JOB DESCRIPTION
Job Title: International Editorial
Reports to: Head of Creative
Location: London, UK
OVERALL PURPOSE

To be the lead editor for World Animal Protection

To provide editorial guidance and advice to all teams across the organisation
– including the global communications and campaigns teams

To be lead on editorial best practice and procedures

To be responsible for the delivery of effective communications materials
(on/offline copy and publications) for World Animal Protection’s International
office

To work closely with the brand team as the brand guardian for all editorial work
across the organisation

To work closely with the External Affairs, Research and Learning teams,
providing editorial assistance for key stakeholder and policy maker
engagement

Define the editorial content strategy and editorial plan for the organisation

Deliver creative excellence in response to business requirements
PRINCIPAL RESPONSIBILITIES:
Copy

To lead on and provide excellent, accurate and on brand copy for a broad
range of audiences – including corporates, consumers, policymakers and
academics - and channels

To have overall responsibility for the editorial process for all publications
developed in the International office including copy editing and arranging
proofreading and other editorial support where needed

To support and guide the global teams in their copy development

Project management of content for print projects ensuring that all projects
meet the agreed brief, are on-brand and represent value for money
Brand and Messaging

To lead on, advise and champion guidance on style and tone for all editorial
work promoting World Animal Protection

To work closely with all teams across International to help develop messaging
that is on brand and promotes the organisation’s tone of voice

To support the global teams in delivering editorial work that promotes the
World Animal Protection brand

To develop concepts, pitches and ideas for WSPA campaigns and initiatives
To play a core role in the creative team to ensure consistency of all creative
outputs, in particular written style
o
Providing support to regions on tone and messaging for key stories
o
Providing editorial advice to programme authors
Web content development

Writing on brand copy from advocacy actions to campaign messaging

Working with/advising Digital Content Editor as required
Management

Oversee and lead editorial freelancers, to ensure that content projects’ tone of
voice are on brand, are completed on schedule, within budget, and handled
thoroughly and accurately

Recruiting expert freelance editors for projects
EXPERIENCE & SKILLS
QUALIFICATIONS:

Education to degree level - desirable

Journalistic qualification NCTJ or equivalent – desirable
EXPERIENCE:

Proven and substantial editorial and project management experience

Substantial and proven experience of working with all levels within
organisations, specifically collaborating with and influencing stakeholder
engagement teams

An in-house creative team background is desirable
KNOWLEDGE / SKILLS:
The job holder will be required to have the following skills:

Outstanding written and verbal communication skills.

Advanced copywriting skills and experience

Experience of writing content across on and offline channels

Proven experience of writing public facing marketing led copy and stakeholder
focused content which can engage the public in World Animal Protection’s work

An understanding and proven experience of writing content which can engage a
range of different audiences, including corporates, Government officials and
supporters

Ability to plan and prioritise workload across short-term and long-term needs

Flexibility and sensitivity when responding to conflicting priorities and produce
clear briefs and compelling content that meets audience and organisational needs

The ability to work internationally and in a multi-cultural environment

Attention to detail and excellent organisational skills

Experience and understanding of the briefing, design, print and production
process

Experience of building collaborative, strong relationships with other departments at
all levels

Works well within the team environment and able to work under pressure of
competing deadlines

Desire to 'own' responsibility and be accountable for driving editorial excellence
through the organisation

Highly creative with a desire to pitch in and work with the team to meet company
objectives

Excellent diplomacy and negotiation skills, able to persuade effectively and deliver
convincing arguments with a close attention to accuracy

Excellent presentation skills, able to present different ideas and concepts to all
teams across the organisation

IT / computer literate using Microsoft packages

Experience of working with a team of freelancers, briefing, delegating and
monitoring them effectively

Ability to provide coaching, feedback and guidance to others, at all levels

The working language will be English; working knowledge of another language
used by World Animal Protection offices would be beneficial


Works quickly and diligently
Diplomatically provides feedback and advice to colleagues on their content
requirements

Confident, diplomatic and persuasive presentation technique