Business Plan Template
Stage 2
New Business Track
This template is for schools who are starting a business for the first time
IMPORTANT: HOW TO COMPLETE AND SUBMIT YOUR BUSINESS PLAN
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This template should be completed by students with the support of teachers.
Please use the format provided as this is aligned to our marking scheme.
There are 2 Parts to the Business Plan template.
- Part 1: Business Plan. Please answer ALL questions.
- Part 2: Financial Plan. Please answer ALL questions in Sections A-F. Section G and H are
optional.
You can use add extra pages to this document. However, please try and keep your submission
to 10 pages maximum.
The numbers in brackets e.g. (10) indicates the highest number of points that can be awarded
for that question.
Follow our top tips to score high points and increase your chances of winning a prize!
You can also earn bonus points by including supporting documents in the Appendix!
When you are ready to submit your completed business plan to us, please follow these
instructions:- Log in to your account at: www.schoolenterprisechallenge.org/login
- Go to the ‘Progress Report’ on the right hand side.
- Click on 2) ‘Submit Your Business Plan!’
- Choose your file and upload your completed Template. Click SUBMIT!
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Any Questions
Contact the School Enterprise Challenge team at:E-mail: info@schoolenterprisechallenge.org
Blog: http://schoolenterprisechallenge.wordpress.com
Website: www.schoolenterprisechallenge.org
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PART ONE
Section A: Your Details
School name
Country
Lead teacher
International Christian Academy (ICA)
Malawi
David Samuel
Section B: Your Business Details
Business Name
Business Activity
ICA Fearless Zone
Main product / service
No. of students in business team
No. of students in school
Total Start Up Budget in US $ (Estimated)
Total Sales Income in US $ (Estimated)
Net Profit in US $ (Estimated)
Groceries
50 students
193 students
$156
$303 ( 3 months)
$147 (3 months including start-up)
Tuck Shop
Section C: Market Research and Target Market
1.
What Market Research did you do? Please include how you did your market research and how
many people you spoke to. (5)
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2.
We asked students on our campus and students at the local college about what
they lack and they said they usually need groceries, school supplies etc. Most
people in our area have very little access to basic supplies. We also interviewed
our Missions (Venture) Teams to find out what they want to buy when they are
here in country.
We interviewed about 70 ICA students and 10 Africa Bible College students. We
talked to the Venture team that was here on campus while we put this plan
together. We also interviewed our staff.
What were the results of your Market research? Please include who is going to buy your product
or service and why they will buy it. (10)
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Groceries and small supplies were the biggest need. In order to get supplies you
must have a car or walk a long distance. Many people can’t get to fresh food like
we grow on our farms. The mission’s teams want to buy products from Malawi to
take home. We also heard that people would like to have a place to relax and
drink coffee or eat small snacks. The people who are going to buy our products are
the Africa Bible College students, ICA students, ICA staff, and visitors.
Section D: Competitors and Competitive Advantage
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TOP TIP!
To help you score high marks in Section D, read our Competitor Analysis guidance in Weekly Guide 5 and
in the ‘Resources’ section of your school profile!
3.
are your main competitors and what are their strengths and weaknesses? Please fill in the table
below. You may add extra rows if you need to. (5)
Competitor Name
Strengths
Weaknesses
Who are your main
competitors?
What are your competitor’s main
strengths?
What are your competitor’s main
weaknesses?
Mgwai Shop
Tiyamike
Terra Nova
Shoprite
They have costumer relationships
They have entertainment
They have a good environment
They have been in business a long
time
They have more products
They don’t have many products
They do not have good quality
They are far from custumers
They sell at very expensive prices
Game Store
They sell at very expensive prices
If you have more detailed information about your competitors, please include it here:
4.
How are you going to be better than your competitors? Please consider your answer to Question 3
in this response. E.g. We found our competitors have a limited selection of vegetables, so we are
going to sell a large range of vegetables. (5)
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We found out that some of our competitors are far from costumers, so we are
going to be closer to our customers and make it easier to buy products. Some
other competitors have a very good environment, so we are going to make ours
more beautiful with flowers, paintings and different themes. Some other
competitors have more products, so we are going to put different products that
will be more interesting and hard to find in the other stores.
Section E: SWOT Analysis
TOP TIP!
To help you score high marks in Section E, refer to the SWOT Analysis guidance in Weekly Guide 5.
Remember! Your Strengths and Weaknesses are internal to your business and in the present.
Your Opportunities and Threats are external to your business and in the future.
5.
Complete the SWOT Analysis below. (5)
Strengths – What are your strengths?
Weaknesses – What are your weaknesses?
 We have many potential customers
 We have little time for sales
 We have a nice environment and
 High transport costs to market to purchase
easy to find
products
 We have a good team
 We have a good vision and mission
statement
 We have advertisement materials
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and internet access
Opportunities – What opportunities do you have?
 Arrival of American products (possibly
donated)
 We have many supporters/donors
 Arrival of furniture in the shop from local
donations
Threats – Does your business face any threats?
 More competitors enter the market
 Losing customers in the cold season
 Holidays which will shut down our business
for a while
Section F: Operational Plan
6.
What steps will you take to start your business? Think about the one-off tasks you need to do to
actually get your business started. E.g. First, we will identify suppliers in our area. (5)
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We will build our shed for our Tuck Shop
We will identify our suppliers
We will identify and start to talk to our main customers
We will buy our products
We will set up our business and inventory
We will start our business
7.
How will you produce or deliver your product or service? Use the table below to list the ongoing
tasks you need to do to make your business run. You can add rows if you need to. (5)
Task
How long?
How often?
Who?
What tasks need to be
How long will these
How often do these
Who will be responsible
done on a daily, weekly
tasks take?
tasks need to take
for these tasks? E.g.
or monthly basis to
place? E.g. Daily?
communications team
make your business
Weekly?
run?
Pre counts of goods inventory
Budgeting of what
needs to be bought
Marketing to
customers
Decorate the Shop
Staffing the shop
Prepare coffee and
snacks
2 hours
Weekly
Production Team
2 hours
Monthly
Financial Team
8 Hours
Monthly
Advertising Team
4 hours
2-4 hours
2 hours
Monthly
Daily
Daily
Marketing Team
Sales Team
Kitchen Team
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8.
How is your business team structured? You may like to include your Organogram here. (5)
Section G: Marketing and Sales Plan
9.
Tell us about your 4 P’s (Product, Price, Place, Promotion). (10)
a)
b)
c)
d)
Product – What is your product? Groceries, school supplies, coffe and small foods
Price – What price will you sell it at? Each price will be marked up 15% for profit
Place – Where will you sell your product? We will build a Tuck shop on our campus
Promotion – How will you promote your product? We will make posters/signs for the campus
and for the Afican Bible College. We will also put advertising in our main office so that visitors will
know we are available.
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Section H: People, Profit, Planet
10.
How does your business meet the People, Profit and Planet criteria? Please give an example
for each criteria. Refer back to Question 7 in your Business Idea Template to help you. (6)
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People – How will your business help the community? We will sell different things which will help
people meet their needs. We are making supplies available and affordable.
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Profit – How will your business be profitable? There are not many Tuck shops around so people will
want to come to ours. We will make it a nice environment where people can visit and spend time
looking at our products.
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Planet – How will your business benefit the planet? We will plant flowers and shrubs for the
landscaping. People will not have to travel by vehicle and use gas to get what they need. We are
providing a place for people to do bottle recycling and we will dispose of the bottles. We are also
selling products from our farms which is healthier.
Section I: Financing Strategy
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How much start-up capital do you need to start your business and how will you raise this
money? Refer back to Question 8 in your Business Idea Template to help you. (10)
We will need $338 to start up our tuck shop on our campus. We will raise part of this by
organising a music concert where people will pay to attend. We will also host movie nights
on our campus where students will pay to attend. We will seek out a loan for the amount
still needed to start our business if we do not have enough.
Section J: Sustainability and Business Development
12.
How will you keep your business running after this school year? E.g. We will mentor new
students and pass the business onto them. (5)
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The school will use the bus during the summer and holidays to bring us to campus from
home if we need to be at the shop. There will also be a small group of students that live
in the dorms even during the holiday who will take care of the shop.
13.
Where do you see the business in 5 years? E.g. We will grow our product range to include other
vegetables and we will expand our market by selling our products in 3 new districts. (5)
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Growing bigger and bigger with more products available! We want to expand the shop and
add more drinks and food. We want to also add music and games for people to enjoy while
they eat and shop. We will add many new products and keep the ones that sell the most to
our customers. With more money we will do more advertising and attract more customers.
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Appendix (OPTIONAL Bonus Points)
You can use this space to paste any items which support your business plan, e.g. a completed customer
survey, a detailed competitor analysis, reports or photos (4 photos MAX). (10 Bonus Points)
THE ICA TEAM AND THEIR FIRST ADVERTISEMENT!!!!!
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EARLY CONSTRUCTION OF ICA TUCK SHOP!!
PART TWO
Financial Plan
This section will be awarded a total of 15 Points. These 15 Points will be allocated as follows:Section A (5), Section B+C+D (5), Section E+F (5), Section G+H
TOP TIP!
You may complete your Financial Plan using your local currency. Please tell us what this is, E.g. Indian
Rupees. In the template we will ask you to convert your TOTALS into US $. You can use this website to do
this: http://www.xe.com. Remember to write down the exchange rate you are using in the box below!
Please add any extra rows to the tables where necessary.
Local Currency used (E.g. Indian Rupees)
Malawian Kwatcha
Exchange rate to US Dollars (E.g. 1 US $ = 59.7
Indian Rupees)
Period of time budgeted for (E.g. 3 months)
1 US $ = 460 Malawian Kwatcha
3 months (Start-up Phase)
Section A: Start-Up Budget (Estimated)
TOP TIP
Your Start-Up Budget is the costs of the Equipment and Supplies that you will need to start your business.
If you already have the products that you need to start up your business please list them here and put 0 as
the Unit cost.
1. Please list all your Start-Up Costs.
Start Up Equipment
Quantity
Unit Cost
Shelves
Baskets
Refrigerator
Coffee Maker
Start Up Supplies/Expenses
2300 k
920 k
0k
0k
Unit Costs
Total Costs of your
Equipment (Quantity x
Unit Cost)
6900 k
9200 k
0k
0k
Total Costs of your
Supplies/ Expenses
(Quantity x Unit Costs)
139300 k
Local Currency
155400 k
3
10
1
1
Quantity
Supplies to sell
Total Start up Budget
(Add your Total Costs Together)
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In US Dollars $
$338
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Section B: Income (Estimated)
2.
Please list all the products or services that your business will sell. Please tell us the amount you
think you will sell and the price at which you will sell them.
Name of Product or service
Quantity
Sales Price
Sales Income (Quantity
x Sales Price)
Biscuit
20
350 K
7000 K
Squash Sobo
40
1500 K
60000 K
Chocolate
20
600 K
12000 K
Candy
100
50 k
5000 k
Milk
40
150 k
6000 k
Margarine
48
250 k
12000 k
Super Maheu
20
250 k
5000 k
Notebooks
100
80 k
8000 k
Pens
100
100 k
1000 k
Pencils
100
50 k
500 k
Toothpaste
10
450 k
4500 k
Lotion
10
350 k
3500 k
Soap
10
280 k
2800 k
Juice
20
600 k
12000 k
Local Currency
139300 k
In US Dollars $
$303
Section C: Direct Costs (Estimated)
TOP TIP
Direct Costs refer to materials, labour and expenses related to the production of a specific product or service.
Don’t forget that the direct costs from your Start-Up Supplies/Expenses in Section A should be included here
too.
3. Please list all of the items you will need to buy in order to make or provide each product or service.
Name of Item
Quantity
Unit Cost
Total Costs (Quantity x
Unit Cost)
Product/Service 1 Please tell us what this product or service is here:
Biscuit
20
280 k
Squash Sobo
40
625 k
Chocolate
5
400 k
Candy
100
25 k
Snacks
Product/Service 2 Please tell us what this product or service is here:
Milk
40
10 k
Margarine
48
20 k
Super Maheu
20
200 k
Groceries
560 k
25000 k
2000 k
2500 k
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400 k
960 k
4000 k
Product / Service 3 Please tell us what this product or service is here:
Notebooks
100
40 k
Pens
100
60 k
Pencils
100
30 k
School Supplies
4000 k
600 k
300 k
Product/Service 4 Please tell us what this product or service is here: Toiletries
Toothpaste
10
400 k
Lotion
10
100 k
Soap
10
150 k
Juice
20
450 k
Shelves
3
2300 k
Baskets
10
920 k
Total Direct Costs
Local Currency
(Add up all the Total Costs)
In US Dollars $
4000 k
1000 k
1500 k
9000 k
6900 k
9200 k
71920 k
$156
Section D: Gross Profit (Estimated)
4.
Please calculate your Gross Profit in your Local Currency and then convert it to US Dollars $.
Calculation
Local Currency
US Dollars $
Total Sales Income
Total Direct Costs
Gross Profit
(Total Sales Income – Total Direct Costs)
139300 k
71920 k
67380 k
$303
$156
$147
Section E: Indirect Costs (Estimated)
Top Tip
Indirect costs are items that you need to spend money on to run your business. However, they are not
related to the making of your product or service. E.g. Marketing or transportation costs involved in getting
your product to market.
5. Please list all of your Indirect Costs.
Name of item
Quantity
Transportation for purchases
Landscaping around Tuck Shop
Marketing
Unit Cost
5 trips in 3 months
Twice a month
Once a month
Total Indirect Costs
(Add up all the Total Costs)
4000 k
Total Costs (Quantity x
Unit Cost)
20000 k
Local Currency
20000 k
In US Dollars $
$43
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Section F: Net Profit (Estimated)
6.
Please calculate your Net Profit in your local currency and convert this to US Dollars.
Calculation
Local Currency
US Dollars $
Gross profit
67380 k
$147
Total Indirect Costs
20000 k
$43
Net Profit (Gross Profit – Total Indirect Costs)
47380 k
$103
Section G: Return on Investment (OPTIONAL)
7.
Please calculate your Return on Investment (Optional)
Net Profit
Total Start Up Budget
Net Profit / Start Up Budget x 100 = Return on
Investment (%)
103
338
30
%
Section H: Pay Back Period (OPTIONAL)
8.
Please calculate the Pay Back Period for your Start-Up Costs (Optional)
a.
Budget Period E.g. 4 months
b.
How many months until you make your
first sales?
c.
Net Profit
d.
Average Net Profit per month once sales have
started: c / (a – b)
e.
Start Up Budget
f.
Pay Back Period: b + ( e / d)
3 months
1 month
$103
$52
$338
7.5
Additional Comments: If you have any additional comments about your Financial Plan please put them in
here:
CONGRATULATIONS on writing your Business Plan! You have completed Stage 2! Submit NOW!
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