Review and Outlook of China’s Fruit/vegetable
Juice/drink Industry 2009-2010
Feb. 2010
Introduction
This report relies on years of research on the fruit juice industry, combined with changes law of
supply and demand over the years in the fruit juice industry, based on domestic market,
couducted in-depth investigation and research on the enterprise group of the fruit juice industry.
At the same time, aiming at the characteristics of the fruit juice industry and its downstream and
upstream industries, cutting into the industry from different angles, the report also provides a
powerful data support and professional market orientation for fruit juice enterprises, and
provides authoritative, adequate, and reliable decision-making basis for enterprise development
strategies making, enterprise decision-making and enterprise management. The report focuses
on officla statistics, using quantitative and qualitative research method. Through the above
research, the report attempts to answer the following points of great concern to the industry:
1. How will juice beverage benefit margin develop in 2010?
2, How much is the potential growth in China juice beverage demand in 2010?
3, How is the security abilities of the upstream raw material supply chain of China’s juice
industry in 2010?
4, How is the cost-benefit of the processing and marketing of China’s fruit enterprises in 2010?
5, How is the development strategy of China's leading companies in 2010?
6, How is the future prospects for the China’s fruit juice market under the policy environment,
raw materials security, market demand, cost-benefit and other constraints.
This research consultancy report is based on the basic information of the National Bureau of
Statistics, the State General Administration of Customs, the Ministry of Commerce, the State
Council Development Research Center, the National Economic Information Center, the Ministry
of Agriculture, China Beverage Industry Association, China Food Industry Association, the
National Commercial Information Center, China Industry Research net and domestic and
foreign related newspapers and magazines, as well as a wealth of information published and
provided by specialized fruit juice-research units. It is the scientific basis for fruit juice beverage
production enterprises, research units, distribution enterprises of fruit juice beverage industry to
obtain an accurate picture of industry developments, to seize market opportunities, to make the
right business orientation and a clear direction for for enterprise development.
Table Of Content
Introduction .......................................................................................................................................... 1
Chapter 1 Environment for Development of Frui/vegetable Juice/drink Industry in China in
2009 .......................................................................................................... Error! Bookmark not defined.
1.1 Macro Economy .......................................................................... Error! Bookmark not defined.
1.1.1 Development of Macro Economy in 2009 ............................ Error! Bookmark not defined.
1.1.2 Impact on China’s Economy from Global Financial Crisis in 2009 ..... Error! Bookmark not
defined.
1.1.3 Forecast on Trend of Macro Economy in 2010 .................... Error! Bookmark not defined.
1.2 Analysis of Industrial Policy Environment ................................... Error! Bookmark not defined.
1.2.1 Trend of Industrial Policy and Impact ................................... Error! Bookmark not defined.
1.2.2 Other Relevant Policies of the Industry ................................ Error! Bookmark not defined.
1.3 Technical Environment of the Industry ........................................ Error! Bookmark not defined.
1.3.1 Current Status of Domestic Technological Level .................. Error! Bookmark not defined.
1.3.2 Target of Scientific Research ................................................ Error! Bookmark not defined.
Chapter 2 Upstream Supplain Chain of Fruit/vegetable Juices/Drinks Industry in 2009 ...... Error!
Bookmark not defined.
2.1 Overall Status of Fruit Supply in 2009......................................... Error! Bookmark not defined.
2.1.1 Fruit Production .................................................................... Error! Bookmark not defined.
2.1.2 Price Change of Fruits .......................................................... Error! Bookmark not defined.
2.1.3 Fruit Import and Export ......................................................... Error! Bookmark not defined.
2.2 Apple Supply in 2009................................................................... Error! Bookmark not defined.
2.2.1 Apple Production................................................................... Error! Bookmark not defined.
2.2.2 Analysis of Apple Price Trend ............................................... Error! Bookmark not defined.
2.2.3 Analysis of Apple Import and Export..................................... Error! Bookmark not defined.
2.3 Citrus Supply in 2009 .................................................................. Error! Bookmark not defined.
2.3.1 Citrus Productdion ................................................................ Error! Bookmark not defined.
2.3.2 Price Change of Citrus ......................................................... Error! Bookmark not defined.
2.3.3 Citrus Import and Export....................................................... Error! Bookmark not defined.
2.4 Supply of Other Fruits/vegetables in 2009 .................................. Error! Bookmark not defined.
2.4.1 Supply Ability of Other Fruits/vegetables.............................. Error! Bookmark not defined.
2.4.2 Potential Demand for Other Fruits/vegetables ..................... Error! Bookmark not defined.
2.5 Processing Capacity of Fruits/vegetalbes in 2009 ...................... Error! Bookmark not defined.
2.5.1 Fruit/vegetable Processing Scale ......................................... Error! Bookmark not defined.
2.5.2 Fruit/vegetable Processing Technology................................ Error! Bookmark not defined.
2.5.3 Update of New Products of Fruit/vegetable Juices/drinks ... Error! Bookmark not defined.
2.5.4 Trend of Fruit/vegetable Processing..................................... Error! Bookmark not defined.
Chapter 3 Market Supply and Demand of Fruit/vegetable Juices/drinks in 2009 ......................... 8
3.1 Demand for Fruit/vegetable Juices/drinks in 2009 ....................................................................... 8
3.1.1 Market Scale of Fruit/vegetable Juices/drinks....................................................................... 8
3.1.2 Market Features of Fruit/vegetable Juices/drinks ................................................................. 8
3.2 Production of Fruit/vegetable Juices/drinks in 2009 ................... Error! Bookmark not defined.
3.2.1 Overall Production of Fruit/vegetable juices/drinks .............. Error! Bookmark not defined.
3.2.2 Analysis of Production of Fruit/vegetable Juices/drinks by Region..... Error! Bookmark not
defined.
3.2.3 Production of Different Varieties of Fruit/Vegetable Juice/drinks in 2009 .. Error! Bookmark
not defined.
3.3 Market Price of Fruit/vegetable Juices/drinks in 2009 ................ Error! Bookmark not defined.
3.3.1 Features of Price .................................................................. Error! Bookmark not defined.
3.3.2 Price Levels of Main Brands ................................................. Error! Bookmark not defined.
3.3.3 Price and Cost ...................................................................... Error! Bookmark not defined.
3.3.4 Pricing Strategy of Competitors ............................................ Error! Bookmark not defined.
3.3.5 Status of Price in Competition .............................................. Error! Bookmark not defined.
Chapter 4 Import and Export of Fruit/vegetable Juices/drinks in 2009 .......... Error! Bookmark not
defined.
4.1 Overview...................................................................................... Error! Bookmark not defined.
4.2 Import and Export of Fruit/vegetable Juices/drinks in 2009........ Error! Bookmark not defined.
4.2.1 Import/export Volume and Value .......................................... Error! Bookmark not defined.
4.2.2 Origins of Import and Destinations of Export ....................... Error! Bookmark not defined.
4.3 Import and Exoprt of Main Varieties of Fruit/vegetable Juices/drinks in 2009 .. Error! Bookmark
not defined.
4.3.1 Import of Frozen Orange Juice ............................................. Error! Bookmark not defined.
4.3.2 Export of CAJ........................................................................ Error! Bookmark not defined.
Chapter 5 Competition of the Industry of Fruit/vegetable Juices/drinks in 2009 Error! Bookmark
not defined.
5.1 Competitors of the Industry of Fruit/vegetable Juices/drinks in 2009 ........ Error! Bookmark not
defined.
5.1.1 Overview of Soft Drinks Industry .......................................... Error! Bookmark not defined.
5.1.2 Competition from Other Sectors ........................................... Error! Bookmark not defined.
5.1.3 Competition from Other Sectors ........................................... Error! Bookmark not defined.
5.1.4 Comparison of Profit-generation Ability of Competing Sectors ........... Error! Bookmark not
defined.
5.1.5 Comparison of Competitiveness of Competing Sectors ...... Error! Bookmark not defined.
5.1.6 Integrated Competitiveness of Fruit/vegetable Juices/drinks and Other Sub Sectors of Soft
Drinks Industry ............................................................................... Error! Bookmark not defined.
5.2 Market Competition of Fruit/vegetable Juices/drinks in 2009 ..... Error! Bookmark not defined.
5.2.1 Trend of Market Change of Fruit/vegetable Juices/drinks.... Error! Bookmark not defined.
5.2.2 Competition of Key Producing and Consuming Regions ..... Error! Bookmark not defined.
5.2.3 Competitiveness of Brands................................................... Error! Bookmark not defined.
5.2.4 Marke Share of Major Companies ........................................ Error! Bookmark not defined.
Chapter 6 Leading Players of Fruit/vegetable Juices/drinks Industry in 2009 .... Error! Bookmark
not defined.
6.1 Overview of 2009 ........................................................................ Error! Bookmark not defined.
6.2 Planned Projects and Projects Being Built of Major Companies in 2009 .. Error! Bookmark not
defined.
6.3 Major Producers in 2009 ............................................................. Error! Bookmark not defined.
6.3.1 Hangzhou Wahaha Group .................................................... Error! Bookmark not defined.
6.3.2 Coca Cola (China) ................................................................ Error! Bookmark not defined.
6.3.3 Pepsi Cola (China)................................................................ Error! Bookmark not defined.
6.3.4 Beijing Huiyuan Group .......................................................... Error! Bookmark not defined.
6.3.5 President Group.................................................................... Error! Bookmark not defined.
6.3.6 Ting Hsin (Master Kong) Group............................................ Error! Bookmark not defined.
6.3.7 SDICZL ................................................................................. Error! Bookmark not defined.
6.3.8 Shaanxi Haisheng Group ..................................................... Error! Bookmark not defined.
6.3.9 Yantai Andre Group .............................................................. Error! Bookmark not defined.
6.3.10 Shaanxi Hengxing Group ................................................... Error! Bookmark not defined.
6.3.11 Shaanxi Tongda Group ....................................................... Error! Bookmark not defined.
Chapter 7 Forecast on Trend of Fruit Juice/drink Industry in 2010 .. Error! Bookmark not defined.
7.1 Supply Guarantee at Upstream of Fruit Juice Industry in 2010 .. Error! Bookmark not defined.
7.1.1 Raw Material Supply............................................................. Error! Bookmark not defined.
7.1.2 Trend of Raw Material Price ................................................. Error! Bookmark not defined.
7.2 Supply and Demand of Fruit/vegetable Juices/drinks in 2010.... Error! Bookmark not defined.
7.2.1 Production ............................................................................. Error! Bookmark not defined.
7.2.2 Market Demand .................................................................... Error! Bookmark not defined.
7.3 Price Fluctuation of Fruit/vegetable Juices/drinks in 2010 ......... Error! Bookmark not defined.
7.4 Import and Export of Fruit/vegetable Juices/drinks by China in 2010 ....... Error! Bookmark not
defined.
7.5 Risks of China’s Fruit/vegetable Juices/drinks Industry and Investment Suggestion ......... Error!
Bookmark not defined.
7.5.1 Driving Forces for Fruit/vegetable Juices/drinks Processing Industry Error! Bookmark not
defined.
7.5.2 Unfavorable Factors for China’s Fruit/vegetable Juices/drinks Processing Industry .... Error!
Bookmark not defined.
7.5.3 Long-term Debt Paying Ability and Profit Generation Ability of Fruit/vegetable Juices/drinks
Industry .......................................................................................... Error! Bookmark not defined.
7.5.4 Suggestion on Investment .................................................... Error! Bookmark not defined.
Annex: Top 10 Incidents of China’s Soft Drinks Industry in 2009 ..... Error! Bookmark not defined.
Figure
Figure 2-1 Gross Fruit Production and Acreage, 2003~2009............... Error! Bookmark not defined.
Figure 2-2 Output of Different Varieties of Fruits, 2009 ........................ Error! Bookmark not defined.
Figure 2-3 Wholesale Price of Fruits, 2008~2009 ................................ Error! Bookmark not defined.
Figure 2-4 Apple Production and Acreage, 2003~2009 ....................... Error! Bookmark not defined.
Figure 2-5 Output of Different Apple Varieties, 2009 ............................ Error! Bookmark not defined.
Figure 2-6 Apple Output by Region, 2009 ............................................ Error! Bookmark not defined.
Figure 2-7 Trend of Wholesale Price of Red Fuji Apple, 2005~2009 ... Error! Bookmark not defined.
Figure 2-8 Apple Import Volume and Value, 2005~2009 ...................... Error! Bookmark not defined.
Figure 2-9 Apple Export Volume and Value, 2005~2009...................... Error! Bookmark not defined.
Figure 2-10 Citrus Output and Acreage, 2003~2009............................ Error! Bookmark not defined.
Figure 2-11 Output of Different Citrus Varieties, 2009 .......................... Error! Bookmark not defined.
Figure 2-12 Citrus Production by Different Regions, 2009 ................... Error! Bookmark not defined.
Figure 2-13 Orange Production by Different Regions, 2009 ................ Error! Bookmark not defined.
Figure 2-14 Trend of Citrus Price, 2005~2009 ..................................... Error! Bookmark not defined.
Figure 2-15 Orange Import Volume and Value, 2005~2009................. Error! Bookmark not defined.
Figure 2-16 Orange Export Volume and Value, 2005~2009 ................ Error! Bookmark not defined.
Figure 2-17 Output of Pear, Peach and Grape, 2003-2009 ................. Error! Bookmark not defined.
Figure 2-18 Vegetable Production, 2003-2009 ..................................... Error! Bookmark not defined.
Figure 2-19 Layout of Scales of Vegetable Processing Companies .... Error! Bookmark not defined.
Figure 3-1 Import Volume and Value of Lemon Juice from 2005-2009 ................................................. 9
Figure 3-2 Importation Price of Concentrated Lemon Juice, 2005-2009 .............................................. 9
Figure 3-3 Origins of Concentrated Lemon Juice Import ...................................................................... 9
Figure 3-4 Monthly Foreign Investment Sum and Quantity of Projects for Soft Drinks Manufacturing,
2009.1~2009.6 ............................................................................... Error! Bookmark not defined.
Figure 3-5 Proportion of Investment in Different Sectors in the Total of Soft Drinks, 2009.1~2009.6
....................................................................................................... Error! Bookmark not defined.
Figure 3-6 Trend of CAJ Export Volume and Price from 2008-2009 .... Error! Bookmark not defined.
Figure 3-7 Trend of CAJ Export Volume to Different Countries from 2008-2009Error! Bookmark not
defined.
Figure 3-8 Output of Fruit/vegetable Juices/drinks, 2005~2009 .......... Error! Bookmark not defined.
Figure 3-9 Output of Different Varieties of Fruit/vegetable Juices/drinks, 2009Error! Bookmark not
defined.
Figure 3-10 Output of 100% Pure Fruit/vegetable Juices, 2007~2009 Error! Bookmark not defined.
Figure 3-11 Proportion of Output of Different Varieties of 100% Pure Fruit/vegetable Juices, 2009
....................................................................................................... Error! Bookmark not defined.
Figure 3-12 Output of Medium/high-concentration Fruit/vegetable Juices/drinks, 2007~2009 .... Error!
Bookmark not defined.
Figure 3-13 Proportion of Output of Different Varieties of Medium/high-concentration Fruit/vegetable
juices, 2009 .................................................................................... Error! Bookmark not defined.
Figure 3-14 Output of Low-concentration Fruit/vegetable Juices/drinks, 2007~2009Error! Bookmark
not defined.
Figure 3-15 Proportion of Different Varieties of Low-concentration Fruit/vegetable Juices/drinks, 2009
....................................................................................................... Error! Bookmark not defined.
Figure 3-16 Output of Concentrated Fruit/vegetable Juices, 2007~2009Error!
Bookmark
not
defined.
Figure 3-17 Proportion of Sales Revenue of Different Price Levels of Fruit/vegetable Juices/drinks in
2009 ............................................................................................... Error! Bookmark not defined.
Figure 3-18 Cost Composition of Concentrated Fruit Juices, 2009 ..... Error! Bookmark not defined.
Figure 4-1 Import Volume and Value of Fruit/vegetable Juices/drinks, 2005~2009Error! Bookmark
not defined.
Figure 4-2 Export Volume and Value of Fruit/vegetable Juices/drinks, 2005~2009Error! Bookmark
not defined.
Figure 4-3 Import Volume and Price of Frozen Orange Juice .............. Error! Bookmark not defined.
Figure 4-4 Import of Frozen Orange Juice from Different Origins, 2009Error!
Bookmark
not
defined.
Figure 4-5 Import of Frozen Orange Juice by Different Provinces, 2009Error!
Bookmark
not
defined.
Figure 4-6 Import of Frozen Orange Juice by Different Companies, 2008~2009Error! Bookmark not
defined.
Figure 4-7 Export Volume and Price of CAJ ......................................... Error! Bookmark not defined.
Figure 4-8 Export of CAJ to Different Countries, 2009 ......................... Error! Bookmark not defined.
Figure 4-9 Export of CAJ to the US ...................................................... Error! Bookmark not defined.
Figure 4-10 CAJ Exportation Price from 2003-2009............................. Error! Bookmark not defined.
Figure 4-11 CAJ Export by Province, 2009 .......................................... Error! Bookmark not defined.
Figure 4-12 CAJ Export Volume by Company, 2008~2009 .................. Error! Bookmark not defined.
Figure 5-1 Output of Sub Sectors of Soft Drinks Industry, 2005~2009 Error! Bookmark not defined.
Figure 5-2 Sales Volume of Sub Sectors of Soft Drinks, 2005~2009 .. Error! Bookmark not defined.
Figure 5-3 Output of Top 10 Regions of Fruit/vegetable Juices/drinks, 2009Error! Bookmark not
defined.
Figure 5-4 Market Share of Different Brands of Fruit/vegetable Juices/drinks, 2009Error! Bookmark
not defined.
Figure 5-5 Market Share of Major Companies of Fruit/vegetable Juices/drinks, 2009 ................. Error!
Bookmark not defined.
Figure 6-1 Proportion of Sales Revenue of Core Fruit Juice Products of Huiyuan, 2008~2009 .. Error!
Bookmark not defined.
Figure 6-2 Sales Revenue and Gross Profit of Huiyuan, 2006~2009 .. Error! Bookmark not defined.
Figure 6-3 Sales Revenue of Different Varieties of Huiyuan, 2009 ...... Error! Bookmark not defined.
Figure 6-4 Proportion of Revenue from Main Markets of Haisheng in National CA J Export,
2008~2009 ..................................................................................... Error! Bookmark not defined.
Figure 6-5 Yearly Revenue of Haisheng, 2005~2009........................... Error! Bookmark not defined.
Figure 6-6 CAJ Revenue from Major Markets of Yantai Andre, 2008~2009Error! Bookmark not
defined.
Figure 6-7 Capacity of CAJ Producers, 2007-2008 .............................. Error! Bookmark not defined.
Figure 6-8 Revenue and Net Profit of Shaanxi Tongda Group, 2006-2009Error!
Bookmark
not
defined.
Figure 7-1 Forecast on Output of Different Varieties of Fruits and Vegetables, 2003~2010 ........ Error!
Bookmark not defined.
Figure 7-2 Output of Different Varieties of Fruit/vegetable Juices/drinks, 2005~2010.................. Error!
Bookmark not defined.
Figure 7-3 Sales Volume of Fruit/vegetable Juices/drinks, 2005~2010 Error! Bookmark not defined.
Figure 7-4 Comparison of CAJ FOB Price and CIF Price of Frozen Orange JuiceError! Bookmark
not defined.
Figure 7-5 Import Volume and Value of Fruit/vegetable Juices/drinks, 2005-2010Error!
Bookmark
not defined.
Figure 7-6 Export Volume and Value of Fruit/vegetable Juices/drinks, 2005-2010Error! Bookmark
not defined.
Table
Table 2-1 Fruit Import Volume and Value, 2005~2009 ......................... Error! Bookmark not defined.
Table 2-2 Fruit Export Volume and Value, 2005~2009 ......................... Error! Bookmark not defined.
Table 2-3 Origins of Apple Import, 2008~2009 ..................................... Error! Bookmark not defined.
Table 2-4 Destinations of Apple Export, 2008~2009 ............................ Error! Bookmark not defined.
Table 2-5 Main Suppliers of Oranges to China, 2009........................... Error! Bookmark not defined.
Table 2-6 Main Destinations of Orange Export, 2009........................... Error! Bookmark not defined.
Table 2-7 Main Processed Vegetable Products and Regional Layout . Error! Bookmark not defined.
Table 2-8 New Products of Fruit/vegetable Juices/drinks in 2009 ........ Error! Bookmark not defined.
Table 3-1 Output of Fruit/Vegetable Juice/drinks by Different Regions, 2009Error! Bookmark not
defined.
Table 3-2 Proportion of Sales of Different Price Levels of Fruit/vegetable Juices/drinks of Major
Brands, 2009.................................................................................. Error! Bookmark not defined.
Table 3-3 Composition of Cost .............................................................. Error! Bookmark not defined.
Table 4-1 Import of Different Varieties of Fruit/vegetable Juices/drinks, 2009Error! Bookmark not
defined.
Table 4-2 Export of Different Varieties of Fruit/vegetable Juices/drinks, 2008~2009Error! Bookmark
not defined.
Table 4-3 Import of Frozen Orange Juice from Different Origins, 2008~2009Error! Bookmark not
defined.
Table 4-4 Import of Frozen Orange Juice by Different Provinces, 2008~2009Error! Bookmark not
defined.
Table 4-5 Export of CAJ to Different Countries, 2008~2009 ................ Error! Bookmark not defined.
Table 4-6 CAJ Export by Province, 2008~2009 .................................... Error! Bookmark not defined.
Table 5-1 Economic Indices of Soft Drinks, 2008~2009 ....................... Error! Bookmark not defined.
Table 5-2 Comparison of Profit Generation Ability of Sub Sectors of Soft Drinks, 2008 ............... Error!
Bookmark not defined.
Table 5-3 Rankings of Top 10 Soft Drinks Producers of Different Indices, 2008Error! Bookmark not
defined.
Table 5-4 Product Composition and Output of Top 20 in Soft Drinks Industry, 2008Error! Bookmark
not defined.
Table 6-1 List of Planned Projects and Projects Being Built of Fruit/vegetable Juices/drinks
Producers, 2009 ............................................................................ Error! Bookmark not defined.
Table 6-2 Various Indices of Hangzhou Wahaha Group , 2007~2008 . Error! Bookmark not defined.
Table 6-3 Output of Different Varieties of Products of Hangzhou Wahaha Group, 2007~2008 .... Error!
Bookmark not defined.
Table 6-4 Economic and Financial Indices of Hangzhou Wahaha, 2007~2008Error! Bookmark not
defined.
Table 6-5 Various Indices of Coca Cola Dongguan, 2007~2008.......... Error! Bookmark not defined.
Table 6-6 Output of Different Varieties of Products of Coca Cola (China), 2007~2008 ................ Error!
Bookmark not defined.
Table 6-7 Output of Different Varieties of Products of Coca Cola Dongguan, 2007~2008 ........... Error!
Bookmark not defined.
Table 6-8 Economic and Financial Indices of Coca Cola (China), 2007~2008Error! Bookmark not
defined.
Table 6-9 Economic and Financial Indices of Coca Cola Dongguan, 2007~2008Error!
Bookmark
not defined.
Table 6-10 Output of Different Varieties of Pepsi Cola (China), 2007~2008Error! Bookmark not
defined.
Table 6-11 Economic and Financial Indices of Pepsi Cola (China), 2007~2008Error! Bookmark not
defined.
Table 6-12 Various Indices of Beijing Huiyuan Group, 2007~2008 ...... Error! Bookmark not defined.
Table 6-13 Output of Different Varieties of Huiyuan, 2007~2008 ......... Error! Bookmark not defined.
Table 6-14 Economic and Financial Indices of Huiyuan, 2007~2008 .. Error! Bookmark not defined.
Table 6-15 Various Indicators of President, 2007~2008 ....................... Error! Bookmark not defined.
Table 6-16 Output of Different Varieties of Products of President, 2007-2008Error! Bookmark not
defined.
Table 6-17 Economic and Financial Indices of President, 2007~2008 Error! Bookmark not defined.
Table 6-18 Various Indices of Ting Hsin, 2007~2008 ........................... Error! Bookmark not defined.
Table 6-19 Output of Different Varieties of Products of Ting Hsin, 2007~2008Error! Bookmark not
defined.
Table 6-20 Economic and Financial Indices of Ting Hsin, 2007~2008. Error! Bookmark not defined.
Table 6-21 Various Indices of SDICZL, 2007~2008 ............................. Error! Bookmark not defined.
Table 6-22 Output of Different Varieties of Products of SDICZL, 2007~2008Error! Bookmark not
defined.
Table 6-23 Economic and Financial Indices of SDICZL, 2009 ............. Error! Bookmark not defined.
Table 6-24 Economic and Financial Indices of SDICZL, 2007~2008 ... Error! Bookmark not defined.
Table 6-25 Various Indices of Haisheng, 2007~2008 ........................... Error! Bookmark not defined.
Table 6-26 Output of Different Varieties of Products of Haisheng, 2007~2008Error! Bookmark not
defined.
Table 6-27 Economic and Financial Indices of Haisheng, 2007~2008 Error! Bookmark not defined.
Table 6-28 Output of Different Varieties of Products of Yantai Andre, 2008~2009Error!
Bookmark
not defined.
Table 6-29 Economic and Financial Indices of Yantai Andre, 2008~2009Error!
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not
defined.
Table 6-30 Sub Companies of Shaanxi Hengxing Group, 2009 ........... Error! Bookmark not defined.
Table 7-1 Profit Generation Ability and Long-term Debt Paying Ability of Top 10 Producers of
Fruit/vegetable Juices/drinks, 2008 ............................................... Error! Bookmark not defined.
Table 7-2 Profit Generation Ability and Long-term Debt Paying Ability of Top 10 Producers of
Fruit/vegetable Juices/drinks, 2007 ............................................... Error! Bookmark not defined.
Chapter 3 Market Supply and Demand of Fruit/vegetable Juices/drinks
in 2009
3.1 Demand for Fruit/vegetable Juices/drinks in 2009
3.1.1 Market Scale of Fruit/vegetable Juices/drinks
The revenue of the core business of the industry of fruit/vegetable juices/drinks was
37,620,928,000 yuan from January to August 2009, 8.38% higher year on year; the total profit
was 2,490,409,000 yuan, up 15.23% year on year.
3.1.2 Market Features of Fruit/vegetable Juices/drinks
The market saw the following three features in 2009.
(1) Drastic growth of lemon juice market in 2009
The import of lemon juice (Brix<20) and other types of lemon juice (Brix≥20) had been so-so for
a long time, but the import has seen a rapid growth since 2008, especially lemon juice (Brix≥20)
which is concentrated. China imported 8,452 tons of concentrated lemon juice in 2009, valuing
20,158,000 US dollars, up 5.6 folds and 5.9 folds from 2008 respectively. The origin was mainly
Israel.
BOABC attributes this drastic growth of concentrated lemon juice import to the rising domestic
demand. The demand for concentrated lemon juice of raw material grade from the domestic soft
drinks producers broke a historical record in 2009 alongside the putting on market and popular
sales of lemon drinks such as Water Dissolvable C100 from Nongfu Spring, Hello-C from
Wahaha and Lemon Me from Huiyuan, and the joining in of Meizhiyuan C Lemon from Coca
Cola.
Figure 3-1 Import Volume and Value of Lemon Juice from 2005-2009
Unit:MT
Unit:1000USD
Source of Data: China Customs General Administration.
Figure 3-2 Importation Price of Concentrated Lemon Juice, 2005-2009
Unit:USD/MT
Source of Data: China Customs General Administration.
Figure 3-3 Origins of Concentrated Lemon Juice Import
Source of Data: China Customs General Administration.