Guy Devin PhD. CCN CHHP AADP
5104 N 32nd St. #148
Phoenix, AZ 85018
480-636-0815
drguydevin@mac.com
SALES LEADERSHIP
TEAM DEVELOPMENT
MARKET LEADERSHIP
B2B PROFIT LEADER
National Sales Manager, National Educator and Various Regional Manager positions in the dietary supplement
industry for over 12 years with a track record of consistently driving sales and profitability an average of 18-35%
with accounts as large as 259. Has clear understanding of product knowledge and benefits with keen ability to
train employees, retailers, brokers and consumers resulting in numerous sales achievement awards and longterm client relationships. Contributing writer to leading trade magazines like Vitamin Retailer and numerous radio
and TV experience. Creates effective marketing strategies to drive sales, increase profits and expand territories.
Was former owner of a health food store where operational efficiencies, excellent customer service, great
merchandizing and product knowledge drove sales but also inspired a healthy way of living.
CORE COMPETENCIES
- Team Player - Visionary Leadership - Business Development - Strategic Planning - Branding
- Financial Analysis - Marketing - Mentoring - Training and Development - Company Loyalty
PROFESSIONAL EXPERIENCE
Garden of Life West Palm Beach Florida
West Coast Regional Educator-11 Western States
May 2012-October 2012
Effectively manage and train 14 area reps within an 11 state West Coast territory.
 Consistently mentor employees, provide feedback and create empowerment opportunities through
strong sales and presentation skill training and consultative customer service strategies.
 Skillfully overcome obstacles with retailers by leveraging expertise and strong relationship abilities.
 Developed a unique partnership program through training and education that increased profitability by
25-30%.
 Strategically create educational promotions for national retailers, i.e. Whole Foods, Sprouts and
Vitamin Cottage that command increased exposure to consumers and team members/staff for
increased brand identity and sales.
 Promote personal optimal health lifestyle to public through seminars, expert product knowledge and
overall benefits of nutritional supplementation and natural health.
Achievements
- The region consistently post positive growth, 32%, overall.
- Successfully implemented C.A.R.E. (Consumer and Retailer Education) program.
NaturaNectar
February 2012-May 2012
National Education Director/West Coast Regional Manager
Created west coast territory by implementing creative sales and marketing strategies and hiring the west
coast broker team of 20 people. Responsible for all sales and as well as implementing educational
strategies. This is a new start up company.
 Utilized consultative selling approach with national and independent retailers to increase market
share and placement.
 Developed creative sales and marketing strategies to increase territory profitability by 35%.
 Established strong rapport with customers, forging relationships of trust and loyalty to the
NaturaNectar brand with emphasis on science and education.
 Designed and conducted seminars and trainings to managers, sales associates and consumers,
increasing product knowledge and a heightened awareness of the natural product industry.
Achievements
- Successfully grew brand awareness and sales by 32% in territory.
Host Defense by Paul Stamets
National Sales Director and National Educator
June 2010-July 2011
Created national promotional and educational campaign responsible for sales, marketing hiring and
managing regional managers, 45 person national broker team. This was a web based and raw material
supplier of medicinal mushrooms who then created their own brand.
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Successfully launch brand and built the brand from the ground up. Getting placement in the
premier national accounts i.e.…Whole Foods, Vitamin Shoppe, Vitamin Cottage, Sprouts,
Sunflower and Earth Faire to name a few.
Zero revenue to 2.5 million in just over 14 months.
Successfully built custom promos for the chains and independent retailers acquiring 2600 plus
accounts
Developed map pricing maintained a 12% national discount average and over 42% profitability.
Source Naturals/Planetary Formulas
National Science Educator
October 2008-June 2010
Responsible for the education of all inside sales staff of 36 people 48 outside brokers and 5000 plus
accounts and staff. Working closely with the technical writing team and product develop to create and
expand the brand.
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Develop a marketing campaign called Metabolic Inflammation to sell and train and brand block
the extensive set of over 1800 products.
Created a science video to use as marketing tool called SystemiCare which was 17 minutes in
length describing the structure function of the body and how and what formulas to use to maintain
optimal health.
Was called upon for several special events both public and trade shows to lecture about
SystemiCare.
Developed training module for Vitamin Shoppe annual education summit in Orlando FL and was
voted best speaker out of 28 other speakers.
Through implementation of direct training program we increased over all profitability by 28%
Co-founder and Managing Director of Conscious Light Botanicals
November 1999-2006
Created and opened a 2500 square foot herbal health food store and healing center. Was responsible for
operations, sales, marketing, education and educational development. Started with a 50K investment and
generated revenues consistently of $500K a year.
Achievements
Voted best health business in Scottsdale and one top places to visit while in Scottsdale. Written up in
Scottsdale Magazine in 2004 as best herbal store.
Was asked to be on Channel 5, 3, and 12 in special health segments during primetime news.
New Chapter Inc.
Pacific Northwest territory senior account executive.
October 2003-July 2007
Expanded established territory by using a consultative sales approach with emphasis on education and
marketing promotions that achieved the highest profitability of any region in the US.
 Increased sales from 350K to over 1.3M in less than 3 years.
 Developed branding strategies for each account as well as training for staff
 Held lowest discount rate in the US at 18% and credit and returns under 1.3 %
Achievements
 Awarded the 2005 Managers award for best-run territory.
 Recognized as “top 3” most profitable Account Executive.
 Recognized as “top 5” Account Executive for territory volume.
EDUCATION
Currently enrolled in the Immersion Program at the Institute of Integrative Nutrition, New York
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CHHP Certified Holistic Health Practitioner- Institute for Integrative Nutrition, New York
PhD. Degree in Nutritional Science – Rockville University, Maryland
MBA. Business Administration- Rockville University, Maryland
BS. Health Sciences- Rockville University, Maryland
CREDENTIALS
Board certified American Association of Drugless Practitioners
Certified Clinical Nutritionist – The American Association of Nutritional Consultants
Certified Holistic Health Practitioner