News Release
For immediate release:
July 6, 2010
For more information contact:
Michael B. Loughery, CertainTeed
(610) 341-7328
mike.b.loughery@saint-gobain.com
www.certainteed.com/pressroom
CertainTeed’s Roofing Responsibly™ Program Recycles Old Roofing Shingles into Road
Paving Materials
(Valley Forge, Pa.) – As an extension of its ongoing commitment to sustainability, CertainTeed
Corporation is teaming up with East Coast Shingle Recyclers, Inc., of Lansdale, Pa., to launch
Roofing Responsibly™, a new shingle recycling program that provides contractors with an
environmentally friendly option for shingle disposal.
CertainTeed currently and actively recycles waste at all of it nine shingle manufacturing plants
throughout the United States and has been actively exploring multiple shingle recycling models
for torn off roofs.
“For a number of years, recycling shingle waste from our plants has been an excellent additive
for road paving,” says Bob Gardiner, vice president of marketing for CertainTeed Roofing. “The
challenge lies in how to successfully recycle torn off shingles, an effort that is currently limited
by state permitting. Our hope is that our program with East Coast Shingle Recyclers will serve
as a model for the advancement of other recycling programs regionally or even nationally.”
Introduced in eastern Pennsylvania, CertainTeed’s Roofing Responsibly™ program offers
CertainTeed-credentialed contractors the ability to incorporate job-site recycling for virtually the
same cost as a typical dumpster and disposal. Specifically, contractors schedule the delivery of a
compartmentalized dumpster to a worksite. Shingles, along with wood and nails, are placed in
News Release
Roofing Responsibly™ –Page 2 of 3
the dumpster compartments, which is managed by East Coast Shingle Recyclers. The old
shingles are then recycled into paving materials that are used in new road construction.
“More than 12 million tons of asphalt shingle waste went into landfills last year,” says Jay
Butch, senior marketing manager for CertainTeed Roofing. “Roofing Responsibly can help
contractors add value to their businesses by keeping old shingles out of landfills and putting
them to good use. We are equipping contractors with the tools they need to position themselves
as environmentally friendly and differentiate themselves in the marketplace.”
As part of the program, contractors receive distinctive marketing materials, including an
exclusive “Roofing Responsibly” designation on the “Find A Professional” page of the
CertainTeed website. The contractors, as well as homeowners, can check East Coast Shingle
Recycler’s site to track the processing of their torn off roofs. In addition, a certificate is sent to
the homeowner, documenting the amount of debris that was ultimately diverted from the landfill.
CertainTeed is helping to improve the environment through responsible manufacturing practices
and the development of sustainable building products. For the second consecutive year,
CertainTeed has been named ENERGY STAR® Partner of the Year, and plays an active role in
the green building movement
Contractors can call their local CertainTeed territory manager for more information, or visit
www.certainteed.com/roofingresponsibly to register for the Roofing Responsibility program.
About East Coast Shingle Recyclers, Inc.
East Coast Shingle Recyclers, Inc., recycles asphalt shingles and aluminum siding with the goal
of reducing landfill waste, recycle shingles and siding into viable products and keep the
environment clean. East Coast Shingle Recyclers, Inc., works closely with the area's most
conscientious contractors to ensure this waste is handled appropriately and does not end up in the
landfills. As of April 2010, East Coast Shingle Recyclers’ registered contractors have kept
Roofing Responsibly™ –Page 3 of 3
News Release
1,902,596 pounds of asphalt shingles out of the landfills. For more information, visit
www.eastcoastshinglerecyclers.com.
About CertainTeed
Through the responsible development of innovative and sustainable building products,
CertainTeed has helped shape the building products industry for more than 100 years. Founded
in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain,
Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North
America’s leading brand of exterior and interior building products, including roofing, siding,
windows, fence, decking, railing, trim, foundations, pipe, insulation, gypsum, ceilings and access
covers.
A subsidiary of Saint-Gobain, the world’s largest building products company, CertainTeed and
its affiliates have more than 6,000 employees and more than 65 manufacturing facilities
throughout the United States and Canada. In 2009 and 2010, CertainTeed, which is
headquartered in Valley Forge, Pa., was named ENERGY STAR Partner of the Year by the U.S.
Environmental Protection Agency, a national award that recognizes environmentally responsible
corporations. The group had total sales of approximately $3 billion in 2009.
www.certainteed.com
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