Tony Hawk & Friends European Skateboarding Tour

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QUIKSILVER
TONY HAWK & FRIENDS
EUROPEAN SKATEBOARDING TOUR
Legendary skateboarder Tony Hawk and the Birdhouse team will be heading to Europe this
summer for a skateboarding tour that include stops in the cities of Berlin (Ger), Rome/Ostia
(Ita), Barcelona (Spa) and Brighton (UK).
Tony’s recent European appearances, at the Quiksilver Pro France in Hossegor in 2008 and
for the Quiksilver Tony Hawk Show in the majestic surroundings of the Grand Palais in Paris
last November, have whipped up a storm in all of Europe and even across the Atlantic.
This time, Tony will be headlining four performances on the biggest vert ramps in Europe
alongside his Birdhouse team. “I'm very excited to skate in other cities after the
overwhelming response we received from our Paris show. The European crowds are amazing
so it will be fun to see how they react in different countries. I've skated in all of these cities
but never done demos of this size in them. They are in for a treat” explained Tony.
Tony Hawk will be performing with some of the best ramp riders on earth and their
choreographed shows are always spectacular. Athletes include Sandro Dias, X-Games gold
medallist and multiple world champion and vert stars Kevin Staab, Jessie Fritsch and Jean
Postec. “I love skating with all of them, and it's like we are a travelling family. They are also
amazing athletes and each show is unique because they come up with different tricks and
routines each time” Tony said.
Every single stop of the tour will come with amazing live concerts and DJ sets.
In Berlin, NERD will be making a rare appearance. The band founded by producers par
excellence, Pharrell Willams and Chad Hugo, will be performing live to kick off the Quiksilver
presents Tony Hawk & Friends European Skateboarding Tour in style. In Rome/Ostia, there
will be a selection of the best DJs around while Barcelona will be playing host to punk rock
icons Tony Sly (No Use For a Name) and Joey Cape (Lagwagon), who’ll be supporting Tony
and Friends… And last, but not least, in Brighton, the enfants terribles of Brit indie rock,
Maxïmo Park, with their distinctive post-punk style, will have the honour of closing the
European Tour of the greatest skater of all time.
“I'm excited to travel Europe with such a great crew. Thanks to Quiksilver, we can do demos
on a scale much bigger than previous tours. The crowds will be amazed at what we have in
store." --Tony Hawk




On July 8th
On July 15 th
On July 18 th
On July 21 th
Berlin / Germany
Rome / Italy
Barcelona / Spain
Brighton / England
Besides the Vert Ramp Tour, an alternative secret tour is under construction… stay tuned on
www.quiksilverlive.com...
1
TONY HAWK SHOW
BERLIN / GERMANY
MAX SCHMELING HALLE
Thursday July 8th 2010
The legendary city of Berlin will be the starting
point for the Quiksilver presents Tony Hawk and Friends 2010 European Tour. And to set the
tone for an exceptional tour, the Berline event will start off with a bang.
The biggest portable ramp in Europe, designed by G Ramps, will be set up in the Max
Schmeling Halle, Berlin’s famous concert hall to welcome legendary skateboarder Tony Hawk
and his friends. Its monumental shape and spectacular six-metre high roll-in, will provide
Tony and his crew with the perfect stage on which to defy the laws of gravity.
Quiksilver is also thrilled and proud to announce that
NERD and charismatic leader Pharrell Williams
will be performing a live concert at the Tony Hawk
Show in Berlin.
Consisting of Pharrell Williams, Chad Hugo and Shay
Haley, NERD are a hugely successful and popular
trio formed in 2000. After a promising debut album In
Search of… (2001), NERD (short for No One Ever
Really Dies) went on to rock the whole world with Fly
or Die (2004), an astonishing fusion of rock, pop, funk
and hip-hop. In 2008, after several years devoted to producing some of the biggest names in
pop music as The Neptunes (Mariah Carey, Gwen Stefani, Justin Timberlake, Britney Spears,
Snoop Dogg, Mary J. Blige, etc.), childhood friends Williams and Hugo joined up with Haley
to write the group’s third album, Seeing Sounds.
A brilliant musician and producer, fashion icon and idol for a whole generation, the
influential Pharrell Williams is also a passionate skater. The meeting between one of the
biggest music stars on the globe and one of the greatest skaters of all time promises to be a
can’t miss event … and it’s all happening on July 8th in Berlin!
LOCATION
Entrance : 17,80 euros (available online at http://www.eventim.de )
Ramp : Europe’s biggest vert ramp! 4m high, 22m wide, 18m deep. Extension: 6m high roll’in
created by G Ramps.
PROGRAM
6pm
7:30pm
8pm
8:30pm
9:30pm
10pm
11:30pm
Doors open
Emil Bulls concert
DJ Set
Tony Hawk Show - Max-Schmeling-Halle
DJ Set
NERD live concert
End of the Show
2
TONY HAWK SHOW
ROME, OSTIA / ITALY
PORTO TOURISTICO DI ROMA
Thursday July 15th 2010
Quiksilver presents the Tony Hawk Show, with a special guest Daniel ‘Danger’ Cardone, will
be held in Ostia, at the entrance of Rome’s Touristic Harbour facing a sensational landscape.
The open-air skate show will take place in on the World Cup of Skateboarding vert ramp. The
WCS contest will follow the Tony Hawk and Friends demo. The performance will also include
X Games gold medallist Sandro Dias, the legendary Kevin Staab, Jesse Fritsch and Jean
Postec. The cream of the Italian electro scene will be supporting the Tony Hawk and Friends
show, with a selection of Italy’s top DJs at the turntables.
Ramp : 3.80m high and 14.2m wide. Extension: 0.80m high.
PROGRAM
9pm
10pm
11pm
11:30pm
DJ set
Tony Hawk Show - Porto Touristico di Roma / Ostia
DJ set
End
3
TONY HAWK SHOW
BARCELONA, BARCELONETA / SPAIN
PLAZA DEL MAR
Sunday July 18th 2010
The European skateboarding Mecca, Barcelona, was an inevitable
stop on the Quiksilver presents Tony Hawk and Friends 2010 Tour.
La Barceloneta has been chosen to host the Spanish stop of the
Tony Hawk Show. Originally occupied by fishermen, this area, one
of the most visited by locals and tourists, now proposes loads of
restaurants, shops and great beaches.
The monumental vert ramp - Europe’s biggest - will be set on the recently inaugurated Plaza
del Mar, facing the Mediterranean Sea with an unobstructed view guaranteed of San
Sebastián beach.
On the music side, the Quiksilver presents Tony Hawk and Friends show in Barcelona will
gather two major US artists: Joey Cape, founder and voice of Californian punk rock band
Lagwagon and Tony Sly, founder, guitarist and voice of California’s No Use For a Name.
Exclusively for the show, Joey and Tony will turn themselves into DJs before playing a live
acoustic session at the After Party, Playa del Masnou (from 9:30pm at ‘El último Xiringo’).
Ramp : 4m high, 22m wide. Extension : 6m high roll’in (G Ramps)
Free entrance
Joey Cape / Barcelona / Tony Sly
PROGRAM
SUNDAY 18th OF JULY
6pm
Show starts
DJ set : Joey Cape (Lagwagon) and Tony Sly (No Use for a Name)
7pm
Tony Hawk & Friends Show
8:30pm
End of the show
9:30pm
After Party
Acoustic session with Joey Cape and Tony Sly at ‘El último Xiringo” Playa del
Masnou
4
TONY HAWK SHOW
BRIGHTON
OLD PADDLING POOL (WEST PIER)
Wednesday July 21st 2010
Brighton, one of England’s most visited seaside towns will host the final show for Quiksilver
presents Tony Hawk and Friends European Tour. In order to give Tony Hawk and his crew the
best set-up possible, Quiksilver has the help of one of the UK’s most popular skateboarders,
Pete King, who owns the biggest vert ramp in the country measuring in at a huge 4.5m high
and 15m wide. The show will be opened by a selection of the UK’s top vert skaters, including
X Games Ams (US) winner and Quiksilver rider Sam Bosworth.
The event will take place at the Old Paddling Pool, located at the old (west) Pier on the
seafront. Infamous for night time views of the pier and atmospheric vibes Brighton seafront
will come to life with a spectacular display of some of the world’s best skating and UK’s top
music acts.
On the music side, the British deck star,
Christian Stevenson, whose passion for
skateboarding is no longer a secret, will
mix during the show. Awarded a British
Academy of Film and Television Arts
(BAFTA), the eclectic Christian Stevenson is
both a TV and radio presenter. Alongside
Christian will be original UK Skater Bob
Sanderson and Dave Duncan hosting the
show. A night of skate frenzy will be
followed by headlining music act, Maxïmo
Park. The Newcastle five-piece is amongst the UK’s most popular British Indie rock bands,
with two albums just about to go platinum. Maxïmo Park’s first album, A Certain Trigger
launched in 2005 and has recently been nominated for a Mercury award.
Tickets cost £15 (available online at www.ticketmaster.co.uk)
Children under 12 must be accompanied by an adult.
PROGRAM
WEDNESDAY 21th JULY
6pm
Doors open - DJ Christian
Stevenson
6:30 – 7:30pm
European Skate Demo
7:30 – 8:30pm
Tony Hawk & Friends Show
8:30 – 9:30pm
Maximo Park concert
More info about…
TONY HAWK
For several decades, Tony Hawk has been one of the most visible personalities of
skateboarding. Global star, businessman, role model and sports icon and star of his own
video game, Tony Hawk is above all a legendary skateboarder and an internationally
recognized athlete.
Tony Hawk was nine years old when his brother changed his life by giving him a blue
fibreglass Bahne skateboard. By twelve, Tony was sponsored by Dogtown Skateboards, by
fourteen he was pro and by age sixteen Tony Hawk was widely considered the best
skateboarder in the world. In the ensuing 17 years, Hawk entered an estimated 103 pro
contests.
He won 73 of them and placed second in 19, by far the best record in skateboarding’s
history. As a high-school senior, he was able to buy his own house at age 17. Two years later
he bought another house: a four-and-a-half-acre spread where he also built a monster skate
ramp.
Hawk was constantly travelling worldwide for demos and contests. The next few years
ripped by in a blur of financial uncertainty and personal challenges. Tony started a
skateboard company, Birdhouse Projects. Birdhouse wasn’t making money and Tony’s future
was sketchy. Skateboarding went through its cycle and was then deemed cool again.
The Hawk became the Phoenix. Birdhouse became one of the most established skateboard
companies in the world and Tony signed a range of endorsement deals with companies like
Quiksilver. In 1998 he and his family started a kids skate clothing company called, of course,
Hawk Clothing. In 1999 Activision and Tony created the Tony Hawk’s Pro Skater video game.
They expected decent sales, but the next year, Tony Hawk’s Pro Skater 2 was released and
jumped to the number one position for over a month. The Tony Hawk series has become
one of the best-selling video-game franchises of all time.
By the end of 2009, Tony and Activision launched the innovative new Tony Hawk Ride, with
its own motion sensitive skateboard shaped game controller that the player stands on to
play the game. This fall the follow-up, Tony Hawk : Shred will be released. Tony’s success
overflows into the non-electronic world as well. His autobiography, HAWK— Occupation:
Skateboarder was a New York Times bestseller and is currently available in paperback. He
also created the immensely popular Tony Hawk’s Gigantic Skatepark Tour for ESPN. Tony
retired from competitive skateboarding at age 31. He still skates almost every day.
Tony decided to stop competing at the end of 1999 after he landed the first-ever 900 (two
and a half mid-air spins) at the X Games. The 900 was one of the last on a wish list of tricks
he’d written a decade earlier. In 2002, Tony launched the Boom Boom HuckJam, a 24-city
arena tour featuring the world’s best skateboarders, BMX bike riders, and Motocross
lunatics performing choreographed routines on a million-dollar ramp system, while punk and
hip hop music plays.
The most recognized action-sports figure in the
world, and according to some marketing surveys the
most recognizable athlete of any kind in the United
States, Tony is also President of Tony Hawk Inc., a
worldwide leader in action sports video games,
licensing, merchandising, events, endorsements and
film and digital media. He regularly appears on
television and in films and hosts a weekly show on
the Sirius XM Satellite Radio network. Awarded once
again as the favourite Male Athlete at the 2008
Nickelodeon’s Kid’s Choice Awards (he won the same
award in 2003, 2004 and in 2001, beating Kobe
Bryant, Shaquille O’Neal and Tiger Woods), Tony is a
role model for fans of all ages.
He was named Choice Male Athlete at the Teen
Choice Awards 2004 and had won the same in 2001
and 2000. He is an active participant in the Make-aWish Foundation, which honoured him as its
favourite Male Athlete in 2002.
With the creation of the Tony Hawk Foundation in 2002, Tony has also been helping others
experience the same excitement he did as a young skateboarder, learning to skate and
building the self-confidence that resulted in his success. Designed to promote and help
finance public skateparks in low-income areas, the Tony Hawk Foundation has given away
over $3.2-million to 463 skatepark projects throughout the United States: from Marathon,
Florida to Port Angeles, Washington, serving over 3-million youth.
JEAN POSTEC
Born in Normandy, and after a detour via Rouen and Savoie, he
emigrated to the United States to practise ramp skating fulltime. Now based in Tony Hawk’s backyard of Carlsbad,
California, 24-year-old Jean has won his ‘vert’ spurs among the
best ramp riders in the world. He was introduced to gymnastics
at an early age and that experience has taught him to beat ease
with his body, giving him a flexibility and suppleness that are
essential tools of the skater’s trade. A regular guest at the Boom
Boom Huck Jam, Jean Postec also wears the colours of
Birdhouse, the label owned by Tony Hawk, who has played a
prominent role in his protege’s career. In California, Postec
found the facilities of his dreams (all kinds of ramps, pools, etc.)
on which to hone his skills, and he now skates regularly with
Shaun White and his mentor, Tony Hawk.
JESSE FRITSCH
Originally from Pennsylvania, Jesse Fritsch discovered
skateboarding at the age of 8 where his father was working as an
eminent Professor of Meteorology at Penn State University. Jesse
is also talented musically, having competed in the X Games and
Warped Tours as well as played on them as musician.
Fritsch is also known as the co-host of the music and chat show
‘Tony Hawk Demolition Radio’ on satellite radio station Sirius XM,
alongside Tony Hawk himself.
KEVIN STAAB
His half-punk, half-grunge appearance, tattoos, piercings and
dyed red or blue hair give Kevin Staab a rock star look that
contrasts with the clean image of his companions Hawk and
Andy MacDonald. And yet behind the wild child guise, this
former member of the hugely famous skate team Powell
Peralta conceals a gentlemanly, eternally youthful persona. At
43, he has lost none of the enthusiasm and explosiveness of his
younger years. As a worldwide specialist of vert skating, Kevin
Staab has an unmatched ability to get the crowd going with his
old-school moves. His intuitive relationship with Tony Hawk
and the rest of the crew mean they are able to combine
brilliantly to perform the most amazing tricks, yet make it all
look so simple.
SANDRO DIAS
Sandro is a Brazilian professional vert
skateboarder. His results tell you all you need
to know, having been five-times World
champion in World Cup Skateboarding (2003,
2004, 2005, 2006 and 2007), three-times
European champion (2001, 2003 and 2005)
and a Gold Medallist at the X Games in Los
Angeles (2004 and 2006). He is considered as
the king of the 540° and is one of the few
people on the planet able to land the 900°. Last year, Sandro Dias has collected two good
results in the Dew Tour circuit, including a podium finish and participation in the X Games
15.
Practical info / Media tools
TONY HAWK EURO TOUR 2010
WEB
Live webcast, info, pics, news on :
www.quiksilverlive.com
MEDIA
Press releases, HD pictures (for editorial use only) on Quiksilver pressroom:
www.quiksilver-press.com
user : quiksilver
password : quiksilverpress
PRESS CONTACTS
Quiksilver Europe Events&Athletes PR
Cathy Lallement / Agence Olivia Payerne
Ph : +33 1 46 04 08 62 / Mob : +33 6 14 04
17 16
contact@agence-op.fr
Quiksilver Europe Communication :
Maider Ugartemendia
Ph : +33 5 59 51 57 57
maider.ugartemendia@quiksilvereurope.com
QUIKSILVER TONY HAWK & FRIENDS EUROPEAN SKATEBOARDING TOUR ORGANIZATION
Quiksilver Europe Sports Marketing Manager : Mathieu Darrigrand
Event Manager : Cheyne Bradburn
Ph : + 33 5 59 51 57 57
mathieu.darrigrand@quiksilver-europe.com
cheyne.bradburn@quiksilver-europe.com
BERLIN
BARCELONA
Organization + Media
Mick Wallace / Quiksilver Germany
Ph : +49 89 322 269 3
Mob : +49 172 869 79 44
mick.wallace@quiksilver-europe.com
Media :
Finally
Noemi Levy
Ph : +34 915215028
nlevy@finallypress.com
Media :
market.germany@quiksilver-europe.com
BRIGHTON
ROME, OSTIA
Organizer :
Carlo Morelli / Quiksilver Italy
Ph : +39 335 104 53 42
carlo.morelli@quiksilver-europe.com
Media :
Connexia
Paolo d’Ammassa / Marta Negri
Ph : +39 02 8135541
paolo.dammassa@connexia.com
marta.negri@connexia.com
Organizer :
Meena Rajput / Quiksilver UK
Ph : +44 207 436 68 00
Mob : +44 79 20 07 83 13
meena.rajput@quiksilver-europe.com
Media :
Tea&Cake PR
Mel Enright / Hayley Newnham
Ph : 0207 012 1560
mel@teaandcakepr.com
hayley@teaandcakepr.com
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