NEW TECHNOLOGY IN WATER PURIFICATION Erin Gallay Atum Environmental Services Abstract Hydroxide precipitation has been the traditional technology for heavy metals removal from waste effluent streams. Atum Environmental Services has a new approach to heavy metals remediation in water purification technology combining tried & tested components into an integrated system that can remove up to 99.9% of most heavy metals, such as zinc, cadmium, lead and chromium, from industrial effluent. This technology not only reduces the amount of heavy metals in treated water, but also reduces the amount of toxic waste left from the purification process and waste water discharge through potential re-use of effluent streams. During the American Galvanizers Association Technical Forum, Atum proposes to present case study data and a demonstration of a TRUE BLUE™ system in use to showcase how this technology can benefit the metal protection industry. Through technological information, cost/benefit data and scientific analysis of waste effluent before and after the TRUE BLUE™ system process, the AGA audience will gain an understanding of this new technology and how it can improve their businesses.