WASTE SERVICES
A Business Plan by Peter Whitford
02/09/10
Waste Services
Table of Contents
I. EXECUTIVE SUMMARY ....................................................................................................... 3
II. INDUSTRY OVERVIEW AND LWS ........................................................................................ 5
Trends in Garbage Collection ............................................................................................................................................. 6
The La Jolla Transfer Station ............................................................................... Error! Bookmark not defined.
Services Offered ........................................................................................................ Error! Bookmark not defined.
Sales Growth ............................................................................................................... Error! Bookmark not defined.
III. MARKET RESEARCH AND ANALYSIS ........................................ Error! Bookmark not defined.
Competitive Edge...................................................................................................... Error! Bookmark not defined.
Competitive Concerns............................................................................................. Error! Bookmark not defined.
Target Markets .......................................................................................................... Error! Bookmark not defined.
IV. ECONOMICS OF THE BUSINESS ............................................... Error! Bookmark not defined.
Selling to Recycling Wholesalers........................................................................ Error! Bookmark not defined.
Financially Sustainable Model............................................................................. Error! Bookmark not defined.
Job Creation and Wages ......................................................................................... Error! Bookmark not defined.
Status Quo Economics of the Transfer Station ............................................. Error! Bookmark not defined.
V. MARKETING PLAN .................................................................. Error! Bookmark not defined.
Targeted Area............................................................................................................. Error! Bookmark not defined.
Pricing ........................................................................................................................... Error! Bookmark not defined.
Outreach Coordinator ............................................................................................. Error! Bookmark not defined.
Target Audiences ...................................................................................................... Error! Bookmark not defined.
Outstanding Service................................................................................................. Error! Bookmark not defined.
VI. DEVELOPMENT PLAN ............................................................. Error! Bookmark not defined.
VII. OPERATIONS ........................................................................ Error! Bookmark not defined.
Location ........................................................................................................................ Error! Bookmark not defined.
Schedule of Plant and Equipment ...................................................................... Error! Bookmark not defined.
VIII. MANAGEMENT TEAM .......................................................... Error! Bookmark not defined.
IX. OVERALL SCHEDULE ............................................................... Error! Bookmark not defined.
X. CRITICAL RISKS AND ASSUMPTIONS ........................................ Error! Bookmark not defined.
Tourism Remains Strong ....................................................................................... Error! Bookmark not defined.
Customers Will Shift Habits ................................................................................. Error! Bookmark not defined.
Market Costs Remain Steady ............................................................................... Error! Bookmark not defined.
Recyclables Market Rebounds ............................................................................ Error! Bookmark not defined.
XI. BEYOND FINANCIAL BENEFITS ................................................ Error! Bookmark not defined.
Appendix A. SWOT Analysis ........................................................ Error! Bookmark not defined.
Strengths ...................................................................................................................... Error! Bookmark not defined.
Weaknesses................................................................................................................. Error! Bookmark not defined.
Opportunities ............................................................................................................. Error! Bookmark not defined.
Threats .......................................................................................................................... Error! Bookmark not defined.
Waste Services
Appendix B. Pay-as-you-throw Cost Breakdown .......................... Error! Bookmark not defined.
Appendix C. Breakdown of Revenue Streams .............................. Error! Bookmark not defined.
Appendix D. Breakdown of Operational Expenses ............................................................... 35
Appendix E. Sample e-Newsletter ............................................... Error! Bookmark not defined.
~Mother Earth Needs Your Help~ .................................................................... Error! Bookmark not defined.
Bibliography ................................................................................ Error! Bookmark not defined.
Waste Services
I. REDACTED EXECUTIVE SUMMARY
Located in northeast San Diego County, the La Jolla Transfer Station has been owned and
operated by the La Jolla Band of Luiseño Indians since 2007. Acquisition of the facilities
and equipment was funded by a U.S. Environmental Protection Agency (EPA) grant. In
December of 2009 the transfer station became a certified buyback center for California
Refund Value (CRV) of bottles and cans. Since opening, the transfer station has received
payments from households on the reservation. Unless the station changes its mode of
operation, the tribe will need to continue subsidizing the transfer station operations.
Transforming the La Jolla Transfer Station as proposed in this plan will enable it to become
financially sustainable. Steps involved include grant writing to raise the funds necessary to
purchase a used garbage truck as well as garbage and recycling bins in addition to
marketing the station’s services. The money earned through this improvement can fund
educational, environmental and economic programs on the reservation.
Preexisting capital assets give the tribe a distinct advantage. The La Jolla tribe has a good
relationship with the neighboring tribes and they can be strategic partners in bulk sales of
recyclables to markets in San Diego. Local businesses and households will be eligible to
receive money for their California Refund Value bottles and cans at the transfer station.
The transfer station will be reimbursed by the state of California for monies paid to
customers for CRV bottles and cans.
The transfer station as envisaged in this plan will create job opportunities for tribal
members and will help the La Jolla campground financially. By collecting the recyclables
from visitors, the campground can reduce their garbage collection bill and add a new
revenue source by selling bottles and cans with CRV to the transfer station. These funds
can be invested in sustainability efforts to help protect the campground’s natural habitat.
The tribe’s Sustainability Council will provide operational guidance to the transfer station
and the Tribal Council will oversee the transfer station’s general vision and direction.
Waste Services