24 April 2009
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Jan Jacobs to Chair Loeries Advertising Jury
Jan Jacobs, named by AdAge’s Creativity as one of the 50 most influential people in the creative
world, will be chairing the Loeries Advertising jury this year.
Jacobs, who got his first job at Y&R in Cape Town, says ideas are what keep him inspired to
remain in the advertising industry. “Great ideas are few and far between and we try very hard,
every day, to come up with them. The pursuit is relentless but it’s why we do what we do.”
”Having been involved in the South African advertising industry for more than a decade, I follow
the industry closely and am impressed with the good ideas and designs coming out of this region
and am therefore very excited to be coming back to judge the Loeries.’’
After making his mark at Y&R, Jacobs moved to Johannesburg for two years where he first joined
Ogilvy and later Hunt Lascaris. During this time his work contributed to both agencies becoming
AdAge’s Agency of the year. He won four Loerie Grands Prix in his last three years in SA, and
the country’s first Gold Cyber Lion at Cannes.
Having conquered the South African market Jacobs moved overseas. Abroad he first worked at
Bozell New York, followed by Saatchi & Saatchi London and Saatchi & Saatchi New York. At
Bozell he twice won the Newspaper Association’s award for the best press advertising in
America, as well as third place in Agency of the Year at Cannes.
During his tenure as Executive Creative Director of Saatchi & Saatchi NY his work took the
agency to Clio and Cannes Agency of the Year, winning the Grand Prix at both shows.
Consequently, Procter & Gamble was named Marketer of the Year at Cannes.
In late 2007 Jacobs opened Johannes Leonardo in New York. At the same time he was named
by AdAge’s Creativity as the fourth most awarded Creative Director. Johannes Leonardo’s first
work, to launch the Nomis football brand, won 2 Gold Lions at Cannes 2008 – the most by a US
agency in the film category.
Jan’s been influential on brands like BMW, Land Rover, Toyota, NSPCC, The New York Times,
Nomis, Tide, Bank of America, and Wendy’s amongst others. His work has appeared in the two
biggest media buys in the US, the Super Bowl (90 million people) and the American Idol finale (35
million people), and has won effectiveness awards on three continents.
The Loerie Awards Judging Week kicks off with the Judges Seminar on 13 July 2009, and
continues until 17 July. The 31st Annual Loerie Awards will be taking place in Cape Town,
Thursday 24 September - Sunday 27 September 2009.
For more, go to www.theloerieawards.co.za.
Major Sponsors
The major sponsors for the 2009 Loerie Awards are the SABC, Ads24, Cape Town Tourism, The
City of Cape Town, Gearhouse South Africa
Additional Sponsors and Official Suppliers
Brandhouse, Lithotech, Lightworks, Sappi, Vodacom Mobile Media, Aon South Africa, Hetzner,
Tempest Car Hire, MetropolitanRepublic, Hello Computer, Zero One One, Wicked Pixels, DJ
Badly, Media Host, Orchestra Blue, Sonovision Studios, Gallo Images, Paygate, Ornico Group,
Rocketseed, Newsclip, Lifesense Financial Services, Egg Films, The Rosebank, Grand Daddy
Hotel, Cape Town Partnership, H-Factor, juju
Travelling Exhibition Venues and dates*
Dates to remember:
Nelson Mandela Metropolitan University, PE
7 - 14 March 09
DV8, Windhoek, Namibia
4 -13 April 09
Vega, Johannesburg
2 - 9 May 09
Durban Natal Museum
16 - 28 May 09
Bloemfontein Museum
10 - 27 June 09
Vega, Durban
13 - 18 July 09
Vega, Cape Town
25 July - 1 August 09
City Varsity, Johannesburg
9 - 15 August 09
Tshwane University of Technology
22 - 29 August 09
North West University, Potchefstroom
24 September - 4 Oct 09
Stellenbosch Academy
10 - 22 October 09
One Club, New York
End November 09
*All dates are subject to change
Important Loerie dates to diarise:
Entries Open: 16 March 2009
Entry Deadline: 15 May 2009
Eligibility Period: 1 June 08 - 31 May 09
Migrate Magazine 09
May 09
Judging: 13 - 17 July 09
Judges Seminar: 13 July 09
Loerie Awards Festival Weekend
Cape Town: 24 - 27 September 09
Awards ceremonies: Friday 25 September & Saturday 26 September
Migrate Magazine 10
October/Nov 09
For more information, go to www.theloerieawards.co.za