National Chiayi University Syllabus
Graduate Institute of Educational Administration and Policy Development,
Spring/Fall Semester,
Academic Year __2010______
Course: Research on Strategic Management
Credit: 3
Hours: 3
Class:
□ Required, ■ Elective
Instructor: Hsuan-fu Ho, Yu-Liang Chang
E-mail: hfho@mail.ncyu.edu.tw
Office:
Office Hours:
I. Course Description:
The focus of this course is to learn the fundamentals of how to strategically manage
educational institutions. This class focuses more on case analysis than on class lecturing,
and thus students are required not only to attend classes but also to contribute actively in
the discussion. Moreover, students are highly encouraged to participate (present articles)
in international conferences.
II. Teaching Objectives:
After finishing this class, students will not only understand the theories of strategic
management, but also learn the skills and tactics to manage their organizations
strategically. Moreover, this class is also aimed to help students to strengthen their
abilities in reading, writing, speaking, and presenting their works in English.
III. Class Schedule(~day, periods?~?)
Week
Date
Topic/Activity
Reading/Assignment
1
2
3
4
5
6
7
2/23
3/2
3/9
3/16
3/23
3/30
4/6
8
4/13
Course Introduction
What is strategic management
The process of strategic management
Assessing opportunities
Assessing Threats
Assessing Strengths
Assessing Weaknesses
Strategic management for public and
9
4/20
10
4/27
11
5/4
Market segmentation and positioning
12
5/11
Curriculum development strategy
13
5/18
14
5/25
Student recruitment strategy
Resource allocation strategy
not-for-profit organizations
Midterm
School fund-raising strategy
Coulter (1998), 5-7.
Coulter (1998). 7-10.
Coulter (1998),81-113.
Coulter (1998),81-113.
Coulter (1998), 120-148.
Coulter (1998), 120-148.
Coulter (1998), 318-327.
SWOT
Ho and Huang (2009).
Ho and Hsiao (2009).
Ho and Hung (2008).
Ho, Ding, and Chen (2010)
Ho and Hsu (2009).
Chang, Ho, & Chen (2010)
Ho (2010)
Ho and Lee (2010).
1
15
16
17
6/1
6/8
6/15
Human Resource Development
Final paper presentation
Final paper presentation
Ho and Lin (2010).
CIES
CIES
18
6/23
Final paper submission
CIES
IV. Evaluation：
Course grades will be determined as follows:
Midterm: Creating a SWOT analysis for your employing organization (50%)
Final: Paper presentation in international conferences ( 50%)
V. References：
Coulter, M.K. (1998). Strategic Management in action. Upper Saddle River, NJ: Prentice
Hall.
Chang, W., Ho, H, and Chen, S. (2010). The effects of people's opinion on student's
school selection in Taiwan. Paper presented at the 2010 CIES annual conference.
Chicago.
Ho, H. (2010). The prospects for the implementation of school-based financial
management in Taiwan. International Education Studies, 3(1), 145-150.
Ho, H., and Lin, C. (2010). Human resource policy for the Hand-in-Hand Program in
Taiwan. Paper submitted to the Asia Pacific Journal of Education.
Ho, H. and Lee, H. (2010). Great expectations: family educational expenditure in
Taiwan vs China. European journal of Social Science, 17 (4).
Ho, H., Ding, J., and Chen, S. (2010). What curriculum do parents want? Paper
presented at the Comparative and International Education Society 54th Annual
conference. Chicago, Il.
Ho, H. and Huang, S. (2009). Giving something back: alumni donations to universities
of education in Taiwan. Asian Social Science, 5(12), 65-73.
Ho, H. & Hsiao, J. (2009). Parental donations to elementary schools in Chiayi County.
Paper presented at the 2009 Asian Pacific Forum on Sociology of Education,
Tainan, Taiwan.
Ho, H. & Hsu, Y. (2009). Marketing textbooks to elementary school teachers in Taiwan.
Paper presented at the 7th Annual Hawaii International Conference on Education,
Honolulu, Hawaii.
Ho, H., and Hung, C. (2008). Marketing mix formulation for higher education: An
integrated analysis employing analytic hierarchy process, cluster analysis, and
correspondence analysis. International Journal of Educational Management.
328-340.
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