Syllabus and Course Description
Fall/Spring Semester of the Academic Year of 2012_
Course Title：(Chinese)全球科技策略
(English) Global Technology Strategy
Department/
IBM
Institute
Permanent Course
IBM 6161
ID
Instructor: Jin-su Kang
Year of Students (for
Credits
3
undergraduate
courses)
Required competence or courses that must be previously taken by students:
Required/
Elective
Course Descriptions and Objectives:
Course Description
The course aims to help students develop a strong conceptual foundation for managing technological
innovation with the real examples of global technology companies. It introduces concepts and
frameworks for analyzing how firms can create, commercialize and capture value from
technology-based products and services.
Objectives/Goals
Students in this course shall:

Develop a thorough understanding of microeconomic and macroeconomic theory, and its applications
to managerial problems

Develop skills in the use of quantitative methods for the analysis of managerial decisions

Develop an appreciation for the different strategies that can be pursued in different competitive
circumstances in order to gain a competitive advantage

Increase understanding in international issues and technological change using real-world examples
and cases
Textbooks
(please specify
titles, authors,
publishers and
year of
publication)

Strategic Management of Technological Innovation by Melissa Schilling,
McGraw-Hill/Irwin; 3rd Edition, 2009.

Strategic Management of Technology & Innovation by Burgelman, Christensen, and
Wheelwright, 5th Edition 2009, ISBN 0‐07‐253695‐0

Articles
Course Contents
Topics
Outlines
Hours
DemonLectures
stration
Remarks
Experiment
i
Others
Understanding

the
Sources

Technological
Innovation

Understanding
innovation types

and patterns

Formulating
Technological
Innovation
Strategy
Implementing
Technological
Innovation
Strategy



Sources of innovation
Open innovation
Understanding
&
Predicting Technology
Trajectories
Disruptive Technologies
Standards Battles and
Two Sided Markets
Collaboration strategies,
Choosing
Innovation
Project,
Protecting Innovation
Manage New Product
Development
Description of Course Details:
Assessment
Individual Participation1
15 %
In-Class Presentation2
20 %
Group Project3
40 %
Final Paper4
25 %
Total
100 %
Notes:
1. The teaching assistant will track class participation every week. You are graded on quality rather
than quantity. As a rule of thumb, you will earn 0/20 if you're absent, 10/20 for being present but
saying nothing and 20/20 for exceptional performance.
2. Students will be assigned to small groups that take turns to participate in case presentations.
Grading is based on effort, presentation and creativity.
3. Each group will propose a project to analyze a real-world innovation, preferably drawing upon the
experiences of team members and frameworks discussed in class. Students may conduct interviews
with company executives to collect data.


A one-paragraph proposal is due by week 8.
Each group should submit a final report. Do not exceed 25 pages (15%). Each final report
should include a 1-page executive summary. The grading criteria area: relevant applications
of ideas covered in this course (6%), thoughtful analysis (6%) and creativity (3%).

In the final week, each group will present its analysis and findings (10%).
4. Each student must write a final paper. The topic will be assigned later. It is usually a case analysis
and includes questions encompassing many issues discussed in class.



The paper should not exceed 20 pages in length.
You will be graded on the relevant applications of ideas covered in this course (10%),
thoughtful analysis (10%) and creativity (5%)
This is an individual assignment- do not discuss it with anyone else or get other people to
help you.
* The presentation materials will be uploaded at e-campus (http://e3.nctu.edu.tw). Other materials
will be handed out as hard copies.
* Specifications for all written assignments: A4 size, margins of 1" on all sides, fonts size of
11-points. Line spacing should be 1.5 or 2 lines. Please include proper references to any
papers/books/websites/reports that you cite in your work. No late assignment will be graded.
Plagiarism will lower your score seriously.
Office Hours
Time Slot
Location
By appointment
MB203
Contact Information
jskang@mail.nctu.edu.tw
Syllabus
Week
Date
Contents/Topic
Course Overview
1

Bughin et al., “Ten Tech-Enables Business Trends to Watch,”
McKinsey Quarterly, 2010

Kim, et al., “Trend Korea 2012,” Window of Future, 2012.
Sources of Innovation
2

Schilling ch.2

Schwartz “Sparking the Fire of Invention”, Technology Review,
2004
Types and Patterns of Innovation

Rosenbloom and Cusumano (1987), "Technological Pioneering and
Competitive Advantage: The Birth of the VCR Industry," California
Management Review.

How Google Works, Economist, 16 Sep 2004
3
Open Innovation
4

Chesbrough, “The Era of Open Innovation,”Sloan Management
Review, 2003

Tapscott, Wikinomics: How Mass Collaboration Changes
Everything, Chp 13-page excerpt (handed out)

Tapscott, “Ideagora A Market for Minds,” Business Week, 2007
Open Innovation

Benkler, The Wealth of Networks,2006, Ch 3 & 4 excerpts

Cook, “The Contribution Revolution,” Harvard Business Review,
2008
Bernoff and Li, “Harnessing the Power of the Oh-so-social Web,”
Sloan Management Review, 2008

Case Study: X Prize Foundation, 2007
5
Understanding & Predicting Technology Trajectories
6

Schilling, Ch3

Burgelman, Technological evolution

Gourville, “Note on Innovation Diffusion: Rogers' Five Factors,”
2006

Liedtka et al, "Scenario Planning,” 2007
Disruptive Innovation
7

Bower & Christensen: "Disruptive Technologies: Catching the
Wave", Harvard Business Review, 1996

Charitou &Markides, “Responses to Disruptive Innovation”, Sloan
Management Review, 2003

Case Study: NetFlix, Inc.
Standards Battles and Design Dominance
8

Shilling Ch4

Eisemann et al, “Strategies for Two sided markets”, Harvard
Business Review, 2006

Case Study: RealNetworks Rhapsody 2004
Standards Battles and Design Dominance
9

David, “Clio and the Economics of QWERTY,” American
Economic Review, 1985.

Shapiro, C. and H. Varian (1999). The Art of Standards Wars,
California Management Review, 41(2): 8-32

Case Study: Yahoo! Messenger: Network Integration. Timing of
Entry
Defining the Organization's Strategic Direction
10
11

Shilling Ch6

Burgelman, Innovation from organizational context
Collaboration strategies, Choosing Innovation Project,
Shilling Ch7

Moore, "Predators and Prey: A New Ecology of Competition",
Harvard Business Review, 1993 (wiki)

Case Study: Tivo 2007: DVRs and Beyond
Protecting Innovation
12
13
14

Shilling Ch9

Catmull, “How Pixar Fosters Collective Creativity”, Harvard
Business Review, September 2008

Case Study: Pixar, Inc.
Organizing for Innovation

Shilling Ch10
Managing New Product Development

Shilling Ch11,12
Managing New Product Development
15

Thomke, “Enlightened Experimentation: The New Imperative for
Innovation”, Harvard Business Review, 2001

Case Study: IDEO Product Development
Managing New Product Development
16

17
Group Presentation
18
Group Presentation
Burgleman, Building Competences/Capabilities Through New
Product Development
Remarks：
1、Inclusive of visiting institutes/organizations outside the NCTU or other academic events.
2、Please adhere to pertinent regulations/laws on intellectual property rights. Do not
use pirated textbooks.
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