Expand Your Options Programme Solicitor Career Development Programme Module 5 Self Employment The EXPAND Programme EXPAND is a career development programme specially structured for Irish solicitors who want to consider all occupational options open to them and to then effectively find opportunities of interest, apply for them, and be seriously considered. EXPAND is an online programme of support, structured in stand-alone modules that you can work through at your own pace. You can either print off modules and complete exercises in writing - or do everything electronically. Modules in the EXPAND Programme Module 1 - Introduction & Preparation Module 2 - Considering Your Options Module 3 - Marketing Yourself Module 4 - Finding Opportunities Module 5 - Self Employment Module 6 - Presenting Yourself Contents of Module 5 Self Employment 1. 2. 2.1 2.2 2.3 2.4 3. 3.1 4. 5. 6. 6.1 6.2 6.3 Introduction to Module 5 – Self Employment Is Self Employment Really What You Want? Entrepreneurial Suitability Check Business Skills Check Market Research Check Adequate Financial Resources Check Setting Up In Practice The Issue of Major Costs When You Wind Up a Practice Setting Up In Partnership Buying a Practice Other forms of Self Employment Drafting a Business Plan Developing Strategy Buying Rather Than Starting A Business EXPAND Programme Module 5 © The Law Society of Ireland 1. Introduction To Module 5 – Self Employment Starting a new business, be it as a solicitor in private practice, or in partnership, or in some other venture outside of the law, is both exciting and rewarding - but it is also full of challenges. The level of commitment that you will need should not be underestimated. The success of your business will depend to a large extent on your attitude and skills. This means it is best to be honest with yourself about a range of issues including your knowledge, your financial status and the personal qualities that you can bring to your new business. Commitment, drive, perseverance and support from family and friends will go a long way towards transforming your business idea into reality and will be especially important during the early days. This module will help you explore whether you are suited to setting up a new business. We start by looking at start-up issues generally. These issues are relevant to any self employed venture. We then review matters that you need to consider if you are setting up a law firm – be it a private practice or a partnership and then touch on other entrepreneurial options open to you. Important Guides and Training Provided By The Law Society Anyone considering self employment needs to carefully read relevant guides published by the Law Society including: Setting Up in Private Practice Partnership Solicitors Ceasing Practice and Solicitors Purchasing Practices From Them Planning for Emergencies in a Sole Practioner’s / Principal’s Firm Guide for Solicitors Employed in the Corporate and Public Sector Guide to Locum Arrangements Seminars in setting up in practice are also provided and these courses are strongly recommended to anyone considering this career option. EXPAND Programme Module 5 © The Law Society of Ireland 2. Is Self Employment Really What You Want? Setting up in self employment requires an enormous amount of commitment and desire. This section outlines some of the challenges you need to think about. Another valuable way to find out about the day-to-day realities of self employment is to talk to solicitors who have set up and have experience of the whole area. Personal Sacrifice The physical and emotional demands of starting up in business are significant. Starting a business is a life-changing event and will require hard work and long hours, especially in the early stages. Financial Insecurity There can be financial uncertainty for you and your family. In the worst case scenario you risk losing your investment and even personal property and possessions. Loss of Perks Setting up your own business means that you will no longer be able to take advantage of benefits associated with a permanent job. This includes the loss of ‘safety net’ benefits such as sick pay, paid holidays and other employment perks. Pressure On Close Relationships You will need the support of your family and friends. They should be aware from the outset of the effect that starting up a business will have on your life and it is crucial that they are right behind you. Isolation Being your own boss can be a satisfying experience. However, shouldering all the responsibility for the success of the business can prove lonely. Unless you develop a network of contacts, there will be no-one there to bounce ideas off. 2.1 Entrepreneurial Suitability Check Research has shown that there are certain characteristics commonly found amongst successful entrepreneurs. How do you rate against the following? Self-confidence Self-belief and passion about your product or service is key and your enthusiasm will need to win people over to your ideas. Self-determination Belief that the outcome of events is primarily down to your own actions, rather than external factors or other people's actions, is how successful entrepreneurs operate. Being a self-starter Ability to take the initiative, work independently and to develop your ideas is required. Judgement Entrepreneurs tend to be open-minded when listening to other people's advice, while always also bearing in mind their objectives for the business. Commitment Willingness to make personal sacrifices and forgo leisure time is key. EXPAND Programme Module 5 © The Law Society of Ireland Perseverance Ability to continue despite setbacks and exposure to risk is often necessary. Initiative Entrepreneurs are usually resourceful and proactive, rather than following a passive "wait and see" approach. 2.2 Business Skills Check As a self employed person you need core skills to ensure your business survives for the long term. Think about your experience and knowledge. This will help you decide whether you need to learn new skills or to draw on help from someone else. Consider how you rate in the following key business skills areas: Financial Management This includes having a good grasp of cash flow planning, credit-management and maintaining good relationships with your bank and accountant. Business Planning The ability to assess the strengths and weaknesses of your business and plan accordingly is of fundamental importance. Marketing Skills A sound marketing approach will help you set up and oversee sales and marketing, analyse markets and identify selling points for your service. Service Development The ability to make long-term plans for service development and to be able to identify people and processes that will contribute to success is critical. People Management This includes managing recruitment, resolving disputes, motivating staff and managing training. Good people management will facilitate employees to work together as a well-functioning team. Supplier Relationship Management The ability to identify suppliers and positively manage relationships is important. Selling Skills Without sales your business cannot survive and grow. You need to be able to identify potential customers and their individual needs, explain your goods and services effectively to them and convert these potential customers into clients. Business Start-up Course from Bank of Ireland There is a useful online business start-up training course available You can access it at www.bankofirelandstartupcourse.com EXPAND Programme Module 5 © The Law Society of Ireland 2.3 Market Research Check You need to research your target market and your competitors carefully. A common misconception is that entrepreneurs who have failed simply lacked sufficient funding or did not put the right team in place. In many cases new businesses fail because they have not spent enough time on researching their business idea and its viability in the market. There are criteria you should check against including: Does your product or service satisfy or create a market need? Can you identify potential customers? Will your product or service outlive any passing trends or capitalise on the trend before it dies away? Is your product or service unique, distinct or superior to those offered by competitors? What competition will your product or service face - locally, nationally and globally? Does your service or product comply with relevant regulations and legislation? Can you sell the service or product at a price that will give you sufficient profit? Market research can play an important role in answering many of these questions and increasing your chances of success. How much research you do will depend on the time and funds you have available. You can: Informally canvass the opinion of friends Talk to industry contacts and colleagues Survey the public about whether they would use your product or service Ask customers of competing products what improvements they would like to see Set up focus groups to test your product or service Monitor what your competitors are doing Look at what has and hasn't worked in your industry or market niche Study wider economic and demographic data The more information you have, the better chance you have of making your planned business a success. 2.4 Adequate Financial Resources Check Securing the right financing for your venture is crucial as there is no guarantee that your business will make money for you as quickly as you envisage. You probably should aim to have sufficient reserves to last you for several months without the business generating an income. You need to be honest about your start-up capital reserves. If there is not enough money to see you through until your business begins to make money, then you are not ready to start up. Being realistic at this stage is likely to save a lot of pain. If you decide to launch your new business without enough funding behind it, keeping it afloat will prove extremely difficult. There are many different sources of potential start-up funding, including bank loans, overdrafts and private loans. For expert help, contact an accountant, small business adviser or your bank manager. EXPAND Programme Module 5 © The Law Society of Ireland 3. Setting Up In Practice The regulatory requirements of setting up in private practice and a wide range of other useful information is contained in an informational booklet published by the Law Society entitled ‘ Information for Solicitors Setting Up In Private Practice’. A number of other information booklets and guidelines published by the Society should be read including the ones listed at the beginning of this module. The Society also organises seminars that cover critical matters involved in setting up and running a law firm and anyone thinking about setting up is strongly advised to attend one of these courses. The booklet ‘Information for Solicitors Setting Up In Private Practice’ commences by recording that solicitors are required to inform the Law Society if they are going to set up in private practice. A ‘Commencement in Practice’ form needs to be completed and the booklet details what information needs to be disclosed on it and related matters. The requirement to have a practicing certificate and professional indemnity insurance is specified within the booklet and other matters covered include: The need for run-off cover when a practice is closed down / wound up. Regulations regarding accounts. Regulations regarding professional names and professional notepaper. Regulations regarding advertising. The booklet also outlines various professional services in place including: Seminars and Meetings – such as ‘Setting Up in Practice’ seminars. Facilities for keeping legal knowledge up to date. Rules regarding professional conduct are outlined in the booklet and the wide range of general assistance provided by the Society are listed with contact information. Information on assistance provided outside the Society is also provided. 3.1 The Issue of Major Costs When You Wind up a Practice Before setting up in practice, solicitors need to fully consider the expensive costs and work involved in winding down a practice. This whole issue was covered very well within a recent article in the Gazette. This article is reproduced below, almost in its entirety, because it lays out clearly what obligations a solicitor takes on by setting up in practice. The article was written as a general guidance and it does not constitute a definitive statement of the law. Thanks to the three authors of the article - Pat Howett, Nicola Darby and Therese Clarke. EXPAND Programme Module 5 © The Law Society of Ireland Gazette Article – April 2009 Opening a solicitor’s practice is a relatively straightforward affair, but the decision to close can be fraught with myriad difficulties, warn Pat Howett, Nicola Darby and Therese Clarke. The day the first client walks in the door, the solicitor commits herself to responsibilities that will be difficult – and, inevitably, expensive – to set aside. A solicitor cannot leave practice until she divests herself fully of all her responsibilities and must continue to take out a practising certificate until the day she can demonstrate that her responsibilities have been taken care of and are at an end. For this reason, setting up in practice should only be undertaken as a long-term project. Sale or transfer Solicitors who plan to leave practice hope for a sale of their practice to another solicitor or firm. This takes care of some of the expenses that would otherwise be incurred and is obviously the neatest solution-but are there any assets to sell? Is there anything for which a buyer would be willing to pay hard cash? Is the work in progress – that is, ongoing work that has not yet been billed – likely to translate into collectible fees later on? What track record is there to indicate that profits can be made from the practice in the future? Is there an established client base, from which it can reasonably be expected that new work will generate? A solicitor leaving practice within only a few years of setting up is unlikely to have built up a significant asset. The work in progress is likely to be small. The clients are likely to be ‘floating’ rather than established. The reality may be that, once the proprietor closes the door for the last time, the practice will be gone. If a sale of the practice cannot be achieved, the next best option would be the transfer of the practice to a colleague without any money being paid by the acquiring solicitor. The acquisition may even be subject to the acquiring solicitor being paid money because, for instance, they will incur storage charges for the files or because they have to undertake a labour-intensive file destruction exercise and arrange for confidential shredding. If a sale or transfer is not possible, the reality is that, if you are the proprietor of a young, small firm, you will find yourself having to wind up the practice yourself. The result may be that you will be bearing the cost of continuing overheads, without ongoing income, and you will also have significant additional costs under many headings – for example, practising certificate and professional indemnity insurance costs. Insurance Solicitors’ professional indemnity insurance (PII) cover is provided on a claims-made basis. A practice is covered only for circumstances or claims that are notified to the insurer during the period of insurance cover. After the cessation of a practice, claims may arise from work undertaken prior to the practice closure. Accordingly, solicitors need to acquire PII – called run–off cover- to protect themselves, their clients and their estate (if relevant) against claims that may arise after closing a practice. Under SI no 617 of 2007, solicitors are required to take out run-off cover for a period of six years following the closure of a practice, unless a succeeding practice, within the terms of the regulation, takes over – and even then the circumstances of the takeover may, of necessity, require ongoing run-off cover to be maintained. EXPAND Programme Module 5 © The Law Society of Ireland Thus, even though you have closed your practice and have no incoming revenue from it, you will continue to have the expense of run-off cover. Normally, such cover will be obtained from the insurer providing professional indemnity at the time of closure. Where there is a continuing practice, retiring partners, solicitors and employees are covered by the ongoing firm’s PII cover. Thus, run-off cover is an issue mainly, though not exclusively, for sole practitioners. Cost of run-off cover Some insurers provide run-off cover at 300-350% of the expiring premium for the practice (amounting to approximately €30,000, depending on the size of the practice). Other insurers charge an annual premium for the six years, which will depend mainly on claims experience and the levels of premiums in the marketplace on an annual basis. There have been situations where solicitors have opened a practice, it has not worked out, and they have closed their practice in a relatively short period. Even though the solicitor has had very little fee income, she has had the expense of acquiring run-off cover for a six year period, and at considerable cost. Can run-off cover be avoided? If a solicitor can sell the practice or pass on all the files to another practising firm, which becomes a ‘succeeding practice’ under the PII regulations, then there is no requirement to obtain run-off cover, as the acquiring practice’s insurance gives cover. However, some firms do not wish to take on unknown exposures when they acquire the business of a practice. They may require the vendor to take out run-off cover to reduce the risk to their own professional indemnity policy. Thus, in some cases, the option of avoiding run-off cover may have limited applicability. Accordingly, before you open, close or merge a practice, consider the cost of run-off cover as part of your decision. If you have already taken out a loan to fund your annual PII premium but have been finding the payments difficult to meet, then the prospect of having to fund a much larger premium for run-off cover may be an insurmountable problem. There are no obvious solutions. If your decision to set up in practice was because you became unemployed, it is clear that you may find yourself now facing a much greater longterm financial problem. Even if you are in a position to obtain the six years’ run-off cover, the reality is that claims may not come until the seventh, eighth or any subsequent year. The knowledge that, after six years, a solicitor continues to be exposed may cause many solicitors to have sleepless nights! If you acted for a person with a disability (a minor, or a person lacking mental capacity), there is no limitation on the period within which you can be sued. Notification and files A solicitor is required to notify the Law Society in writing in relation to his or her cessation or retirement from practice. Notification should include the date that the solicitor is ceasing or retiring from practice, and an address must be provided for any future correspondence issuing from the Society. EXPAND Programme Module 5 © The Law Society of Ireland The Society should also be notified in writing of the disposal of practice files. In no circumstances should a solicitor who no longer holds a current practising certificate, or cease practice, retain any clients’ files or other documentation, for instance in private storage or at home. The solicitor should identify in writing to the Society the solicitor(s) who have taken responsibility for his or her former practice files. In the event that a solicitor transfers any files to a colleague, whether current files and/or files for storage only, she should ensure that the colleague understands that decisions relating to those files will be for the colleague to make. Furthermore, if there is outstanding work to be completed for which the solicitor has already been paid, the solicitor may have to pay a colleague to complete the particular matters outstanding. A solicitor may have costs involved in organising the destruction of files in a secure and confidential manner. Clients’ monies A solicitor cannot continue to hold clients’ monies if she is no longer the holder of a current practising certificate. If files are being transferred to a colleague in practice, the solicitor ceasing practice will have to transfer the clients’ monies relating to those files to that colleague. If the solicitor cannot divest herself of clients’ monies, she must continue to take out a practising certificate and PII until she succeeds in doing so. Closing accountant’s report A solicitor is required to file a closing accountant’s report to the date that the solicitor ceases to receive, hold, control or pay clients’ monies. This report should be filed with the Society no later than six months after the relevant date. Therefore, a solicitor should take into account the cost involved in continuing to file accountants’ reports and a closing accountant’s report to the Society, including the accountant’s fees. Informing the clients of the closure When a firm is closing, the Law Society requires that there is prompt notification to all the clients of the practice. The cost of this exercise, including postage, must be considered. Staff of the practice Letting staff go always causes upset, not only for the staff who are losing their jobs, but also for the solicitor who will have build up a relationship with them. There is also a financial cost to be borne. The unfair dismissals and minimum notice legislation provides protection for all employees. It is important to ensure that, when dealing with the staff of a practice on the sale or wind-up of that practice, there is compliance with the provisions of the relevant legislation. Redundancies The sale or wind-up of a practice may be a redundancy situation. The solicitor, as employer, will be responsible for the redundancy payments. Where such situations arise, the solicitor should refer to the Guide to Employment Legislation in the ‘Employment and Equality Committee’ section of the Society’s website. EXPAND Programme Module 5 © The Law Society of Ireland 4. Setting Up In Partnership Everything within Section 3 above on setting up in practice is also relevant to setting up in partnership - including Section 3.1 and the issue of major costs when you wind up. If you are considering setting up in partnership, please read Section 3 before going on to read the rest of this section as the matters that are most critical to what you are doing are all laid out there – but are not gone over again in this section. An informational booklet on setting up in partnership has been published by the Law Society. It should be read in conjunction with the booklet ‘Information for Solicitors Setting Up In Private Practice’ and other booklets and guides listed at the start of this module. The booklet on partnership explores what being a partner means, and how it compares to other career options such as working as a sole principal or as an employee. Options such as joining an existing firm versus setting up a new firm are outlined – as is the whole process of being offered a partnership, entering one and then working within one. The seminars organised by the Society on setting up and running a law firm are just as relevant to people setting up in partnership as they are to people setting up as sole practitioners and anyone thinking of setting up a partnership or getting involved in an existing one is strongly advised to attend one of these courses. 5. Buying A Practice An informational leaflet is available from the Law Society on ‘Solicitors Ceasing Practice and Solicitors Purchasing Practices From Them’. This booklet should be read in conjunction with the booklet on ‘Information for Solicitors Setting Up In Private Practice’ and other booklets and guides such as those listed at the start of this module. 6. Other Forms of Self Employment Solicitors are free to set up in any other business, aligned to the law or completely away from it, subject to any specific rules or regulations that might apply (e.g. special rules apply to the provision of investment advice). We outline a small number of key enterprise matters below. 6.1 Drafting A Business Plan If you have a business idea and need to organise support and / or resources to make it a reality – then you are going to need to draft a business plan (as everyone you approach will look for one). EXPAND Programme Module 5 © The Law Society of Ireland People who are asked to support proposed business ventures always want to review a business plan but drafting one also benefits the promoter by helping her / him in: Thinking through all the elements involved Fund-raising Communicating - internally and externally Measuring progress Steering the business after set up. To further develop strategy, go on to consider matters such as the following: What are you focused on? Growth, decline, stabilisation - How can your market develop? Maintaining existing markets - Will this be enough? Life cycle of the product - What stage are you at? New markets - Where? At what cost? New products - How? National or international - What are your ambitions? Broad market or niche market - Where are you aiming? Innovation - What part will it play? Small steps or big steps - Which are you most comfortable with? Is There Support Available? More than likely not…The first port-of-call for anyone looking for support in setting up a business is their local County or City Enterprise Boards (CEBS). There are 35 of these across the country and you’ll get a complete list and more information at www.enterpriseboards.ie They provide grants – but only for certain types of businesses, However, they provide other supports, such as subsidised training, mentoring and business advice. These additional supports are usually available even if your business / business idea does not qualify for grant aid (which is primarily focused on manufacturing and internationally-traded services rather than locally focused service businesses). 6.2 Buying Rather than Starting a New Business An alternative to setting up a business is to buy an established one. Buying a business can be a more straightforward proposition. If you find a business that’s doing relatively well, it may be easier to secure finance for it than if you are starting one from scratch. The proven customer base is a huge bonus both to investors and banks and to yourself if you’re risking your own finances. Many start-ups fail from the outset because it’s so difficult to get people to put money towards a risky venture. But if you’re buying a business, depending on its cash flow and assets, you may be able to borrow easier against the acquisition cost. EXPAND Programme Module 5 © The Law Society of Ireland 6.3 Franchising If you’re looking at becoming self employed, a concept you are going to come across is franchising. Franchises can offer great benefits to those who want to be business owners but who just don’t have an idea of what they want to do or haven’t run businesses before and need some help and guidance. The concept of a franchise is simple. You are provided with the blueprint of how the business is to be run, the equipment that you need, the training you should provide for any employees and how you should market the business. In return, you pay an investment fee and usually a monthly fee and/ or a share of the profits you make. This is all great news for those who need a helping hand. Franchises have done the complete circle. It is not too many years ago when they were viewed with suspicion. Many franchisors were only interested in making the sale to the new business owners and were not interested in the success of their franchisees. Lots of new business owners found themselves in trouble and went under, accruing great debts. Times have now changed and franchisers recognize that they have a vested interest in the ongoing success of their franchisees. Strategic Management Relevant Websites www.irishfranchiseassociation.com www.whichfranchise.ie www.janpro.ie www.franchisedirect.co.uk www.findfranchisenow.com EXPAND Programme Module 5 © The Law Society of Ireland