Fallacies Unit
Name__________________________ Date_________ Hour _____
Explanation for studying this subject in ninth grade: You are
constantly exposed to media sources (TV, radio, newspapers,
magazines, websites, billboards) that are attempting to influence the
way you think, what you buy, the way you dress, and in general,
they way you live your life. This Fallacy Unit is designed to make you
aware of these influences in your life.
Goals:
1. Consumer awareness
2. Recognize different types of advertising techniques
that try to influence the way you think about products
or ideas
3. Complete the study guide on the 12 types of fallacies
4. Successfully identify by assessment advertising
techniques, or fallacies in advertising techniques
What exactly is a fallacy?
Fallacies in logic are often used in advertising to make a highlighted
product seem better than others. However, fallacies indicate
falsehood. The arguments and images in the ads don’t really add up
when you examine them closely. Advertisers use these techniques to
try and “trick” you into buying their products.
Guiding Questions:
1. How prevalent are fallacies in our environment?
a. How often do we see them in our daily lives, and how
often are we affected by them? Is there a place where
we are free from advertisement?
b. What does our casual acceptance of surrounding
ourselves with fallacies say about us?
c. How able are we to make up our own minds about a
topic or belief?
Fallacies Unit