Museums Connect: Building Global Communities
Phase III Final Proposal
Project Face Sheet

Phase III Final Proposals for the 2015 cycle must be submitted by lead US museums no later than April 7, 2015.

All materials must be submitted in English, in a sans-serif font (e.g., Arial or Verdana) at 11 or 12 point, and
formatted for letter-size paper.

Please note page and word limits. Additional pages are not considered for review.
About the Project
Project Title
US Partner Museum(s)
Non-US Partner Museum(s)
Requested Funds
Total Funds1
Cost Share
Project Abstract
In 100-150 words, describe the project, its goals, and its major outputs. Clearly indicate the target community audience and
how that audience is involved in the work of the project.
[Insert the project abstract here. Use only the space provided.]
Project Themes
Check all that apply. For descriptions of the themes, see Section 2.4 of the Proposal Packet.
1
Empowering Women and Girls
Strengthen Civil Society and Social Inclusion
Environmental Sustainability
Youth Engagement and Leadership
Development
Social Innovation and Entrepreneurship
Other
Requested Museums Connect funds plus cost-share funds
Museums Connect: Building Global Communities
Phase III Final Proposal
Lead Museum Face Sheet
About the Lead US Museum
Name of Museum
Mailing/Street Address
City / State / Postal Code / Country
Phone Number (include all country codes)
Website (if applicable)
Male
Name of Director (First Name FAMILY NAME)
Director’s Title/Position
Director’s Email
Director’s Phone Number
Year Founded
Number of Paid Employees
Female
Type of Museum
The museum has a D-U-N-S number:
The museum does not have a D-U-N-S number. If awarded, the museum will apply for a D-U-N-S
number within two weeks of notification by Museums Connect.
Institutional Capacity
Briefly describe the unique capabilities, resources, and contacts of the museum. Explain how the project aligns with the
museum’s mission. The proposed project should reflect the institution’s expertise in the subject area and in planning
programs that strengthen connections between museums and communities.
[Discuss the museum’s institutional capacity here. Use only the space provided.]
About the Project Coordinator
Male
First Name
Middle Name/Initial (if used)
Female
LAST/FAMILY NAME
Title/Position
Specialty
Email
Phone Number
Is the Project Coordinator a full-time, permanent employee of the museum?
Yes
If not, briefly describe the Project Coordinator’s relationship to the museum:
[Insert information about the Project Coordinator’s relationship to the museum here. Use only the
space provided.]
Languages
Please list all languages in which the Project Coordinator is proficient and rate the level of proficiency in
each. Please include English even if it is the Coordinator’s first language.
Language:
English
Excellent
Good
Language:
Excellent
Good
Fair
Language:
Excellent
Good
Fair
Language:
Excellent
Good
Fair
Language:
Excellent
Good
Fair
Signatures
Museum Director
Project Coordinator
Fair
No
Museums Connect: Building Global Communities
Phase III Final Proposal
Partner Museum Face Sheet
About the Partner Museum
Name of Museum
Mailing/Street Address
City / State / Postal Code / Country
Phone Number (include all country codes)
Website (if applicable)
Male
Name of Director (First Name FAMILY NAME)
Director’s Title/Position
Director’s Email
Director’s Phone Number
Year Founded
Number of Paid Employees
Female
Type of Museum
The museum has a D-U-N-S number:
The museum does not have a D-U-N-S number. If awarded, the museum will apply for a D-U-N-S
number within two weeks of notification by Museums Connect.
Institutional Capacity
Briefly describe the unique capabilities, resources, and contacts of the museum. Explain how the project aligns with the
museum’s mission. The proposed project should reflect the institution’s expertise in the subject area and in planning
programs that strengthen connections between museums and communities.
[Discuss the museum’s institutional capacity here. Use only the space provided.]
About the Project Coordinator
Male
First Name
Middle Name/Initial (if used)
Female
LAST/FAMILY NAME
Title/Position
Specialty
Email
Phone Number
Is the Project Coordinator a full-time, permanent employee of the museum?
Yes
If not, briefly describe the Project Coordinator’s relationship to the museum:
[Insert information about the Project Coordinator’s relationship to the museum here. Use only the
space provided.]
Languages
Please list all languages in which the Project Coordinator is proficient and rate the level of proficiency in
each. Please include English even if it is the Coordinator’s first language.
Language:
English
Excellent
Good
Language:
Excellent
Good
Fair
Language:
Excellent
Good
Fair
Language:
Excellent
Good
Fair
Language:
Excellent
Good
Fair
Signatures
Museum Director
Project Coordinator
Fair
No
Museums Connect: Building Global Communities
Phase III Final Proposal
Project Narrative
Please complete the Project Narrative in no more than 8 pages. Additional pages are not considered for review.
Refer to the samples from past awardees (see http://www.aam-us.org/museumsconnect/apply) as a reference.
Background and Project Concept
Activities, Outputs, and Evaluation
Activities
Outputs
Evaluation
Target Populations

Primary Population:

Secondary Population/s:

Tertiary Population/s:
Outcomes

Outcome #1: Communities in the US and [insert partner country] develop a broader
knowledge about and understanding of one another’s cultures.

Outcome #2:

Outcome #3:
Structure
Impact
Challenges
Sustainability
Museums Connect: Building Global Communities
Phase III Final Proposal
Biographies
Please include brief (100-250 word) biographies for all Project Coordinators and additional key museum
staff/primary participants. For each museum, biographies should be no longer than two pages total. Additional
pages are not considered for review.
Museums Connect: Building Global Communities
Phase III Final Proposal
External Communications Plan
All US and non-US partners should collaborate on the response.
Dynamic public outreach and public programming, both in the US and abroad, are important components of
successful proposals. In this section, the museums outline a brief plan for promoting the project and its major
activities and outputs through new media as well as through traditional media in their countries/communities.
Museums should consult with outreach (e.g., public relations and/or marketing) staff about the ways in which
existing media capabilities (e.g., the museums’ newsletters or Facebook pages) can be used to support the
goals and activities of the project. Partners should also consult with staff at the local US Embassy or Consulate
to discuss opportunities for collaboration on outreach.
Museums should list outreach strategies and existing/targeted media partners as well as specific public
outreach activities such as public festivals, concerts, demonstrations, film series, public lectures, etc.;
cooperation with local press outlets (print, television, and radio); joint activities with and for local school systems;
and partnerships with community groups and/or local, regional, or tribal governments.
A sample plan is provided below. The plan is intended to provide examples of the types of audiences and
activities museum may include; applicants are expected to create a plan that reflects actual audiences and
activities for their project.
Sample Plan
General Project Activities
Museums Connect assistance and support of the US Department of State's Bureau of Educational
and Cultural Affairs and American Alliance of Museums will be acknowledged in all publications and
products resulting from the project. Museum partners will use and share the following credit
language:
[Participation in] Museums ConnectSM is made possible by the U.S. Department
of State's Bureau of Educational and Cultural Affairs and is administered by the
American Alliance of Museums.
Museums will submit all project-related press releases to the US Department of State's Bureau of
Educational and Cultural Affairs and American Alliance of Museums at least two weeks in advance for
review and, if requested, quotes from leadership.
In addition to the activities listed below, the US and non-US museums will highlight project activities
and post photos/videos to their new media sites at least twice per month. Primary participants will be
encouraged to promote the project through their own social media networks and each museum will
publish at least three student reflections on their blogs or websites or in their newsletters throughout
the year.
Target Museum Name Audiences
1. Primary participants
2. Supporting community groups/partners (list specifics)
3. Other related neighborhood/community groups and members, inc. families, friends, and peers
of participants (list specifics)
4. Local teachers and students in related fields (list specifics)
5. Federal/state/local/appointed government officials
6. Museum Board members/leadership and funders/foundations (list specifics)
7. Museum members and audiences
8. Social media fans/followers
9. Traditional media
Target Non-US Audiences
10. Primary participants
11. Supporting community groups/partners (list specifics)
12. Other related neighborhood/community groups and members, inc. families, friends, and peers of
participants (list specifics)
13. Local teachers and students in related fields (list specifics)
14. Federal/state/local/appointed government officials (list specifics)
15. Museum Board members/leadership and funders/foundations (list specifics)
16. Museum members and audiences
17. Social media fans/followers
18. Traditional media
Traditional Media Overview
US Media
 Local newspapers (list specifics)
 Local radio and television stations (list specifics)
Non-US Media
 Local newspapers (list specifics)
 Local radio and television stations (list specifics)
New Media Overview
Museum and Community Partner Sites (Below are examples of commonly used sites. Please
add/modify the list below as best suites the partner’s needs; not all sites will work for all projects.)
Facebook:
 US Museum: https://www.facebook.com/usmuseumname
 Non-US Museum: https://www.facebook.com/nonusmuseumname
 US Community Partners/Related Groups: https://facebook.com/uspartnername
 Non-US Community Partners/Related Groups: https://facebook.com/nonuspartnername
 Project (if applicable): https://facebook.com/projectname
Twitter:
 US Museum: @usmuseumname
 Non-US Museum: @nonusmuseumname
 US Community Partners/Related Groups: @uspartnername
 Non-US Community Partners/Related Groups: @nonuspartnername
 #ProjectHashtag (used to keep audiences informed of project-related news)
Other:
 Museum/Project Photo Page/s: www.flickr.com/projectname
 Museum/Project Video Channel/s: www.youtube.com/usmuseumname
 Museum/Project Blog/s: www.blogspot.com/non-usmuseumname
Program Funders Sites
Museums tag project-related social media posts with one or more of the following pages, handles, or
hashtag and encourage community partners, groups, and participants to do the same.
Facebook:
 Museums Connect: https://www.facebook.com/museumsconnect
 Bureau of Educational & Cultural Affairs (ECA), DOS:
http://www.facebook.com/ExchangeProgramsAtState
 Bureau of Educational & Cultural Affairs’ International Exchange Alumni:
https://www.facebook.com/InternationalExchangeAlumni
 American Alliance of Museums: https://www.facebook.com/americanmuseums
 Department of State: https://www.facebook.com/usdos
Twitter:
 Bureau of Educational & Cultural Affairs (ECA), DOS: @ECAatState
 American Alliance of Museums: @AAMers
 ECA Assistant Secretary: @ECA_AS
 Department of State: @StateDept
 #MuseumsConnect (used to keep audiences informed of program-related news)
#CulturalDiplomacy (used to connect with the broader audience of people interested in arts
exchanges to further understanding and cooperation between countries)
Other:
 American Alliance of Museum’s LinkedIn page: http://linkd.in/18qs7JR
 Bureau of Educational and Cultural Affair's Exchanges Flickr page:
http://www.flickr.com/photos/exchangesphotos/
 Bureau of Educational and Cultural Affair's ExchangesConnect YouTube page:
http://www.youtube.com/exchangesvideo/
 Bureau of Educational and Cultural Affair's International Exchange Alumni online community:
https://alumni.state.gov/
Activity Overview
Announcement of Award
Target Audiences: [insert numbers corresponding with target audiences listed in General
Project Activities section, plus list any additional target audiences]
Traditional Media
 Press release sent to local newspapers and radio/TV stations in the US and tk-country
New Media
 Posts on all related sites
Other

Announcement sent to partner schools, youth centers, and school districts for
publication in newsletters and on websites
Presentations/Video Conferences/Field Activities
Target Audiences: [insert numbers corresponding with target audiences listed in General
Project Activities section, plus list any additional target audiences]
Traditional Media

1-2 students asked to write brief report for museum newsletter about what they
learned from the presentations/conferences/field trips US and tk-country
New Media

Posts on all related sites inviting community to attend

5-10 photos with captions posted on Facebook following presentations/
conferences/field trips; additional photos shared through Flickr

1-2 short video clips posted on Facebook and Twitter following presentations

1-2 students asked to write brief report for museum blog about what they learned from
the presentations/conferences/field trips
Other

Invitations sent to partner schools, youth centers, and school districts for distribution

Invitation sent to staff at US Embassy to attend presentations in non-US country
Travel to US
Target Audiences: [insert numbers corresponding with target audiences listed in General
Project Activities section, plus list any additional target audiences]
Traditional Media

Story about travel exchange pitched to local newspapers and radio/TV stations

1-2 non-US students asked to write brief reflections during trip for publication in local
newspapers and/or museum newsletter
New Media

Regular updates posted on all related sites throughout trip.

Photo album with 10-25 compelling photos and short captions posted on Facebook
following trip; additional photos shared through Flickr.

2-3 short video clips of travel highlights posted on Facebook and YouTube

1-2 students asked to write brief report for museum blog about what they learned from
the trips
Other

Invitations sent to local school and government officials and US Department of State
staff to visit museum during key event; speaking roles offered to key attendees
Travel to Non-US Country
Target Audiences: [insert numbers corresponding with target audiences listed in General
Project Activities section, plus list any additional target audiences]
Traditional Media

Story about travel exchange pitched to local newspapers and radio/TV stations in the
US and tk-country

Article in museum’s newsletter following trip highlighting students’ reactions and
thoughts
New Media

Regular updates posted on all related sites throughout trip.

Photo album with 10-25 compelling photos and short captions posted on Facebook
following trip; additional photos shared through Flickr.

2-3 short video clips of travel highlights posted on Facebook and YouTube

1-2 students asked to write brief reflections during trip for publication in local
newspapers and/or museum blog
Other

Invitations sent to local school and government officials and US Embassy staff to visit
museum during key event; speaking roles offered to key attendees
Community Celebration/Project Culmination
Target Audiences: [insert numbers corresponding with target audiences listed in General
Project Activities section, plus list any additional target audiences]
Traditional Media

Press release highlighting key activities and outcomes sent to local newspapers and
radio/TV stations in US and tk-country
New Media

Celebration promoted and community members invited to attend through posts on all
related sites

Photo album with 5-15 compelling photos and short captions posted on Facebook
following celebration; additional photos shared through Flickr
 1-2 short video clips posted on Facebook and YouTube
Other

Invitations sent to partner schools, youth centers, and school districts for distribution

Invitations sent to local school and government officials, US Department of State staff
(US), and US Embassy staff (non-US country); speaking roles offered to key attendees
Other Activities
Target Audiences: [insert numbers corresponding with target audiences listed in General
Project Activities section, plus list any additional target audiences]
US Traditional Media


Non-US Traditional Media


New Media


Other


Museums Connect: Building Global Communities
Phase III Final Proposal
Budget Narrative
I.
Salaries
[EXAMPLE: B.ii. Other Museum Staff, included as cost share, is comprised of 12%/year of
the Director’s time at $80,000 plus 15%/year of the Marketing staff time at $58,000.]
II. Benefits
[EXAMPLE: B.i. All Benefits, included as cost share, are calculated at 27% of all salary
(grant funded + cost share).]
III. Travel
[EXAMPLE: A.II.a. Lodging is calculated at $127/night (DOS rate) x 5 people x 6 nights.
EXAMPLE: A.II.b. Per Diem is calculated at $65/day (DOS rate) x 5 people x 4 full days
(100%) + $65/day x 5 people x 2 travel days (75%).]
IV. Supplies
[EXAMPLE: A.i. 6 tablet computers @ $139/each (includes tax). The US museum will
purchase all, checking for compatibility, and will distribute 3 to their partner.]
V. Contractual
[EXAMPLE: B.i. 5 hours of translation @ $100/hr. Half is covered by grant funds and half is
being contributed by the translator so is included as cost share.]
VI. Other Direct Expenses
[EXAMPLE: A.v. Facilities Rental, included as cost share, is calculated at 24 meetings x 2
hours/meeting x $50/hour.]
VII. Indirect (as necessary; if including indirect, please submit a copy of your negotiated rate
agreement with your proposal)