Movie Maker Advertising Project - 2009
Advertising is any paid form of non-personal promotion of ideas,
goods, or services by an identified sponsor. Advertising carries a message in
a set format and it allows large numbers of people to see the advertiser’s
message.
The main purpose of advertising is to present a message that
encourages the customer to buy a product or accept an idea.
Television is the ultimate advertising medium for many businesses
because it can communicate a message with sound, action and color. Most
commercials are approximately 30 seconds in length. Commercials pull
together all the elements necessary to produce creative advertising messages.
Various types of advertising techniques are used by business and vary
depending on the business, product, image and/or target market. Advertising
techniques are tools used to attract attention, engage minds, trigger
emotions, and change the way people think. All of which, if targeted
correctly, lead to sales.
Movie Maker Advertising Project - 2009
 You will pick one of the following products and create a 30-45 second
commercial for it:
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Vitamin Water 10
Monster Energy
Dasani Essence
Powerade ION 4
Honest Tea
Fanta
Sprite Green
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You will research the product and define the target market
You will receive instruction in Movie Maker
You will need to include visuals, text, and music
You may bring music from home
Your text must be minimal and powerful
You will need to use one of the persuasion techniques reviewed in
class (separate handout)
 You must create an advertisement that is persuasive and encourages
your target market to buy.
 You will present your advertisement to the class
 Advertising is all about being creative!! Be creative.
Value: A TEST GRADE
Due Date:
Name
Product Selected
Target Market
Persuasion Type Used:
Movie Maker Advertising Project
Rubric
Area
Points
1. Length (30 seconds)
10
2. Appropriate for Target Market
10
3. Knowledge of Product
10
4. Persuasion Technique Appropriately
Portrayed
10
5. Music (on time and appropriate)
10
6. Visuals and slide transitions
10
7. Text/Tagline
10
8. Creativity
10
9. Use of Lab Time
10
10. Ability to persuade (total presentation)
10
Total
100
Comments
Daily Grades for:
1.
2.
3.
4.
Research
Creating a project folder and importing at least one slide
Creating at least one transition, one effect, and one text slide
Having music on time and importing music.
Earned