Lisa P. Masteralexis, BS, JD • Carol A. Barr, BS, MS, PhD • Mary A. Hums, BBA, MBA, PhD
ISBN-13: 978-0-7637-9607-5 • Paperback • 560 Pages • ©2012
Main Updates

Two new chapters – Chapter 18, Sport and New Media, and Chapter 20, Club
Management

Additional case studies added - Is the NFL Conduct Policy Working?; The Outsourcing of
College Ticket Sales Operations; Introducing …The FedEx, I mean, the Discover Orange
Bowl!
Major Chapter Changes Are Listed Below
Chapter 1
 Updated information on women in sport management
 Updated “Sport Management Timeline” at end of chapter
Chapter 2
 Updated introduction with current data on the values of various sport franchises
 Added information about the planning process, specifically on-going and unique plans
 New discussion of professionalism in electronic correspondence (text, email)
 Revised/updated section on diversity
 New discussion of the impact of social networking on sport management
 New section “Beyond the Bottom Line” discusses the need for social responsibility in sport management
Chapter 3
 Revised section defining sport marketing
 New discussion of how advances in television technology (HDTV, 3D TV) have influenced the sport industry.
 Expanded/updated discussion of sport sponsorship

 Revised discussion/definition of the “core product” of sport marketing
 Revised discussion of the role of sport facilities in sport marketing with updated examples
Chapter 4
 Updated statistics and financial data
Chapter 5
 New figure depicting the formation of a contract
 Revised discussion of ambush marketing
 New discussion of “Conduct Issues and Contracts,” including Tiger Woods and other recent high profile scandals
Chapter 7
 Updated data on high school sports participation
 Heavily revised, including updated sections on “Evaluating Coaches,” “Programmatic

Goals,” “Ethics,” “Finances,” and “Marketing” as they relate to Youth Sports
New case study: CRA: National Champions?
Chapter 8
 Updated statistics on the percentage of college athletes who are international/non-


 resident
Expanded section on conferences
Updated discussion of Title IX
New section on agents, gambling, and amateurism
Chapter 9
 Expanded section on the Olympic Movement/Olympic Games
Chapter 10
 Updated information on salaries in professional sports
 Expanded discussion of franchise rights
 New examples in the Legal Issues section
 Expanded section on globalization
 New case study: Is the NFL Conduct Policy Working?
Chapter 11
 Revised discussion of sport agents
 Updated section on the evolution of sport agencies
 New data on agent application fees to be certified by players associations
Chapter 14
 Information about recent improvements in sales training in Major League Soccer and other organizations
 Updated discussion on how sport organizations are changing their attitudes toward sales, as well as enhancing their ability to succeed in selling in an increasingly competitive environment through the use of new technologies and creative innovation
 Revised discussion on naming rights

 New section on online sponsorships - banner ads, pop-ups, and company links
 New case study: The Outsourcing of College Ticket Sales Operations
Chapter 15
 Updated examples of using sport sponsorship to target a specific geographic market
 Updated section on sponsorship packages
 New case study: Introducing … The FedEx, I mean, the Discover Orange Bowl!
Chapter 17
 Expanded introduction with discussion of the emergence of television and its affect on sport broadcasting
 Revised section on the business of broadcasting
 New section on International Sport
Chapter 18
 New Chapter! Sport and New Media
Chapter 19
 (Previously Ch 18) The Sporting Goods and Licensed Products Industries
 New discussion of how sporting goods and licensed products impact sports
 organizations
Updated section on the sporting goods and licensed products industries impact on


 collegiate sport
Expanded career opportunities section
Revised sections on marketing, ethics, finance, and legal topics
New case study: Om means Om
Chapter 20
 New Chapter! Club Management

Chapter 21
 Changed to Recreational Sport (previously Ch 20)
Chapter 22


Changed to Strategies for Career Success (previously Ch 21)
Updated to reflect the impact on sites such as LinkedIn on one’s job search

Table of Contents Comparison
Principles and Practice of Sport Management,
Third Edition
Part I Foundations of Sports Management
Chapter 1 History of Sport Management
Chapter 2 Management Principles Applied to
Sport Management
Chapter 3 Marketing Principles Applied to Sport
Management
Chapter 4 Financial and Economic Principles
Applied to Sport Management
Chapter 5 Legal Principles Applied to Sport
Management
Chapter 6 Ethical Principles Applied to Sport
Management
Part II Amateur Sport Industry
Chapter 7 High School and Youth Sports
Chapter 8 Collegiate Sport
Chapter 9 International Sport
Part III Professional Sport Industry
Chapter 10 Professional Sport
Chapter 11 Sports Agency
Part IV Sport Industry Support Segments
Chapter 12 Facility Management
Chapter 13 Event Management
Chapter 14 Sport Sales
Chapter 15 Sport Sponsorship
Chapter 16 Sport Communications
Chapter 17 Sport Broadcasting
Chapter 18 The Sporting Goods and Licensed
Products Industries
Part V Lifestyle Sports
Chapter 19 The Health and Fitness Industry
Chapter 20 Recreational Sport
Part VI Career Preparation
Chapter 21 Strategies for Career Success
Principles and Practice of Sport Management,
Fourth Edition
Part I Foundations of Sports Management
Chapter 1 History of Sport Management
Chapter 2 Management Principles Applied to
Sport Management
Chapter 3 Marketing Principles Applied to Sport
Management
Chapter 4 Financial and Economic Principles
Applied to Sport Management
Chapter 5 Legal Principles Applied to Sport
Management
Chapter 6 Ethical Principles Applied to Sport
Management
Part II Amateur Sport Industry
Chapter 7 High School and Youth Sports
Chapter 8 Collegiate Sport
Chapter 9 International Sport
Part III Professional Sport Industry
Chapter 10 Professional Sport
Chapter 11 Sports Agency
Part IV Sport Industry Support Segments
Chapter 12 Facility Management
Chapter 13 Event Management
Chapter 14 Sport Sales
Chapter 15 Sport Sponsorship
Chapter 16 Sport Communications
Chapter 17 Sport Broadcasting
Chapter 18 Sport and New Media
Chapter 19 The Sporting Goods and Licensed
Products Industries
Part V Lifestyle Sports
Chapter 20 Club Management
Chapter 21 Recreational Sport
Part VI Career Preparation
Chapter 22 Strategies for Career Success