Department of Performing & Fine Arts
Communication Area
Future Goals & Objectives
1. Program Development:
a. To continue to strengthen speech and mass communication tracks
b. To add journalism/public relations track (s) to the communication
curriculum
c. That the Area will continue to ensure that all courses offered will include
at least one lecture that deals with professional conduct and ethical issues
related to the subject matter (on line courses).
d. Developing and revising courses
2. Retention:
a. To maintain retention efforts through professional seminar/professional
conferences
b. To maintain efforts through a retention facilitator
c. To maintain retention efforts through planned activities to
encourage/motivate students
d. To adopt a promotional video for communication major to disseminate to
potential students via mail and to play during University visits/campus
tours
e. To continue to offer more advisement opportunities to all students,
including a once per year semester major meeting.
3. Student Development
a. To provide students with tools and skills necessary to compete in entry
level positions in speech/mass communication fields
b. To provide students with the tools to develop analytical and cognitive skills
necessary to function in the field of speech and mass communication
c. To train students to compete through hands –on demonstration in the use of
supporting writing labs (journalism), television studio/radio station
d. To provide students with real world experiences and learning opportunities
by creating more outside internship possibilities
e. To begin promoting students membership in professional organizations.
f. To facilitate strong communication skills development through continuous
preparation and analysis of oral and written messages through required
speech/journalism courses
g. To encourage students to volunteer in the University’s writing center.
h. To encourage end of the semester senior presentations of research projects
4. Faculty Development:
a. To explore new opportunities for attendance of media-related seminars and
training sessions
b. To stay abreast of changing industry standards and trends in the media
c. To recruit and retain a cadre of outstanding faculty by including
competitive recruitment packages and providing first year mentors to all
new faculty
d. Cooperative and collaborative scholarship
e. To encourage conference participation
5. Leadership Development:
a. To continue membership in professional organizations in the media and
seek leadership and administrative roles
b. To continue to provide services to campus committees and organizations
c. To seek internal and external resources for seminars, workshops, debates,
and opportunities for leadership development for faculty and students.
6. Graduate Programs:
a. Encourage graduating seniors to focus on graduate programs
b. Offer advisement to students on the importance of preparing for
graduate/professional school, including preparing for GRE, GMAT and
LSAT
7. Grant Writing:
a. To identify more grant writing opportunities for speech/mass
communication area
8. Accreditation:
a. To make a concerted effort toward accreditation by seeking consultation
with the Association for Education in Journalism and Mass
Communications (AEJMC)
b. Focus on accreditation of mass communication track
Department Goals and objectives have been approved by:
_____________________________________
Harmon Watson, Chair
Department of Performing and Fine Arts
Date: ________________________
__________________________________
Valentine James, Dean
College of Humanities and Social Sciences
Date: ________________________
__________________________________
Claude Hargrove, Chair
Faculty Senate
Date:_________________________
_________________________________
Juliette Bell, Provost
Vice Chancellor for Academic Affairs
Date: _________________________
__________________________________
T J Bryan, Chancellor
Fayetteville State University
Date:_________________________