2013 VISITOR SURVEY
POSTCARDS RETURNED: 1,003 of 44,627 mailed = 2.2%
ONLINE SURVEYS COMPLETED: 7,935 of 9,585 who landed on survey page = 83%
TOTAL SURVEYS IN ANALYSIS: 8,938
Gender
Female: 6,075 / 72%
Male: 2,397 / 28%
No answer: 463
Age
45-54: 2,259 / 27%
55-64: 1,967 / 23%
35-44: 1,957 / 23%
65+: 1,177 / 14%
25-34: 922 / 11%
18-24: 155 / 2%
Under 18: 30 / < 1%
No Answer: 463
Annual Household Income
$50,000-$64,999: 1,324 / 19%
$35,000-$49,999: 1,255 / 18%
$100,000+: 1,132 / 16%
$20,000-$34,999: 1,031 / 15%
$65,000-$79,999: 1,005 / 14%
$80,000-$99,999: 870 / 12%
Under $20,000: 429 / 6%
No Answer: 1,884
Have you ever visited the Lake Erie Shores &
Islands area before?
Yes: 5,154 / 58%
No: 3,743 / 42%
No Answer: 41
What is your primary reason for requesting
information?
Planning a pleasure trip: 7,087 / 83%
Saw an ad: 303 /4%
Collecting brochures on different areas: 259 / 3%
Other: 236 / 3%
Visiting a friend or relative: 192 / 3%
Someone recommended the area: 188 / 2%
Read an article: 150 / 2%
Organizing a group: 106 / 1%
Planning a business trip: 52 / < 1%
No Answer: 365
What are the activities that interest you most?
Lake Erie Islands: 7,529 / 84%
Beaches: 6,392 / 72%
Lighthouses: 5,590 / 63%
Historic Sites: 5,434 / 61%
Cedar Point: 4,843 / 54%
Nature Areas: 4,476 / 50%
Shopping: 4,447 / 50%
Waterparks: 3,497 / 39%
Boating: 2,682 / 30%
Fishing: 2,355/ 26%
Birding: 1,195 / 13%
Other: 1,076 / 12%
What type of lodging do you typically use?
Hotel/Motel: 5,052 / 59%
Cabin/Cottage/Condo: 1,793 / 21%
Campground: 733 / 9%
B & B: 382 / 5%
Other: 321 / 4%
VFR: 313 / 4%
No answer: 344
What month(s) are you planning to visit?
JUL: 4,861 / 55%
AUG: 4,043 / 46%
JUN: 3,733 / 42%
SEP: 2,150 / 24%
MAY: 1,389 / 16%
OCT: 1,077 / 12%
APR: 415 / 5%
NOV: 209 / 2%
MAR: 150 / 2%
DEC: 133 / 2%
FEB: 68 / < 1%
JAN: 68 / < 1%
No Answer: 81
Are you considering another destination for a
vacation, visit, tour, meeting, or event?
No: 6,056 / 69%
Yes: 2,745 / 31%
No Answer: 137
Other destination answers: top responses
Vacation - 193
Michigan - 132
Florida - 91
Myrtle Beach - 76
Put-in-Bay - 63
Niagara Falls - 56
Virginia/Virginia Beach - 53
Pennsylvania - 46
Kelleys Island - 39
Outer Banks - 39
New York - 38
Orlando / Disney - 31
Wisconsin/Dells - 31
Cleveland - 29
Hocking Hills - 29
Gatlinburg - 27
Beaches/Ocean - 25
Chicago - 25
Tennessee – 24
Amish Country - 22
Mackinaw Island - 21
North Carolina - 21
Columbus - 19
Lake Michigan - 19
Las Vegas - 19
Ocean City, MD - 19
South Carolina - 19
Canada - 18
Cedar Point - 18
Hilton Head - 18
Kentucky - 18
Sandusky - 18
Cincinnati - 16
Geneva-on-the-Lake - 13
King’s Island - 13