Fundraiser with Jewels By Park Lane High-Fashion Jewelry!
Fundraiser Ends xxxxxxxx xx, xxxx
We have created a website for this fundraiser at www.ChildsParkLane.com/?????????. The website
contains additional information regarding our fundraiser and a registration form that you need to fill
out and submit online. This will provide us with your contact information so that we can keep you
informed of the fundraiser progress and any notifications/changes. Please register ASAP.
Depending on the success of the fundraiser, we may add additional incentives along the way.
Founded in Chicago in 1955, Jewels By Park Lane proudly offers exceptional quality jewelry that is
backed by an unconditional guarantee. Our exclusive designs include casual, timeless classics,
must-have designer inspired creations, and red-carpet worthy masterpieces. Our current catalog is a
full color catalog featuring our beautiful collection of High Fashion jewelry encompassing styles from
traditional to contemporary. You can find out more about our fundraiser at www.ChildsParkLane.com
As a participant you:
 Have the option to purchase items, just like any other customer and participate in the
customer discount program ($12 items)
 Will earn at least 25% of the net sales from your efforts (does not include $12 discounted
items nor tax, insurance, and transportation charges) to be paid to your organization.
Here is how it works:
You obtain customer orders for our beautiful high-fashion jewelry from your friends, family,
relatives, neighbors and co-workers. You will collect payment at the time of ordering. We accept
checks, MasterCard, Visa, American Express, and Discover. You will then send us your paperwork
and customer payments and we will order the jewelry. Approximately 2 weeks later, all the jewelry
from your orders will be mailed to your address. The jewelry will be individually pre-packaged by
customer with the customer’s name and address on the pre-package. Therefore, you will not have
to determine which customer purchased which items of jewelry. You then deliver the jewelry to the
appropriate purchaser. For your efforts your organization will receive at least 25% of the net sales
from your efforts (does not include $12 discounted items nor tax, insurance, and transportation
charges). The more sales we have from this fundraiser the more profit you will receive. Starting at
25% and going up to 45% of the net sales.
In this packet, please find the following:
 2 Full-Line Jewelry Catalogs (send one to your spouse’s work place)
 2 Special Monthly Catalogs (send one to your spouse’s work place with the Full-Line Catalog)
 10 Customer Order Forms
 This document which provides written instructions on how to complete a Customer Order form
and instructions on how to finalize the paperwork
Page 1 of 5
Incentives:
1)
$200 Cash to One Lucky Participant
If we have 20 or more participants who sell $400 of jewelry (does not include $12 discounted items
nor tax, insurance, and transportation charges and typically consists of 6-8 customer orders) we will
give away $200 in cash. The names of all of these participants will be placed in a drawing and winner
takes all.
2)
Registration Bonus: Bracelet
Everyone who registers online during the first 7 days of the fundraiser will receive a bracelet
(www.ChildsParkLane.com/sarasota).
3)
Stacking those Bracelets
Every participant will receive an additional bracelet for each $400 of net jewelry sales that they obtain
(does not include $12 discounted items nor tax, insurance, and transportation charges).
The Potential:
Based on our analysis of the potential for this fundraiser, if you sell $400 in net sales (does not
include $12 discounted items nor tax, insurance, and transportation charges and typically consists of
6-8 customer orders), your organization will receive approximately $100-$140 for your efforts. Plus,
don’t forget our cash drawing for an additional $200 in cash. There is a required minimum of 20
participants selling at least $400 of jewelry (does not include $12 discounted items nor tax, insurance,
and transportation charges) to fund this $200 Cash incentive.
Who to Ask:
Regarding your customer orders, here are some thought provoking ideas for potential buyers:
 Neighbors
 Friends
 Relatives
 Business Associates (Past and Present) – Don’t’ forget your spouse’s co-workers
 Mom’s of your children’s friends
 Teachers and Coaches
 Leisure Buddies (Tennis, Bunko, Ball field)
 Local Businesses (Hair, Nails, Clothes, Spa)
 Organizations (PTA, Church, Scouts)
 Alumni (Business, Trade, High School College)
Closing Your Catalog Order
1. Complete the Participant Summary Sheet.
2. Place the following items in your large packet envelope and return to us:
 The Participant Summary Sheet
 All the white copies from the Customer Order Forms
 All Cash and Checks collected
 Un-used, blank Customer Order Forms
3. Email us at Danny@ChildsParkLane.com to let us know you are done.
4. Return your packet to your organization’s contact for this fundraiser.
Page 2 of 5
Understanding our Customer Discount Program and
An EXAMPLE of a customer making a $100 purchase
Our Customer Discount Program
We have a very unique Customer Discount Program that provides an unbelievable value
opportunity for our customers:
 When making a purchase of $30-$59,
you may select 1 item up to your total Net Sales amount for only $12.
 When making a purchase for $60-$89,
you may select 2 items up to your total Net Sales amount for only $12 each.
 As a preferred customer, when making a purchase for $90 or more,
you may select 3 items up to your total Net Sales amount for only $12 each.
EXAMPLE:
Customer Purchases 3 Items:
$20 Item
$30 Item
$50 Item
$100 Total Net Sales
BONUS ITEMS:
Since the customer is purchasing more than
$90, this customer may now purchase 3
additional $100 Items for just $12 each:
EXAMPLE:
Customer selects 3 items valued at $258 but
pays just $12 each for them.
A SAVINGS of $222.
$98 Item for $12
$92 Item for $12
$68 Item for $12
Additional Cost=$36
Page 3 of 5
Filling Out the Customer Order Form
Print the Customer’s Name, Address,
City, State, Zip, Phone Number, and
Email Address. It is very important to
get their email address so we can
follow-up with them with excellent
service regarding their jewelry
warranty.
Print your name as the hostess name
Record the customer’s selections by printing
the quantity, item numbers, item names
(remember to specify NK-necklace, BRbracelet, CE-clip earrings, PE-pierced
earrings, or Ring in the name), length/sizes
(remember rings sizes in whole sizes only),
color, and price of the jewelry items from the
catalog. It is very important to print both the
item numbers and the item names on the
form so that we can make sure we order the
correct items. Rings come only in the
whole sizes listed in the catalog.
BONUS ITEMS:
Our Customer Discount program allows the
customer to choose up to 3 more items for
just $12 each. Each Bonus item may be
regularly priced up to the total of the
NET SALES.
For your convenience we have included a
tax chart in your packet so that you may
total your customers’ jewelry selections,
insurance and transportation charges, and
taxes due with ease. Use this tax sheet to
calculate the BALANCE DUE based on the
ORDER TOTAL.
For credit card payments, make sure you
check the appropriate card type, and write
the card number, CID# (security code on the
back of the credit card), expiration date,
customer name, billing address, and zip
code. Remember to have your credit
card customers sign the Customer Order
Form.
You DO NOT NEED to write the Director,
FSIB#, or Authorization Number on the
form.
Page 4 of 5
Participant Summary Sheet
Don't forget, if you sell $400 of jewelry (does not include $12 discounted items nor tax,
insurance, and transportation charges and typically consists of 6-8 customer orders),
your name will be entered into a drawing for $200 in cash. There is a required
minimum of 20 participants selling at least $400 of jewelry to fund this $200 Cash
incentive.
Make checks payable to Pam Childs
Please print all information clearly:
Parent’s Email Address:
________________________________________
Parent’s Last name:
________________________________________
Parent’s First name:
________________________________________
Student’s Name(s):
________________________________________
Parent’s Day Phone number:
________________________________________
Parent’s Night Phone number: ________________________________________
Total number of customer orders:
_______________
Total of Customer Net Sales (Top of Customer Order Form):
$______________
Please return this sheet and the white copies of the customer order
forms.
Page 5 of 5