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İSTANBUL MEDIPOL UNIVERSITY
PREPARATORY PROGRAMME
PROFICIENCY EXAM
First Part
Listening: Note-taking
You will listen to a tutor and two students –Emily and Denis- discussing about an assignment.
Answer the following questions in accordance to the excerpt after having heard it twice and
made the necessary notes.
1. What is the main point of the assignment?
a) The historical development of television
b) The historical development of mass media
c) The development of the new media
d) The cultural future of television
2. According to Emily, which new technology will become the biggest competition for television?
a) Ipods
b) Mobile Phones
c) PC
d) Video Games
3. According to the tutor, the average length of a TV program might become
a) 45 minutes b) 54 minutes b) 10 minutes d)four to five minutes
4. What part of the library is going to be closed for a week?
a) The New Extension Building
b) The Sociology Section
c) The Media Studies Section
d) The Journals Section
5. Which body do they decide to complain to?
a) The Premises Committee
b) The Students’ Union
c) The Academic Staff
d) The Library Staff
6. What will the reprographics office do?
a) Email the student’s dissertation to the tutor
b) Send the student’s dissertation to the tutor after printing it
c) Send the student’s dissertation to the student after printing it
d) Send the student’s dissertation to the copying office
7. What does the tutor think of “Youtube”.
a) He thinks it is an interesting website worth investigating in the assignment.
b) He wants both students to focus on the homemade videos on “Youtube”, but not on the website
itself.
c) He wants only Emily to focus on the “Youtube” phenomenon in general
d) He doesn’t want any of the students to focus on either “Youtube” or the videos there.
8. What does the tutor compare homemade videos with?
a) Ipods b) Broadcast c) Pod Cast d) Body Cast
9. What is the title of Mrs. Jones’s lecture?
a) Culture & Society b) Culture & University c) Society & University
10. How did Denis find the reading list?
a) Puzzling
b) Comprehensive
c) Unrelated
d) Society & Theatre
d) Helpful
Now please proceed to Part 2 on the next page.
Second Part
Choose the best answers to fill in the blanks.
1. This is ____ restaurant in town.
a) the most expensive
b) more expensive
c) most expensive
d) expensive
2. People say ____.
a) I read fastly
b) I fastly read
c) I read fast
d) I fast read
3. What _______ Simon for his birthday?
a) about buying
b) shall we buy
c) to buy
d) let’s buy
4. There _______in Istanbul. Traffic is one of them.
a) is a lot of problem b)are a lot of problems c) is a lot of problems
d)are a lots of problem
5. Young men who................to violent wartime experiences .................from psychological problems in
later life.
a)exposed/ are suffering
b)are exposed/ would have suffered
c)have been exposed/ may suffer
d)are being exposed / have been suffered
6. Last year by the end of the course, the students ...............................a 5-page argumentative
research paper.
a) were writing
b)had been writing
c)have written
d)had written
7. Mary keeps taking time off from her studies to travel around the world, but she hopes she..................
by the time she...............................twenty-five.
a)has graduated/ will be
b)graduated/ has been
c)will have graduated /is
d)had graduated /was
8. In Istanbul it is always a good idea to have a big water storage tank...............the water is cut off
without notice.
a)whichever
b)despite
c)in case
d)until
9. ..........the efforts of municipal authorities, the public transportation system has improved dramatically.
a)Owing to
b)In order to c)So that
d)Besides
10. Tim isn’t_____ to have a drivers’ license.
a)enough old
b) old enough
c) old for
d) very old
11. Having won the lottery, he has more money than he had ever dreamed of; ..................this he has
decided not to make any radical changes in his life.
a)nevertheless
b)instead of
c)despite
d)otherwise
12. A: How long have you been living with your grandparents?
B: ____ the last two years. It’s been fun with them.
a) For
b) Since
c) From
d) Before
13. Turkey, ______ capital is Ankara, is a country in the Middle East.
a) whose
b) that
c) which
d) of which
14. Luckily, we’ve finished everything today, so we.............................on Saturday.
a)needn’t work
b)may not work
c)haven’t worked
d)don’t work
15. People.......................it more and more difficult to get by because prices ...................so rapidly.
a)had found/ would rise
b)find/are rising
c)found/ have risen
d)have found /were rising
16. A: Are you interested in mountain climbing?
B: Very! Mountains are ________.
a) fascinated
b) being fascinated
c) fascinating
d) being fascinating
17. We.................. to Jason’s party on Friday night but we can’t think of a decent excuse.
a)weren’t supposed to go
b)didn’t have to go
c)haven’t been able to go
d)would rather not go
18. Helen is_____ music. She can play the piano____
a) good at/good
b) good at/well
c) well at/good
d) well at/well
19. I wish I ......................in such an expensive part of town because it is getting difficult to pay the rent.
a)haven’t lived
b)didn’t live
c)hadn’t lived
d)don’t live
20. Sue is afraid _____ cats. Whenever she sees one, she immediately runs away.
a) from
b) over
c) of
d) on
21. She always complains ………….. the weather.
a) with
b) about
c) for
d) in
22. ____ he said was true, but _____believed him.
a) Anything/anybody
b) Anything/everybody
c) Everything/nobody
d) Everything/anybody
23. What would you do if you_______ the lottery?
a) win
b) had won
c) would win
24. That mosque is very old. It ______ long ago.
a) must be built
c) might have been built
b) must have been built
d) might be built
d) won
25. A: I don’t know why he told my secret to everyone.
B: Oh, don’t you know that he always does the same thing. You _____ him your secret.
a) shouldn’t have told
b) couldn’t have told
c) mustn’t have told
d) might not have told
26. I was late to work this morning because I____ by a dentist.
a)had my tooth fill
b)had filled my tooth
c)had my tooth filled
d)had my tooth to fill
27. World War III ___________ in the near future. But it's not very likely, I think.
a) will break out
b) is going to break out
c) might break out
d) would break out
28. All the students ___Sam were in class yesterday.
a) only
b) unless
c) the exception
d)except
29. He _____live in the country than in the city.
a)prefers
c)had better
b)likes better to
d)would rather
30. Due to _______ on the road, we arrived late.
a)there was bad traffic
c)being bad traffic
b)the bad traffic
d)traffic there was
31. This book is very difficult for children aged ten, so I'm afraid you will have to ......... it.
a) adjust
b)fit
c) adapt
d) focus
32. I didn’t realize everyone was going to wear a suit and I felt _______ in my jeans and T-shirt.
a) embarrassed
b)annoyed
c)worried
d)serious
33. The thing I like about him is his _____. He always tells me the truth.
a)obedience
b)goodness
c) honesty
d)patience
34. If you've got a student card you can get into the exhibition free of______
a) cost
b) charge
c) price
d) expense
35. While my parents were out I took the____ for taking care of my sisters.
a)statement
b)relationship
c)responsibility
d)participation
36. We will get as near as we can to your requirements but we may not be able to ____ all your needs.
a) meet
b) encounter
c) measure
d) face
37. Color blindness, or color vision_____, in humans is the inability to perceive differences between
some of the colors that other people can distinguish
a) determination
b) delusion
c) objection
d) deficiency
38. A: Have I seen you somewhere before?
B:________________________
A: But your face is so familiar. Wait a second!. I know. We were on the same flight to New York last
week.
B: Oh, yes. Now I remember.
a) I think so.
b) I don’t think so. c) Yes, what a surprise!
d) No, we haven’t
39. A: -Have you listened to the weather report today?
B: -Not yet, why?
A: ------ .
B: -These days weather changes quickly.
a) We were going to have a picnic
b) It is said to be sunny today
c) The weather is getting misty
d) We are waiting for some guests
Complete sentences 50-53
40. ................................., though she carefully kept it from me.
a) She mentioned to Roberta about her new boyfriend
b) I'm surprised to hear about the problems she faced there
c) I've tried to make my daughter talk to me
d) Kim tells me almost everything that happens at school
41.............................., which has a wonderful view of the harbor.
a) The restaurant on Galata Tower serves specialties of Turkish cuisine
b) My friend, Jason, lived in the same house for more than ten years
c) Whenever I have a little time, I love climbing up Shooter Hill
d) Most of the flats in this block are a little cold as they face north
42. Despite abundant rain throughout the winter, .....................
a) the city is still suffering from a shortage of water this summer
b) when there were severe floods destroying a large part of the region
c) it was after a long period, without a drop of rain for many month
d) irrigation is only necessary for a few farms where they grow vegetables
43. Are you aware that we will have been waiting here for four straight hours ..........................?
a) if we had toured around the city instead of coming here so early
b) since they last made an announcement about the fate of our flight
c) what time exactly is the plane going to take off
d) by the time the plane leaves at eight, after a two-hour delay
In sentences 44-47 find the statement that has the closest meaning to the given statement.
44. Without his help, the job would have been impossible.
a) Even though he was very helpful, we were still unable to complete the project.
b) Since he wasn’t able to give us a hand, we didn't believe we would be able to finish the job.
c) There's no way the task could have been done if he had not provided assistance.
d) The assignment proved quite easy, even though he refused to give us aid.
45. Having arrived at the church, Martin sat down at the front listening to the music.
a) After Martin had arrived at the church, he heard a lovely music at the front.
b) After he had arrived at the church, Martin sat down at the front and listened to the music.
c) In order to sit down at the front and listen to the music he arrived at the church early.
d) Martin found a seat at the front because he came to the church early.
46. Despite the difference in the political ideas, decisions were taken by consensus.
a) Although there were different political ideas, most of the members accepted the idea.
b) In spite of the different political ideas, they all used their votes.
c) They forced the politicians to take decisions together.
d) Although there were different political ideas, all of the members accepted the ideas.
47. Unless you help, we may not complete the project.
a). If you help, it isn't possible that we cope with the project.
b) If you don't help, we won't complete the project.
c) Provided you help, it is likely that we will overcome the project.
d) Devoid of your help, we must complete the project.
48. Bob walked into his house to find that his dog and two cats had gotten into a frenzy. Cushions from
his couch had been ripped open and emptied, the pumpkin pie he'd set out onto the counter to cool that
morning had been knocked to the floor and devoured, and his parakeet was still trembling, perched on
the highest bar inside its cage.
Which of the following is the BEST synonym for "frenzy"?
a) struggle b) parade c) riot d) celebration
49. I asked my teacher whether or not I was going to pass for the last six weeks. Still seated at her
desk, bent over a stack of essays that she had not yet graded, she looked up at me, narrowed her
eyes, and gave me an ambiguous smirk, looked back down at her work and said nothing.
Which of the following is the BEST antonym for "ambiguous"?
a) clear b) vague c)obnoxious d) sinister
Fill in the blanks with the most appropriate options 50-59
Petroleum, or crude oil, is one of the world's _(50) _ natural resources. Plastics, synthetic fibers, and
_(51)_ chemicals are produced from petroleum. It is also used to make lubricants and waxes. _(52)_ ,
its most important use is as a fuel for heating, for _(53)_ electricity, and _(54) _ for powering vehicles.
50. a) as important
51. a) much
b) most important
b) a lot
52. a) Therefore
c) plenty
b) However
c) so important
d) too important
d) many
c) Moreover
d) Hence
53. a) generated
b) to generate
c) generate
d) generating
54. a) exclusively
b) especially
c) favorably
d) notably
The Cuban Missile Crisis was a _(55)_ between the United States of America, the Soviet Union, and
Cuba (56)__the Cold War. The Russians call it the "Caribbean Crisis," while the Cubans call it the
"October Crisis”. The crisis _(57)_with the Berlin Blockade as one of the major confrontations of the
Cold War. _(58)_, it is often regarded as the moment in which the Cold War came closest to escalating
into a nuclear war. The climax period of the crisis began on October 14, 1962, when U.S.
reconnaissance photographs taken by an American U-2 spy plane _(59)_missile bases being built in
Cuba, and ended two weeks later on October 28, 1962, when U.S. President John F. Kennedy and the
intercession of U.N. Secretary-General, U Thant, reached an agreement that Cuba was no threat
toward the United States.
55. a) misleading
b) condolences
56. a) during
b) over
57. a) matures
b) ranks
c) argument
d) confrontation
c) when
d) the moment
c) comprises
d) deals
58. a) However
b) Much as
c) Hence
d) Only if
59. a) had revealed
b) revealed
c) were revealing
d) would reveal
Complete the following paragraph
60.Internet is the greatest revolution we have witnessed in this century. The world seems to have got
smaller through it. Internet was first used to transmit information and connect military
institutions._______. You can send emails and faxes, chat as well as make business.
a) Today it has a vast field of usage and easiness
b) It also has commercial benefits
c) Many people use it while they are working in the office
d) No matter how far you are to your computer
61. Find the odd sentence
Last night, I saw a beautiful village in my dream. I) In it there was a river surrounded by a valley. II)
What was terrifying was that while I was passing across the river, I noticed somebody watching me. III)
I dislike that kind of persons. IV) Then, he was approaching me with a knife in his hand.
a) I
b) II
c) III
d) IV
62. Arrange the following sentences:
i) When the NACHB (National Council for Handicapped Business Man) was first founded, it assisted the
handicapped only by placing orders with their firms.
ii) Two years ago, the NACHB founded a special program which helps handicapped businessmen and
women actually start their own businesses.
iii) Five years ago, it instituted weekly seminars where Council members share their expertise with
participants on such subjects as advertising, management, and other areas particularly relevant to the
participants.
iv) Since its inception, the Council has found many other ways of helping the disabled.
a) ii), i), iii), iv)
b) i), iii), iv), ii)
c) i), iv), iii), ii)
d) iv), ii), i), iii)
63. Arrange the following paragraphs;
i) The pilot did trick flying to get near the other planes. The planes flew sideways and upside down. As
the plane rolled over, it lost power.
ii) Where had the camera landed? Months later, a person found it and took it to a camera store. The
store owner said that it was not damaged.
iii) An airplane flew high in the sky. In it were a pilot and one passenger with a camera. The passenger
was using the camera to take pictures of other planes.
iv) “Jump!” cried the pilot. They left the plane. The passenger held the camera until the parachute
opened. Then the camera slipped and fell.
a) i), iv), iii), ii)
b) iii), i), iv), ii)
c) ii), i), iv), iii)
d) iv), ii), i), iii)
64. Read the previous paragraphs again. Which of the following options would be the best title for all
the paragraphs?
a) The plane that lost power
b) A camera that fell
c) A person found the camera
d) The passenger and the pilot left the plane
Read the paragraphs and choose the best answer
Thomas More was a humanist with a true love for learning. Known as a leader, he recognized that
leadership is a gift from God for the common good of humankind and the duty of that gift was a life of
service to all. A dedicated family man, he was also a brilliant intellectual, patron of the arts, statesman,
scholar, philosopher, and author whose writings have enriched our culture and literature. Educated at
Oxford, he practiced law and entered the service of King Henry VIII as royal counselor, ambassador,
and Lord Chancellor. He was a man of conscience with a strong faith in God and an intense concern for
the problems of his day. He was executed as he rejected to compromise his deeply held principles and
values. As a person of wide and varied interests that exhibited high standards of honor, Thomas More
is an inspiration to students that seek to develop through their education the knowledge and values
upon which they will base their lives, their careers, and service to others.
75. Thomas More thought that____
a) a person should be adorable by others
b) a leader is always observed by his rivals
c) people must always be faithful to god
d) someone endowed with leadership has a duty to serve mankind
76. Thomas More was a religious man, ____
a) so he was totally interested in theology
b) but he was aware of the problems of his day as well
c) nevertheless, he never neglected helping others
d) and at the same time he used to have unusual interests
77. Despite the fact that Thomas More was executed as he refused to compromise
his deeply held principles and values, ____
a) he is an inspiration to students who seek to develop through their
education the
knowledge and values upon which they will base their lives.
b) his views have been proved to be right now
c) he was the one to have been honored during his time
d) he sacrificed his successful career for the sake of his ideals
Many theorists agree that social contact early in a child's life is crucial for healthy personality
development. This is the most significant relationship of the child development period as it is from this
that the child drives its confidence in the world. A break from this relationship is experienced as highly
distressing and constitutes a considerable trauma. Through frequent social and emotional exchanges
with parents the infant not only defines itself, but also acquires a particular style and orientation which
some researchers believe is carried over into later life. Thus, the relationship between an infant and its
care giver and its development is one that has generated much interest to developmental
psychologists.
68. In accordance with the paragraph, an infant defines itself......
A) to examine the role and significance of attachment behaviors in development
B) there is an emotional regulation between the infant and the mother or caregiver
C) through frequent social and emotional exchanges with parents
D) through smiling and eye-to-eye contacts
69. In the paragraph, a lack of social contact is considered as ......
A) an attachment of restricted relationship between particular social figures
B) child psychology, and a particular phenomenon to reflect unique characteristics of the relationship
C) a care and protection during the most vulnerable period of development
D) highly distressing constituent of a sizeable trauma
70. It can be understood from the paragraph that........
A) the infant's behavior is directed by the primary goal of maintaining the mother's closeness
B) the child drives his or her confidence by means of social contact
C) the infant's attachment focuses on one figure, typically the primary caregiver
D) the infant now readily seeks the closeness to the caregiver
Third Part
Read the following passages and choose the best answers to the questions about them.
WORKAHOLISM
Most workers spend eight or nine hours on the job. They work because it’s unavoidable. They need
to make enough money for necessities: food, rent, clothing, transportation, tuition, and so on. They
spend about one third of their lives at work, but they hate it. They complain and count the minutes until
quitting time each day – or the days until their next vacation.
By contrast, there are some people who actually enjoy work – in fact, they love to work. They spend
many extra hours on the job each week and often take work home with them. These workaholics are
addicted to their jobs as other people are to drugs or alcohol. In some urban centers, workaholism is so
common that people do not consider it unusual: they accept the life style as normal. Government
workers in Washington, D.C., for example, frequently work sixty to seventy hours a week. They don’t do
this because they have to; they do it because they want to. Hundreds of workaholics in New York City
tried to go to work even in the famous blackout of 1977. There was no electricity – no air-conditioning,
elevators, or lights – but many people went to their offices, anyway. They sat impatiently on the steps
outside their office buildings and did paperwork and had business meetings.
Workaholism can be a serious problem. Because true workaholics would rather work than do
anything else, they probably don’t know how to relax; that is, they might not enjoy movies, sports, or
other types of entertainment. Most of all, they hate to sit and do nothing. This inability to rest may cause
health problems, such as heart attacks. In addition, typical workaholics don’t pay much attention to their
families. They spend little time with their children, and their marriages may end in divorce.
Is workaholism always dangerous? Perhaps not. Some studies show that many workaholics have
great energy and interest in life. Their work is so pleasurable that they are actually happy. For most
workaholics, work and entertainment is the same thing. Their jobs provide them with a challenge; this
keeps them busy and creative. Other people retire from work at age sixty-five, but workaholics usually
prefer not to quit. They are still enthusiastic about work – and life – in there eighties and nineties.
Why do workaholics enjoy their jobs so much? There are several advantages to work. Of course, it
provides people with paychecks, and this is important. But it offers more than financial security. It
provides people with self – confidence; they have a feeling of satisfaction when they’ve produced a
challenging piece of work and are able to say, “I made that.” Psychologists claim that work gives people
an identity; through participation in work, they get a sense of self and individualism. In addition, most
jobs provide people with a social acceptable way to meet others. Perhaps some people are compulsive
about their work, but their addiction seems to be a safe – even an advantageous – one.
1.What does Workaholism mean?
a) having a feeling of self-satisfaction
b) loving to work and spending extra hours at work
c) counting the minutes until quitting time each day
d) working to make enough money for necessities
2. According to the passage, in what point are workaholics similar to alcoholics?
a) They find happiness and self-confidence in the same thing.
b) They are both addicted to something.
c) They both do not have good family relationships.
d) Alcoholics bring alcohol and workaholics bring work home with them.
3. Which of the following problems is not mentioned as an effect of workaholism?
a) Workaholics never rest and this causes some health problems.
b) Workaholics are not interested in entertainment activities like sports.
c) Their marriage does not last long and often end in divorce.
d) Their children often fail in their lessons because of problems at home.
4. Why do workaholics not want to retire until 80’s or 90’s?
a)Because they think that no one can do their jobs as well as they do.
b) Because their jobs provide them with paychecks.
c) Because their jobs give them a challenging atmosphere and this makes them busy and
creative.
d)Because their jobs offer them financial security and they need money at their old ages.
5. How does the work that workaholics do make them self-confident?
a) By securing them financially and providing them with paychecks.
b) By giving a sense of satisfaction after producing a challenging piece of work.
c) By providing them with identity
d) By providing them with socially acceptable ways to meet others.
6.What does this in the 5th paragraph mean?
a) financial security
b)several advantages to work
c) enjoying their jobs
d)providing people with paychecks
7. What does one in the 5th paragraph mean?
a) workaholic
b)way
c)work
8. Which word in the 2nd paragraph means “dependent on something”?
a) blackout
b)addicted
c)enjoy
d)addiction
d)impatient
9. Which word in the 5th paragraph means “happiness and pleasure”?
a)security
b)self-confidence
c) identity
d)satisfaction
WHAT’S IN A NAME
Creap coffee creamer is a big seller in Japan, and Bimbo bread is extremely popular in Mexico, but
people in English-speaking countries would be unlikely to buy these products. Why? Because their
names have unfortunate meanings in English. As companies go global, it is becoming increasingly
important to find brand names that can travel from country to country.
According to Bridget Ruffell, a director of The Brand Naming Co., which specializes in creating brand
names for clients, finding the right name for an international brand is expensive, time-consuming and
full of difficulties. In addition to the problems of meaning and pronunciation, all names have to be legally
registered, which involves long and expensive searches to make sure that they have not already been
taken by another company.
Finding the right product name and avoiding the wrong ones is so important that The Brand Naming
Co. has created a “black museum” of products with names that make them virtually non-sellable in
English-speaking countries. For instance, there’s “Nuclear”, a brand of clothes whitener in Spain. The
Brand Naming Co. also cautioned about a Turkish cookie called “Bum” and a Mexican beer called
“Nude”, although consumers in Ankara and Mexico City told they had never heard of those products.
Companies from English-speaking countries that want to sell their products in non-English-speaking
countries also have a lot of problems finding good product names. The sounds R and L, for instance,
are often confused among some speakers of Asian languages. Jonathan Mercer, managing director of
Brand Guardians, a firm that specializes in creating brand names, said companies have to be careful to
avoid names with unsuitable meanings.
One of the most famous stories about a brand-naming problem involves an American car. The
marketing department of Chevrolet decided to name their new car “Nova”. They thought that they’d
found a good name. “Nova” means “star” in Latin. However, in Spanish, the two words no va mean
“doesn’t go”, which is not a very good name for a car.
There is more than one way to find a name for a new product. Sometimes, to avoid the problems that
choosing a real word might cause, companies actually make up a word that (they hope) does not exist
in any language. One very successful made up name is “Kodak”. It was chosen because it is
pronounceable by people who speak many different languages. However, even when a company
invents a name, it can still have name problems. For example, a number of years ago, Esso Oil
Company wanted a new name for their gasoline that would be acceptable all over the world. After
spending a lot of time and even more money, they came up with “Exxon”. Unfortunately, it didn’t work
well in Japan. The Japanese pronounce it “Eki-son”, which sounds like the Japanese phrase meaning
“loss of profit”.
Because English is now a global language, companies sometimes choose to use simple English
words that describe their new product. A well-known example of this kind of naming technique is the
“Walkman”. The Sony Company chose this name for its personal stereo because it describes the
product- you can use it to walk and listen to music at the same time.
It can take a long time to find the right name for a new product. First, a company hires a group of
creative people to brainstorm a list of possible names. This list may have as many as 100 names on it.
Then they often ask consumers to choose the names that they like the best. This technique can have
surprising results. A few years ago a French publishing company was going to publish a new series of
English-Language text books. Until they could think of a name for the series, they called it “Method
Orange” (like calling a product “Brand X). When the publishers sent their list of possible names to
consumers, one of them added this name to the list. To everyone’s surprise, it was the most popular
name chosen by the consumers, and the series “Method Orange” was born.
When a company has found a name that consumers seem to like, the naming process is still not
over. They must then research the name to make sure that it is not the name of another product. They
usually choose the best three or four names so that they can be certain of finding one that works. This
research takes a long time because each name must be researched in every country. For example, if
you wanted to name a laundry detergent “Fresh”, in addition to searching the names of laundry soap in
each country, you would also have to look at the names of other types of products that you think might
have that name. A search can cost $500 per name per country.
10. According to the text, deciding on the suitable name for an international brand___
a) takes a lot of time and money
b) is only handled by brand naming companies
c)requires company managers to travel from country to country
d)involves short and cheap searches
11.“Black museum” mentioned in paragraph 3 is probably …
a) the name of a brand naming company
b) the list of products which do not sell much because of their names
c) the group of products which sell a lot in English-speaking countries
d) a museum in England which exhibits products with unsuitable names
12.Which of the following brand names does not have a good meaning in English?
a) Nova
b) Exxon
c) Method Orange
d) Bum
13.The example of the brand name “Exxon” , which was invented by Esso Oil Company, shows that___
a) selling of gasoline does not provide high profits in far eastern countries like Japan
b) choosing simple brand names can be very effective in advertising
c) even when a brand name is made up, it can still cause problems
d) having an invented brand name avoids all the problems in naming a product
14.Which of the following is not one of the steps that companies go through to name a product?
a) checking some English-language text books with a list of brand names
b) employing people with creative ideas
c) getting the consumers’ ideas about their favorite names
d) making sure that they are not using the name of another product
15.We can infer from paragraph 8 that ____
a) A simple English phrase can make an effective product
b) Some products may have negative meanings in English
c) The best way to name a product is to make up a new name
d) Orange language text books attract the English learners more
16.What is the main idea of this text?
a) There is more than one way to find a name for a new product
b) Choosing the right name for an international product is expensive, time-consuming and
difficult
c) Because English is a global language, it is better to choose simple English names for products
d) English speaking countries do not want to buy the products whose names have a negative meaning
17. “they” in paragraph 2 refers to…
a) companies
c) names
b) long and expensive searches
d) meaning and pronunciation
18.“it” in paragraph 6 refers to…
a) the name “Exxon”
c) Esso Oil Company
b) gasoline
d) the name “Eki-son”
19. “cautioned” in paragraph 3 most probably means …
a) announce
b) create
c) warn
d) advertise
20. “hire” in paragraph 8 probably means…
a) chose
b) call
c) employ
d) accept
GOOD LUCK