QUIKSILVER TONY HAWK & FRIENDS EUROPEAN SKATEBOARDING TOUR Legendary skateboarder Tony Hawk and the Birdhouse team will be heading to Europe this summer for a skateboarding tour that include stops in the cities of Berlin (Ger), Rome/Ostia (Ita), Barcelona (Spa) and Brighton (UK). Tony’s recent European appearances, at the Quiksilver Pro France in Hossegor in 2008 and for the Quiksilver Tony Hawk Show in the majestic surroundings of the Grand Palais in Paris last November, have whipped up a storm in all of Europe and even across the Atlantic. This time, Tony will be headlining four performances on the biggest vert ramps in Europe alongside his Birdhouse team. “I'm very excited to skate in other cities after the overwhelming response we received from our Paris show. The European crowds are amazing so it will be fun to see how they react in different countries. I've skated in all of these cities but never done demos of this size in them. They are in for a treat” explained Tony. Tony Hawk will be performing with some of the best ramp riders on earth and their choreographed shows are always spectacular. Athletes include Sandro Dias, X-Games gold medallist and multiple world champion and vert stars Kevin Staab, Jessie Fritsch and Jean Postec. “I love skating with all of them, and it's like we are a travelling family. They are also amazing athletes and each show is unique because they come up with different tricks and routines each time” Tony said. Every single stop of the tour will come with amazing live concerts and DJ sets. In Berlin, NERD will be making a rare appearance. The band founded by producers par excellence, Pharrell Willams and Chad Hugo, will be performing live to kick off the Quiksilver presents Tony Hawk & Friends European Skateboarding Tour in style. In Rome/Ostia, there will be a selection of the best DJs around while Barcelona will be playing host to punk rock icons Tony Sly (No Use For a Name) and Joey Cape (Lagwagon), who’ll be supporting Tony and Friends… And last, but not least, in Brighton, the enfants terribles of Brit indie rock, Maxïmo Park, with their distinctive post-punk style, will have the honour of closing the European Tour of the greatest skater of all time. “I'm excited to travel Europe with such a great crew. Thanks to Quiksilver, we can do demos on a scale much bigger than previous tours. The crowds will be amazed at what we have in store." --Tony Hawk On July 8th On July 15 th On July 18 th On July 21 th Berlin / Germany Rome / Italy Barcelona / Spain Brighton / England Besides the Vert Ramp Tour, an alternative secret tour is under construction… stay tuned on www.quiksilverlive.com... 1 TONY HAWK SHOW BERLIN / GERMANY MAX SCHMELING HALLE Thursday July 8th 2010 The legendary city of Berlin will be the starting point for the Quiksilver presents Tony Hawk and Friends 2010 European Tour. And to set the tone for an exceptional tour, the Berline event will start off with a bang. The biggest portable ramp in Europe, designed by G Ramps, will be set up in the Max Schmeling Halle, Berlin’s famous concert hall to welcome legendary skateboarder Tony Hawk and his friends. Its monumental shape and spectacular six-metre high roll-in, will provide Tony and his crew with the perfect stage on which to defy the laws of gravity. Quiksilver is also thrilled and proud to announce that NERD and charismatic leader Pharrell Williams will be performing a live concert at the Tony Hawk Show in Berlin. Consisting of Pharrell Williams, Chad Hugo and Shay Haley, NERD are a hugely successful and popular trio formed in 2000. After a promising debut album In Search of… (2001), NERD (short for No One Ever Really Dies) went on to rock the whole world with Fly or Die (2004), an astonishing fusion of rock, pop, funk and hip-hop. In 2008, after several years devoted to producing some of the biggest names in pop music as The Neptunes (Mariah Carey, Gwen Stefani, Justin Timberlake, Britney Spears, Snoop Dogg, Mary J. Blige, etc.), childhood friends Williams and Hugo joined up with Haley to write the group’s third album, Seeing Sounds. A brilliant musician and producer, fashion icon and idol for a whole generation, the influential Pharrell Williams is also a passionate skater. The meeting between one of the biggest music stars on the globe and one of the greatest skaters of all time promises to be a can’t miss event … and it’s all happening on July 8th in Berlin! LOCATION Entrance : 17,80 euros (available online at http://www.eventim.de ) Ramp : Europe’s biggest vert ramp! 4m high, 22m wide, 18m deep. Extension: 6m high roll’in created by G Ramps. PROGRAM 6pm 7:30pm 8pm 8:30pm 9:30pm 10pm 11:30pm Doors open Emil Bulls concert DJ Set Tony Hawk Show - Max-Schmeling-Halle DJ Set NERD live concert End of the Show 2 TONY HAWK SHOW ROME, OSTIA / ITALY PORTO TOURISTICO DI ROMA Thursday July 15th 2010 Quiksilver presents the Tony Hawk Show, with a special guest Daniel ‘Danger’ Cardone, will be held in Ostia, at the entrance of Rome’s Touristic Harbour facing a sensational landscape. The open-air skate show will take place in on the World Cup of Skateboarding vert ramp. The WCS contest will follow the Tony Hawk and Friends demo. The performance will also include X Games gold medallist Sandro Dias, the legendary Kevin Staab, Jesse Fritsch and Jean Postec. The cream of the Italian electro scene will be supporting the Tony Hawk and Friends show, with a selection of Italy’s top DJs at the turntables. Ramp : 3.80m high and 14.2m wide. Extension: 0.80m high. PROGRAM 9pm 10pm 11pm 11:30pm DJ set Tony Hawk Show - Porto Touristico di Roma / Ostia DJ set End 3 TONY HAWK SHOW BARCELONA, BARCELONETA / SPAIN PLAZA DEL MAR Sunday July 18th 2010 The European skateboarding Mecca, Barcelona, was an inevitable stop on the Quiksilver presents Tony Hawk and Friends 2010 Tour. La Barceloneta has been chosen to host the Spanish stop of the Tony Hawk Show. Originally occupied by fishermen, this area, one of the most visited by locals and tourists, now proposes loads of restaurants, shops and great beaches. The monumental vert ramp - Europe’s biggest - will be set on the recently inaugurated Plaza del Mar, facing the Mediterranean Sea with an unobstructed view guaranteed of San Sebastián beach. On the music side, the Quiksilver presents Tony Hawk and Friends show in Barcelona will gather two major US artists: Joey Cape, founder and voice of Californian punk rock band Lagwagon and Tony Sly, founder, guitarist and voice of California’s No Use For a Name. Exclusively for the show, Joey and Tony will turn themselves into DJs before playing a live acoustic session at the After Party, Playa del Masnou (from 9:30pm at ‘El último Xiringo’). Ramp : 4m high, 22m wide. Extension : 6m high roll’in (G Ramps) Free entrance Joey Cape / Barcelona / Tony Sly PROGRAM SUNDAY 18th OF JULY 6pm Show starts DJ set : Joey Cape (Lagwagon) and Tony Sly (No Use for a Name) 7pm Tony Hawk & Friends Show 8:30pm End of the show 9:30pm After Party Acoustic session with Joey Cape and Tony Sly at ‘El último Xiringo” Playa del Masnou 4 TONY HAWK SHOW BRIGHTON OLD PADDLING POOL (WEST PIER) Wednesday July 21st 2010 Brighton, one of England’s most visited seaside towns will host the final show for Quiksilver presents Tony Hawk and Friends European Tour. In order to give Tony Hawk and his crew the best set-up possible, Quiksilver has the help of one of the UK’s most popular skateboarders, Pete King, who owns the biggest vert ramp in the country measuring in at a huge 4.5m high and 15m wide. The show will be opened by a selection of the UK’s top vert skaters, including X Games Ams (US) winner and Quiksilver rider Sam Bosworth. The event will take place at the Old Paddling Pool, located at the old (west) Pier on the seafront. Infamous for night time views of the pier and atmospheric vibes Brighton seafront will come to life with a spectacular display of some of the world’s best skating and UK’s top music acts. On the music side, the British deck star, Christian Stevenson, whose passion for skateboarding is no longer a secret, will mix during the show. Awarded a British Academy of Film and Television Arts (BAFTA), the eclectic Christian Stevenson is both a TV and radio presenter. Alongside Christian will be original UK Skater Bob Sanderson and Dave Duncan hosting the show. A night of skate frenzy will be followed by headlining music act, Maxïmo Park. The Newcastle five-piece is amongst the UK’s most popular British Indie rock bands, with two albums just about to go platinum. Maxïmo Park’s first album, A Certain Trigger launched in 2005 and has recently been nominated for a Mercury award. Tickets cost £15 (available online at www.ticketmaster.co.uk) Children under 12 must be accompanied by an adult. PROGRAM WEDNESDAY 21th JULY 6pm Doors open - DJ Christian Stevenson 6:30 – 7:30pm European Skate Demo 7:30 – 8:30pm Tony Hawk & Friends Show 8:30 – 9:30pm Maximo Park concert More info about… TONY HAWK For several decades, Tony Hawk has been one of the most visible personalities of skateboarding. Global star, businessman, role model and sports icon and star of his own video game, Tony Hawk is above all a legendary skateboarder and an internationally recognized athlete. Tony Hawk was nine years old when his brother changed his life by giving him a blue fibreglass Bahne skateboard. By twelve, Tony was sponsored by Dogtown Skateboards, by fourteen he was pro and by age sixteen Tony Hawk was widely considered the best skateboarder in the world. In the ensuing 17 years, Hawk entered an estimated 103 pro contests. He won 73 of them and placed second in 19, by far the best record in skateboarding’s history. As a high-school senior, he was able to buy his own house at age 17. Two years later he bought another house: a four-and-a-half-acre spread where he also built a monster skate ramp. Hawk was constantly travelling worldwide for demos and contests. The next few years ripped by in a blur of financial uncertainty and personal challenges. Tony started a skateboard company, Birdhouse Projects. Birdhouse wasn’t making money and Tony’s future was sketchy. Skateboarding went through its cycle and was then deemed cool again. The Hawk became the Phoenix. Birdhouse became one of the most established skateboard companies in the world and Tony signed a range of endorsement deals with companies like Quiksilver. In 1998 he and his family started a kids skate clothing company called, of course, Hawk Clothing. In 1999 Activision and Tony created the Tony Hawk’s Pro Skater video game. They expected decent sales, but the next year, Tony Hawk’s Pro Skater 2 was released and jumped to the number one position for over a month. The Tony Hawk series has become one of the best-selling video-game franchises of all time. By the end of 2009, Tony and Activision launched the innovative new Tony Hawk Ride, with its own motion sensitive skateboard shaped game controller that the player stands on to play the game. This fall the follow-up, Tony Hawk : Shred will be released. Tony’s success overflows into the non-electronic world as well. His autobiography, HAWK— Occupation: Skateboarder was a New York Times bestseller and is currently available in paperback. He also created the immensely popular Tony Hawk’s Gigantic Skatepark Tour for ESPN. Tony retired from competitive skateboarding at age 31. He still skates almost every day. Tony decided to stop competing at the end of 1999 after he landed the first-ever 900 (two and a half mid-air spins) at the X Games. The 900 was one of the last on a wish list of tricks he’d written a decade earlier. In 2002, Tony launched the Boom Boom HuckJam, a 24-city arena tour featuring the world’s best skateboarders, BMX bike riders, and Motocross lunatics performing choreographed routines on a million-dollar ramp system, while punk and hip hop music plays. The most recognized action-sports figure in the world, and according to some marketing surveys the most recognizable athlete of any kind in the United States, Tony is also President of Tony Hawk Inc., a worldwide leader in action sports video games, licensing, merchandising, events, endorsements and film and digital media. He regularly appears on television and in films and hosts a weekly show on the Sirius XM Satellite Radio network. Awarded once again as the favourite Male Athlete at the 2008 Nickelodeon’s Kid’s Choice Awards (he won the same award in 2003, 2004 and in 2001, beating Kobe Bryant, Shaquille O’Neal and Tiger Woods), Tony is a role model for fans of all ages. He was named Choice Male Athlete at the Teen Choice Awards 2004 and had won the same in 2001 and 2000. He is an active participant in the Make-aWish Foundation, which honoured him as its favourite Male Athlete in 2002. With the creation of the Tony Hawk Foundation in 2002, Tony has also been helping others experience the same excitement he did as a young skateboarder, learning to skate and building the self-confidence that resulted in his success. Designed to promote and help finance public skateparks in low-income areas, the Tony Hawk Foundation has given away over $3.2-million to 463 skatepark projects throughout the United States: from Marathon, Florida to Port Angeles, Washington, serving over 3-million youth. JEAN POSTEC Born in Normandy, and after a detour via Rouen and Savoie, he emigrated to the United States to practise ramp skating fulltime. Now based in Tony Hawk’s backyard of Carlsbad, California, 24-year-old Jean has won his ‘vert’ spurs among the best ramp riders in the world. He was introduced to gymnastics at an early age and that experience has taught him to beat ease with his body, giving him a flexibility and suppleness that are essential tools of the skater’s trade. A regular guest at the Boom Boom Huck Jam, Jean Postec also wears the colours of Birdhouse, the label owned by Tony Hawk, who has played a prominent role in his protege’s career. In California, Postec found the facilities of his dreams (all kinds of ramps, pools, etc.) on which to hone his skills, and he now skates regularly with Shaun White and his mentor, Tony Hawk. JESSE FRITSCH Originally from Pennsylvania, Jesse Fritsch discovered skateboarding at the age of 8 where his father was working as an eminent Professor of Meteorology at Penn State University. Jesse is also talented musically, having competed in the X Games and Warped Tours as well as played on them as musician. Fritsch is also known as the co-host of the music and chat show ‘Tony Hawk Demolition Radio’ on satellite radio station Sirius XM, alongside Tony Hawk himself. KEVIN STAAB His half-punk, half-grunge appearance, tattoos, piercings and dyed red or blue hair give Kevin Staab a rock star look that contrasts with the clean image of his companions Hawk and Andy MacDonald. And yet behind the wild child guise, this former member of the hugely famous skate team Powell Peralta conceals a gentlemanly, eternally youthful persona. At 43, he has lost none of the enthusiasm and explosiveness of his younger years. As a worldwide specialist of vert skating, Kevin Staab has an unmatched ability to get the crowd going with his old-school moves. His intuitive relationship with Tony Hawk and the rest of the crew mean they are able to combine brilliantly to perform the most amazing tricks, yet make it all look so simple. SANDRO DIAS Sandro is a Brazilian professional vert skateboarder. His results tell you all you need to know, having been five-times World champion in World Cup Skateboarding (2003, 2004, 2005, 2006 and 2007), three-times European champion (2001, 2003 and 2005) and a Gold Medallist at the X Games in Los Angeles (2004 and 2006). He is considered as the king of the 540° and is one of the few people on the planet able to land the 900°. Last year, Sandro Dias has collected two good results in the Dew Tour circuit, including a podium finish and participation in the X Games 15. Practical info / Media tools TONY HAWK EURO TOUR 2010 WEB Live webcast, info, pics, news on : www.quiksilverlive.com MEDIA Press releases, HD pictures (for editorial use only) on Quiksilver pressroom: www.quiksilver-press.com user : quiksilver password : quiksilverpress PRESS CONTACTS Quiksilver Europe Events&Athletes PR Cathy Lallement / Agence Olivia Payerne Ph : +33 1 46 04 08 62 / Mob : +33 6 14 04 17 16 contact@agence-op.fr Quiksilver Europe Communication : Maider Ugartemendia Ph : +33 5 59 51 57 57 maider.ugartemendia@quiksilvereurope.com QUIKSILVER TONY HAWK & FRIENDS EUROPEAN SKATEBOARDING TOUR ORGANIZATION Quiksilver Europe Sports Marketing Manager : Mathieu Darrigrand Event Manager : Cheyne Bradburn Ph : + 33 5 59 51 57 57 mathieu.darrigrand@quiksilver-europe.com cheyne.bradburn@quiksilver-europe.com BERLIN BARCELONA Organization + Media Mick Wallace / Quiksilver Germany Ph : +49 89 322 269 3 Mob : +49 172 869 79 44 mick.wallace@quiksilver-europe.com Media : Finally Noemi Levy Ph : +34 915215028 nlevy@finallypress.com Media : market.germany@quiksilver-europe.com BRIGHTON ROME, OSTIA Organizer : Carlo Morelli / Quiksilver Italy Ph : +39 335 104 53 42 carlo.morelli@quiksilver-europe.com Media : Connexia Paolo d’Ammassa / Marta Negri Ph : +39 02 8135541 paolo.dammassa@connexia.com marta.negri@connexia.com Organizer : Meena Rajput / Quiksilver UK Ph : +44 207 436 68 00 Mob : +44 79 20 07 83 13 meena.rajput@quiksilver-europe.com Media : Tea&Cake PR Mel Enright / Hayley Newnham Ph : 0207 012 1560 mel@teaandcakepr.com hayley@teaandcakepr.com