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MBA 606.01 MARKETING MANAGEMENT
Spring 2010: January 19 - March 5
Meeting: Thursday 6:30-9:20PM
205 Bryan Building
Professor: Dr. M. Griffiths
Office: 350 Bryan
Office: 334-3094 (no voice mail available)
E-mail: Magriff3@uncg.edu (most efficient means of contact)
Office Hours: Tuesdays & Thursdays 3:30-5:00 and by appointment
Course Documents:
http://blackboard.uncg.edu
REQUIRED MATERIALS
1. Marketing Management, 13th edition, by Kotler/Keller, Prentice-Hall
2. At least one current business periodical (e.g., Business Week, Fortune, The Wall Street Journal, Business 2.0,
Fast Company)
3. Additional readings, cases and lecture notes are distributed through Blackboard.
Catalog Course Description: Strategic decisions in marketing combines theory and application so students learn when
and why to make key decisions such as segmentation/targeting, product, price, distribution and promotion.
NATURE AND PURPOSE OF THE COURSE
"Whatever be the detail with which you cram your student, the chance of his meeting in after-life exactly that detail is almost
infinitesimal; and if he does meet it, he will probably have forgotten what you taught him about it. The really useful training
yields a comprehension of a few general principles with a thorough grounding in the way they apply to a variety of concrete
details. In subsequent practice the (students) will have forgotten your particular details; but they will remember by an
unconscious common sense how to apply principles to immediate circumstances."
-- Alfred Whitehead, The Aims of Education and Other Essays.
Marketing is not just selling or advertising. Rather, it is the business function that deals with customers' needs and
wants. Marketing management help companies to understand customer preferences, link that knowledge to
designing appropriate products and services for selected customers, and determine appropriate methods to
communicate, to capture, and to deliver value. The marketing management process is important at all levels of the
organization, regardless of the title applied to the activity. Keep in mind that effective marketing management
results not only from simply internalizing marketing facts and institutional detail, but also from systematic critical
thinking and the reasoned application of several general principles. With this in mind, the objectives of the course
are:
To introduce you to marketing strategy formulation and to marketing program development.
To increase your analytical and problem solving skills by exposing you to a set of critical
marketing tools (i.e., techniques, theories, frameworks, concepts and models) for understanding,
dissecting and improving marketing programs.
To present examples of how firms organize their marketing efforts and manage their marketing
programs across a broad range of business settings (e.g., consumer packaged goods,
pharmaceutical, telecommunications, financial services, automobile industries).
To increase your understanding of the important issues in planning and evaluating marketing
programs through elements of marketing analysis.
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To provide you with a forum (both oral and written) for presenting and defending your own
recommendations, and for critically examining others’ recommendations.
COURSE DESIGN
To accomplish these objectives, we will use a combination of lectures, discussions, case studies,
exercises, and readings.
The course is designed as an introductory survey of marketing topics that will introduce you to the theories,
terminology and frameworks of marketing. The course has two parts: a tactical portion and a strategic portion.
 Strategic: The strategic portion focuses on identifying organizational competencies and using these
competencies to analyze industries and identify target markets.
 Tactical: The tactical portion of the course reviews the methods that firms can use to optimize their
profits in the markets that they choose to target. Topics covered in the tactical portion include pricing,
promotion, distribution and product issues.
**The pace of this course is intense. Recognize that it covers in 7 weeks what is covered in a typical 15
week semester.**
Lecture: The lectures will focus on principles, theories and applications. Discussions, questions and examples
from your own experience are strongly encouraged. Slides are posted on blackboard. The content reflects key
concepts you should be most familiar with. As such these slides may differ from those presented in class only in
the varied examples used to increase your understanding of key frameworks. Articles and other readings will also
be posted.
Cases: As a method of learning, the case method is highly effective in sharpening your analytical abilities and
applying the theories, concepts and analytical devices discussed in class or in the readings. Each case highlights a
particular marketing issue or strategy reflected in real world situations. In discussing these cases, the nuances
involved in the decisions, tactics and market environment are brought to light and the applicability of the
concepts and frameworks from the text and lecture are amplified. The relevance (i.e., fit the pedagogical
objectives of the course) and interest (i.e., topical) of the case and NOT the age of the case are most important.
*Pay close attention to all exhibits in the cases.
Exercises: Individual and group assignments are completed both in and out of class to solidify your
understanding, and demonstrate practice and applicability of key frameworks.
ASSESSMENT & DETAILS
Individual
Class participation
Individual case analysis
Comprehension Check Exam
*Group
Case Analysis and Presentation
Marketing Project
Report & presentation 15%
Peer evaluation 15%
Total
15%
15%
25%
15%
30%
100%
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Grading Scale
A
AB+
B
B-
95-100
90-94
88-89
83-87
80-82
C+
C
CD
F
78-79
73-77
70-72
60-69
Below 60
****DROP BOX*** All written assignments should be turned in before that class session begins.
When submitting work to the drop box, the document must be loaded no later than 6:30pm which is the
beginning of class. Be sure to verify that you have correctly submitted your document. Late submissions
will not be accepted. However, situational circumstances like “computer glitches” which does constitute
LATE SUBMISSION will receive 30% grade penalty.
Note: Grades are non-negotiable and final grades can only be changed to correct calculation or input errors on
my part. If you have questions as to the validity of a grade this must be brought to my attention in writing within
one (1) week of the day/date the grade is posted.
Grades WILL NOT be determined by a standard bell curve whereby the majority of the class receives a ‘C’ and
the minority receives otherwise. Rather, grades will strictly depend on the number of points accumulated relative
to the total number of points allotted in the course.
**Note: All submitted work will be checked for plagiarism. To avoid discrepancies, be sure to cite appropriately works of others that
you are referencing. For details on what constitutes plagiarism, please visit http://academicintegrity.uncg.edu/ and see further details
below.
Class Participation (15%)
Effective classroom learning depends greatly on your preparation and active participation. Your attendance is
absolutely required. Each student must be prepared at all times to comment in any class session. To reinforce
this expectation, I may randomly select students at the beginning of the session and throughout the ensuing
discussion ,whether or not the student’s hand is raised.
Grading class participation is necessarily subjective. Some of the criteria for evaluating effective class participation
include:
1. Is the participant prepared, and do his/her comment show evidence of analysis of the
case/article/readings, thereby adding to the group’s understanding of the situation/content/concepts?
Does the participant go beyond simple repetition of case/article/readings facts without analysis and
conclusions? Do comments show an understanding of theories, concepts, analytical devices presented in
class lectures or reading materials?
2. Is the participant a good listener? Are the points made relevant to the discussion? Are they linked to the
comments of others? Is the participant willing to interact with other class members?
3. Is the participant an effective communicator? Are concepts presented in a concise and convincing
fashion?
Current Events: Scanning the environment, you will soon identify changes in current marketplace conditions.
Each week you can choose to present an article, ad, news release, etc from any current publication or credible
internet source. The topic should coincide with the topics for the class period. These discussions will increase
your knowledge and fuel your selection for your marketing project. You will be given 1-2 minutes at the
beginning of class to elaborate on your current event. Turn in a hard copy of the item with a short typed
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summary of the issue/relevance (Sessions 1-6 only) at the break. Each current event adds 1-point to your
overall class participation grade.
Individual Case Analysis: (15%)
Each student will create a written analysis of the assigned case. The analysis must be typed (12 point font, double
spaced, 10 page maximum). Completed case analysis must be submitted using the electronic drop box on
Blackboard, at any time before the due date, but no later than week 4, February 11th.
General case write-up guidelines: Provide a coherent, well-organized analysis, not simply a list of arguments
for or against a position. Be concise and do not spend time rehashing or paraphrasing the details of the case.
Focus on the specific issues raised in the discussion questions and be as direct as you can in your answers.
Grammatical errors, typos and poorly organized thoughts take away from the quality and credibility of your work
and will negatively affect your grade. See case analysis document on blackboard for extensive guidance on how to
prepare an analysis. *Pay close attention to all exhibits in the case. Note that Wikipedia (Wiki’s) is NOT a
credible source and should not be included or cited under any circumstance.
Exam: (25%)
The objective of the exam is to ensure that you understand the core concepts. I design exams to include 50-80%
of material from the textbook and lectures. Therefore, if you do not read the book, it will be difficult to pass the
exam and subsequently, the course. Be aware that I choose questions that are essentially of two types: (1) purely
informational questions and, (2) diagnostic questions. The purely informational questions require less thought, as
they merely test your exposure to, and memory of the material. Diagnostic questions, however, often cause some
degree of discomfort for those who are not accustomed to them. Their purpose is to determine whether you have
learned the material adequately to be able to recognize its applicability in a given situation. These questions ask
you to search your memory banks to determine what you have learned that is useful and appropriate to apply to
the situation with which you are faced.
Group Case Analysis & Presentation 15%
Each team will be responsible for presenting a case in the second half of the class on the date assigned. The
objective is to understand the critical issues the company faced at the time of the case, and the strategies and
tactics necessary to address the issue. Since the case represents a snapshot of a moment in time, you must go
beyond the timeframe of the case and provide updated information on the company and its current situation. To
do this, you must explore the company’s website, other online sources, periodicals and news articles. A
copy(paper) of your actual PowerPoint slides should be turned in to me before you begin presenting. Before the
next class meeting the presenting team will receive feedback via email. *Pay close attention to all exhibits in
the cases. Your group assignment is listed on the last page of this document.
Feedback: Each team will receive feedback and grade on the case presentation. The delivery mechanism will be
via email, and will be sent before the next class meeting.
Marketing Team Project: (30%)
Equally important to the learning process is to apply what you have learned in a real world setting. To accomplish
this, students will work in five to six person teams on a marketing project. A final report is due at the end of
Session 7. The maximum length is 19 pages of text (double spaced, 12-point font) not including tables and
appendices. To be fair to all groups, I will not read beyond that point. A copy of your PowerPoint slides MUST
accompany your written document.
1. Your group assignment is listed on the last page of this document.
2. E-mail to me a 1-2 page progress report by 11:59pm on Tuesday February 3rd indicating your final
selection and the issue you will address. Please identify your group by designated number, and include the
names of the team members.
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Marketing Team Project Description
The goal of the project is to plan an integrated marketing program for a brand/product of your choice. Your
group should choose a small, well-defined project and the work effort should emphasize quality over volume.
The task ahead is the following.
a.
Identify an existing product/brand issue being faced by a company. Completely analyze the
brand/product, focusing your analysis on marketing concepts and issues covered in this class (e.g.,
customer, competitor, industry, technology, government, product (features), pricing, distribution (incl.
sales force), advertising, sales promotion and analyses), which you feel are important in explaining the
issues involved and the differences between the brand/product you have chosen and its competitors.
Clearly outline your assumptions and thought processes.
b. Suggest actions and strategies (on each issue), which you feel would enable the product/brand to
improve its market position. Clearly outline your assumptions and thinking.
Your selection of a product/brand will have to be approved by the instructor, although you will be given
considerable freedom to follow your own interests. Since the project will require a significant amount of time and
effort, it is important that you select companies with products/brands in which you are personally very interested.
Some suggestions to increase the probability of generating a very good project are:
1. Start early – today!
2. Define the product/brand carefully. If you decide to pick products from large companies, such as IBM
and HP, carefully constrain the product class, e.g., laptops, so as to avoid a mega-corporation analysis.
3. Attempt to develop some structure before you go about collecting information. Be flexible in your
sources of information. Discussions with key executives, current and potential customers, competitors,
published information from public sources and the company, personal observations, etc. are all feasible
options.
As you can tell, this type of project is a major undertaking, and cannot be meaningfully churned out in the last
week of class. Be cognizant of the calendar; recognize that data collection and analysis requires plenty of time.
Since we meet in only 7 sessions, communicating/meeting with your group members outside of class may require
extensive use of technology. This is strongly recommended. Discussion board, email access, virtual
classroom and file sharing is now available for each team via blackboard.
*Every effort will be made to allow for your group to meet in the last 20 minutes of each class. If there
are questions regarding the project, come see me early. Don’t wait until the last week when it’s too late to seek
help.
Marketing Team Project Presentation
1.
2.
3.
4.
5.
6.
PowerPoint slides.
One (1) hard copy of presentation slides for instructor.
One (1) hard copy of the final report.
Present your project in 20 minutes in class (all team members must present)
All students must be present in class for each group’s presentation.
Marketing is both art and science…Be creative!!!! Consider using visuals (i.e., props, mock-ups, or actual
products) as part of your demonstration/presentation.
Final Report Format
Your report must be concise but comprehensive. Refer to the Appendix, pages A1-A14 in the text for organizing
your report, proper headings and content. At minimum, your report must include:
 A title page identifying the members of the marketing team, product/brand and/or company name.
 Executive Summary
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







Overview of the company’s mission
Value proposition
Situation Analysis /SWOT
Description of the issue being faced that your plan will address
Marketing strategy (target mkts, positioning, marketing mix strategies, marketing communications)
Competition
Brand/product analysis
Recommendation (including but not limited to; marketing strategy, target markets and segments, 4p’s
and 4c’s, integrated marketing communications).
Contribution of Marketing Group Members
The business workplace is a social environment where you must work with others to achieve the goals and
objectives of the entire organization. Therefore, 50% of an individual’s group project grade will be based on the
work produced. In other words, 50% of YOUR project grade is in the hands of your peers.
 Peer Evaluation: Each member of the marketing project teams will provide evaluative feedback on the
performance of each individual group member. You will give yourself a rating and provide comments on the
contributions each member (including yourself) made toward the successful completion of the project. The
ratings provided by each group member will be taken into account in the final calculation of the individual’s
total project participation and contribution. The onus is on you to contribute 100% toward the success of the
project and to work well with your team members.
 A peer evaluation form will be made available via blackboard to each student in each group before the last
day of class. Each student will award from 0 to 100 points for each member's efforts on the project and the
sum will be averaged. In addition, you will have an opportunity to comment on the quality of each team
member’s contribution to the successful completion of the project.
Group Presentation Rubric
Group presentations will be graded based upon the following set of criteria:
Content
Included here is whether the group has substantially and fully examined and identified the issues, problems, and
understands the key differences between the product/brand and existing competitors. Has the group presented
realistic alternatives, realistic objectives, and sound implementation strategies.
Presentation
Included here are the layout, content, and readability of the slides or other forms for electronically presenting the
material. This encompasses the applicable slides, a situation analysis, problem definitions, alternatives, and
recommendations. Also taken into account is the professionalism of the presenters.
Completeness
Included here - the correctness of answering questions from the instructor and/or audience members. Also
includes preparation by the student members, all of the relevant facts, figures, assumptions, recommendations, and
strategies of the group.
Classroom Conduct
We subscribe to the UNCG professional standards. Please arrive on time for class with uninterrupted attendance
for the duration of the class. I will endeavor to end class on time. Furthermore, please maintain a professional
atmosphere. This includes, but is not limited to, using respectful comments and humor, employing appropriate
manners and decorum, utilizing computers and technology suitably (e.g., silencing wireless devices, no web-
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browsing or emailing), and refraining from distracting or disrespectful activities (e.g., avoiding side conversations
and games). Refer to the following for more details on school policies and procedures:
http://www.uncg.edu/bae/faculty_student_guidelines.pdf
Absence: If you miss more than 1 class in a 7-week session, you should not expect to receive a passing grade. In
other words, excessive absences will be reflected in the final grade. All assignments must be handed in on time;
late work will not be accepted. If you must miss a class, the onus is on you to connect with your classmates to
get up to speed on the material covered, handouts, etc.
*****The instructor reserves the right to make changes to this document as needed*****
Note that occasionally, changes in the schedule of the course, or in the assignments, are announced during class.
Equally, materials may be added to increase your knowledge and efficiency in a particular subject area, as well as
articles to read in preparation for the next class. It is your responsibility to connect with blackboard to stay abreast
of changes, additional material, etc.
Laptop Policy
Computer use is not necessary in class and often proves to be a distraction rather than an aid in the learning
process. However, if you use your laptop for efficiency in taking notes, you must restrict use to this activity only.
Your laptops must be closed during videos and presentations. Surfing, IM, games, paying bills, checking
emails, etc. are not class related activities and must not be done in class. Recognize that it is often quite obvious
when you are using your laptop for non-class related activities. Abuse of the laptop policy will negatively impact
your grade, and eliminate your privilege of using it through the remainder of the course.
ACADEMIC INTEGRITY POLICY
http://academicintegrity.uncg.edu/complete/
Academic Integrity: Students are expected to recognize their responsibility to uphold the Academic Integrity
Policies of UNCG. Failure to do so will result in Academic Integrity Sanctions as stipulated by the university.
Plagiarism: Representing the words of another, as one's own in any academic exercise. Plagiarism may occur on
any paper, report, or other work submitted to fulfill course requirements. This includes submitting work done by
another, whether a commercial or non-commercial enterprise, including Web sites, as one's own work. Faculty
should take into account whether the student has had the opportunity to learn appropriate citation procedures
based on previous course work successfully completed before formalizing Academic Integrity charges.
a.
b.
Failure to cite references range of sanctions: From requiring the student to re-do the paper to a zero on the
paper.
Includes intentional or obvious failures to properly cite sources.
Submitting, as one's own, work done by or copied from another range of sanctions: From F on assignment
to a recommendation for expulsion
Includes work done by a fellow student, work done by a previous student, or work done by anyone other than
the student responsible for the assignment.
Falsification: Intentional and unauthorized falsification or invention of any information or citation in an academic
exercise. Falsification includes knowingly reporting data, research, or reports so that either the process or the
product is shown to be different from what actually occurred; falsely reporting having met responsibilities of
attendance or participation in class, practicum, internship, or other types of field work experience; or submission
of falsified excuses for attendance or participation in such experiences. Falsification also includes submitting work
to meet the requirements of one course when it was done, in whole or in part, to meet the requirements of another
course. Exceptions to this provision must be given prior approval by the instructor to whom the work is to be
submitted.
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a.
2.
For Undergraduates, range of sanctions: From requiring the experience to be re-done to an F in the
course
b.
For Graduate Students, range of sanctions: From F on assignment to a recommendation for
expulsion
Facilitating academic dishonesty: Intentionally or knowingly helping or attempting to help another to
commit an act of academic dishonesty. Facilitating academic dishonesty includes acts that may not directly
benefit the accused but assist another student in violations of the Policy.
a.
range of sanctions: From F on assignment/test to a recommendation for expulsion
Summary of Charges and Suggested Ranges of Sanctions
Charge
Suggested Range of Sanctions
Spontaneous cheating
Non-spontaneous cheating
From redoing an assignment/retaking a test to F in course
From F on assignment/test to a recommendation for
expulsion
From requiring the student to re-do the paper to a zero on
the paper
From F on assignment to a recommendation for
expulsion
From loss of privileges to use of materials for a set period
of time, to repayment of costs of repair or replacement of
materials to a recommendation for expulsion.
From requiring the experience to be re-done to an F in the
course
From F in the course to a recommendation for expulsion
From F on assignment/test to a recommendation for
expulsion
Failure to cite references
Submitting, as one's own, work done by or
copied from another
Misuse of academic resources
Falsification by an undergraduate
Falsification by a graduate student
Facilitating academic dishonesty
You are encouraged to review these policies at http://academicintegrity.uncg.edu/.
Inclement Weather: We will follow the directions of the institution.
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Draw your self-portrait
MBA 606.01 Marketing Management Introduction
Talk Sheet. Please complete for first class meeting
This sheet will be collected

Name: __________________________________________
1) Undergrad school: _________________________________
2) Undergrad major: __________________________________
3) Years work experience: _____________________________
4) What did you do before you started the program? Describe your work experience:
________________________________________________________________________________
5) List any other marketing classes you’ve had (include undergrad and high school, please):
________________________________________________________________________________
6) Rate your level of expertise with marketing (Circle one):
1
2
Marketing is too
squishy for me
3
4
I can list the 4Ps
of marketing
5
6
7
8
9
I can explain terms like
positioning, PLC &
competitive landscaping
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P&G calls
me for
advice
7) Best marketer company/person:__________________________________________________
8) Worst marketing tactic: _________________________________________________________
9) Back when I had a life (or more of a life) before pursing my MBA, I used to do this for fun:
________________________________________________________________________________
(Please list only legal activities and things you’d let your mother read…thanks)
10) When I was a kid, I wanted to be a ____________________________________ when I grew up.
11) Complete this statement: “In 10 years, I plan to be ____________________________________”
12) The worst thing about being in school: _____________________________________________
13) The best thing about being in school: _______________________________________________
14) What do you expect from this class? (I strongly suggest that you NOT put a letter grade):
_________________________________________________________________________________
15) Please share a little known fact about yourself (this one will be read to the class):
______________________________________________________________________________
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Session
Date
1
1/21
2
1/28
3
2/4
4
2/11
5
Topics
UNDERSTANDING
Understanding marketing
management
Dynamics of marketing
strategies
Course Schedule and Reading Assignments
Readings/Class
Preparation
Class Activities
MARKETING
MANAGEMENT
 Personal information form & Introductions
Chapter 1 & 2
 Syllabus & overview of the course
 Marketing Groups & Project
 Lecture 1
 Experiential Learning
CAPTURING MARKETING
Environmental scanning
Marketing research
Creating customer value
INSIGHTS AND
Chapter 3
Chapter 4 (pp. 88-106)
Chapter 5
Understanding consumer
markets
Segmentation and targeting
Chapter 6
Chapter 8
BUILDING STRONG
Understanding Branding Equity
and Positioning
Knowing the Competition
BRANDS
Chapter 9
Chapter 10
Chapter 11
2/18
SHAPING THE MARKET
Products, Services and
Pricing strategies
OFFERINGS
Chapter 12
Chapter 13(pp. 344-361)
Chapter 14(pp. 374-396)
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2/25
COMMUNICATING
Marketing Communications
Tapping into Global Markets
VALUE, AND LONG
Chapter 17
Chapter 18
Chapter 21
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3/4
Mktg Project Presentations
CONNECTING WITH CUSTOMERS
 CURRENT EVENTS
 Lecture 2
Article: Facebook Woo Marketers
 Team 1 Case: Enterprise Rent-A-Car
***MARKETING PROJECT PROGRESS REPORT DUE 2/3 BY 11:59PM VIA
EMAIL
 CURRENT EVENTS
 Lecture 3
Article: P&G and Google Swap Employees
 Purchase decision survey
 VALS survey
 Team 2 Case: Saturn: An Image Makeover
 CURRENT EVENTS
 Lecture 4
 Team 3 Case: ESPN: The Evolution of an Entertainment Brand
*** INDIVIDUAL CASE ANALYSIS OF CALYX & COROLLA DUE
 CURRENT EVENTS
 Lecture 5
Article: Utilities, Plug in Cars Near Collision
 Team 4 Case: Southwest Airlines: Staying Ahead in the Pricing Game
***COMPREHENSION CHECK: EXAM (75 MIN) COVERING WEEKS 1-4
TERM GROWTH
 CURRENT EVENTS
 Lecture 6
Article: Integrated Marketing Communications: An Effective, Comprehensive Approach
 Team 5 Case: Nokia: Envisioning a Connected World
20 min presentation and Q&A each team. Each team member must present.
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CASES, DUE DATES AND TEAMS LEADING THE DISCUSSION
1.
2.
3.
4.
5.
1/29
2/5
2/12
2/19
2/26
Group 1: Case: Enterprise Rent-A-Car
Group 2: Case: Saturn: An Image Makeover
Group 3: Case: ESPN: The Evolution of an Entertainment Brand
Group 4: Case: Southwest Airlines: Staying Ahead in the Pricing Game
Group 5: Case: Nokia: Envisioning a Connected World
Instructions:
1. Read the case and answer the questions at the end of the case.
2. Extend beyond the case content. Based on the information provided on the company’s website and other sources, re-examine the questions
keeping in mind the concepts discussed in the readings. Update the case indicating the current situation of the company.
3. In addition to the questions at the end of the case, include the following in your analysis and presentation:
a. Perform a SWOT analysis.
b. Identify the target markets.
c. Who are the competitors and how do they differ?
d. Describe the company’s competitive advantage.
e. How does the company’s website support this competitive advantage?
f. What issues exists for the company/brand/product today?
4. Lead the class discussion:
a. You are encouraged to BE CREATIVE… Don’t forget the exhibits in the case.
b. Make your presentation first, then engage the class in a discussion.
c. Discuss your findings relative to the questions posed and the additional information gathered from the website and other sources.
d. Be sure to update the case. In other words, from the time of the case, what does the company do now relative to the specific issue the
case addressed? What is current landscape of the marketplace?
e. Organize your presentation so that it flows logically.
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♦ MBA 606.01 ♦ Marketing Management ♦
Team Members
Group A1
Group A2
Group A3
Aliff, Mayan
Copplestone, Olga
Howard, Stephen
McCall, Brian
Oueslati, Mohamed
Sizemore, Samantha
Wood, Scott
Badon, Sophie
Couch, Eric
Harrington, Dorinda
Jost, Rondall
Parker, Christopher
Shade, Mike
Vardhan, Harsh
Blanton, Ryan
Casserman, Amy
Hoffman, Laure
Kraskouskas, Justin
Perfus, Sophie
Shirley, Robert
Group A4
Blose, Bridgett
Howell, Brian
Dukkipati, Babu
Mandikos, Nick
Reagan, Mikal
Shannon, Sharron
Group A5
Brero, Laurent
Coleman, Jill
Jarrell, Cousin
Morrison, Ashley
Shah, Neel
Wallace, Steve