Jan Marontate
School of Communication
Spring 2012
Simon Fraser University
(Burnaby)
CMNS 801-5: Design and Methodology in Communication Research
Handout 5: Readings Weeks 6-10
Changes will be announced in class.
Week 6 (Feb. 29th ): Unobtrusive Methods
Required
Lee, Raymond M. 2000. Unobtrusive Measures in Social Research. Buckingham: Open
U. Press. (Chapters 1-5):
Ch. 1 & 2—Introduction & Found Data
Ch. 3—Captured Data
Ch. 4—Retrieved Data: Running records
Ch. 5—Retrieved Data: Personal & Episodic Records
Recommended
Webb, E. J.; Campbell, D. T.; Schwartz, R. D. & Sechrest, L. (2000 revised version of
1967 original). Unobtrusive Measures. nonreactive research in the social sciences
Thousand Oaks: Sage.
Pickard, Victor (2006) “Assessing the Radical Democracy of Indymedia: Discursive,
Technical, and Institutional Constructions.” Critical Studies in Media Communication.
March 2006.
Week 7 (Mar. 7th): Ethnography & Possibly Participatory Action Research)
Clifford, J. (1986). Introduction: partial truths. In Clifford, J. and Marcus, G.E. (Eds.),
Writing culture: the poetics and politics of ethnography (pp.1-26). California; London:
University of California Press.
Fine, G. A. (1993). “Ten lies of ethnography.” Journal of Contemporary Ethnography,
22, pp. 267-294.
Jordan, S. (2003). “Who stole my methodology? Co-opting PAR.” Globalisation,
Societies & Education, 1(2), 185-200.
Mascia-Lees, F.E. et al. (1989). The postmodern turn in anthropology: cautions from a
feminist perspective Signs 15(1): 7-33.
Shaver, Frances M. (2005) “Sex Work Research. Methodological and Ethical
Challenges”, Journal of Interpersonal Violence, March 2005 20(3): 296-319.
Weinberger, E. (1992). The camera people. Transition, (55), 24-54. Retrieved from
http://www.jstor.org.proxy.lib.sfu.ca/stable/2934848
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Recommended:
Bird, S. E. (1992) ” Travels in Nowhere Land. Ethnography and the ‘Impossible’
Audience”. Critical Studies in Mass Communication 9: 250-260.
Clifford, J. (1986). Introduction: partial truths. In Clifford, J. and Marcus, G.E. (Eds.),
Writing culture: the poetics and politics of ethnography (pp.1-26). California; London:
University of California Press.
Garfinkel, H. (1967). Studies in Ethnomethodology. Cambridge, UK: Polity.
Koester, Stephen (1995) “Applying the Methodology of Participant Observation to the
Study of Injection-Related HIV Risks” in Qualitative Methods in Drug Abuse and HIV
Research
National Institute on Drug Abuse Monograph Series 157, pp. 84-99. (Electronic
document title begins with HIV in the Readings folder).
Lofland, J. and Lofland, L (1995) Analyzing social Settings. A Guide to Qualitative
Observation and Analysis. Washington: Wadsworth.
Spradley, James The Ethnographic Interview (1979) Holt, Rinehart and Winston.
Weinberger, E. (1992). The camera people. Transition, (55), 24-54. Retrieved from
http://www.jstor.org.proxy.lib.sfu.ca/stable/2934848
Week 8 (Mar.14th): Textual Analysis (Critical Discourse Analysis, Content Analysis)
Chiapello, E., & Fairclough, N. L. (2002). “Understanding the new management
ideology: A transdisciplinary contribution from critical discourse analysis and new
sociology of capitalism.” Discourse & Society, 13(2), 185.
Fairclough, N. (2002). “Critical Discourse Analyss as a method in social scientific
research” in Wodak, R. and M. eyer (ed) Methods of Critical discourse Analysis,
London: Sage, pp. 129-138.
Philo, Greg. (2007). Can discourse analysis successfully explain the content of media and
journalistic practice?. Journalistic Studies, 8(2), 175-196.
Scollon, R. (2005). “The Discourse of food in the world system: Toward a nexus analysis
of a world problem.” Journal of Language and Politics 7(4), 465-488.
Recommended
Fairclough, N. (2005). "Critical Discourse Analysis in Transdisciplinary Research" A
New Agenda in (Critical) Discourse Analysis. Eds. Wodak R. & Chilton P. Amsterdam:
John Benjamins Publishing Company. (pp. 53-70)
Slembrouck, S. (2001). “Explanation, interpretation and critique in the analysis of
discourse.” Critique of Anthropology, 21(1), 33.
Week 9 (March 21s): Visual Methods
Bal, M. (2003). “Visual Essentialism and the Object of Visual Culture.” Journal of Visual
Culture Vol. 2(5):9-32.
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Available online at: http://vcu.sagepub.com/cgi/content/abstract/2/1/5
Jewitt, C. and R. Oyama. (2001) “Visual Meaning: a Social semiotic Approach” in Van
Leeuwen, T., and Jewitt, C. Eds. Handbook of Visual Analysis, Sage Publications.pp.
134-156.
Lister, M., and Wells, L. (2006). “Seeing Beyond Belief: Cultural Studies an Approach to
Analyzing the Visual”. Van Leeuwen, T., and Jewitt, C. Eds. Handbook of Visual
Analysis, Sage Publications. 61-91.
Van Leeuven, T “Semiotics and Iconography” in Van Leeuwen, T., and Jewitt, C. Eds.
Handbook of Visual Analysis, Sage Publications. Pp. 91-118.
Recommended
Bal and others (2003) Responses to Mieke Bal’s “Visual Essentialism and the object of
visual culture”, Journal of visual culture 2(2): 260-268.
Bal, Mieke. (2002) “Chapter 1: Concept” in Traveling Concepts in the Humanities: A
Rough
Guide, 22-55. Toronto: University of Toronto Press.
Hatfield, K. L.; Hinck, A.; Birkholt, M. J. (2007). “Seeing the Visual in Argumentation:
A Rhetorical Analysis of UNICEF Belgium's Smurf Public Service Announcement”
Argumentation and Advocacy Vol. 43. 144-151.
Hirsch, M. (1997). Introduction. In M. Hirsch, Family frames: Photography, narrative,
and postmemory (pp. 1-15). Cambridge, MA: Harvard University Press.
Mirzoeff, N. (202) The Visual Culture Reader. London & New York: Routledge.
Tufte, Edward. (2001) The visual display of quantitative Information, 2nd edition
Tufte, Edward (1997) Visual Explanations. Images and Quantities, Evidence and
Narrative
Tufte, Edward R. (1997) Visual and Statistical Thinking: Displays of Evidence for
Making Decisions. Cheshire , Conn: Graphics Press.31 pp.
Ware, C. (2004) Information Visualization: Perception for Design.San Francisco:
Morgan Kaufmann.
Van Leeuven, T and Carey Jewitt (2001) “Introduction” in Van Leeuwen, T., and Jewitt,
C. Eds. Handbook of Visual Analysis, Sage Publications pp. 1-9.
Visual Culture Questionnaire (1996), October, 77(summer), 25-70.
Week 10: (March 28th): Virtual Methods
Beaulieu, Anne. (2004). Mediating Ethnography: Objectivity and the Making of
Ethnographies of the Internet. Social Epistemology 18(2-3): 139-163.
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Brugger, N. (2009). Website History and the website as an object of study. New Media
& Society , 11 (1&2), 115-132.
Clark, D. (2004). What If You Meet Face to Face? A Case Study in Virtual/Material
Research Ethics. In E. Buchanan (Ed.), Readings in Virtual Research Ethics: Issues and
Controversies (pp.246-261). Wisconsin: Information Science Publishing.
Farrell, Dan; Petersen, James C. (2010) The Growth of Internet Research Methods and
the Reluctant Sociologist. Sociological Inquiry 80. 1 (Feb 2010): 114-125.
Christine Hine (2005): Internet Research and the Sociology of Cyber-Social-Scientific
Knowledge, The Information Society: An International Journal, 21:4, 239-248
Rosenzweig, R. (2005) “Can history be open source?” Journal of American History.
June: 117-146.
Recommended
Hines, Christine (ed.) 2005. Virtual methods: issues in social research on the Internet.
NYC: Berg.
Bolter, J., D. (2003). “Critical Theory and the Challenge of New Media.” Eloquent
Images: Word and Image in the Age of new Media. Hocks, M., and Kendrick, M., Eds.
MIT Press. 19-36.
Part 3: Term Project Presentations
Weeks 11-12 (Apr. 4th & 11th) and possibly Week 13. (An additional class session may
be added in the first week of exams if needed, depending on class size).