Strategic Objectives 2007
The following table outlines the strategic objectives to be delivered in the year 2007. The strategic objectives draw on the BCI Strategic Plan 20042008. The table outlines the key result areas, associated objectives and key performance indicators and the outcomes achieved.
Key Result Area
Financial
Management
Associated Objective/Key Performance Indicator
Outcome
Control of expenditure is held at 90% of the allocation published
in the Government Estimates while maintaining the equivalent
or better delivery of programmes and objectives
Total expenditure was approximately €5.5m or just under 85% of the
total. The delivery of programmes and objectives was achieved within
the allocated budget with no overruns in costs.
Deliver the annual accounts within 2 months of the end of the
financial year with no significant issues arising from the C&AG
Draft annual accounts for 2006 completed and submitted to department
by end January 2007. C&AG undertook audit in February 2007, with
statements approved by Board in March 2007.
No significant matters raised by C&AG in report, finalised in April 2007.
Development of a Risk Assessment/Management Process
within the BCI and the provision of relevant training to
management personnel
Risk Register developed, training provided and management process
for its regular review agreed.
Organisational
Development
All elements of the Organisational Development Policy to be
implemented in accordance with the two phase implementation
plan.
Eight projects were identified within the plan for 2007 and progressed in
keeping with the implementation plan. The projects were undertaken in
the following areas: Workplanning, Cross functionality, Feedback skills,
Facilitation skills, Communications, Organizational Learning, Knowledge
Management Skills analysis and the development of a Competency
Framework.
Performance Management Development System implemented
across the organization, relevant training provided to staff and a
comprehensive review undertaken.
PMD system implemented across the organization
Strategic IT policy and implementation plan developed for the
organization
IT Cross functional team established, policy and implementation plan
submitted to Management Team in November. An IT Security Policy
was also developed and a pilot scheme for remote access undertaken
and evaluated.
Mid term review of the Strategic Plan 2004-2008 undertaken and
submitted to the Board in September. Outcomes from the Stakeholder
Survey supported the view that the strategic plan had been effective in
assisting the BCI to achieve its mission and vision. There is satisfaction
across all stakeholders with the quality and choice of programming
available, the Commission’s work in the area of compliance and the
development of excellence in the sector. Operationally, results indicate
high levels of satisfaction across all stakeholders with the quality of the
work undertaken.
Review of Strategic Plan completed and stakeholder opinions
maintained at the levels expressed in the Corporate Strategy
Stakeholder Survey 2003.
Process for the transition to BCI implemented satisfactorily and
staff satisfaction maintained at existing levels
BAI Bill largely on hold in 2007. BCI made presentations to the Joint
Oireachtas Committee on Communications during this period.
Role of Management Team reviewed and changed from divisional to
organizational focus with increased cross functional working. This
transition is a significant forerunner of the BAI process.
Maintain and enhance relationships with the DCMNR and with
other regulators and bodies.
Ongoing contact with DCMNR was enhanced through the introduction of
formal quarterly meetings at which all relevant matters are discussed.
A revised Statement of Commitments document was agreed and signed
between the BCI and DCMNR in September. The BCI continues to be
part of the DCENR delegation which attends the European Commission
Contact Committee meetings and Engineering delegation which
regulates spectrum issues with counterparts in the UK. Meetings were
also held with Comreg, the BCC, the Competition Authority.
Develop Strategic Communications Policy and implementation
plan
Strategic Communications Policy approved by the Board in June 2007.
Implementation Plan agreed and implemented.
Enhance relationships with the public service broadcasters RTÉ
and TG4
Series of meetings held with RTÉ in relation to introduction of DTT.
Briefings provided to RTÉ and TG4 representatives following
introduction of new codes on advertising and programme standards and
on Sound and Vision.
Relationships
Increase the range of licensed services including the
completion of the Radio Licensing Plan; the development of
additional community radio services; the re-negotiation of the
contract of TV3; the development of additional television
services (including community services) and the development
of policies on digital radio and TV services.
Phase I of Licensing Plan completed with the award of contracts to three
regional youth services and one quasi national religious service. Multi
city licence for over-45s advertised. Three phases of community radio
licensing completed. Contracts concluded with majority.
Preliminary work undertaken on renewal of TV3 contract with main
activity scheduled for 2008.
Community TV service for Dublin City – DCTV -launched and a contract
awarded in principle to community TV group in Cork.
Develop Policy on Digital Broadcasting
Introduce Codes on Fairness, Balance and Impartiality and on
privacy; provide implementation advice and support to
stakeholders regarding the new codes of programming
standards
Implement policies on compliance, research and industry
training and development to ensure the deliver of quality
broadcasting
Draft policy agreed by Board in October. Following further consultation
with stakeholders, DTT licensing policy agreed in December with a
frameowkr for the operation of the licensing process in the first half of
2008.
Phase I development of Code on Fairness completed
General Advertising Code and Code of Programme Standards launched
in April. Briefing sessions held with relevant stakeholders, public
notices broadcast.
Compliance Action Plan implemented in respect of all commercial and
community radio services. Cross functional compliance team
established to monitor and review effectiveness of the compliance
activity.
Excellence in
Broadcasting
Revised Training and Development Policy implemented from Q1 2007.
In addition to existing projects new initiatives included the development
of an e-learning application to support implementation of the General
Advertising Code, a re-launch of the New Adventure in Broadcasting
Scheme with an increased emphasis on skills development and a
Volunteer Committee Research and Training project to support
management and development practice across the community
networks. Additional networks supported included AIRPI, SPI and CTA.
Significant element of research activity supported areas of Programme
Standards, General Advertising and Children’s Advertising.
Colloborative project undertaken with NDA. BCI Media Research
Bursary Scheme established.
The Completion of two rounds and the opening of a third round
of the Sound and Vision Scheme on an annual basis
The development of the archiving project and the submission of
recommendations to the Department in this regard.
Three radio rounds completed in the year resulting in an allocation of
€2.8m funding which supported creation of 205 new programme
initiatives. Two television rounds completed resulting in allocation of
€18m funding which supported creation of 100 new programme
initiatives.
Work continued on development of the Archiving Scheme. Consultation
meetings held with primary stakeholders.