ECON 600 – Economics of Organizations and Management University of St. Thomas Mondays: Tuesdays: Thursdays: Fall 2004 Minneapolis Section 21 St. Paul Section 5 Mall of America Section 86 Professor: Office Hours: Office: Mailbox: Telephone: E-mail: Instant Messaging: Terrance Murphy Hall 446 Roach Center LL01 Metropolitan Learning Alliance 6:00-9:00pm 6:00-9:00pm 6:00-9:00pm Dr. John A. Spry Mondays 1-4 and by appointment TMH 343A TMH #343 office (651) 962-4689 jaspry@stthomas.edu JohnASpry on AOL Instant Messenger Course Description A. Overview This course focuses on the application of microeconomic tools and concepts to business decision-making. The course will provide knowledge, and some level of mastery, of a variety of tools and techniques used to solve management problems. Concepts covered include: optimal marginal decision-making; demand estimation; production and cost; markets and organizations; optimal pricing strategies; asymmetric information and game theory; and use of incentives and contracts to resolve principal-agent conflicts. We will study how managers can lead their firms to make good decisions by controlling 1) the assignment of decision rights within the firm, 2) the means of rewarding individuals and units, and 3) the structure of systems to evaluate performance. B. Prerequisites Rudimentary knowledge of economic theory. This can be satisfied by completing MBEC 500 or an introductory undergraduate economics course. A principles of economics text is available upon request if you wish to brush up on these skills. Also you are expected to have a basic knowledge of statistics. C. Textbooks and other materials: Required: Brickley, Smith, Zimmerman, Managerial economics and organizational architecture,3rd ed. Lewis, Michael, Moneyball: the art of winning an unfair game. (Available in paperback) Coursepack for MBEC 601 – Spry, Fall 2004 Blackboard Website: We will use a Blackboard website for this course. You may access the site through www.stthomas.edu (click on “My UST blackboard portal”). Announcements, class materials, web links, and (confidential) grades will be posted on the course website. You should check the site regularly for announcements. Help: UST New User Web Page http://www.stthomas.edu/new Help desk: 651 962-6230 Recommended: Business periodical of your choice such as The Wall Street Journal, The Economist, Business Week, etc. Optional: Study guide for Brickley, Smith, Zimmerman, Managerial economics and organizational architecture. D. Classroom sessions Classroom sessions will be a mix of lecture, demonstrations, discussion, and small group work. Class participation is an important component of learning in this course. Class members are expected to complete the assigned reading and suggested exercises/case questions prior to each class session; good class preparation will result in a richer discussion. Attendance is important because of the exchange of knowledge and insights through discussion & other group activities. Though I realize that illness or business travel may take prevent you from having perfect attendance, please note that St. Thomas’ MBA policy states that missing more than two class sessions is excessive. In this course excessive absence will affect your grade. ECON 600 1 E. Grading, major assignments, final project, and exam Your grade will be based on four assignments, a written project, and a final exam. There are a total of 400 possible points. The relative weights are: 4 Assignments 200 points (50 points each) Competitive Strategy and Organizational Architecture Project 100 points Final Exam 100 points 4 Assignments will be posted on Blackboard. Some parts of these assignments are computational and some are written analyses. Each assignment is worth 50 points. The Competitive Strategy and Organizational Architecture Project is a confidential evaluation of the market structure, competitive strategy, and the organizational architecture of your company (or one of its units) – or any organization with which you are familiar. This project will include an industry analysis of a major market in which your company/unit is a player. If your company/unit is positioned in several distinct major markets, please consult the professor for guidance on which of these to analyze. These projects are designed to apply and integrate multiple course topics. They will involve some library/database/web research, especially to investigate & document the industry structure. A sample analysis will be available. I would strongly recommend consulting with a reference librarian at Keffer library early in the semester for help designing a research strategy and for advice on specific source materials. The Final Exam is open book. A list of required concepts and past exams are on Blackboard. The grading distribution is typically as follows; the average grade tends to be around 3.5 (A=4.0): Above 94% of total points 90-94% 87-under 90% 83-under 87% 80-under 83% 77-under 80% A AB+ B BC+ and so forth Criteria for an A grade Shows superior understanding of course concepts Demonstrates outstanding ability in using course concepts to analyze business problems Uses clear, concise communication Grades ranging from B to A- reflect satisfactory to very good work at the graduate level but indicate room for improvement (by varying degrees, in accordance with the grade) in one or more of the above criteria. F. Instructor biography: John Spry is an Assistant Professor at the University of St. Thomas. He earned his B.S. in economics at Ohio State University, and his M.A. and Ph.D. in economics at the University of Rochester. He has been a member of the faculty at Rutgers University, and was a visiting professor at Brandeis University and Ball State University. He has authored several publications in scholarly journals, has made frequent conference presentations, and has served as a reviewer for academic journals. His current areas of research are state and local public finance, outsourcing of services on toll roads, the economics of state lotteries, and applied non-parametric econometrics. G. Accommodations: Students with disabilities who may need accommodations in this class are encouraged to contact the Enhancement Program - Disability Services at 651-962-6315 as soon as possible. ECON 600 2 Specific course objectives: Upon completion of the course, you should be able to: Explain the importance of models to help understand complex management situations. Identify determinants of demand for a product and give a basic evaluation of a statistically estimated demand function. Calculate elasticities of demand and use the concept to inform pricing decisions. Develop a fundamental knowledge of marginal analysis and apply it to obtain objectives (e.g. maximize profit). Define and give examples of various cost concepts and measures (sunk cost, opportunity cost, marginal and average cost, fixed cost, economies of scale, scope, and learning), and explain their relevance in managerial decision making. Use productivity and resource price information to inform decisions about changes in employment of resources, including the optimal mix of inputs. Explain the four archetypal market structures and the influence of market structure on pricing and profitability. Describe examples of price discrimination and explain why it may be profitable. Apply basic game theory to explain and predict strategic behavior in various types of business interactions. Identify methods by which, and limits to which, a firm may be able to "create and capture value." Perform an industry analysis using Michael Porter’s "five-forces" approach. Employ concepts of transactions costs and contracts to explain why firms exist and to explain interaction within firms. Describe and give examples of links between incentive conflicts, agency problems, and the effectiveness of organizations. Use an economic approach to evaluate the costs and benefits of popular managerial practices, including empowerment, team decision making, and pay for performance. Explain the fundamentals of labor markets (both external and internal) and how they influence compensation levels and practices. Explain the significance of transfer pricing and other divisional incentives on firm value. Perform an evaluation of a company's organizational architecture (decision rights/compensation/evaluation system). ECON 600 3 Tentative Course Outline Date Topic Sept. 9, 13, 14 1. Introduction: Incentives and Marginal Analysis Sept. 16, 20, 21 2. Markets and Information Sept. 23, 27, 28 3. Demand Sept. 30, Oct. 4,5 4. Production and Cost Assign. 1 Due Oct. 7, 11, 12 5. Market Structure and Competitive Strategy Oct. 14, 18, 19 Assign. 2 Due 6. Strategic Pricing Oct. 21, 25, 26 7. Applied Game Theory Oct. 28, Nov. 1,2 8. Incentive Conflicts Assign. 3 Due Nov. 4, 8, 9 9. Organizational Architecture and Ethics Nov. 11, 15, 16 10. Decision Rights Assign. 4 Due Nov. 18, 22, 23 11. Labor Markets Draft of Final Project Due Nov. 29,30 Dec.2 12. Incentive Compensation Dec. 6, 7, 9 Final Project Due 13. Performance Evaluation and Transfer Pricing Reading Assignment “Managerial Economics” = Brickley, Smith, Zimmerman text Managerial Economics Chapters 1-2 Interwest Healthcare Case, p. 37 Coursepack: The Dismal Science? Hardly?, WSJ The Beane-ing of Life, CSFB Who’s on First, The New Republic Michael Lewis, WSJ Managerial Economics Chapter 3 Moneyball Coursepack: Lincoln Electric (A) and (B) Navy Turns Into Auctioneer, WSJ Its Just a Game, NYT Managerial Economics Chapter 4 Moneyball Handout: Estimating Demand Using Excel Managerial Economics Chapter 5 MoneyBall Managerial Economics Chapters 6 and 8 Coursepack: Going for the Gold, WSJ Pineapple Acid Test, WSJ Note on the Structural Analysis of Industries Managerial Economics Chapter 7 Coursepack: Myth of Market Share, WSJ The Power of Smart Pricing, Business Week Shellshock, NYP The Usual Decorous Waltz, NYT Managerial Economics Chapter 9 Holland Sweetener versus Monsanto, p.245. Managerial Economics Chapter 10 and 18 (pp. 503-513) eBay.com, p. 275. Managerial Economics Chapters 11 and 21 Coursepack: Nordstrom Giving Until it Hurts, WSJ Recycling Corporate Responsibility, WSJ Managerial Economics Chapters 12 and 13 Medford University, p. 325 Managerial Economics Chapter 14 Safelite Auto Glass (A) Managerial Economics Chapter 15 Coursepack: Safelite Auto Glass (B) Managerial Economics Chapters 16 and 17 Arthur Anderson LLP Dec. 13, 14, 16 Final Exam ECON 600 4