Page 1
Harris Interactive QuickQuery
Fielding Period: January 24-28, 2014
Mulberry Marketing Communications
Weighted To The U.S. General Adult Population - Propensity
28 Jan 2014
Q1705 A driverless car is an autonomous vehicle capable of sensing its environment and navigating without human input. For which of the following reasons,
if any, would you be worried about riding in a driverless car? Please select all that apply.
Base: All Respondents
Region
Age
Male Age
Female Age
___________________________ _________________________________ _______________________________________ _______________________________________
NorthMidTotal east South west
West 18-34 35-44 45-54 55-64
65+ Total 18-34 35-44 45-54 55-64 65+
Total 18-34 35-44 45-54 55-64 65+
_____ ______ ______ ______ ______ ______ ______ ______ ______ _____ _____ ______ ______ ______ ______ _____ _____ ______ ______ ______ ______ _____
(A)
(B)
(C)
(D)
(E)
(F)
(G)
(H)
(I)
(J)
(K)
(L)
(M)
(N)
(O)
(P)
(Q)
(R)
(S)
(T)
(U)
(V)
Unweighted Base
2039
523
589
525
402
531
347
300
434
427
949
228
158
127
219
217
1090
303
189
173
215
210
Weighted Base
2039
440
685
444
470
570
380
317
393
379
973
276
186
146*
194
170
1066
293
194
170
199
210
Would Be Worried About
Riding In A Driverless Car
(Net)
1802
88%
390
89%
590
86%
400
90%
421
90%
479
84%
316
83%
288
364
354
850
91%FG 93%FG 93%FG 87%
231
84%
152
82%
136
175
156
952
93%lM 90%m 92%lM 89%
248
84%
164
84%
152
90%
190
199
95%RS 95%RS
t
Equipment failure (e.g.,
braking software glitch,
warning sensor fails to
alert the driver of
danger)
1601
79%
351
80%
515
75%
354
80%
381
81%c
408
72%
280
74%
254
80%F
345
315
743
88%FG 83%FG 76%
H
186
67%
129
70%
125
166
137
858
85%LM 85%LM 81%Lm 80%k
222
76%
151
78%
129
76%
179
178
90%RS 85%Rt
T
Liability issues (e.g.,
who would be responsible
if a driverless car is
involved in an accident)
1210
59%
260
59%
408
60%
263
59%
280
59%
280
49%
188
50%
193
273
276
529
61%FG 69%FG 73%FG 54%
h
H
118
43%
89
48%
88
60%L
162
55%L
99
51%
105
61%
148
167
74%RS 80%RSTP
T
Hackers gaining control of 1060
the vehicle
52%
234
53%
325
47%
237
53%
264
56%C
275
48%
167
44%
180
212
227
490
57%fG 54%G 60%FG 50%
121
44%
75
40%
94
98
64%LMo 51%
t
103
570
61%LM 53%
154
53%
92
47%
86
51%
Personal data collection
(e.g., auto companies,
insurers, advertisers and
municipalities may know
where the car goes, how
fast it travels)
748
37%
154
35%
248
36%
163
37%
183
39%
179
31%
112
30%
118
37%
93
34%
47
25%
66
45%Mt
74
38%M
76
392
45%lM 37%
86
29%
65
33%
52
31%
88
101
44%Rs 48%RST
T
Other
191
9%
45
10%
62
9%
38
8%
46
10%
70
12%ij
30
8%
34
11%
29
7%
28
7%
109
11%Q
43
16%r
17
9%
15
11%
17
9%
16
9%
82
8%
27
9%
13
6%
18
11%
12
6%
12
6%
237
12%
49
11%
95
14%
44
10%
49
10%
91
64
29
16%HIJ 17%HIJ 9%
29
7%
25
7%
123
13%
45
16%np
34
11
18%NoP 7%
20
10%
14
8%
114
11%
45
16%UV
30
16%UV
18
10%u
9
5%
11
5%
5046
247%
1093
249%
1652
241%
1097
247%
1203
256%
549
276%
593
283%
I would not be worried about
riding in a driverless car.
Sigma
1302
229%
841
222%
807
255%
161
177
356
41%FG 47%FG 37%
H
1049 1047 2350
267% 276% 242%
606
219%
391
211%
399
272%
126
109
681
65%LM 64%LM 64%K
500
257%
455 2696
268% 253%
________________________________________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E - F/G/H/I/J - K/Q - L/M/N/O/P - R/S/T/U/V - L/R - M/S - N/T - O/U - P/V
Overlap formulae used. * small base
697
237%
450
232%
408
239%
113
57%
124
59%s
Page 1
Harris Interactive QuickQuery
Fielding Period: January 24-28, 2014
Mulberry Marketing Communications
Weighted To The U.S. General Adult Population - Propensity
28 Jan 2014
Q1705 A driverless car is an autonomous vehicle capable of sensing its environment and navigating without human input. For which of the following reasons,
if any, would you be worried about riding in a driverless car? Please select all that apply.
Base: All Respondents
Children Parent of Child
Home
Marital
Income
Education
Employment Status
in HH
Under 18 in HH
Ownership
Status
__________________________ _________________ _______________________ ___________ _______________ _____________ ______________
Less
$50K
$75K
H.S.
Total
Than
or
Some Col. Total Un- Stud- RetHomeMarrNot
Total $50K $74.9K $99.9K $100K+ Less Col. Grad+ Emp. emp. ent ired
Yes
No
Yes
No
owner Renter
ied Married
_____ _____ ______ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _______ _______ ______ ______ ______ _______
(A)
(B)
(C)
(D)
(E)
(F)
(G)
(H)
(I)
(J)
(K)
(L) (M)
(N)
(O)
(P)
(Q)
(R)
(S)
(T)
Unweighted Base
2039
1000
389
220
250
828
559
652
1031
1008
137
491
524
1515
465
1574
1240
720
1018
1021
Weighted Base
2039
785
351
248
471
847
590
602
1102
937
166*
441
614
1425
536
1503
1273
689
1063
976
Would Be Worried About
Riding In A Driverless Car
(Net)
1802
88%
684
87%
321
92%b
232
94%B
416
88%
732
86%
529
90%
541
90%
971
88%
831
89%
143
86%
414 519 1283
94%I 84%
90%M
JK
464
87%
1338
89%
1142
90%
605
88%
967
91%T
835
86%
Equipment failure (e.g.,
braking software glitch,
warning sensor fails to
alert the driver of
danger)
1601
79%
578
74%
293
84%B
215
87%B
378
633
80%b 75%
466
79%
503
865
84%F 79%
736
79%
128
77%
378 438 1163
86%I 71%
82%M
Jk
392
73%
1209
1043
80%O
82%R
514
75%
873
82%T
728
75%
Liability issues (e.g.,
who would be responsible
if a driverless car is
involved in an accident)
1210
59%
449
57%
221
63%
147
59%
286
61%
469
55%
361
380
626
61%f 63%F 57%
583
62%i
96
58%
306 315
69%I 51%
Jk
895
63%M
278
52%
932
62%O
794
62%R
384
56%
688
65%T
522
53%
Hackers gaining control of
the vehicle
1060
52%
404
51%
199
57%e
125
50%
224
48%
442
52%
316
54%
302
50%
549
50%
511
55%i
92
56%
253 298
57%I 49%
762
53%
261
49%
799
53%
683
54%
348
50%
565
53%
495
51%
Personal data collection
(e.g., auto companies,
insurers, advertisers and
municipalities may know
where the car goes, how
fast it travels)
748
37%
291
37%
140
40%d
75
30%
174
37%
329
39%
204
35%
215
36%
388
35%
360
38%k
49
29%
199 206
45%I 34%
JK
541
38%
188
35%
560
37%
476
37%
256
37%
411
39%
336
34%
Other
191
9%
29
8%
23
9%
32
7%
85
10%
59
10%
47
8%
101
9%
90
10%l
18
11%
32
7%
61
10%
130
9%
50
9%
141
9%
110
9%
68
10%
74
7%
117
12%S
101
30
13%cD 8%
16
6%
55
12%
115
14%
61
10%
61
10%
131
106
12%L 11%L
23
14%L
27
6%
95
142
16%N 10%
72
13%
165
11%
131
10%
84
12%
96
9%
141
14%S
406 1195 1413 3633
245% 271% 230% 255%
1242
232%
3805
253%
3237
254%
1653
240%
2708
255%
I would not be worried about
riding in a driverless car.
Sigma
237
12%
92
12%e
5046 1915
247% 244%
912
260%
600
242%
1149 2072 1467 1507 2661 2386
244% 245% 248% 250% 241% 255%
__________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5%, 10% risk level) - B/C/D/E - F/G/H - I/J/K/L - M/N - O/P - Q/R - S/T
Overlap formulae used. * small base
2339
240%