Gorenje at the IFA Fair in Berlin, 2009
Gorenje Ora-Ïto White Collection
Cooperation of Gorenje and the designer Ora-Ïto goes on
Introducing the Gorenje Ora-Ïto White Collection
A new version of the Gorenje Ora-Ïto Collection, the Gorenje Ora-Ïto White Collection
was launched last year and was . Its manufacturer is confident that the new version
will be met with the same enthusiasm as its black minimalist predecessor that was
ranked among the five best household appliances of the year 2007 by the cult
Wallpaper magazine, and whose elegant design featuring a combination of black
glass and brushed aluminium handles, paired with technologically perfected interior,
impressed the sharp eye of the Plus X Award jury, as the built-in oven B1 ORA E with
electronic control won the award in the design category. The new Gorenje Ora-Ïto
White Collection is intended for all that remain faithful to white colour in the kitchen,
yet are looking for appliances with excellent and distinctive design. They are bound
to be impressed by the elegant glossy white glass surfaces, perfectly tuned with the
brushed aluminium handles, which will introduce in the kitchen that freshness that
can only spring from reflections in white.
Gorenje Ora-Ïto White is another collection of Gorenje household appliances that combines
cutting-edge technology with excellent and distinctive design, offering the contemporary
consumer a new line of signature designed household appliances which are, however, still
affordable to a wider range of the population. The collection comprises a freestanding fridge
freezer, a multi-function electronically controlled built-in oven, a glass-ceramic cooking hob,
including a version with gas burners on glass-ceramic surface, elegant chimney kitchen
hood, and decorative panels for the dishwasher and microwave oven that round up the
harmonious design of the entire collection. Appliances of the Gorenje Ora-Ïto Collection rank
in the highest energy classes "A" and offer all contemporary user functions. They are
Greta Kokot Rajkovič, Product PR, tel.: +386 3 899 16 62, +386 31 359 214, greta.kokot@gorenje.com
Gorenje at the IFA Fair in Berlin, 2009
Gorenje Ora-Ïto White Collection
distinguished by the harmonious appearance of their front panels covered entirely with opal
glass, and brushed aluminium handles in stainless-steel colour.
The everlasting and ever-modern story of interweaving glass and metal, which came to life
in its many contrasts in the Gorenje Ora-Ïto Black collection, hence goes on.
Fridge freezers
The fridge freezer of the new Gorenje Ora-Ïto White Collection, dressed in opal glass in
combination with thoughtfully designed vertical aluminium handle in stainless steel colour
brings a trendy urban architecture of glass and metal to your home. The freestanding model
is available in the highest energy class, "A+". Interior equipment in white, treated with
antibacterial coating, including halogen lighting, advanced NO FROST technology, and the
perfect layout of transparent shelves and drawers, will surely meet all the standards of
contemporary users. The freestanding model also includes a specially designed metal
holder for bottles.
Ovens
Entire surface of each appliance from the new collection, including the oven door that
houses an elegant electronic control module, is covered with an opal-white glass decorative
panel. The multifunction oven of the new Gorenje Ora-Ïto White collection, ranked in the
highest energy class "A", will meet all standards of contemporary users. The oven boasts
perfected electronic control, ultra cool door, DCS dynamic cooling system, and convenient
telescopic tray guides. Oven interior is coated with high-quality EcoClean enamel that
contributes considerably to uniform dispersion of heat in the oven interior, paving the way for
excellent cooking results. Rounding up the features is the AquaClean function for rapid
cleaning without the use of detergents, making this task both efficient and environmentfriendly.
Cooking hobs and kitchen hoods
Glass-ceramic cooking hob in white and gas cooker with a white glass surface is a step away
from the conventional glass-ceramic hobs in which black has always been firmly canonized;
thus, it introduces a special elegance into the kitchen space. Cooking surfaces feature
sensor touch-control.
The modernly designed chimney hood of the new generation, with its elegant and refined
shapes, reaches beyond its core functionality of evacuating excess steam and odors from
the kitchen; it is an aesthetically perfected element of your new Gorenje Ora-Ïto Collection in
white.
Gorenje has won the Plus X Award five times. Following the award in the user-friendly operation
category for the Premium Touch washing machine in 2004, and the combined Premium Touch
refrigerator-freezer in 2005, the combined refrigerator-freezer Gorenje Pininfarina won the award in
the design category in 2006. Last year, the jury was impressed by the user-friendly operation of the
velvet-black refrigerator-freezer Gorenje with 3.500 CRYSTALLIZEDTM Swarovski Elements.
www.gorenje-oraito.com
Greta Kokot Rajkovič, Product PR, tel.: +386 3 899 16 62, +386 31 359 214, greta.kokot@gorenje.com