spuPOR108_inglés spu06108 Territory and contexts in the field of the population´s health For the last two decades, advances have been made in the documentation of social and health problems of the population in the region within the framework of increased inequalities and inequities, more decentralizing processes and progressive introduction of data processing and analysis methods and techniques. The following reflections were aimed at discussing the few advances made in the inclusion of life environment information in the population health analyses per territory, and its possible effects on the comparison among units placed at the same level. The favorable conditions in which health information had developed and the persistence of some problems such as lack of integrated data, and likely evolution of data production and analysis techniques at a pace faster than that of necessary theoretical and/or methodological reformulations were described. Some assumptions related to heterogeneity of territorial divisions and of population distribution in Cuba were stated. The review or clarification of existing indicators, or the creation of new ones particularly those accounting for the most recent domestic changes were suggested, with a view to updating the classification of territories by their living conditions or by type of population. Also, the proposal of building alternative or supplementary territorial units characterized by more homogeneous contexts was made in order to improve the analysis of social production of health problems. Key words: Territory, contexts, health information, population health problem distribution, Cuba. spu08108 Variability and climate change in Cuba: potential impact on the human health Estimating the variability of climate changes and the threats derived from the extension of this event are of vital importance for the impact that this may have on diseases and on the National Healthcare System as well. Additionally, identifying the healthcare sector vulnerabilities is gaining today particular importance for the strategy of the Cuban population adaptation to climate changes. The main results of research studies conducted in Cuba about Climate Changes and Human Health were provided. Reflections were also made on how the relationships that allow describing the potential impacts on health should be studied and how the vulnerabilities may be identified using a methodological procedure, that is, the MACVAH/AREEC model, and three sophisticated indexes devised in Cuba from the general guidelines and steps submitted for the vulnerability to climate change studies in the healthcare sector. Costs attributable to climate effects on health and possible measures to support human adaptation were presented. Key words: Variability, climate change and health, vulnerability. spu09108 Biometeorological forecasts: a way of reducing occurrence of health crises. The Sagua La Grande case There has been a rise of medical service provision in Cuba and the country shows health indicators comparable to those of the most developed nations. A new procedure that will be useful for continuos improvement of the Cuban population´s health is being worked out. It refers to the biometeorological forecast method aimed at providing health institutions and emergency services with early and timely information about the prevention and treatment of some non-communicable chronic diseases with high incidence in the country. Such a method can alert to favorable conditions for unleashing health crisis up to 180 hours in advance on the basis of the changes of partial air oxygen density within 24 hours, the type of prevailing synoptic situation and the local effects of the environmental pollution. In order to validate the results of these forecsts, a pilot study is being conducted from December 1st, 2006 in health centers located in Sagua La Grande municipality, which monitors daily occurence of several diseases and their association to sudden weather changes. The diseases under study were bronchial asthma, cardiovascular diseases, strokes, hypertension, headaches and some types of acute respiratory diseases. The preliminary satisfactory results of the operation of this biometeorological forecast service in health centers located in Sagua la Grande municipality during the little rain period (winter) from 2006 to 2007 were shown. Key words: Biometeorology, forecasts, human health. spu10108 Sexual health and aging The process of changes in the population is continuos and permanent. In previous times, the evolution of the populational structure was slow, but at present, very fast movements have occured as a result of the accelerated impact of decreased fertility and increased life expectancy, which has given rise to an important population section over 60 years of age existing in many countries like Cuba. In 1994, a new concept on reproductive health took shape at international bodies and was accepted by many nations worldwide; this concept together with the population development calls for new considerations about the perceptions and behaviors of the elderly´s sexuality. Consequently, it is necessary to assess the ways of feeling and acting by this group and also their effects on sexual health, a topic of great significance at the present time. Some interesting elements on the sexual health of the people aged 60 years and over were provided; this made it possible to make reflections on the current sexual behavior of the elders and to contribute to an accurate assessment of these aspects. Key words: Sexual health, population aging. spu11108 Fertility in Cuba from the end of the 20th to the beginning of the 21st century Fertility in Cuba has had historically low levels, particularly since 1978 when fertility levels began declining in a permanent way. Since 1970, the fertility pattern has been characterized by a markedly early structure, mainly adolescent fertility. From 1990 to 2005, the declining level was kept whereas the structure or pattern tended to vary. As a result two behaviors were observed: firstly, a tendency to marked decrease from 1990 to 1995 and secondly, certain fluctuations with a tendency to stability till 2005. The highest fertility decrease occurred in the period from 1990 to 1996. On the other hand, the fertility pattern showed a higher prevalence of older age groups over 30 years and lower incidence of teenagers (except for pregnancies). The fertility levels kept slightly higher in non-working women and in countryside residents, and besides, it was observed that although education was pretty homogeneous, women graduated from the university exhibited higher fertility levels. Likewise, the fertility behavior was assessed in the various regions of the country, noting that there were differences in terms of structure and level. Key words: Fertility, tendencies, Cuba. spu12108 Validation of MBG Questionnaire (Martin-Bayarre-Grau) for the evaluation of therapy adherence in blood hypertension patients Introduction A research project aimed at evaluating the levels of adherence to treatment in hypertensive persons is being conducted in the National School of Public Health of Cuba; to this end, the construction and validation of a questionnaire in order to measure this aspect were required. Objectives To present the process of validation of contents and the logical construction of the questionnaire as well as the evaluation of its internal consistency. Methods Contents validation was carried out using a methodology submitted by Moriyama. The sample used to evaluate internal reliability and validity of the internal construction of MBG questionnaire was made up of patients with essential blood hypertension, aged over 20 years and living in the health area under Van Troi polyclinics (N: 114) in Centro Habana municipality. Internal consistency was determined by Cronbach` s alpha coefficient estimation whereas validity of MBG construction was evaluated by a factor analysis of main components. Results Cronbach´s alpha coefficient of internal consistency was 0,889 for the sample. The contents validation allowed considering that the formulation of items was reasonable, they were clearly defined and their presence in the questionnaire was justified; the submitted categories to be included in the construction of this instrument were adequate. The results indicated the existence of three factors: active adherence, autonomy in the face of treatment and adherence complexity, all of which accounted for 68,72% of accrued variance. Conclusions The achieved results were favourable. An instrument comprising adequate conditions and valid criteria that support its use and application in the field of research and of medical practice is available. Key words: Therapy adherence, questionnaire, blood hypertension. treatment adherence, validation, spu13108 Marketing in the Cuban healthcare system Introduction A number of elements on the origin of the social approach to marketing closely related to health and the reasons why these professionals are not suitably prepared for using marketing strategies were provided Objectives To determine the main causes of the non-use of marketing as a health management tool in the national healthcare system. Methods A descriptive research based on quantitative and qualitative techniques and on the methodological triangulation strategy. Results Little knowledge about marketing and positive attitude towards marketing implementation in the healthcare field; the great majority of professionals is interested in acquiring knowledge and delving into this topic because of its advantages for the work. Particular scenarios and contexts, training processes and the emphasis given by different formation activities to social marketing have a great effect on the attitudes of health managers, officials and professionals. Marketing strategies are applied in specific cases but not on the basis of knowledge and developed skills. There was a consensus of the need to implement it in order to achieve better quality and higher profitability in health programs and services. Conclusions The scope of research is extended, with results that enrich the process of formation and qualification in health marketing. There exist capabilities of response for the formation process in this field at every managerial level of the national healthcare system, which will be also supported by positive attitudes to the use of marketing. Adequate information for the working up of a strategy that positively affects the health management is available. Key words: Health marketing, knowledge, attitudes, practice. spu14108 Direct costs of home-based care in Cuba Introduction Home-based care is a primary health care option mainly aimed at improving the patient care and at using available economic resources more effectively. There have been few studies on this care modality that included different geographical settings in Cuba. Objectives To estimate and to characterize the direct cost of home care in the various geographical areas of the island. Methods A partial cost study was conducted from 2001 to 2002 in four Cuban geographical areas. Those costs afforded by the national healthcare system and part of those paid by the families were analyzed. The considered items were human resources, waste materials, diagnostic means and drug therapy. Cost per patient and per cause of home care was estimated. The total number of patients cared at home was 837. Results The cost per patient ranged from nearly 10,00 to 20,00 pesos. The rural setting showed the highest cost in this regard. Items that contributed the most were salary and drug therapy. The difference between cost per patient in a rural area and in the other areas was determined by the kind of treatment. Home-based care accounted for an average family cost, in terms of purchase of drugs, from 7,00 to 18,00 pesos per patient. Conclusions Home care generated comparable average costs in both rural and urban areas. Respiratory diseases were the most costly and the contribution by the various items was similar regardless of the geographical area and of the cause of home care. As the condition of the patients became more critical, differences in terms of costs between urban and rural areas were observed, and cost increases mainly occurred at the expense of the item “treatment.” Key words: Costs, home-based care, primary healthcare. spu15108 Studies on active screening in Cuba The Cuban state takes responsibility for the population’s health care, and for the search of and timely solution of health problems at the primary care level that constitutes the fundamental pillar of the Cuban healthcare system. At the same time, it represents the main scenario where big changes are taking place owing to the introduction of better or new technologies, the opening up of new services and the wide extension of education, which means that the health area turns into a medical university to teach medical sciences and into the place where the improvement of the Comprehensive Medical Care to the Family and the Community is focused; this Program is aimed at developing comprehensive medical care of excellence for the people, the families, the groups and the community at large. The patient classification is closely linked to the active screening programs that Cuba is conducting at present, and is the important topic that was reviewed in this paper. Active screening essentially lies in systematic clinical examination of the population and its final objective is the reduction of the screened disease-specific mortality rate, so it detects the highest number of individuals in need of a timely and effective treatment in order to improve their quality of life. The requirements for a study of this type and the typical inclusion criteria that a disease should meet to be accepted for a screening program were explained; additionally, the Cuban experience in child and adult screening as well as the main challenges for its implementation in both groups of persons were dealt with. Key words: Screening, epidemiology, health care service, Cuba. spu16108 Low birthweight: a look at the influence of social factors A descriptive study was conducted to show how the social and economic factors of a country may substantially affect maternal and fetal malnutrition resulting in low birthweight newborns, all of which is closely related to a higher incidence of infant mortality. Low birthweighted neonates is a worldwide problem at present, particularly in the Third World countries located in Asia, Africa, Latin America and the Caribbean where hunger and poverty derived from neoliberal globalization prevail, and also the sinister idea of converting food into fuels is another problem to be faced. It was proved that economic factors, social and political systems ruling in each country are decisive to avoid low birthweight children. The Millennium Development Goals laid out by the different UN organizations were pointed out. Key words: Socio-economic malnutrition, low birthweight. factors, agricultural fuels, maternal spu17108 Latin American social and historical references: contribution to the political fundamentals of health promotion The present article underlined some contributions by the Latin American medical and social thinking that have been barely mentioned in the existing documents about health promotion. However, the theoretical and methodological contributions made by a number of social scientists from these countries have achieved significant advances in the fields of medical sociology, social epidemiology, group health, research-action, just to mention some areas of knowledge. Likewise, various sociopolitical events that took place in this continent since the 60`s have significantly influenced several statements based on the social nature of health, thus enriching the way of thinking and the way of acting – in the light of counter hegemonic political positions – for the defense of the public health seen as a fundamental human right. Key words: Medical-social thinking, human right, Latin America, health promotion.