Mitch DYING TO TALK: Cars and Cell Phones with a utility pole on the side of the road. After the fact, the driver came to the conclusion that “nothing on [a cell] phone can be nearly as important as what’s going on in front of you”(Tyre and Scelfo). In this case the results were not fatal, but the statistics are adding up Cell Phones have Become an Integral Part of the Driving Experience Cartoon from <http://www.grinningplanet.com/2003/cellphone/joke-1948.htm> Do you find yourself using your showing just how deadly cell phones can be. The distraction of cell phone conversation while driving has even been equated to the effects of drunk car not only for its intended purpose of driving in recent research (Strayer and transportation, but also as a mobile Johnston). While the United States has telephone booth? If the answer is yes, begun to increase regulation on in car you are not alone. According to the phone use, it has been a slow process, Virginia Tech Transportation Institute and we are still lagging in comparison to and the National Highway Traffic Safety other countries. Administration, Americans are spending about 40% of their time on cell phones in cars. As cell phones have become more integrated into our everyday lives a simultaneous increase in distraction related car accidents has been seen. Super model, Niki Taylor found out just how detrimental cell phones can be while driving, when she suffered life threatening internal injuries due to an accident in 2001. Her driver took his eyes off the road for a few seconds to answer an incoming call and collided How BIG is the Problem? Most people are aware of the fact that cell phone use behind the wheel has become commonplace in our country. Unfortunately, the connection between the increase in phone use and automobile accidents has not been made apparent to the public. It’s hard to grasp just how big the problem is without seeing the numbers and comparing the total impact with other serious issues. 2 Since cell phones were introduced 10 years ago, the number of people having phone conversations in the car has skyrocketed and continues to grow larger. A study performed by the Cellular Telecommunications and Internet Association found that 75 percent of the estimated 134.5 million cell phone users admitted to using their phones while driving (“Study”). Statistics from the NHTSA indicate that 6 percent of drivers in 2005 utilized hand-held phones while driving. Another 0.7 percent of drivers utilized hands free headsets. This represents an increase over the previous year of 1 percent. Along with the increase in usage there has been an increase in accidents. In 2003, it was estimated that there were 330,000 total injuries, 12,000 serious to critical injuries, and 2,600 fatalities attributed to cell phone distraction while driving. Of the fatalities, over half were other vehicle fatalities, meaning that the people killed weren’t even the ones on the phone (Cohen and Graham). A comparison shows that 18 out of 1 million people die every year due to alcohol related accidents, while 4 out of 1 million are killed as a result of cell phone use in automobiles (Lissy et al). Research has shown that the distraction created by a cell phone 3 conversation can lead to driving significant portion of our visual impairments just as harmful as those receptiveness goes away. It can be seen by an individual exceeding the legal equated to a sort of tunnel vision blood alcohol content of 0.8. The use of (Strayer, Drews, and Crouch). a simulation device showed that drivers Dealing with distractions while under the influence of alcohol tended to driving is not a new concept unique to be more aggressive, while those talking cell phones however. It’s not on a cell phone had a slowed reaction uncommon to see drivers fumbling with time (Strayer, Drews, and Crouch). The their car stereo, applying makeup, or New England Journal of Medicine using an electric shaver during rush reported cell phone use increased the hour. Even the simple act of having a likelihood of a car accident by a factor of conversation with another passenger can four. It was also found that the use of divert a driver’s attention. The question hands-free devices provided no is, are cell phones any worse than any of significant change in this risk these other unrestricted distractions? (Redelmeier and Tibshirani). The National Highway Traffic Safety Administration (NHTSA) found any form of cell phone conversation to be a significant distraction and they recommend complete avoidance while driving. Distraction The reason for the increased accident rate involved with cell phones is that our minds are distracted by the conversation we are participating in. We A publicity image from the 'Think!' road safety campaign in Britain. <http://www.driveandstayalive.com/articles%20an d%20topics/crash%20causation/cell-phone- are impaired by what researchers refer to as “inattention blindness”. As the mind focuses on the phone conversation, a dangers.htm> 4 A comprehensive study performed by David Strayer at the University of Utah showed that cell-phone conversations were indeed more detrimental to driving capabilities than other common distractions. Strayer’s research showed that other auditory distractions such as radio broadcasts and book tapes did not interfere with driving abilities the way cell phones do. The distraction of passenger-driver conversation is minimized because of the fact that both members of the conversation are aware of the driving situation and can adjust for necessary attention to the road. These results disprove the argument posed by cell phone companies, stating that cell phones are no worse than any other in car distractions. Solutions As the United States catches up with other countries in overall cell phone use, the deadly combination of phones and cars is becoming more apparent. Trends around the globe seem to show that cell phone restriction is unavoidable and can be successful. As of yet, the policies within the United States have not adequately addressed the issue. This is partly due to unjustified opposition based on the belief that banning cell phones is not cost effective. Worldwide, 45 countries have already banned handheld cell phone use while driving. Japan, one of the countries which has banned cell phone use while driving, had very promising results immediately after they adopted the new law. In the six months prior to instating the ban there were 1,473 accidents, 12 deaths, and 2,174 injuries caused by cell phone use. In contrast, there were only 580 accidents, 7 deaths, and 846 injuries within the six months after the ban went into effect (“No Talking”). Besides government intervention, pressure is also being placed on drivers by insurance companies in other countries. When drivers are found to have been in an accident while talking on the phone, their policy may be cancelled (Sundeen). Within the U. S., only three states and the District of Columbia have active laws which don’t allow any hand held cell phone use while driving (Glassbrenner). Several other states have less severe regulations which only apply to certain drivers. No action to prevent hands-free phone use has been put forth. The first statewide ban on hand helds took place in New York in 2001. The initial response to the law was a decrease from 5 2.3% to 1.1% of drivers talking on phones. Unfortunately, a year later the numbers had returned to 2.1%. It seems that while the laws are being put into place they are not being taken as seriously as other prohibited offenses. Maybe the $50 fine isn’t enough. Anne McCartt of the Insurance Institute for Highway Safety states that "If you look at the experiences with other laws in highway safety like seat-belt and drunk-driving laws, what seems to make a difference in the long-term is publicized enforcement"( “Drivers Backsliding”). In a country where the economy rules, it is not surprising that money plays a large role in deciding whether or not to ban cell phone use in cars. Several analyses have examined the cost benefit. These economic studies looked at a comparison between the quantized monetary benefits of allowing phone use and the savings which would be realized by banning them. Two studies performed in 1999 predicted that a ban on cell phone use would not be economically feasible. They found that the benefits of talking on cell phones outweighed the drawbacks (Cohen and Graham). However, an updated study performed in 2003 found that the economic gain of banning phones would be approximately equal to the lost revenue of $43 billion (Cohen and Graham). As an increased liability is seen in cell phone accident cases, incentive for drivers to hang up their phones is growing. The victims and families of victims are increasingly winning court suits against faulty drivers which were talking on their phones at the time of an accident. Not only are the individuals responsible for the accident being sued, but often times their employers are being held liable for these cases. An Arkansas lumber company paid $16.1 million to an injured accident victim that was struck by one of the companies workers while he was on the phone performing a business transaction in his truck. In another case, the State of Hawaii was ordered to pay $1.5 million to a pedestrian that was injured by a school teacher who was on the phone while driving(“Steering Clear”). These cases and other similar ones are driving companies to take a serious look at their policies on the issue. Big companies like Exxon Mobil and Johnson & Johnson have already begun enforcing policies which prohibit the use of phones while driving during work hours (Peterson). The importance of the issue of talking on the phone while driving is becoming much more evident in this country. If someone is caught driving drunk, they generally 6 lose their license and are fined severely, as a minimum penalty. It doesn’t seem logical that an offense which yields similarly devastating results should be given so little attention. In a nation where we take pride in the safety of our citizens it is imperative that we act on this matter. Works Cited Cohen, J.T. and Graham, J.D. “A Revised Economic Analysis of Restrictions on the Use of Cell Phones While Driving” Risk Analysis. 23(1) 2003 “Drivers Backsliding on Banned Phone Use” Wall Street Journal. 4 Feb. 2004 Glassbrenner, Donna. “Driver Cell Phone Use in 2005-Overall Results” D.O.T. AS 809 967 Dec. 2005 8 Feb. 2006 <http://www-nrd.nhtsa.dot.gov/pdf/nrd-30/NCSA/RNotes/2005/809967.pdf> Lissy, K.S. , Cohen, J.T., Park, M.Y., and Graham, J.D. “Cellular Phone Use While Driving: Risks and Benefits” Boston MA: Harvard Center for Risk Analysis. 2000 “ No Talking, Fewer Crashes Reported Afer Cell Phone Ban Takes Effect”. Japan Automobile Manufacturers Association. Japan Auto Trends. 4(4) Dec. 2000. 8 Feb. 2006 <http://www.jama.org/autoTrends/detail.cfm?id=20> Peterson, Lee"More companies pulling the plug on employee cell-phone use in cars" Daily Breeze. Torrance, Calif.: Jul 11, 2004. Redelmeier, D.A. and Tibshirani, R.J. “Association Between Cell Phone Calls and Motor Vehicle Collisions” New England Journal of Medicine. Pages 453-458. 336(7) 1997 “Steering Clear of Liability When Employees Use Cell Phones While Driving” Wiley Rein and Fielding Periodic Updates on Issues Affecting Employers July 2004. 8 Feb. 2006 <http://www.wrf.com/docs/newsletter_issues/144.pdf> Strayer, D. L., Drews, F. A., and Crouch, D. J. “ Fatal distraction? A comparison of the cell-phone driver and the drunk driver” . In D. V. McGehee, J. D. Lee, & M. Rizzo (Eds.) Driving Assessment 2003: International Symposium on Human Factors in Driver Assessment, Training, and Vehicle Design. Published by the Public Policy Center, University of Iowa 2003 Pages. 25-30. Strayer, D.L. and Johnston, W.A. “Driven to Distraction: Dual Task Studies of Simulated Driving and Conversing On a Cellular Telephone” Psychological Science. Pages 462-466. 12(6) 2001 “Study Finds “Inattention Blindness” in Behind the Wheel Cell Phone Users” National Safety Council News Release. 18 Oct. 2005. 2 Feb. 2006 <http://www.nsc.org/news/nr012703.htm > Sundeen, Matt. “Cell Phones and Highway Safety: 2003 State legislative Update” National Conference of State Legislatures. 23 Jan. 2004. 8 Feb. 2006 <http://www.ncsl.org/programs/transportation/cellphoneupdate1203.htm > Tyre, Peg and Scelfo, Julie. “A Car, a Call, and a Terrible Crash” Newsweek New York 14 May 2001 7