NEWS RELEASE
Client:
The Tapco Group
Description:
Arcella™ Shake Roofing
Project:
10-TA-064
For Release:
Immediately
Contact:
Jim Rednour, Jim@waltdenny.com
Date: 2/03/14
True-look Cedar Roofing Delivers Style with Minimized Fire Risk
For those who love the traditional charm of shake roofing, today’s
innovations mean the era of compromise is over. The natural elegance of shake
roofing has historically come at high cost from recurring maintenance and high
risk of decay, and worse, fire.
Now, Inspire® Roofing Products’ Arcella™ Shake is changing the concept of
shake roof architecture. Carrying a limited lifetime warranty, it combines optimum
fire protection with no maintenance ever being required.
The Inspire Arcella Shake Roofing System carries a Class A fire rating – the
highest level – meaning it’s tested in accordance with Underwriters Laboratories’
“severe” fire exposure testing. In comparison, much wood shake roofing carries no
fire rating at all.
Many municipalities prohibit wooden roofs because of inherent fire risk. For
communities that require Class A roofing or that deal with arid conditions, high
wind and the combustible fuel of crackly brush, Inspire’s composite engineering
offers a complete solution. Inspire removes fuel from potential fires with protection
that could mean the difference in a roof and home surviving flying embers versus
succumbing to them in flames.
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While wooden shake is picturesquely romantic, glinting in the sun and
weathering from a fresh rustic tone to one of handsome grey – in just several years,
homeowners may have reason to worry. According to the U.S.D.A.’s Forest
Products Laboratory, failure from decay can occur in less than 10 years. But with
Inspire’s line of genuine cedar colors, homeowners capture the look and texture of
gorgeous cedar for as long as they own their home.
“Even with commitment to a great–looking home, homeowners attracted to
shake style can’t undo the effects of weather and time on wood. Inspire allows
homeowners to avoid a needy roof, instead gaining one that keeps on giving
beauty,” said Jonathan Wierengo, Vice President of marketing for The Tapco
Group, maker of Inspire.
Inspire Arcella Shake is available in four rich colors that characterize
nature’s warmth. Aged Cedar, New Cedar, Cedar Brown and Weathered Grey
deliver handsome charm to complete a home’s classic look. Within each genuine
color selection, two or three delicate shade variations deliver both a unified color
field and unique authenticity. By comparison, other manufacturers’ synthetic shake
has variations that veer further from a main color, perpetuating a mottled roof and
calling authenticity into question.
To enhance the natural, handcrafted look, Inspire features a mix of 10”, 71/2” and 5” shake widths. Each Arcella Shake color selection is factory-sorted to
deliver the ideal, ready-made proportions of shake width and nuanced color.
Underlying the shakes’ authentic beauty, Inspire’s Arcella Shake’s
innovative mineral filled polyolefin composition handles beastly weather; fierce
wind-driven rain, Class 4 hail impact, sea-spray and 110 mph winds. Durability
combines with meticulous realism reflecting hand-split cedar wood. By exactly
mirroring nature’s texture, Inspire Arcella Shake produces deep dimension, long
wood grain striations and wondrous interplays of light and shadow. All the
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attraction of shake roofing is delivered with significantly lower investments in
money and time.
Wood shake problems can start with mildew or moss and lead to rotting,
warping and cracking. These, along with discoloring or unsightly stains and
streaks can mar a home that would otherwise give a complete picture of
outstanding curb appeal. With Inspire, no preservative treatments or cleaning
solutions are ever needed to combat these; they are never an issue.
Since it is virtually maintenance-free, Inspire relieves homeowners from
chores that risk safety. They don’t have to get the ladder out and scale the roof to
perform work at dangerous heights, or hire someone. Conversely with wood,
homeowners need to perform annual debris removal and more involved scrubcleaning. In forested areas, that need becomes greater as damaging storms leave
more branches and debris on wooden shakes that can suffer moisture effects
leading to rotting.
Inspire’s impermeability and toughness deliver valuable protection for
coastal homes, standing up to extreme storms and years of saltwater-laden gusts.
Its InFlex™ cambered design means fasteners hold the shakes snugly to the roof.
Locking tabs provide easy installation and also protect against wind-driven rain,
preventing water penetration for a structurally-sound roof.
Inspire Arcella Shake’s durability also makes it the sustainable cedar
alternative. There’s no forced reliance on chemical treatments that need to be
repeated every several years for wood shakes that could themselves need
replacement in less than 20 years.
More communities are allowing application of composite shake roofing such
as Inspire because of its beauty and authentic appearance. With this nextgeneration shake roofing, homeowners don’t have to commit to lower fire
resistance ratings or the ongoing cost of periodic roof service calls. Inspire allows
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them to easily embrace the shake style they love while gaining peace of mind and
charm that end.
For more information, visit: www.Inspireroofing.com or call 1-800-971-4148.
Inspire Roofing is a product of The Tapco Group®, a U.S. Green Building
Council member. For more information, call 1-866-288-2726 or visit
www.TheTapcoGroup.com A leading provider of easy to install, premium
innovative interior and exterior products, The Tapco Group has served the
building industry since 1961, specializing in the manufacturing of roofing, siding,
decking, trimboard, tool systems, egress systems and siding components. The
products combine versatile application, durability, vast color palettes and
uncommon authenticity to exceed the expectations of contractors and
homeowners. The Tapco Group – Genuinely Better Building Products™.
****
Photo Caption:
The Inspire Arcella™ Shake Roofing System is the innovative roofing alternative with
enhanced protection and a superior life cycle. Backed by a limited lifetime warranty, it
carries Class A fire protection, Class 4 impact resistance and a 110 mph wind uplift rating.
Shown: new color – Aged Cedar
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