The Business Contribution to Active Ageing and Inter-generational Solidarity
DRAFT
Name of the Community of Practice: Health and Wellbeing
LEADERS
Name & contact details

Johnson & Johnson, Virginie Delwart
vdelwart@its.jnj.com

GDF –Suez, Jacques Spelkens
jacques.spelkens@gdfsuez.com

Intel, David Prendergast
david.k.prendergast@intel.com
LEADERS
Name & contact details
Stakeholder leader

European Year on Active Ageing and InterGenerational Solidarity (to be discussed)

AGE Platform Europe
Participants Name
Organization Name
Loic van Cutsem
Belgacom
Sabine Denis
Business and Society Belgium
Jennifer Arcuni
Randstad
Marta Valera
Dow
Interested stakeholders
Organisation Name
TAEN
Chris.Ball@taen.org.uk
ILC
rebeccataylor@ilcuk.org.uk
1.
PROJECT CHALLENGES AND GOALS
1.
What is/are the objective(s) of this Collaborative Venture?
In light of the European Year on Active Ageing and Inter-Generational Solidarity, and capitalising on a two
year project on Active Age Management, CSR Europe, with its members, would like to contribute in
providing tools for companies to further mainstream their Human Resources policies targeted at its ageing
workforce and in raising the awareness for independent living tools and services supported through ICT.
Capitalising on the existing best practices collected in the past months, this collaborative venture will identify
the pioneering companies in the field of Active Ageing and develop a comprehensive publication
displaying the business case of Active Ageing and Inter-generational solidarity from the business
community’s perspective in order to provide companies with a status quo in this area. Additionally, the
participants of the collaborative venture, companies and stakeholders, will identify leading and transferable
instruments and practices in the field of Active Ageing and include these tools and tips in their publication.
The focus area of this collaborative venture will be the following:
-
Encouraging volunteers: Integrate and foster exchange between ageing population and communities
Understand and encourage inter-generational exchange and solidarity within the workforce
Adapt the concept of work-life balance to ageing employees and promote flexibility for employees to take
care of their elderly relatives
Study and disseminate new models of home and community care in support of independent living for older
people
Explore the possibilities brought by novel technologies is support of preventive healthcare, disease
management and wellness for older people
2. DELIVERABLES/TARGETED AUDIENCE
What potential deliverables would you like to develop?
-
Launch event with visibility for companies and communities at large, to showcase existing practices and
demonstrate commitment to the Collaborative Venture
Building up the Business case for ageing employees by developing a collection of practical tools and
instruments available to companies
Collection of best practices
Closing event with Workshop on integrating, developing, mainstreaming HR policies targeted at ageing
employees and on independent living principles and solutions targeted at communities at large.
Who is your target audience?
-
Senior employees
Ageing population
Civil society
Communities
Policy and decision makers
CSR departments
Human Resources departments
European Commission (Commissioners Laslo Andorr and John Dalli)
European Year on Active Ageing and Inter-generational solidarity (DG Employment)
1. MAPPING OF POTENTIAL STAKEHOLDERS
Please identify which stakeholders are most relevant in terms of influence and expertise.
-
European Year on Active Ageing and Inter-Generational Solidarity (DG Employment)
International longevity Center
The Dublin Foundation
European Network Workplace Health Promotion
European Age and Employment Network
Demographic Change collaborative venture lead by Econsense, German National Partner Organisation
The Age platform
TRIL Centre – Technology Research for Independent Living Centre
Continua Health Alliance
2. SCOPE DEFINITION
The project will include:
See project plan
The project will not include:
This project will concentrate on mitigating the impact of demographic change on companies by promoting a better
integration of senior employees as well as encouraging exchange between generations. However this report will not
include any statistical research on demographic change but will capitalize on the comprehensive analysis developed
by the Demographic Change Lab in the previous years.
http://www.demographic-risk-map.eu/
3. HIGH LEVEL PROJECT MILESTONES AND TIMING (2010/2011 – 2013)
Identify the significant project milestones and relevant dates
12th of July
Europe’s contribution
Brainstorm with the commission on the European Year Website and CSR
End September (date tbc):
Presentation of the European Year on Active Ageing and Intergenerational solidarity by the European Commission
October 28th :
Enterprise 2020 Marketplace event (Head Unit, task force to be invited)
November 2010 – November 2011:
- Commitment to mainstream Human Resources policy
- Collection of best practices
- Building up the business case for Active Age management
Beginning 2012 (date tbc)
- Launch event jointly with the European Year to launch the work and
present the Best practices and material collected so far
- Closing event presenting the final deliverable of the Collaborative
venture in plenary followed by a workshop on Active Ageing
4. RELATED DOCUMENTS OR READING MATERIAL ON THIS TOPIC
Reference and any related documents you would like to bring to the attention of other participants
Related publications:
CSR Europe, Wellbeing in the workplace
CSR Europe, Active Age Management guide
International Longevity Centre, The Economic Value of Healthy Ageing and Working Longer
International Longevity Centre, The Fictions, Facts and Future of Older People and Technology
International Longevity Centre, The ‘Myths and Realities’ of the older worker
Intel, Community Supports for Ageing
Intel, Technology for an Ageing Population
Related Website:
Dublin Foundation http://www.dublinfoundation.org/
Age platform http://www.age-platform.eu/en
International Longevity Centre – UK
http://www.ilcuk.org.uk/view.jsp?view=browse&type=publication&order=date&by=desc&skip=0&pageID=55
TAEN http://www.50plusworks.com/
TRIL Centre http://www.trilcentre.org
5. PARTICIPANTS ARE INTERESTED IN THE FOLLOWING ACTIVITIES AROUND THIS TOPIC
Example: Conference calls, webinar with an expert, EU policy update… please specify
-
September : meeting with the Commission to have a presentation on the European Year Active Ageing and
Inter-generational solidarity followed by a roundtable with participants
6. KEY ISSUES/CONCLUSION OF THE DISCUSSION
Participants agree to meet on a quarterly basis to discuss and materialize this project.
7. NEXT STEPS
Date
GDF Suez – CSR Europe
Topic to be discussed
Meeting between Virginie Delwart
(J&J) and Marion Birnstill (CSR Europe)
for drafting the Project Plan.
The European Commission has organized a
brainstorming session to develop the website of
the European Year of Active Ageing.
Present the project plan to GDF - Suez
Intel
Discuss the project plan to Intel Lisa Harlow -
9th of September
Conference call to
present to CSR Europe
wider membership
Present the project plan and explore with
participants potential next steps
TBD
Meeting
Johnson & Johnson - CSR
Europe
CSR Europe – European
Commission
7th of July
12th of July
25th of August
Physical meeting to get
the approval on the
project
Discussion with the
European Task Force
responsible for the
European Year
GDF-Suez, Johnson and Johnson and Intel
Presentation of the European Year Agenda
Presentation of the collaborative venture high
level project plan
29th of
September
10am – 11am
29th of
September
11.00 am- 3pm
During which phase do you foresee this Collaborative Venture being launched?
This project will be launched during Phase I on the 28th of October 2010 at the Enterprise 2020 Launch Event