UP FACULTY OF MANAGEMENT KOPER
SYLLABUS
Study programme
Management
Cycle:
2nd Cycle
International Marketing Management
Subject title:
Subject type
Compulsory
X Elective
Year
Language:
2012/2013
English
Subject code:
Lectures
Seminar
yes
yes
Lecturer:
Tutorial
Laboratory
work
Field
work
Individual
work
ECTS
yes
9
dr. Dragan Kesič, Associate Professor
Prerequisites:
The needed basic knowledge on international business and marketing which enable students to continue
with broadening and deepening their existing knowledge on international business and marketing and to
combine both contents into common International Marketing Management knowledge with emphasized
strategic approach and longterm objective and to build valuable and sustainable international marketing
management knowledge approach.
Objectives:
General competences:
to build enriched and broadened operative and strategic knowledge on meaning and importance of
international marketing management with all needed particulars which can assist in understanding a doing
successful business in a complex and highly globalized world environment
Subject specific competences:
to acquaint a strategic and deeper knowledge on importance of international marketing management in
highly globalized and quickly increasing competitive world environment and markets; to get strategic insight
and overview into international marketplace and to learn on strategic need and importance of usage on
international marketing management in daily and strategic orientation of companies and institutions
Content (Syllabus outline):
Učni načrt UP FM – 2010
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Globalization, international business, international marketing management, strategic international
marketing management
Role of international marketing management in today’s global world
Defining of market places, market potentials, stages of development, diferencies, market research,
business intelligence
Entry to foreign markets (market choosing, competition, understanding of competitors strategies,
customers potentials, culture differencies, marketing strategy for foreign markets entry)
Product and service in international marketing management (characteristics, advantages, 4P/7P,
branding, advertising strategies, market places and distribution channels)
Pricing strategies for international markets and sector specifics
International marketing management and e-business approaches (modes, tools, activities)
Strategic planning in international marketing management, multinational, transnational and global
companies and their strategies in international marketing management
Intended learning outcomes:
Knowledge and understanding:
to obtain basic and advanced operative and strategic knowledge on international marketing management,
planning, performing and executing in the highly globalized and competitive world market environment
Transferable/Key Skills and other attributes:
to get strategic insight and overview into international marketplace and to learn on strategic need and
importance of usage on international marketing management in daily and strategic orientation of companies
and institutions; to use practical experiences from international marketing management knowledge and skills
into operative and moreover strategic management of companies with a great emphasis in marketing thinking
approach and mode of action and to be able to manage business activities in international environment in a
proper marketing way of doing and executing business activities
Learning and teaching methods:
Form of work:
X Frontal teaching
Working in small groups or pairs
x Individual work of students
e-education, work in e-classroom
x Project work
Workshops
x Interactive lectures and seminars
Teaching methods:
X Interpretation x Discussion / Debate
Working with text x Case study
Role playing
Other types of students' performance
x Problem solving
"Field work" (e.g. site tours)
Involving guests from practice
Required literature and sources:
Učni načrt UP FM – 2010
Compulsory literature:
Muehlbacher Hans, Leihs Helmut, Dahringer Lee (2006), International Marketing, Third
Edition, London: Thomson Learning,
Albaum, Gerald, Jesper Strandskov, Edwin Duerr, and Laurence Dowd (2002),
International Marketing and Export Management. Fourth Edition. Wokingham, England:
Addison-Wesley Publishing Company.
Doole I., Lowe, R.(2004), International Marketing Strategy. 4th ed. London: Thomson
Learning
Recommended readings:
Noonan, Chris (1999), The CIM Handbook of Export Marketing. Oxford: ButterworthHeinemann.
Morrison, Teri, Conaway, Wayne A., Douress, Joseph J., (2000), Dun & Bradstree'ts Guide
to Doing Business Around the World. New Jersey: Englewood Cliffs.
Cellich, Claude, and Subhash C. Jain (2004). Global Business Negotiations. Mason:
South-Western.
Czinkota, Michael, Ilkka A. Ronkainen (1998), International Marketing, Fifth Edition. Forth
Worth: The Dryden Press.
Economist, Financial Times, various internet web pages with international marketing
management topics
Student obligations (workload)
Participation in lectures
Study of compulsory literature
Recommended reading
Preparation of shorter written texts (homework, summaries, reports ...)
Preparation of longer written texts (seminars)
Preparation of longer written texts (research papers)
Presentation in class
Interim examination and assessment
Preparation for final exam
Other:
Assessment:
Short coursework
Written projects
Presentation inclass
Written or oral examination
Other:
Workload (hours)
Weights (in %)
30
10
60
Total = 100%
Učni načrt UP FM – 2010