Prof. Dr. Gülden Asugman
Department of Management
Bogazici University
Telephone:
E-Mail:
+90 212 359 65 03 asugman@boun.edu.tr
1993 Ph.D. Department of Marketing
Washington State University, Pullman / Washington, USA
1987
1985
M.B.A.
B.A.
Department of Management
Bogazici University, Istanbul
Department of Management
Major: Marketing
Bogazici University, Istanbul
1981 High School Robert College, Arnavutköy, Istanbul
Research Assistant: Department of Management
Bogazici University, Bebek / Istanbul
1986 – 1989
Teaching Assistant: Department of Marketing
Washington State University
Pullman WA, USA
1991 – 1993
Instructor: Department of Management
Bogazici University, Bebek / Istanbul
1993 – 1994
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Visiting Professor: College of Business
Drake University, Des Moines, Iowa, USA
1994
Assistant Professor: Department of Management
Bogazici University, Bebek / Istanbul
1995 – 1997
Associate Professor: Department of Management
Bogazici University, Bebek / Istanbul
1997 – 2003
Professor: Department of Management
Bogazici University, Bebek / Istanbul
2003 -
Research Trainee: PEVA, Istanbul 1984
Research Associate: ARAT, Istanbul 1986
Research Associate: Small Business Development Center
Washington State University
Pullman WA, USA 1989 – 1990
4.1. Teaching Interests
 Services Marketing
 Marketing Theory
 Strategic Marketing Management
 Research Methods
4.2. Courses Taught
 International Business
 International Marketing
 Managing the Global System
 Introduction to Marketing
 Marketing Management
 Advertising Management
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 Ph.D. Seminar in Marketing Theory
 Ph.D.Seminar in Marketing Strategy
 Marketing Research
 Business Research
 Research Methods
 Strategic Marketing Management
 Services Marketing
5.1. Research Interests
 Research in the Consumer Interest
 Consumer Behavior
 Affect, Hedonism, Consumption
 Interpersonal Communication, WOM
 Impulse Buying
 Post Acquisition Processes
 International Business Practices and the Consumer
 Philosophy of Marketing
 Service Encounter
 Services Consumption
PhD Dissertation: Effects of Internationalization on After-Sales Service, 1993 WSU, Pullman
WA-USA.
5.2. Publications
5.2.1. Refereed Publications
 Asugman, G. and H. Kabasakal (2013) "E-commerce Adoption in Financial Services and
Textile Manufacturing Sectors", Iktisat Isletme ve Finans (Economy, Business and
Finance), Vol. 28 (325), pp. 61-84. SSCI / DOI 10.3848/iif.2013.325.3517
 Kabasakal, H., Asugman, G. and Develioglu, K. (2009), “The Role of Employee
Preferences and Organizational Culture in Explaining E-Commerce Orientations,” In Tim
G. Andrews and Richard Mead (eds.), Cross-Cultural Management: Critical Perspectives on Business and Management, New York, NY: Routledge.
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 Alvarez, M. and G. Asugman (2009), “Issues in Formative Measurement: Response to
Murphy,” Annals of Tourism Research , vol. 36(4), 738-742. SSCI
 Asugman, G., Johnson, J. L., and McCullough, J. (2008), “The Role of After-Sales Service in International Marketing,” In S. J. Paliwoda and J. K. Ryans (eds.), International
Marketing: Modern and Classic Papers, Vol. 3, Part I- Marketing Relationship
Management. Edward Elgar Publishing.
 Alvarez, Maria and Gulden Asugman (2006), “Explorers versus Planners: A Study of
Turkish Tourists,”
Annals of Tourism Research , vol. 33, 319-338. SSCI
 Kabasakal, Hayat, Gulden Asugman, and Kazim Develioglu (2006), “The Role of
Employee Preferences and Organizational Culture in Explaining E-Commerce
Orientations,”
International Journal of Human Resource Management, vol. 17, 464-483.
SSCI
 Asugman, Gulden ve Arzu Iseri (2002), "Relating Cultural Value Dimensions to Consumer
Power: The Case of Turkey's Transition," Journal of EuroMarketing, vol.12(2), 29-53.
 Alvarez, Maria Dolores and Gulden Asugman (2002), "Internet As An Information Source
For Planning Leisure Travel," Proceedings of the 2002 Multicultural Marketing
Conference, vol.4, Valencia, Spain.
 Kabasakal, Hayat E., Gulden Asugman, Guven Alpay ve Kazim Develioglu (2001),
"E-Iletisim Tutumlari: Belirleyici Etkenler Olarak Degerler ve Öz-yeterlilik," 9. Ulusal
Yönetim ve Organizasyon Kongresi Bildiriler Kitapçigi, Silivri - Istanbul, 945-960.
 Asugman, Gulden (2001) "An Integrative Model of Word-of-Mouth Communications"
Bogazici Journal, vol 14, 35-50.
 Bodur, Muzaffer, Guven Alpay and Gulden Asugman (2000), "Managerial Perceptions on
Performance Determinants of Multinational Companies in an Emerging Economy"
Advances in International Marketing , vol.10, 131-162.
 Asugman, Gulden (1998), "An Evaluation of Negative Word-of-Mouth Research for New
Extensions," European Advances in Consumer Research , vol.3, 70-75.
 Alpay, Guven, Gulden Asugman and Serap Atakan (1998), "How Are Managers Satisfied in an Emerging Economy," Suna Kili'ye Armagan, ed. Oya Koymen. Bogazici Universitesi
Yayinevi, Istanbul.
 Asugman, Gulden (1998), "Problems of the Mission of Marketing at Societal and
Individual Satisfaction Levels," Suna Kili'ye Armagan , ed. Oya Koymen. Bogazici
Universitesi Yayinevi, Istanbul.
 Asugman, Gulden, Jean Johnson and Jim McCullough (1997), "The Role of After- Sales
Service in International Marketing," Journal of International Marketing , vol.5(4), 11-28.
SSCI
 Asugman, Gulden and Mustafa Dilber (1997), "Imaging: A Conceptual Framework and the
Special Case of Corporate Image Advertising," Marmara Universitesi Dergisi, vol. 12 (1-
2), 73-84.
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 Asugman, Gulden (1996), "After-Sales Service Practices of U.S. Durable Goods Exporters:
Domestic vs. Foreign Markets," Proceedings of AMA Summer Educators' Conference , San
Diego, CA, vol. 7, 329-335.
 Asugman, Gulden (1995), "Dayanikli Tuketim Mallarinin Ihrac Pazarlarindaki Satis
Sonrasi Hizmet Kalitesi," 1. Ulusal Pazarlama Sempozyumu Bildiri Kitapcigi, Silivri,
Istanbul.
 Antonides, Gerrit and Gulden Asugman (1995),"The Communication Structure of
Consumer Opinions," European Advances in Consumer Research , vol.2, 132-137.
 Asugman, Gulden, Eser Borak and Muzaffer Bodur (1994), "Opinion Leadership and Self-
Monitoring: Evidence for the Two-way Flow of Communications," Asia-Pacific Advances in Consumer Research ,vol.1, 203-206.
 Asugman, Gulden and Joe Cote (1993), "Cognitive and Affective Decision Making
Preferences in Impulse Buying," Asian Journal of Marketing, vol.2, 23-30.
 Asugman, Gulden and Jim McCullough (1993), "An Examination of Product Warranty
Theories in the International Context," World Marketing Congress, vol. 6, 235-239.
 Asugman, Gulden, Patriya Tansuhaj, and Jim McCullough (1991), "Societal Influences on the Development of Consumer Power," Proceedings of the 16th Annual Macromarketing
Seminar, AMA, Canada.
 Stem, Don E. Jr., Gulden Asugman, Mark Hattrup, and Rajiv Vaidyanathan (1991), "Cross
Cultural Comparison of U.S. and Non-U.S. Consumer Complaint Behavior and Retailer
Response," World Marketing Congress, Denmark, International Conference Series, vol. 5,
280-285.
 Asugman, Gulden and Don E.Stem, Jr. (1990),"An Empirical Evaluation of Cross Cultural
Differences in Complaint Behavior and Retailer Response", Proceedings of the European
International Business Association Conference, Madrid, Spain.
5.2.2 Published Abstracts
 Alvarez, Maria Dolores and Gulden Asugman (2002), "Internet As An Information Source
For Planning Leisure Travel," Proceedings of the Academy of Marketing Science 2002
Multicultural Marketing Conference, vol.4, Valencia, Spain.
 Asugman, Gulden, Hayat E. Kabasakal, Guven Alpay and Kazim Develioglu (2002),
"Factors Influencing the Internal Customers' Attitudes Toward Information and
Communication Technologies," 3rd Customer Research Academy Workshop, UMIST
Manchester, England.
 Asugman, Gulden and Muzaffer Bodur (1996), "Consumer Complaint Behavior and Retail
Experiences of Foreign Consumers in An Emerging Economy," 3rd Recent Advances in
Retailing and Services Science Conference - Book of Abstracts, Buchen Austria, 9.
 Asugman, Gulden, Patriya Tansuhaj, and Jim McCullough (1991), "Societal Influences on the Development of Consumer Power," Journal of Macromarketing, vol. 11(2), 88.
5.2.3. Book Reviews
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
Asugman, Gulden (2001). Sales Management by Chris Noonan. Butterworth
Heinemann, Great Britain, 1998. Reviewed in Journal of Retailing and Consumer Services, vol 8(1), 57-58.
 Asugman, Gulden (1999). Dealing With Customer Complaints by Tom Williams.
Gower Publishing , U.K. 1996. Reviewed in Journal of Retailing and Consumer Services, vol.6, 59-60.
5.2.4. Research Reports
 Asugman, Gulden and Arzu Iseri (1999), "The Evolution of Consumer Power Based on
Cultural Behavioral Patterns: The Case of Turkey", Research Paper, SBE AD-99/02,
Bogazici University.
 Bodur, Muzaffer, Guven Alpay and Gulden Asugman (1998) Performance Determinants of
Multinational Companies in an Emerging Economy, Research Paper, Bogazici Universitesi.
 Asugman, Gulden (1997), Hazir Yiyecek Zincirlerinde Tuketim: Bir Yasam Tarzi
Davranisi, Research Paper, Bogazici University.
Antonides, Gerrit and Gulden Asugman (1995), "The Communication Structure of
Consumer Opinions," Research Paper Series R9512/M, RIBES, Rotterdam Institute for
Business Economic Studies.
 Antonides, Gerrit and Gulden Asugman (1995), "The Communication Structure of
Consumer Opinions," TRACE Discussion Paper Series T195-130, Tinbergen Institute, the
Netherlands.
5.2.5. Other Publications
 "Asugman, Gulden (1998), "Konumlandirmanin Guclugu," Akbank Emeklisinin Sesi, 1,4.

American Marketing Association

Association of Consumer Research

Academy of International Business
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