellor.
Pre-requisite: A module that must be studied and passed to qualify to study a subsequent
module.
Prescribed Module: A module that satisfies the requirement that a specified number of
credits may be obtained from a pool of modules, e.g. two modules from list A and two
modules from list B.
Programme Manager: A member of academic staff responsible in some Schools, for the
management of the planning and counselling arrangements that secure students
programmes.
Re-assessment of coursework: The requirement following failure of a module with an E
grade to re-present all or part of the module's coursework assignments. The maximum
grade that a re-assessed part of the module can be awarded is D5. The D5 is then added to
the original grades obtained to produce an overall re-assessment grade.
Referral: The delaying to a later date of an Examinations Board decision on a student until
the results re-assessed or re-sat modules are known.
Re-sit: The requirement following failure of a module with an E grade to retrieve the failed
component(s) or element(s). The maximum grade that the re-sat part of the module can be
awarded is D5. The D5 is then added to the original pass grades obtained to produce an
overall re-sit grade.
Re-take: The requirement following failure of a module with an F grade to re-study all of the
module in a subsequent semester. A maximum grade is not imposed on a repeated module.
Semester: A period of sixteen weeks, currently comprising one week for induction and
counselling, and at least one week for examinations.
Student-staff Liaison: Informal meetings of students and staff to consider the operation of
the scheme.
Study Calendar: The University’s academic year is divided into two semesters of equal
length for the purposes of teaching but recognises the normal breaks associated with
traditional holidays in December / January, March / April and July / August. The academic
calendar
can
be
located
on
the
university
home
page
at:
http://www.wlv.ac.uk/university/calendar2003-2004.htm
Study time: The notional time that a student will need to spend to complete the study
requirements of a programme or module. The time includes all class contact and all private
study. Each 15 credit module involves 150 study hours (10 hours per credit).
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Pathway Guide – Event & Venue Management 2005-2006
Appendix 1
UNIVERSITY GENERIC ASSESSMENT GRADING( ALPHA-NUMERICAL)
A16
A15
First
Outstanding Performance
A14
Level 3: Outstanding work of excellent quality. Demonstrates an exceptional ability to
evaluate critically using a wide range of appropriate criteria, to inter-relate and synthesise
concepts, ideas and theories with considerable evidence of independent thought and
originality.
Level 2: Outstanding work of excellent quality. Shows an exceptional ability to analyse and
synthesise. There is considerable evidence of independent thought, originality and ability to
evaluate.
Level 1: Outstanding work of excellent quality. The student demonstrates a thorough
knowledge and understanding of the issues involved, perceptive and well organised use of
relevant material, and an ability to sustain a coherent argument. Some evidence of
independent thought originality, and evaluation.
____________________________________________________________
B13
B12
Upper Second
above average - very good
B11
Level 3: Demonstrates considerable competence in terms of ability to analyse, synthesise
and to evaluate making balanced judgements. Clear demonstration of original thought.
Level 2: Shows an ability to inter-relate concepts, ideas and theories with some evidence of
independent thought, originality and evaluation.
Level 1: Best possible organisation of material, and consideration of all of the relevant
issues. Demonstrates a sound ability to apply knowledge critically. Well written, completely
relevant, coherent - good linking of ideas and paragraphs. B12/13 always supports
comments with appropriate references. B11 some comments are not justified but overall
shows an ability to use evidence gleaned from independent reading.
____________________________________________________________
C10
C9
Lower Second
Average - good
C8
Level 3: Sound ability to analyse critically, and definite evidence of synthesis of ideas,
concepts and theories. Shows competence in making independent judgements based on
broadening criteria. Original thought is demonstrated.
Level 2: Competent in terms of originality and independent thought, with evidence of sound,
balanced critical thought. Adequate demonstration of an evaluative approach. (C8 if some
analysis, but poor structure - lacks coherence).
Level 1: The student demonstrates an ability to understand the issues involved, and of
having read around the subject. There is some evidence of application of knowledge, ideas
and theories,. If work contains sweeping unjustified statements, then a maximum of C10
even if some evidence of originality.
____________________________________________________________
D7
D6
Third
Satisfactory performance.
D5
Level 3: Shows evidence of reading a wide range of literature including specialist texts and
original research papers where appropriate. Demonstrates an ability to analyse critically and
to see relationships in what has been learned. There is some evidence of synthesis of
ideas, concepts and theories, but the work is limited in terms of originality. Some form of
independent judgement has been attempted, but this is limited in terms of the scope of the
criteria applied.
Level 2: The student demonstrates a sound knowledge and understanding of the issues
involved, an ability to apply knowledge, concepts and theories, and an attempt at evaluation.
There is evidence of critical thought, but some difficulties at balancing and substantiating
points. There is evidence of the reading and application of information gleaned from
specialist texts and review papers where this is appropriate.
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Pathway Guide – Event & Venue Management 2005-2006
Level 1: The student demonstrates knowledge and some understanding of the issues
involved, but does not utilise material to support his/her argument. There is evidence of
reading and the student has correctly referenced his/her work and included an appropriate
bibliography. the work although relevant is descriptive.
____________________________________________________________
E4
Marginal fail
Level 3: Some evidence of appropriate reading for this level of study, but the work lacks
originality of thought and any attempt to evaluate.
Level 2: Limited evidence of appropriate reading, shows some ability to apply knowledge,
ideas and concepts, but work is lacking in critical thought, and evidence of an evaluative
approach.
Level 1: Poor English, poor structure, some irrelevant material, but nevertheless shows
some understanding of the task in hand. Little evidence of reading, most of the material
emanating from taught sessions only. Possibly lacking in a bibliography.
____________________________________________________________
F3
F2
Fail
F1
Level 3: Little or no evidence of analysis, synthesis and evaluation of ideas concepts and
theories. Lacking in evidence of reading of original research papers or current developments
in the chosen field or discipline where this is deemed to be appropriate.
Level 2: Little or no evidence of application of knowledge, ideas and concepts. Totally
inadequate evidence of reading from appropriate sources. Mainly descriptive.
Level 1: Little or no evidence of knowledge or understanding of the task involved, No
evidence of reading, no bibliography.
Each category subsumes the criteria stated at a given level in the preceding category.
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Pathway Guide – Event & Venue Management 2005-2006
Appendix 2
List of Event & Venue Management modules indicating pre-requisites, co-requisites and
excluded combinations.
Code
Title
PreRequisite
Level One
TR1005
Finance and Economics
VM1000
Intro to Venue Management
VM1003
VM 1005
TR1007
TR1008
Excluded
Combs.
Co-requisite
AC1000
Introduction to Events Management
The A-Z of Venue Licensing
Introduction to Researching in Leisure,
Tourism & Hospitality
Management for Tourism & International
Hospitality
Leisure Providers
LR1000
LR1005
Personal & Study Skills
Tourism and Hospitality
for
Leisure,
Level Two
VM2000
Venue Operations Management
VM2008
Organisational Theories of Event
Management
VM2003
Venue Design & Development
TR2011
Research Methods for Leisure, Tourism
and Hospitality
LR2002
Law for the Management of Leisure
Services
TR2010
Marketing for Tourism and Hospitality
Organisations*
LR2006
Marketing Sports and Leisure Services*
VM2004
Food & Beverage Retailing
VM2007
Contract Catering for Events and Venues
Level Three
VM3004
International Events Management
VM3007
Sex, Drugs & Rock 'n' Roll:
Responsibility for Venue Managers
International Venue Management
VM3003
LR2006
TR2010
VM1003
VM2008
LR3001
Social
VM3000
Dissertation: Venue Management
(30 credit module)
LR3010
TR3015
Strategic Management of Leisure Services
Personal and Professional Development in
the Tourism and Hospitality Industries
Contemporary Issues in Leisure Services
Strategic Public Relations for Events and
Venues
LR3009
VM3008
VM1000
VM1003
VM1000
VM2000
HO3017,
LR3005,
LR3006,
TR3010
TR3017
and
equivalents
VM3001
TR2010
LR2006
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Pathway Guide – Event & Venue Management 2005-2006
Appendix 3
Elective modules contributing to BA (Hons) Event & Venue Management:
Codes with an BE, HR or MK prefix are for modules owned by Wolverhampton Business School
(WBS), ES or GG prefixes are for modules owned by the School of Applied Sciences (SAS), and,
CU or HS prefixes are for modules owned by the School of Humanities, Languages & Social
Sciences (HLSS). Other prefixes such as; HO, LR and TR are allocated for modules owned by the
School of Sport, Performing Arts & Leisure (SSPAL).
Level 1 Modules:
Module Code Module Title
Credits
LR1002
TR1009
TR1010
FR1107
SP1108
GM1109
FR1108
SP1109
GM1110
FR1101
SP1116
GM1104
FR1119
SP1110
GM1111
FR1120
SP1112
GM1112
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
Social Psychology of Leisure
IT for Tourism
European Tourism
French Advanced 1 (Post A Level) Semester 1
Spanish Advanced 1 (Post A Level) Semester 1
German Advanced 1 (Post A Level) Semester 1
French Advanced 1 (Post A Level) Semester 2
Spanish Advanced 1 (Post A Level) Semester 2
German Advanced 1 (Post A Level) Semester 2
French Post GCSE Semester 1
Spanish Post GCSE Semester 1
German Post GCSE Semester 1
French Ab Initio (Beginners) Semester 1
Spanish Ab Initio (Beginners) Semester 1
German Ab Initio (Beginners) Semester 1
French Ab Initio (Beginners) Semester 2
Spanish Ab Initio (Beginners) Semester 2
German Ab Initio (Beginners) Semester 2
Level 2 Modules:
Module Code Module Title
Credits
HO2008
HO2009
LR2007
TR2008
BE2001
MK2002
MK2004
ES2002
FR2209
SP2002
GM2209
FR2210
SP2003
GM2210
FR2206
SP2000
GM2000
FR2207
SP2001
GM2001
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
Hospitality Business Development
Food Hygiene and Nutrition in the 21st century
Leisure Policy
Developments in Tourism
Enterprise at Work
Consumer Behaviour
E Marketing
Environmentalism and sustainability
French Advanced 2 (Post A Level) Semester 1
Spanish Advanced 2 (Post A Level) Semester 1
German Advanced 2 (Post A Level) Semester 1
French Advanced 2 (Post A Level) Semester 2
Spanish Advanced 2 (Post A Level) Semester 2
German Advanced 2 (Post A Level) Semester 2
French Intermediate Semester 1
Spanish Intermediate Semester 1
German Intermediate Semester 1
French Intermediate Semester 2
Spanish Intermediate Semester 2
German Intermediate Semester 2
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Pathway Guide – Event & Venue Management 2005-2006
Level 3 Modules:
Module Code Module Title
Credits
HO3013
HO3014
HO3015
HO3016
LR3002
TR3012
CU3003
ES3305
GG3317
HR3000
HR3004
MK3002
MK3003
FR3315
SP3310
GM3309
FR3316
SP3311
GM3310
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
Service Quality for Hospitality, Tourism and Leisure
International Hospitality Business
Hospitality Facilities Management
Gastronomy
Sports Development
Heritage Management
Museums and European Culture
Environmental Ethics
The Planner and the Community
International Comparative HRM
People, Management, Processes & Issues
Services Marketing Strategy
Global Marketing Strategy
French Advanced 3 (Post A Level) Semester 1
Spanish Advanced 3 (Post A Level) Semester 1
German Advanced 3 (Post A Level) Semester 1
French Advanced 3 (Post A Level) Semester 2
Spanish Advanced 3 (Post A Level) Semester 2
German Advanced 3 (Post A Level) Semester 2
This list is provisional at the time of writing; further details may be accessed via the university
timetables and your personal tutor.
Whilst this guide is accurate at the time of going to press, students should note that timetables,
programmes of study and regulations are subject to change.
Dr. Ahmed Hassanien
Course Leader
January 2005
42