PROPAGANDA TECHNIQUES Name:_____________
Find the following Propaganda techniques on the Web. Write the name of the product
and crate a “hot list” by dragging the URL to this document.
1. Bandwagon: This technique involves encouraging people to think or act in some way
simply because other people are doing so. For example: "All your neighbors are rushing
down to Mistri Motors to take advantage of this year-end sale. You come, too!"
a.Product:
URL:
b. Product:
URL:
2. Snob appeal: This technique involves making a claim that one should act or think in a
certain way because of the high social status associated with the action or thought. For
example: "Felson’s Furs – the feeling of luxury, for those who can afford the very best."
:a.Product:
URL:
b. Product:
URL:
3. Vague, undefined terms: This technique involves promoting or challenging an
opinion by using words that are so vague or so poorly defined as to be almost
meaningless. For example: "Try our new and improved, all-natural product."
a.Product:
URL:
b. Product:
URL:
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4. Loaded words: This technique involves using words with strong positive or negative
connotations, or associations. Name-calling is an example of the use of loaded words. So
is any use of words that are charged with emotion. For example: "No really intelligent
voter would support his candidacy."
a.Product:
URL:
b. Product:
URL:
5. Transfer: This technique involves making an illogical association between one thing
and something else that is generally viewed as positive or negative. For example: " The
American pioneers worked hard because they cared about the future. If you can about the
future of your family, then see your agent at Pioneer Insurance."
a.Product:
URL:
b. Product:
URL:
6. Unreliable testimonial: This technique involves having an unqualified person endorse
a product, action, or opinion. For example: "Hi, I’m Bart Bearson. As a pro-football
quarterback, I have to be concerned about my health. That’s why I take Pro-Ball Vitamin
Supplements."
a.Product:
URL:
b. Product:
URL:
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