Michael C. Marino, President and Chief Operating Officer
Wyse Advertising, Inc.
In his 16th year as President of Wyse, and in his 29th year with the company, Michael has
helped build Wyse into one of the top-ten-ranked independent advertising companies in
the U.S.
Managing offices in Cleveland and Detroit, Michael is responsible for operational
decision-making. He is also responsible for maintaining client relationships, and for
assuring the insight of Wyse strategies and the inspiration of Wyse creative work are up
to best-in-class standards. Some well-known Wyse brands are Smucker’s, Dirt Devil,
Marathon, Mead, Sherwin Williams, Purell, Rubbermaid and Rockwell.
Michael began his advertising career as a junior copywriter at Griswold-Eshleman, and
left the company in 1976 as Associate Creative Director. He joined Wyse as the writing
half of an award-winning creative team to do TV commercials for Sherwin Williams,
Stouffer’s, Sealy and Goodyear. His print ads for Penton Publishing won a very-coveted
Best-in-Show Award from the New York Advertising Club, and he has won numerous
national creative awards. The Cleveland Society of Communication Arts named him to
their Distinguished Communicator Hall of Fame.
After 12 years as Creative Director for Wyse, Michael was named Co-President in 1989
and became President in 1993.
Michael is a former board member of the Cleveland Advertising Club, and currently
serves on the board of The Cleveland Artist’s Foundation.
His interests combine a love for writing and graphic arts with a passion for nature
science. He is an amateur orchid grower, focusing on art-shade phalaenopsis and
species paphliopedilums. He is also an avid collector of mineral specimens, favoring
crystalized examples of the carbonate minerals and minerals from midwest localities.
Though he grew up in the remote west-side enclave of Rocky River and now lives in
Lakewood, Michael has enjoyed many years of visiting Holden. One of his great thrills
was spotting a wild cypripedium acaule in bloom while on a hike there.
Education:
Princeton University, B.A. in Philosophy and English.
University of Grenoble, France, graduate study in Philosophy.
Areas of board involvement: strategic planning, marketing and brand development.