MKT2261 11W Tentative Student Workload Schedule (As of Jan. 5, 2011)
Week
Dates
Co-op Project
Phase
1
Jan. 1014
Introduction to Fieldwork
Course
- Mandatory Fieldwork Lab: Course & Major Project
Overview
- Prepare for 1st Client Meeting (held on campus)
- Discuss meeting logistics and expected student attire
- Begin planning client communication approach
2
Jan. 1721
Client Introduction
Meetings & Primary
Research Planning Phase
3
Jan. 2428
Primary Research
Planning Phase
4
Jan 31Feb 4
Client Meetings
- Client Meeting (see schedule – held during MKT2260
class hours)
- Mandatory Fieldwork Lab: Begin preparing Client’s
Research Proposal, review account management
practices, and designing meeting agendas
- Finalize client communication approach for semester
- Finalize draft slide deck for Week 4 Client Meeting and
submit in advance of class check-ins
- Attend Mandatory Team Check-ins for review of Week
4 meeting slide deck (held during MKT2261 class hours)
- Attend and present in Client Meeting (see schedule)
5
Feb 7-11
Primary Research Phase
begins
- Forward draft of primary research tool(s) to instructor for
review prior to class check-ins
- Mandatory Team Check-ins (Review instructor
comments on primary research tools, final instructor signoff required) (held during MKT2261 class hours)
6
Feb 1418
Study Break
- Commence Primary Research Field Work
7
Feb 2125
Primary Data Collection
- Meet with client (off campus) and seek feedback and
approval on final draft of team’s research tool
- Finalize research tool and commence Primary Research
data collection phase
- On-line Check-in (See Bb for Details)
- No MKT2261 Class: Continue primary data collection
8
Feb 28Mar 4
Mar. 711
Mar. 1418
Mar. 2125
Mar 28–
Apr 1
Completion of Primary
Research Phase
Client Meetings
- No MKT2261 Class: Complete Research Findings
report for submission
- Attend and present final Research Report to Client
(see schedule)
- Mandatory Fieldwork Lab: Finalize next steps after the
final research findings are presented
- No MKT2261 Class: Fieldwork for supporting deliverables
- Marketing Research Report Due
(Fri., March 4, 2 pm)
Client Management and
Presentations
- Mandatory Fieldwork Lab: Client Presentation
Preparation
- Prepare for Final Client Meeting
13
Apr. 4-8
Apr. 1115
- Mandatory Fieldwork Lab: Client Presentation
Preparation
Final Client Meetings - see posted schedule under major
project folder (held April 15, 18 and 19)
- Prepare for Final Client Meeting
14
Client Management and
Presentations
Client Presentations
9
10
11
12
Research Follow Up and
Client Management
In-Class Activities
Fieldwork Activity and
Deliverables
- Submit Team Contracts due beginning of
class: Friday, Jan. 14.
- Prepare for Client Meeting: Conduct
secondary research, prepare team questions
for client to address at meeting
- Prepare and send Introductory Email to
Client with Team Intro, Bios, and Photo
- Continue Secondary Research
- Begin draft of research proposal slides
- Arrange off-campus client meeting as follow
up to be held during Week 3.
- Draft Primary Research Proposal Slide
Deck which should also include Target
Audience and Marketing Objectives (Due Wed.,
Jan. 26 at 10 am)
- Present Target Audience, Marketing
Objectives and Research Proposal to client and
seek approval to proceed
- Arrange meeting with client to present final
instructor-approved research tools
- Due in advance of check-in: Draft of
Research tool(s) (Due by Wed., Feb.9 at 10
am)
- Begin to implement primary research logistics
- Complete Primary Research field work
- Present Marketing Plan
MKT2261 11W Tentative Student Workload Schedule (As of Jan. 5, 2011)
15
Apr. 1822
Client Presentations
and Project PostMortem
16
Apr 2330
Final Exam Period
- Final Client Meetings - see posted schedule under major
project folder
- See Project Folder for Wrap-up Meeting Schedule (held
Fri., April 22 in MKT2261 class)
- Present Marketing Plan
NO FINAL EXAM IN THIS COURSE!
Please Note:
1. This is a hybrid course which means we will utilize online tools significantly throughout the semester. Students
should consult this course’s Blackboard site daily and check their Algonquin College emails for regular updates,
announcements, follow up requests and other important information related to the co-op project.
2. Students must be in the same course sections for MKT2260, MKT2261, MKT2221 and MKT2292 due to the logistical
requirements of the common Marketing Plan Co-Op Project Assignment primed through MKT2260 and MKT2261
courses.
3. Mandatory Classes and Labs: Any student, who misses a mandatory class or lab (as per the work schedule)
without a valid explanation prior to the class, will lose 10% off the upcoming deliverable grade.
4. Illness: If a student is ill and does not advise prior to class via email, they have up until 24 hours after the class to
inform their professor. Otherwise, they will lose 10% of the upcoming deliverable grade.